YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>Abbvie</strong>A Social Knowledge Management Success Story: BeforeLean team of two running research and insights for• Five products• Two blockbuster franchises• Important launch brand…… while one headcount down80%Ambition was to create best-in-class patient-centricinsights practice for our brands AND embed them inorganizational strategy
Hooray! Your file is uploaded and ready to be published.
Saved successfully!
Ooh no, something went wrong!
Change language