2012 Media Kit - Quest Magazine Online

Quest DemographicsQuest is THE definitive source of information aboutneuromuscular diseases – research, clinical trials,health care, mobility, advocacy and independence, andlifestyle issues.Quest’s 133,000 + subscribers include:People with any of the more than 40 neuromuscular diseases covered by MDACaregiversClinic directors & physiciansPhysical & occupational therapistsParents of children with neuromuscular diseasesQuest readers come in all shapes & sizes:54% male44% female72% over the age of 3085% don’t subscribe to any other disability publication90% use a mobility aid“One of the most responsive publications we work with.The readers are truly interested in products that willimprove their lives, and the Quest staff isalways there when I need them.”Jeffrey S. HertzPresident, Hertz Supply Co. Inc.“Quest continues to be our best source for qualityleads in the disability industry.”Joyce MoraczewskiMarketing Coordinator, SureHands Lift & Care SystemsQuestions: Please call (866) 775-8568

Quest 2012 Editorial CalendarWinter 2012Added Distribution at ATIA, NMEDA, Atlanta AbilitiesExpo, MDA Clinic Directors’ Conference, and ISSHippotherapy and therapeutic drivingAccessible kitchen productsPets as service dogs?Why it takes so long to move from basicresearch to clinical trialsMDA’s Shamrocks programSpring 2012Added Distribution at AOTA, NY/NJ Abilities Expo,APTA, Chicago Abilities ExpoAccessible home modificationsRampsSpecial report on myotonic dystrophyDisability stereotypes in the mediaMDA’s new Goodwill AmbassadorMDA’s Hop-a-Thon programSummer 2012Added Distribution at Houston Abilities ExpoVans and accessible vehiclesSpeech-to-text and text-to-speech programsLifts and transfer devicesPain in neuromuscular diseaseFall 2012Added distribution at Medtrade, San Jose Abilities ExpoScoliosis surgery in SMASpecial needs trustsManual wheelchair power assistance“BLESS YOU! My son, who uses a powerwheelchair, is turning 18, going to college nextyear and recently got his driver’s license. We weregetting very worried about our son driving and theextra needs he would need in the event of a caremergency. I literally cried when I read your article“ROADSIDE ASSISTANCE FOR WHEELCHAIR USERS”and learned there WAS an answer for him. Yourmagazine addresses all the important issuesleaving me more time to enjoy life andless time searching the Internet.”Quest Online ReaderQuestions: Please call (866) 775-8568

Quest Ad Specs and RatesPRINT AD SPECS:Trim Size: 83/8” x 107/8” Keep all live matter 1/4” away from trim.Bleed: Allow 1/8” for bleed trimmed off top, bottom and outside edges.All files received should be ready for output. Files not ready to output according to the specificationsrequired will be adjusted at a rate of $85 per hour, or returned for corrections. All additional productioncharges, including layout, design, art or photographic work, will be billed at the adjustment rate.Full Page73/8” x 97/8”1/3 Horizontal5” x 5”1/4 Page35/8” x 41/2”1/3Vertical21/2” x97/8”Cover wraps, postcards and inserts are available — call your advertising rep for details!20% one-time discount available for a referral that turns into a repeatadvertiser — either print or online!PRINT AD RATES:Double QUEST Mall47/8” x 47/8”1/2 Horizontal73/8” x 5”QUESTMall23/8” x47/8”2/3 Vertical5” x 97/8”PLACEMENT1X 2-3X 4XFOUR-COLOR ADSQUEST Mall* $825 $765 $7001/4 Page $1,335 $1,240 $1,1351/3 Page $2,095 $1,945 $1,7801/2 Page $2,600 $2,430 $2,2102/3 Page $3,390 $3,150 $2,880Full Page $4,370 $4,065 $3,715Inside Cover $4,600 $4,285 $3,910Back Cover $4,945 $4,600 $4,200BLACK & WHITE ADS**QUEST Mall* $565 $525 $4801/4 Page $980 $910 $8301/3 Page $1,385 $1,285 $1,180Size of NON-BLEED ADS WIDTH HEIGHTFull Page and Covers 73/8” 97/8”2/3 Page Vertical 5” 97/8”1/2 Page Horizontal 73/8” 5”1/3 Page Vertical 21/2” 97/8”1/3 Page Horizontal 5” 5”1/4 Page 35/8” 41/2”Double QUEST Mall 47/8” 47/8”QUEST Mall 23/8” 47/8”Full Page and Covers(bleed four sides)Size of BLEED ADS85/8” 111/8”1/2 Page $1,935 $1,800 $1,6452/3 Page $2,500 $2,635 $2,125Full Page $3,685 $3,430 $3,1352-Page Spread(gutter bleed only)Size of SPREAD ADS153/4” 97/8”* QUEST Mall ads are not eligible for agency dicount.** Second color may be added for $75 (cyan, magenta or yellow only).Please see MDA/ALS NEWSMAGAZINE Rates and Specs Mechanical Requirements.BLEED 2-Page Spread 171/4” 111/8”On all spread ads, keep live headline copy and all live matter ¼”away from each side of center line.Questions: Please call (866) 775-8568

