ACS Cobham Sports Brand Guidelines - ACS International Schools

ACS CobhamInternational SchoolSports brand guidelinesSports Logos 1. 3ACS CobhamSports LogosElementsA number of elements make up thecomplete school logo – the teamname, team animal, school name,country and in some instances thesport type itself. All these elementsdo NOT have to be used togetherall the time but when they are, theymust be used in the approved way,please see page 1.5.A: Team nameThe team name, Cougars, is agraphic and the appropriate filesmust therefore be provided to yourmerchandise supplier. Under nocircumstances should the teamname be recreated. The team colouris the primary ACS Cobham colour(see page 2.2), with Pantone 289as the shadow colour.ABCDEC: School nameFor sports kit and sports-relatedmerchandise, the school nameis treated as a graphic, and filesare held by the ACS Cobham AthleticDirector (see page 3.1). This appearsin blue on a white background andin white on a blue background.For reference only, the font used isLucida Grande.D: LocationLondon • England is also a graphicand files in white and blue areavailable in the library.E: Sport typeThe sport type, ie TENNIS is alsoa graphic, and files in white andnavy are available in the library.For reference only, the font usedis Helvetica Neue Bold.B: Team animalEach school animal has beenredesigned to bring consistencyto the school sports teams, andonly the animals shown withinthese guidelines may be used.