Verified By Visa Brand Guidelines - Visa Asia Pacific

VISAAP-00036 V By V Guide Line 10/8/04 6:20 PM Page 1Verified By Visa Brand Guidelines

VISAAP-00036 V By V Guide Line 10/8/04 6:20 PM Page 3Verified By Visa Brand GuidelinesVerified by Visa Merchant Mark GuidelinesIn order to use the Verified by Visa Merchant Mark, merchantsmust:1. Have operational and certified 3-D Secure software on theirwebsite, andNever alter the arrangement or proportion of the individualelements, or contain the Verified by Visa Merchant Mark in ashape. The letters, elements and spacing shown on this pageare in the correct design and proportions.2. Agree to the Verified by Visa License AgreementVerified by Visa Merchant Mark Reproduction SpecificationsConsistent, accurate reproduction of the Verified by Visa MerchantMark is essential. The following reproduction specifications willprovide merchants with all the information they need to use themark on their website.The Verified by Visa Merchant Mark consists of the Verified byVisa Mark and the “learn more” link; and must always appearexactly as shown in the next column.learn moreVerified by Visa Watermark“learn more”link300

VISAAP-00036 V By V Guide Line 10/8/04 6:20 PM Page 4Verified By Visa Brand GuidelinesClear SpaceThe Verified by Visa Merchant Mark must be surrounded bysufficient clear space. The mark should be clearly separatedfrom other marks, graphic elements, text or photographicbackground elements. See the diagram below for clear spacerequirements (x=height of V).Size RequirementsThe Verified by Visa Merchant Mark may be reproduced ina range of sizes from a minimum of 60 pixels wide to 155pixels wide.XXXlearn moreX004

VISAAP-00036 V By V Guide Line 10/8/04 6:20 PM Page 5Verified By Visa Brand GuidelinesFull Color ReproductionThe Verified by Visa Merchant Mark must appear in full-colorVisa Blue and Visa Gold whenever it is displayed on merchantwebsites.There are three different color versions of the Verified by VisaMerchant Mark to accommodate the variety of merchant webpage background colors. Use the version of the Verified by VisaMerchant Mark that best corresponds to the background colorof your web pages.learn more learn more learn moreOn a white, light, or neutralbackground, the Verifield byVisa logotype appears in VisaBlue and the cursor appearsin Visa Gold. The “learn more”link appears in Visa Blue.On a dark background, theVerifield by Visa logotypeappears in white and thecursor appears in Visa Gold.The “learn more” link appearsin white.On a gold background, theVerifield by Visa logotypeappears in white and thecursor appears in Visa Blue.The “learn more” link appearsin Visa Blue.5

VISAAP-00036 V By V Guide Line 10/8/04 6:20 PM Page 6Verified By Visa Brand GuidelinesLanguage TranslationThe Web provides a borderless medium for retailers to accessa global customer base. The Visa brand derives significant valuefrom its global presence and consistency. For this reason, Visarecommends displaying the Verified by Visa Merchant Markin English.If necessary, the Verified by Visa Merchant Mark may beaccompanied by a translated version as shown on the followingpage. The translation must appear in proximity to the EnglishlanguageVerified by Visa Mark, and comply with the clear spacerules.The “learn more” link, and the text of the Verified by Visa popupService Description Page, may also be translated into thelocal language.1. Recommended Translationlearn more2. Optional Translation:If necessary, a translated version of the Verified by Visa MerchantMark may be created and used without the English-languagemark.Translated versions of the Verified by Visa Merchant Mark mustbe approved by a Visa representative. The name, Visa, cannotbe translated, and must always appear in English.learn more006

VISAAP-00036 V By V Guide Line 10/8/04 6:20 PM Page 7Verified By Visa Brand GuidelinesPlacementUse of the Verified by Visa Merchant Mark is limited to a singleplacement per web page, and on the three designated webpages shown on the following pages.If a merchant has a security information page, Visa recommendsplacing the Verified by Visa Merchant Mark next to the textprovided as shown below.learn moreCommitted to providing the most advanced online security features, we support theVerified by Visa security service. Click on the Verified by Visa Mark to learn more.700

VISAAP-00036 V By V Guide Line 10/8/04 6:20 PM Page 8Verified By Visa Brand Guidelines123learn morelearn morelearn more1. Home page or storefront 2. Security information page, along withSecurity Information text3. Checkout page(s). Here the Verified byVisa Merchant Mark must be placed awayfrom card acceptance marks at a minimumdistance equaling the height of the Verifiedby Visa Merchant Mark as it appears onyour checkout page(s).008

VISAAP-00036 V By V Guide Line 10/8/04 6:20 PM Page 9Verified By Visa Brand GuidelinesFunctionalityThe Verified by Visa Merchant Mark is a click-able mark, asindicated to consumers by the “learn more” link. Each use ofthe Verified by Visa Merchant Mark must link to a Visa providedVerified by Visa Service Description Page hosted by the merchant.Visa will provide the required text and layout for the ServiceDescription Page. The text of the Service Description Page mustbe directed to explaining what Verified by Visa is and is not, andexplaining how the reader can get more information. Any suchtext should be approved by Visa legal counsel. See diagrambelow for the suggested layout and some sample ServiceDescription Page text.Reproduction ArtworkFor reproduction artwork of the Verified by Visa Merchant Mark,electronic art is available from your Visa representative.900

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