MDA/ALS NEWSMAGAZINE Specs and RatesMDA/ALS NEWSMAGAZINE:Highly targeted — only people with ALS or their caregiversand physicians receive this magazine.··Published quarterly··Over 22,500 readers – people with ALS, their caregivers,family members and physicians··Typical readers are middle- to upper-income highachievers, with a strong motivation to maintain theirindependence··Stitched into Quest magazine, but sent only to the peopleregistered with MDA who have a diagnosis of ALSMDA/ALS NEWSMAGAZINEThe Latest Information About Amyotrophic Lateral Sclerosis • May/June 2011 • Vol. 16, No. 35 Leading ALS ResearchStrategiesInside:Living independently with ALSAugie Nieto fights ALS with social mediaMay is National ALSAwareness Month!See page 18AD SPECS & RATES:Full Page73/8” x 97/8”Size of NON-BLEED ADS WIDTH HEIGHTFull Page 73/8” 97/8”1/2 Page Horizontal 73/8” 5”1/2 Horizontal73/8” x 5”On all spread ads, keep live headline copy and all live matter ¼”away from each side of center line.SIZEFOUR-COLOR ADS1X4XFull Page $2,200 $1,870½ Page $1,300 $1,100Trim Size: 83/8” x 107/8”Keep all live matter 1/4”away from trim.Bleed: Allow 1/8” forbleed trimmed off top,bottom and outside edges.All files received should be ready for output. Filesnot ready to output according to the specificationsrequired will be adjusted at a rate of $85 per hour,or returned for corrections. All additional productioncharges, including layout, design, art or photographicwork, will be billed at the adjustment rate.Questions: Please call (866) 775-8568

Online AdsQUEST ONLINE PRICES*:AD SIZESAds are placed either in Questeditorial pages or the Quest Newssection depending on size constraintsand the advertisers’ preferenceQuarterly AnnuallyLeaderboard $700 $2,500Rectangle $500 $1,800Vertical $600 $2,200Slideshow/Video Banner $800 $2,900Product Directory – Two options:· Basic Link $300· Expanded Link $250 $700QUEST ONLINE SPECS:The largest sporting venue in the world, the Indianapolis MotorSpeedway, has a seating capacity of more than 257,000. WithMDA’s integrated media programs, more people will see yourads each month than you could fit in the Indianapolis MotorSpeedway TWICE!!!AD SIZESLeaderboard728x90Rectangle240x200Vertical Rectangle240x400Expandable Video Banner240x400 expands to320x400FILEFORMATSGIF/JPEGSIZERICH MEDIASIZEANIMATIONLENGTHVIDEOLENGTHLOOPINGGIF, JPEG,SWF 20K 30K :15 N/A 3 NoGIF, JPEG,SWF 20K 30K :15 N/A 3 NoGIF, JPEG,SWF 20K 30K :15 N/A 3 NoGIF, JPEG,SWF20K30K,expand 2MB:153:00max3AUDIOYes, whenexpandedAll files must be RGB and 72 dpi. Click-through URL must be included when creative is submitted.Video must contain clearly visible “mute” and “stop” functionality.Expandable banner: A mandatory “CLOSE X” button(s) must be prominent and obvious for an expandable banner initiated by auser’s click. Close button font size must be 11 pixels, bold text, and 4 pixel padding around the text. Banner expands left only.Flash Ad Requirements/Click Tracking: The author of the Flash source file (.fla) has to assign a clickTAG variable using a getURL button action. They also have to make sure that they have selected_blank for a target so it opens in a new window.All creative assets must be submitted for testing and approval at least five businessdays prior to the campaign start date.*Online ads can be created by MDA designers for $85 an hour.Questions: Please call (866) 775-8568

myMDA AdsMDA’S NEW SOCIAL NETWORKING SITE:Strength in Community!Reach MDA’s online community for people with neuromuscular diseases,their families and friends. Members come here daily to share information,ask questions, get resources and support – and feel connected!myMDA - Strength in Communitymymda.mda.org··12,888 members on myMDA*··188 new members added each month, on average*Get your message in front of this interested and connectedaudience now!As summarized by myMDA member Ben F.,“Sometimes you feel like you’re the only one with MD until you come to this site … andrealize you are definitely NOT alone. There are others fighting these diseases with you.”AD SIZESRATES1X 4XFILEFORMATSGIF/JPEGSIZERICH MEDIASIZEANIMATIONLENGTHLOOPINGAUDIOLeaderboard728x90$500 $1,800GIF, JPEG,SWF20K 30K :15 3 NoRectangle192x192$375 $1,300GIF, JPEG,SWF20K 30K :15 3 NoAll files must be RGB and 72 dpi. Click-through URL must be included when creative is submitted.Flash Ad Requirements/Click Tracking: The author of the Flash source file (.fla) has to assign a clickTAG variable usinga get URL button action. They also have to make sure that they have selected _blank for a target so it opens in a newwindow.All creative assets must be submitted for testing and approval at least five business days prior to the start date.Ads can be created by MDA designers for $85 an hour.*Source: Kit SocialQuestions: Please call (866) 775-8568