Guide: BA (Hons) Fashion Promotion & Imaging - UCA Community

3from your Course LeaderDear Student,www.ucreative.ac.ukWelcome to BA (Hons) Fashion Promotionand Imaging. In this pack you will find all theinformation you need to help you settle in to yourstudies at UCA Epsom this September.You will be joining a unique and exciting coursewhich teaches the intellectual, practical andprofessional skills you need to succeed in a careerin fashion promotion and communication.As a Fashion Promotion and Imaging student, youwill benefit from numerous facilities, includingaccess to studio space with a screen print bed, amono print bed, and a digital suite comprising ofup-to-date industrial software Adobe Studio. Inaddition, you have access to digital photographicequipment and photographic studios.The first year of the course will be an introductionto the essential skills and knowledge needed toestablish a critical practice. You will be given anintroduction to fashion promotion, and then studyfashion styling and photography, look at design,visual and popular culture since 1900, delve intofashion imaging and fashion marketing, andlearn research, analysis and you will choose yourpathway of study.Wishing you all the best for the summer break andlooking forward to welcoming you in September.Kind regardsJules FindleyCourse Leader

4Summer projectTo be presented Thursday of Induction WeekPersonal Learning Journal, Stage 1Using visuals (drawing, painting, photocopies,photography collage etc.), we would like you tocreate a personal journal that explains who youare. It is not just meant to be facts and figures; itis meant to express your thoughts, feelings andpersonality. It can be about your past, presentor future, maybe an incident in your life thatyou think has been influential in shaping youas a creative. It can be about friends, family,memories...anything! We just want to seeinteresting and unique sketchbooks. It isn’t ascrap book, or a simple photo album – use youimagination, expressing your dreams, hopes,secrets, ambitions. There can be some writing(annotation) but the more you can express yourideas using visuals the better.www.ucreative.ac.ukDuring your progress on this course you will beexpected to keep a personal journal. Although itmay seem like an obvious point to make, the moreinformation you record about your own work andthe work of others, the more information youwill have at your disposal as you develop on thecourse.A journal is a record of your interaction withthis course and the rest of the world aroundyou. It records your journey, inspirations and isa way of contextualising your work and thoughtprocesses. This is where you should collect visualstimulus and reflect and comment upon who youare, what you have seen, where you have beenand what you have learnt. More importantlyyou should become more aware of how thesethings influence you and your work. Your journalmust also demonstrate your engagement withfashion – the designers, photographers, stylists,illustrators and brands that interest you.

5Summer projectWriting about and reflecting upon your journal willhelp with your work both visually and in writingwill help you to become a better artist/designer.It will help you to evaluate your own work, andthe work of others in critiques and classes. If youdon’t without self-analysis and critical evaluation,your ideas and work will never change or develop.Make sure you take ownership of this journal andlet it reflect you and your interests. There are nofixed rules.You will present yourself and your journal withingroup critiques during the induction week.Think about the following reflective questions inpreparation for your critique:• Why you collected or recorded the image oridea?• How you could use it to inspire your work?• What does it communicate about you whatcould it say to a viewer?Your journal is a vital part of your experience andas an FPI student you will produce many journalsthroughout the years. Make the journal work foryou and enjoy recording and exploring within it.A journal can be in book or file form it is yourchoice. Journals are different to sketchbooks asthey are more ‘open’ and wide ranging whereasa sketchbook is for a specific project/theme andis about the development of that project. Thejournal is the wider context for your work andlinks all areas of the course together and is abouthow you see the world.Aimwww.ucreative.ac.ukThis brief is about you showing us your skills andfor us to get to know you better; to encouragepitching skills through interacting with a smallgroup discussion with tutors presenting yourjournal.

