88th Annual <strong>Meeting</strong> • St. Petersburg Hilton Bayfront • February 5, 2010Have Them at HelloKatherine EitelSeminar H 1:30 p.m. – 4:30 p.m. (3 CEUs)Throw out those scripts! You can be better and stillbe YOU! In this presentation, Katherine Eitel, one thenation’s leading experts in patient communications, willshow you how to throw out the scripts and tap into your owninstinctive greatness to be better than ever! By following afew simple steps, everyone can improve their results on thephone and their value to the practice. Katherine will giveyou four simple yet innovative steps that will increase yourproductivity tomorrow with new patient phone calls. Also,improve your success with price shoppers, insurance-drivenpatients, emergencies, “cleaning only” patients, pendingtreatment and hygiene reminder calls as well as confirmationcalls and ways to cut your cancellations in half!Don’t Market Your Practice... until you and your teamhave taken this course! If you currently promote (or plan topromote) your practice in any media such as yellow pages,direct mail, newspaper, radio, television, retail signage orsimply through a targeted internal PR campaign, this coursewill dramatically improve your success and ROI with thesetelephone calls. Designed for doctors and the entire team,this course will change the way you view those mediagenerated,or internally-generated, phone calls for whichyou are paying so much money!D, H, L, A, SBrilliant HyDuction, My Dear HygienistAngie Stone, RDH, BSSeminar I 1:00 p.m. – 4:00 p.m. (3 CEUs)Many deductions have been drawn to improve the worldof dental hygiene for patients and hygienists alike. JoinAngie as she takes attendees on a journey through theworld of these HyDuctions. Topics include PerioDuction(Periodontal Deductions), InstraDuction (InstrumentDeductions), MIDuction (Minimal Intervention Deductions),ProDuctions (Productivity Deductions) and many more!D, HHealthy Mouth, Healthy Body—Healthy PracticeLisa F. Harper-Mallonee, BSDH, MPH, RD, LDSeminar J 1:30 p.m. – 4:30 p.m. (3 CEUs)As dental professionals, we are in a unique position toprovide our patients with the highest degree of preventivehealthcare. Thus, we need to be knowledgeable aboutthe multifaceted world of medicine and how it affects ourpatient’s overall health and well-being. It is imperative thatwe embrace the basic concepts of cariology and periodontaldisease progression. These basic constructs coupled withongoing research and emerging information regardingdiet and nutrition as it relates to oral health can be appliedduring patient care. Not only will it help us keep ourpatients healthier..but our practice will benefit as well!This course provides information that is both practicaland scientifically based. At the conclusion of the course,participants will be able to:• Discuss diet and nutrition as it relates to propermaintenance of oral health and overall health.• Discuss scientific evidence presented in the literatureregarding nutrition and oral health.• Identify patients that require basic nutritionalcounseling in the dental practice.• Identify oral sequelae, which may be related to poordietary intake.• Relate the importance of diet to dental patients duringoral health care appointments.• Manage dental nutrition issues either by direct patientguidance or appropriate referral.• Work with nutrition professionals as multidisciplinaryteam members in patient management.D, H, A, SAudience KeyD - Dentist/<strong>Dental</strong> Student, H - Hygienist/Hygiene Student,L - Lab Tech, A - <strong>Dental</strong> Assistant/Assisting Student, S - Office StaffEnhancing Nature Through Science: Recognize, Rejuvenate and RestoreAmy Nieves, RDHSeminar K 1:30 p.m. – 3:30 p.m. (2 CEUs)All dental team members are key players in caries therapy. Learn ways to remineralize and protect enamelwith current remineralization technologies. MI (Minimal Intervention) dentistry is the modern “medical”approach to the management of decay. Three key elements of the MI philosophy of Recognizing,Rejuvenating, and Restoring will be presented. This course provides an in depth discussion on enamelmaturation and the caries balance theory. It highlights the trend for diagnostic saliva testing which aidsin assessing the risk factors of caries in your patient population. In addition, this course will discuss thedifferent working mechanisms of glass ionomer as a surface protectant, topical fluoride, ACP, CPP-ACP,and Calcium Sodium Phosphosilicate and how these innovative materials can influence your patient’soral health. You will come away with a full understanding of caries as an infectious, multi-factorial andmicrobiologic disease and learn to develop and implement new and effective caries preventive carestrategies.D, H, A5 Register online at www.wcdental.orgFREESEMINARSponsoredbyGC America Inc.
