Introduction To The 7Ps Assessment Tool

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7P’s - PromotionProduct Promotion• Endorsements• Mass Media• Trade Shows• Search EnginesRoute to Market• Distribution• Links to Market• Routes to Market• Initial Salesisis-enterprise.com© Copyright 2011 Isis Innovation Ltd.
Suggested Criteria: Promotion- The company has a some evidence of promotional material or isengaged in promotional activities- The company makes appropriate use of distributors in order toaccess remote markets and there are clear plans for how theseproducts/service sales will be supported- The company has identified where initial sales will come from- The company has close links to their target marketisis-enterprise.com© Copyright 2011 Isis Innovation Ltd.
Page 1 and 2: The 7Ps Assessment ToolElena Andono
Page 3 and 4: 7P’s Assessment Tool - a model fo
Page 5 and 6: Suggested Criteria: The Plan• The
Page 7 and 8: Suggested Criteria: Product/s- The
Page 9 and 10: Suggested Criteria: Profit• The t
Page 11: Suggested Criteria: Production• T
Page 16 and 17: People• FoundersInternal People
Page 18: Summary• Evaluating companies is

Introduction To The 7Ps Assessment Tool

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