6Summer projectwww.ucreative.ac.ukOutcomeThe Journal will introduce you to the formatexpected and encourage critical awareness ofyour work. The project will also feed directly intoboth the first two units of Semester 1: Introductionto Fashion Promotion and Introduction to Stylingand Photography.Please bring with you on the first day or you willbe expected to talk about yourself without it andwill be unprepared for the first projects.Reflection on project work• How would you rate your finished work –Excellent, good, poor, disaster? Then askyourself why?• What do you think you have learned?• Looking back, what would you have donedifferently?• Is the outcome different from what you originallythought? Were you surprised with what youended up with? If so in what way?• What would you do differently in retrospect andhow can this inform your next project?Nikola Lamburov & Aaro Murphy

7Summer projectGeneral reflection• Why you collected or recorded the image oridea?• How you could use it to inspire your work (ifrelated)?• What does it communicate to you what could itsay to a viewer?You should also include in your journal, dated diaryentries of your progress to ensure that you includeinformation on when something goes well, or notso well, you may find a solution or way of workingwhich is successful for you. Include your thoughtsand ideas as you progress through projects. Alsoinclude discussions you have with other studentsand staff – you can’t write everything down butyou may include record sheets from tutorials forexample, or notes from when other people talkabout how they dealt with a project if it is relevantto you – it is especially interesting when peoplehave approached something in a very differentway to you.www.ucreative.ac.ukA journal can be in book or file form – it is yourchoice. Journals are different to sketchbooks asthey are more ‘open’ and wide ranging whereasa sketchbook is for a specific project/theme andis about the development of that project.Your Journal will be assessed as part of yourresearch and analysis process and will besubmitted alongside unit requirements throughthe course to explain your approach, ways ofcommunicating and learning. It is also central tothe reflecting practice unit in your second yearwhere it forms a major assessment requirementand journal work will directly inform your finalmajor project in your third year. So start a journalnow don’t worry about whether you are doingit right and enjoy collecting, finding out andreflecting on who you are.

8Induction week timetablewww.ucreative.ac.ukWhen What Where Who10.00- 12.30 FPI Student Welcome Auditorium Course TeamMonday 1613.30 - 15.30 Photography Induction Group A Photo Studio 34A & B HB APSeptember16.00 - 18.00 All students - campus welcome Marketplace/Quad All campus staffTuesday 17September (Final10.00 - 12.00 Photography Induction Group B Photo Studio 34A & B HB APday of LondonFashion Week)14.00 - 16.00 Photography Induction Group C Photo Studio 34A & B HB APWednesday 18SeptemberThursday 19SeptemberFriday 20 September10.00 - 16.00Welcome to UCA Fayre – drop in throughout theday for more about our services. There will alsobe a short introductory talks in the AuditoriumMarketplaceand S13 advertised on the day10.00 - 12.00 Photography Induction Group D Photo Studio 34A & B HB AP14.00 - 15.00 ENROLMENT (surnames A - M)Admissions andRefectory15.00 - 15.45 ENROLMENT (surnames N - Z)Campus Registry16.00 - 19.00 International, Exchange and EU student welcome Auditorium International staff10.30 - 12.30Film viewing: Diana Vreeland ‘The Eye has toTravel’Odeon Cinema14 Upper High St,Epsom KT17 4QJDC/AK/KM14.00 - 16.00 Photography Induction Group E Photo Studio 34A & B HB AP10.00 - 10.30 Introduction to Course Tutors Auditorium Course TeamHoliday work review Group AHoliday work review Group B119aHoliday work review Group C 117Holiday work review Group D 120Holiday work review Group E 130Visit to London in Groups London Course Team

9Admin & course contactsIf you have any queries please contact either:Faculty OfficeBev HennessyTel: 01372 202413Course LeaderJules FindleyEmail: jfindley@ucreative.ac.ukby email in the first instance.An answer phone service is available on all ofthe above lines for any out of hours enquiries.www.ucreative.ac.ukMaria Katsika