88th Annual <strong>Meeting</strong> • St. Petersburg Hilton Bayfront • February 5, 2010Program SpeakersDr. Gerard J. Chiche is the Helmer Professor and Chairman of the Prosthodontics Department at Louisiana StateUniversity School of Dentistry. He has given numerous programs nationally and internationally and holds membershipin the American College of Dentists, the American Academy of Esthetic Dentistry, the American Academy of FixedProsthodontics, the American Academy of Restorative Dentistry and the Omicron Kappa Upsilon <strong>Dental</strong> Honor Society.He is a Past President of the American Academy of Esthetic Dentistry and is also, respectively with Alain Pinault andHitoshi Aoshima the author of the textbooks: Esthetics of Anterior Fixed Restorations, and Smile Design - A guide forClinician, Ceramist and Patient both published by Quintessence Pub. Co. He serves as adjunct faculty at the PankeyInstitute, he is the recipient of the 2003 LSU Alumni Award, the 2003 Educational Community Achievement Award ofthe Seattle Study Club for best dental educator of the year and the 2007 Distinguished Lecturer Award of the GreaterNew York Academy of Prosthodontics.Katherine Eitel, creator of The Lioness Principle, is an international speaker, author, and experiencedcommunications coach specializing in non-scripted, extraordinary communications for dental/discretionary healthcareand service-based business creating greater profitability and personal joy. With over 25 years experience as chairside assistant, treatment coordinator, marketing director, and small business/practice management coach, Katherine’srevolutionary communications training programs have helped hundreds of practices and small businesses throw outtheir old, tired scripts and access instinctive greatness improving marketing results, organizational systems, clientservice and verbal skills, and bottom line. She’s a nationally-renowned speaker, recipient of the coveted “Spotlighton-Speaking”award from the Speaking Consulting Network as well as a published author in the new book, PowerfulPractice. Katherine is a frequent contributor to most major industry publications.Angie Stone, RDH, BS, has been in the dental profession for over 25 years. She has held virtually each positionwithin the dental office including dental assistant, front office and dental hygienist. She has spent time teaching bothdental assisting and dental hygiene. Currently she:• Provides clinical hygiene services in private practice and nursing home environments• Is Editor in Chief of Hygiene Tribune• Provides corporate consulting services to dental product companiesMichael Cox is retired from active fire service. He has served as a CPR Instructor and Instructor/Trainer since 1980,including six years an instructor at the Florida State Fire College in Ocala. He also worked in the Prevention Divisionin Tampa for multiple counties. Currently Michael is employed by Florida State Fire Marshal.Lisa F. Harper-Mallonee, BSDH, MPH, RD, LD is a Registered Dietitian and Associate Professor at Texas A&MHealth Science Center Baylor College of Dentistry. In addition to her academic role at BCD, Ms. Mallonee coordinatesa dental clinic rotation for the BUMC and UT Southwestern dietetic interns. She also serves as a nutrition consultant tothe Cooper Wellness Program in Dallas, TX.Amy Nieves, RDH, is a Mentor of The Year (2003) and Award of Excellence (2004) winner. She graduated in 1999from Middlesex County College in Edison, NJ. She presently is the Southern MI Specialist for GC America, Inc.In 1999 she started what was to become the most widely read dental hygiene internet community. Her websitewww.amyrdh.com is a starting point for students and graduated dental hygienists alike.From 2000-2007 she was a regular columnist for the peer review journal Contemporary Oral Hygiene with hermonthly column “Hygiene Solutions.” In 2004 she co-authored the book The Purple Guide: Developing Your Clinical<strong>Dental</strong> Hygiene Career with another Lister Shirley Gutkowski.Register online at www.wcdental.org6