PADI Asia Pacific Product Catalogue 2008 - Aquatica

IRRA Members - BusinessDevelopment ProgramAs part of PADI’s worldwide “Assignment Member First” initiative, PADI Asia Pacific has launched aBusiness Development program to assist you in increasing your business. The tools available include:• Business Planning• Dive Centre Employee Training• Maximising your sales through Customer Relationship Management• Profitable Store Design and Visual Merchandising• Effective Marketing Tools and Techniques• Positive Approach SellingRecognising that each dive business is different, PADI’s Regional Managers are able to offer a tailormadesolution that fit the needs of your business.Each initiative focuses on PADI core objectives of acquiring new divers for your business and increasingthe retention of your existing customers.In response to the identified need by PADI Members for acquisition and retention strategies and toolsPADI Asia Pacific has also designed and developed a Seminar and Toolkit specifically for PADI Membersto help achieve a new level of diver acquisition and retention. Topics covered include:•••••••••Go DIVE! DVDCustomising PADI Marketing TemplatesNewsletter TemplatesKnow Your Customer – Customer InterestsUsing EVEPADI Programs & ProductsShows & EventsManage Your Customer RelationshipsStore and Web ManagementContact your Regional Manager today to take advantage of the full range of toolsavailable.PADI Asia Pacific Product Catalogue 2008 | 26