10Pre-arrivalwww.ucreative.ac.ukReading listTo prepare for FPI this is just a few things toconsider. Regard yourselves as collectors ofinformation, viewers of film, shops, literature,and magazines, as this is your research. We don’tpromote doing all your research online, althoughwe appreciate that much of it is online, howeveryou need to read books in the library and find outwhat academic papers are, as they will be usefulto you in the long run as well as the online that’seasy to sift through.032cwww.032c.com10 Magazinewww.10magazine.com10 Menwww.10magazine.com125www.125magazine.comA Magazinewww.modenatie.comAdbusterswww.adbusters.orgAmelia’s Magazinewww.ameliasmagazine.comAmerican Voguewww.vogue.comAndrogyny Magazinewww.androgynymag.co.ukAnother Magazinewww.anothermag.comAnother Manwww.anotherman.co.ukArenawww.arenamagazine.co.ukBig Magazinewww.bigmagazine.comBritish Voguewww.vogue.co.ukButtwww.buttmagazine.com

11 Pre-arrival Italian Voguewww.ucreative.ac.ukCitizen Kwww.citizen-k.comCommons & Sensewww.commons-sense.netCentwww.centmagazine.co.ukClear Magazinewww.clearmag.comCrashwww.crash.frDanskwww.danskmagazine.deDazed and Confusedwww.dazeddigital.comDilettantewww.dilettante-magazine.comExitwww.exitmagazine.co.ukFantastic Manwww.fantasticmanmagazine.comFlauntwww.flaunt.comFluxwww.fluxmagazine.comGLU (Girls Like Us)www.glumagazine.comGQ Stylewww.gqstyle.comHarper’s Bazaarwww.harpersbazaar.comHintwww.hintmag.comi-Dwww.i-dmagazine.comThe Illustrated Apewww.theillustratedape.comIndexwww.indexmagazine.comInterviewwww.interviewmagazine.comwww.style.itJC Reportwww.jcreport.comKilimanjarowww.kilimag.comLet Them Eat Cakewww.letthemeatcakemagazine.comMan About Townwww.manabouttownonline.comMarmaladewww.marmalademag.comNeo2www.neo2.esNumerowww.numero-magazine.comNylonwww.nylonmag.comOysterwww.oystermag.com

12 Pre-arrival Vicewww.ucreative.ac.ukVogue Pariswww.vogue.frPop Magazinewww.myspace.com/popsuperglossyPurplewww.purple.frQuestwww.qvest.deRAGwww.fashionrag.co.ukRe-magazinewww.re-magazine.comRubbishwww.rubbishmag.comSam Magazinewww.sammagazine.co.ukSleekwww.sleek-mag.comSelf Servicewww.selfservicemagazine.comSHOWstudiowww.showstudio.comSpecial Tenwww.specialten.comStyle.comwww.style.comSurfacewww.surfacemag.comTankwww.tankmagazine.comTokionwww.tokion.comWonderlandwww.wonderlandmagazine.comVwww.vmagazine.comV Manwww.vman.comVanity Fairwww.vanityfair.comwww.viceland.comVisionairewww.visionaireworld.comVogue Hommes Internationalwww.voguehommes.comWwww.wmagazine.comWADwww.wadmag.comZoowww.zoomagazine.de

13 Pre-arrivalBook shop locationsICA (The ICA bookshop is about a 15minwalk to Waterloo train station. Walk towardsEmbankments, cross over the Hungerford Bridgeand follow sign to Waterloo station.)The MallLondon SW1Y SAHTel: 020 7930 3647www.ica.org.ukTHE VINTAGE MAGAZINE SHOP39 – 43 Brewer StreetLondonW1F 9UDTel: 020 7439 8525www.vinmag.comGallerieswww.ucreative.ac.ukCheck Time Out and the Internet weekly forinformation on exhibitions and events.MAGMA Covent Garden (Nearest tube CoventGarden or Leicester Square)8 Earlham StreetCovent GardenLondon WC2H 9RYTel: 020 7240 8498MAGMA Clerkenwell117– 119 Clerkenwell RoadLondon EC1R 5BYTel : 020 7242 9503www.magmabooks.com

