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- Page 16 and 17: AUTHOR’S NOTEStrategies for readi
- Page 18 and 19: INTRODUCTIONWHAT ISCOMMUNICATION?Co
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INTRODUCTION TO COMMUNICATION STUDI
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Plate 4 Signs of women
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COMMUNICATION, MEANING, AND SIGNSwi
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COMMUNICATION, MEANING, AND SIGNSTr
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COMMUNICATION, MEANING, AND SIGNSPl
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COMMUNICATION, MEANING, AND SIGNSfo
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CODES2. All codes convey meaning: t
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CODESthemselves and their encoder.
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CODES6. Facial expression This may
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CODESconfined to a restricted code,
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CODESthe highbrow forms of art whic
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CODESway in which the media chairma
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CODESin our mass society of stressi
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CODESPlate 7 Aberrant decoding. Cav
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CODESmore loosely defined, and they
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CODESPlate 8 ‘Raining Cigarettes
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5 SIGNIFICATIONSaussure’s theorie
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SIGNIFICATIONnotes, about what conn
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SIGNIFICATIONbecause these connotat
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SIGNIFICATIONdistance from and lack
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SIGNIFICATIONMetaphoric transpositi
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SIGNIFICATIONfor-granted assumption
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SIGNIFICATIONMetonyms, myths, and i
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SIGNIFICATIONPlate 9 ‘The Snake i
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6 SEMIOTIC METHODSAND APPLICATIONS
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SEMIOTIC METHODS AND APPLICATIONSTh
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SEMIOTIC METHODS AND APPLICATIONSic
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SEMIOTIC METHODS AND APPLICATIONSPl
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SEMIOTIC METHODS AND APPLICATIONSla
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SEMIOTIC METHODS AND APPLICATIONSPr
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Plate 12 ‘Mr Honda’
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7 STRUCTURALIST THEORYAND APPLICATI
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STRUCTURALIST THEORY AND APPLICATIO
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STRUCTURALIST THEORY AND APPLICATIO
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STRUCTURALIST THEORY AND APPLICATIO
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STRUCTURALIST THEORY AND APPLICATIO
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STRUCTURALIST THEORY AND APPLICATIO
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STRUCTURALIST THEORY AND APPLICATIO
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Plate 13 Weekly World News
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STRUCTURALIST THEORY AND APPLICATIO
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STRUCTURALIST THEORY AND APPLICATIO
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8 EMPIRICAL METHODSWe have now outl
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EMPIRICAL METHODSTable 2 Kennedy an
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EMPIRICAL METHODSTable 4 Occupation
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Table 7 Press and television covera
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EMPIRICAL METHODSmajority of the Br
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EMPIRICAL METHODSconfined their con
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EMPIRICAL METHODSdirectly. What Bag
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EMPIRICAL METHODSthe Relaxed/Tense
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EMPIRICAL METHODSUses and gratifica
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EMPIRICAL METHODSTable 10 Gratifica
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EMPIRICAL METHODSTable 11 Social or
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EMPIRICAL METHODSin which they work
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EMPIRICAL METHODSthat is by the org
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EMPIRICAL METHODSembarrassment of t
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EMPIRICAL METHODSAlternatively, do
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IDEOLOGY AND MEANINGSto assume this
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IDEOLOGY AND MEANINGSSigns: ideolog
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Plate 18 Police and girl(Photograph
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INTRODUCTION TO COMMUNICATION STUDI
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REFERENCESBuscombe, E. (ed.) (1975)
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REFERENCESKottak, P. (1982) Researc
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BIBLIOGRAPHYFurther readingIn addit
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BIBLIOGRAPHYSereno, K. and Mortenso
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INDEXAbercrombie, M. 78, 79aberrant
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INDEXKatz, E., Gurevitch, M. and Ha