Verified By Visa Brand Guidelines - Visa Asia Pacific
Verified By Visa Brand Guidelines - Visa Asia Pacific
Verified By Visa Brand Guidelines - Visa Asia Pacific
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VISAAP-00036 V <strong>By</strong> V Guide Line 10/8/04 6:20 PM Page 6<strong>Verified</strong> <strong>By</strong> <strong>Visa</strong> <strong>Brand</strong> <strong>Guidelines</strong>Language TranslationThe Web provides a borderless medium for retailers to accessa global customer base. The <strong>Visa</strong> brand derives significant valuefrom its global presence and consistency. For this reason, <strong>Visa</strong>recommends displaying the <strong>Verified</strong> by <strong>Visa</strong> Merchant Markin English.If necessary, the <strong>Verified</strong> by <strong>Visa</strong> Merchant Mark may beaccompanied by a translated version as shown on the followingpage. The translation must appear in proximity to the Englishlanguage<strong>Verified</strong> by <strong>Visa</strong> Mark, and comply with the clear spacerules.The “learn more” link, and the text of the <strong>Verified</strong> by <strong>Visa</strong> popupService Description Page, may also be translated into thelocal language.1. Recommended Translationlearn more2. Optional Translation:If necessary, a translated version of the <strong>Verified</strong> by <strong>Visa</strong> MerchantMark may be created and used without the English-languagemark.Translated versions of the <strong>Verified</strong> by <strong>Visa</strong> Merchant Mark mustbe approved by a <strong>Visa</strong> representative. The name, <strong>Visa</strong>, cannotbe translated, and must always appear in English.learn more006