14 Pre-arrivalwww.ucreative.ac.ukSome books recommended from marketingAnderson, C. (2007), The Long Tail: How EndlessChoice is Creating Unlimited Demand, London:Random House.Burns, Leslie Davis (2008), The Business ofFashion: Designing, Manufacturing, andMarketing, London: Fairchild.Lawson, N. (2009), All Consuming, London:Penguin.Lindstrom, M. (2010), Brand Sense: SensorySecrets Behind the Stuff We Buy, 2nd Edition,London: Kogan Page.Lindstrom, M. (2009), Buyology: How EverythingWe Believe About Why We Buy is Wrong,London: Random House Business.Morgan, T. (2010), Window Display: New VisualMerchandising, London: Laurence King.Underhill, P. (2010), What Women Want: TheGlobal Marketplace Turns Female-Friendly, NewYork: Simon & SchusterUnderhill, P. (2008), Why We Buy: The Science ofShopping, New York: Simon & Schuster

15 Pre-arrivalwww.ucreative.ac.ukEquipment listHaving the right equipment is essential in any areaof your studies. It is impossible to achieve goodresults if you use inappropriate or limited media.As a Fashion Promotion and Imaging student, ahigh standard of presentation is essential, it is afundamental requirement both on the course andin the industry. Building up a stock of art materialscan be expensive.However if you look after them they will last yousome time, and you do not need to buy everythingimmediately.If you are going fashion graphics and imaging wewould suggest that you purchase a toolbox orother similar container to transport your materialsaround. Inexpensive plastic tool boxes can beobtained from DIY or Hardware shops. There isa college shop on campus, which stocks a goodrange of art and design materials, and it alsostocks many of the items on this list.In addition to this list you may from time to timebe asked to provide extra materials which aremore specialised for certain units. The courseprovides some basic materials and paper butwork can look the same if you all use our basicstocks. You will need to be prepared to spendmoney on equipment and materials throughoutthe course.Remember you must always bring the rightequipment and materials with you for all subjects.Tutors will inform you of what you need in yourunit handbooks and in classes.Don’t buy your software until you are a student,then you can buy atwww.software4students.co.ukfor a substantial discount.

16 Pre-arrivalwww.ucreative.ac.ukEquipmentRange of Pencils from 6B to HPencil SharpenerSoft & Hard RubberCraft/Stanley KnifeScalpelPritt StickSketch Books – A4 or A3 (buy as required)Fixative (use Hair Spray initially which ismuch cheaper)A 30cm Steel RulerA2 Cartridge PadMasking TapeCharcoalFine Liner Pens – various thicknessesPVA Glue (optional)Spray Mount (for final presentation of work)A4 or A3 portfolio with presentation ringsand plastic sleeves, this does not need tobe purchased immediately. (You may wishto discuss with your tutor first)CD/DVD Roms (recordable)A good stock of magazine tearsThese items are things, which you may need,depending on your approach to work and on theprojects. Select some to purchase initially, andbuild up as and when you need them:EquipmentMagic Markers or similar Marker PensWater Colour Set, Gouache Paint, AcrylicPaintChalks/PastelsInksPaint BrushesColoured PencilsCollage Materials and PapersIf you are thinking of focusing your studies onphotography you may wish to purchase a 35mmcamera, however this is not essential as thecollege has them in the Media Store, which youcan borrow. University computer facilities areexcellent and you will have good access, howeverif you are thinking of purchasing a computer werecommend an Apple ibook or equivalent. Thesoftware packages we use on the course are:PhotoShop, InDesign and Illustrator.

17Students’ checklistPlease use the below as a guideline:www.ucreative.ac.ukIf your offer is still conditional, email a copy of your qualifications/results toadmissions@ucreative.ac.ukApply for accommodationRead this Welcome GuideComplete your online enrolmentAttend your physical enrolment session (remembering to bring your original exam qualifications/results and photo ID)Attend your induction sessionsUpload a photograph for your Student ID Card/Library CardPay your tuition fees and additional charges using the Online Payment facilityOnce you have fully enrolled you may also want to:Collect your Student ID Card/Library Card from the LibraryObtain a letter to open a student bank account from myRecords in myUCAObtain a letter for Council Tax Exemption from myRecords in myUCARegister with a local doctor