Signage Guidelines - Waterfront Trail

1.3 GRAPHIC STANDARDS FOR THE WATERFRONT TRAILSYMBOLGraphic information (standard images, colours, proportions,spacing, logotype, secondary typeface, etc.) relating to theWaterfront Trail symbol (bird, leaf, fish), is specified in AppendixA - Graphic Standards for the Lake Ontario Waterfront Trail.1.4 FLEXIBILITY OF APPLICATION AND COSTING• Landscaped sites at major access points to the WaterfrontTrail that provide benches, bicycle racks, picnic tables, etc.• Bricks, pavers, boardwalk planks, etc., engraved with donornames.There are a number of sponsorship initiatives being pursued byboth the Trust and its local partners along the waterfront. It isimportant to use a coordinated approach in determining programsfor sponsor recognition, so that signage messages remain clearand concise.These Signage Guidelines have been designed to allow forflexibility of purpose and budget. Different levels of signage maybe preferred by each municipality through which the WaterfrontTrail travels. To assist in estimating Waterfront Trail signage costs,Chapter 5 of these guidelines includes approximate 2006 costestimates.1.5 DONOR AND SPONSOR RECOGNITIONDonor programs and sponsorship will continue to be partof the Waterfront Regeneration Trust’s funding strategy forfuture waterfront and Waterfront Trail projects. For example,the Waterfront Regeneration Fund, established in 1996 andadministered by the Trust, receives contributions to support therenewal of the Lake Ontario waterfront.The recognition package for sponsors and certain donors couldinclude a signage element, such as on major trailhead signs wheremunicipal by-laws allow sponsor recognition. Marketing strategieswill help to identify creative and alternative approaches. Possibleoptions, other than providing corporate names and logos ontrailhead signs, include:• Information kiosks that provide announcement space tocommunity groups for trail and waterfront activities.2-4 Waterfront Trail | Design, Signage and Maintenance Guideline Update