Sormac and Sunfresh Farms Ltd. - Emve

JUNE 09In the coming months Sormac will be attendingthe following trade fairs:Processing equipment forPOTATOES CARROTS ONIONS LEAFY VEGETABLES CUCUMBERS BELL PEPPERSAUSPACK16 th –19 th June, Sydney, AustraliaPROPAK AFRICA20 th –23 rd October, Johannesburg, South AfricaSormac and Sunfresh Farms Ltd.CIBUSTEC27 th –30 th October, Parma, ItalyProcessing linefor potatoesEdmonton, capital of the Canadian energyprovince of Alberta, has experiencedmany ups and downs in oil extractionfrom its oil sand deposits over the past For Sunfresh Farms’ new processingdecades. But since the 1990s, the city plant Sormac supplied processing linesand its surrounding areas are booming. for carrots, onions and potatoes in 2008The agricultural sector is also riding on and 2009. “In close collaboration with thethis wave of success.customers, our agent in Canada Mc ClearyOne example is Sunfresh Farms Ltd. This Equipment Sales Inc. and the Sormaccompany processes locally grown produce, specialists, the three lines were integratedand produce transported by 7 trucks into the new plant at Sunfresh Farms”,from its own fleet of vehicles, from other explains Jeroenproduction regions, including potatoes, Luijten, area salescarrots, cauliflower, broccoli and swedes. manager atIn September 2007, Sunfresh Farms Sormac. “Whenmoved into a brand new warehouse. CEO constructing andof Sunfresh Farms Dean Seeger: “This installing eachfacility will not only allow for increased individual line, thecapacity, but also enables us to offer more following line alsoconvenience products, including mixed had to be takensalad leaves, peeled potatoes, onions and into account.”carrots.”Conrad Martin and Ed GiorgiThe carrot and onion lines were installedfirst on both sides of the building, followedby the potato line in between. Thiscomprises a roller peeler CRP-12, a knifepeeler MS-1T, a roller inspection table, adipping tank and a weighing machineAFW-40.Sunfresh Farms has been active sinceJanuary 1997. “Since our inception wehave established a strong presence asa supplier to wholesalers in WesternCanada”, says Dean Seeger. “Now the newprocessing plant is operational and runningto our full satisfaction, we hope to expandour position in the future even further.”Reyco Systems Inc.provide wasteprocessing for SunfreshAnother success story is the wasteprocessing system in the new SunfreshFarms processing plant. The system usedis a Pneumatic Valve Waste System fromAmerican supplier Reyco Systems Inc.According to Jeroen Luijten at Sormac theco-operation between Sormac and Reycoduring the installation of the production lineand the corresponding waste processingsystem was excellent. “Reyco provided afantastic system, which ensures optimalwaste management, despite the fact thatspace in the production hall for the threelines was limited.”www.sormac.nl UPDATE

sormacMS-Combi for Coopérative de Noirmoutier in FranceTwo in one!The Sormac MS-Combi is the idealpeeling tool for companies that haveto peel small or medium volumes ofpotatoes, as this machine combines anabrasive roller peeler and a knife peeler:two in one!Knife peeling gives a very attractive peelingresult compared to roller peelers. Thepotatoes have a hand peeled appearanceand, moreover, their smooth exterior keepsthem in good, fresh condition for longer.However, for a good peeling result, prepeelingis essential. As a separate rollerpeeler takes up a lot of space and isunprofitable where small peeling volumes areconcerned, the answer is the MS-Combi.In France, the MS-Combi is used by theCoopérative de Noirmoutier. Noirmoutier1 2is a small island just off theAtlantic coast near Nantes. Forcenturies the only link to themainland has been over a 4 kmpaved sandbank that floods twice a dayat high tide. The sandy soil and saltyconditions on the island are perfectto cultivate highly exclusive potatoes,known by the name of La Bonnotte deNoirmoutier. Annual production amountsto 60 tons, which is all sold on just oneday – namely the first Friday in May. Thewholesale price this year is3 euro/ kg.Mr. Semelin, the dynamicdirector of the Coopérativede Noirmoutier, has madeevery effort to encourage sales of the13,000 tons of Charlottes, that make upthe greatest part of the annual productionof potatoes in Noirmoutier. This culinarydelicacy is sold to exclusive restaurants,not just in France, but also beyond itsborders. 650 tons of these Charlottespotatoes are peeled and packed. Byusing the Sormac MS-Combi for peeling,1,000 tons can be processed initially. Plus,using the machine has reduced the losspercentage by no less than 20 %, soMr. Semelin can state with pleasure that theROI time for the machine will be very short.Sormac onion peeler in Australia:Down Onion !Sormac is a truly global player, withrepresentatives in all continents andsatisfied users of Sormac processingmachinery all over the world. Happycustomers Down Under includeBonaccord, Zimbulis and Unifresh whouse the Sormac USM-X100 onion peeler.The fact that Sormac machines can befound operating all over the world saysenough about their durability andmaintenance friendliness. These machinesare not only supremely well designed, butfeature a robust construction, using highquality materials and spare parts.NextUSM-X10010 milesThis makes them extremely reliable andvirtually maintenance free. In the eventthat maintenance is required this can becarried out in practically all cases by localservice engineers. Any maintenance oroverhaul work Down Under is coordinatedby Reactive Engineering Pty. Ltd, Sormacagent for this region since 2006.Reactive Engineering has offices in Australiaand New Zealand. The contacts whoconcentrate on representing Sormac inAustralia are Denzil Tong and Barry Hansell.As well as numerous onion peelers andonion lines, they have also installed agreat number of other Sormac machines,such as the knife peeler MS-1T forpotatoes, the knife peeler KP-60/HS forcarrots and carrot lines with a carrottopper WOA-3.www.sormac.nl UPDATE

