Introduction To The 7Ps Assessment Tool
Introduction To The 7Ps Assessment Tool
Introduction To The 7Ps Assessment Tool
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Suggested Criteria: Protection• <strong>The</strong> company has some form of protection in the form ofsupplier/customer contracts or IP rights• <strong>The</strong> company has a portfolio of IP• <strong>The</strong> plan describes the benefits of the IP to the end user• <strong>The</strong> plan covers competing IPisis-enterprise.com© Copyright 2011 Isis Innovation Ltd.