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Dealing with Pushback and UncertaintyHow to Get Buy in for Social Knowledge Management1. “This seems very complex”• Identify flexible solutions that quickly implement built on best practicesfor market researchers2. “I don’t have time to take this on”• Utilize resources to import all your data for you3. “This isn’t a priority” or “What we’re doing is good enough”• Social Knowledge Management is necessary for research and marketingteams who have heavy workloads and are looking for a innovative,permanent, and quicker way to access, share, and manage theirresearch project data.
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