sormacWOA-4 for carrot processor M. H. PoskittSormac starts conquering Great BritainThe three lane WOA-3 and four laneWOA-4 carrot topping machines havebecome classics used all over the worldby carrot processing companies. Socarrot specialists in the United Kingdomcouldn’t afford to be left behind.Also thanks to the efforts of Paul Vickersat FPS UK Ltd, Sormac’s agent in the UK,M.H. Poskitt, a company in Yorkshire,recently started using a Sormac WOA-4.Poskitts are specialised growers,processors and packers of carrots,distributing products to ASDA (Wal-Mart)and customers all over the United Kingdomon a daily basis.The British, who enjoy a wealth ofexperience in carrots, didn’t take anyrisks when purchasing the WOA-4. Afterthe initial contacts were made at a tradefair, people from Poskitt visited variousDutch companies where the WOA isinstalled. During the short visit they saw5 machines running in practice. Poskittsmain motivation to opt for the WOA-4was its high operational reliability and itsaccuracy in removing virtually all the topsfrom the finished product. The need forfewer people on the factory floor representsa very reasonable pay back period torecover the outlay for the machine.Guy PoskittAutomaticcarrot topperWOA-4Centrifuge SC-740:From good to better!At the 1968 Summer Olympics in MexicoCity, Bob Beamon performed a jumpthat would land him at a distance of 8.90metres. A distance no one was expectedto beat. Until Mike Powell jumped 8.95metres in 1991 in Tokyo. The moral ofthis story: even if it’s good, it can still getbetter.With this in mind Sormac recentlypresented an updated versionof the SC-740 centrifuge.This machine can beused as a standaloneunit, but alsoharmonises perfectlywith a Pulstar saladwasher in a salad leaf processing line.The SC-740 has an ingenious filling systemwith infeed belt, so the product is alwaysCentrifugeSC-740distributed evenly and at an optimal fillingthickness over the drum. This fact and thealmost horizontal alignment of the drummean that no excess pressure is everexerted on the delicate produce, so theleaves are not damaged.The new centrifuge SC-740 features amodified cover design with a self balancingair buffer system. Combined with thepatented suspension of the drum withmagnetic axial bearing, this creates amore stable salad centrifugethan was previously available.An innovative blasting techniqueensures that eachand every leaf exits thedrum clean aftereach charge.The improvementsadded to the SC-740 centrifuge prove onceagain that Sormac is continually engagedin innovation: from good to better!www.sormac.nl UPDATE

sormacSormac stands buzzing with visitorsExcellent results booked at Fruit Logistica and Anuga FoodtecSormac attended a number of trade eventsin the early months of 2009. In February atFruit Logistica in Berlin, in March at AnugaFoodtec in Cologne, in April at UnitedFreshtech in Las Vegas, and a number ofother events.“Fruit Logistica in particular was anoutstanding success”, according to KimSuntjens, marketing manager at Sormac.“It was so busy we didn’t even have timeto speak to everyone!” At Fruit Logistica,Sormac displayed products including anonion peeler USM-X100 and a new rotarybrush polisher BRR. “Its blue rollers were areal eye catcher”, said Kim. “This machinewas presented to the trade for the first timeat Fruit Logistica and the initial reactionswere really positive.” Other machinesexhibited at the Sormac stand to thepublic were the renewed centrifugeSC-740 and the knife peeler MS-Miniwith advanced digital operating panel.Agent for Sormac in PortugalTecnopackIn Portugal, Sormac is represented byTecnopack. This company is located inMalveira, about twenty minutes to thenorth of Lisbon. Tecnopack is managedby CEO Paulo Farinh. The sales assistantis Cátia Diogo. The company was foundedon 1 st June 1999, so will celebrate its10 th anniversary this summer.Tecnopack is specialised in packagingmachines, all the related products suchas trays, films and labels, thermoformmachines and naturally processingmachinery for fruit and vegetables. “Ourcustomers value our services highly mainlythanks to the technical assistance we offer”,according to Cátia Diogo.Cátia DiogoOne of the successes of Tecnopack andSormac is supplying two salad processinglines to the company Estevão LuísSalvador Lda. Cátia Diogo: “Estevão LuísSalvador naturally chose Sormac for thequality of the machines, but also becausethey highly value our technical support.This project is another fine example of howsuccessful the co-operation is betweenSormac and Tecnopack.”Open daysAt the end of April Tecnopack organiseda number of successful open demo daysfor its customers and interested parties inPortugal. This event offered customers achance to gain some hands on experiencingworking with the knife peeler KP-60/HSand the small onion peeler USM-X60!Did you know…that Sormac has a new website?To provide even better service to its clientsand business contacts Sormac hascompletely renewed the website. The sitehas a more modern look and – even moreimportantly – the navigation has beenimproved. That makes it much easierto find and look at the various Sormacprocessing machines on the site.Don’t delay, take a look at:www.sormac.nlwww.sormac.nl UPDATE