download a PDF of our 2013 Media Kit - Tow Times Magazine Online

Tow Times Magazine, first published in 1983, has longbeen the industry’s most direct publication link to towing/recoveryprofessionals. Started by towing companyowners, Tow Times’ primary purpose is to provide towingprofessionals with articles that help them run a safer,more profitable towing company.Why Advertise inTow Times?• Tow Times has the highest overall number of delivered copiesbetween print and digitized delivery and 300% more paidsubscribers than any industry magazine. These statistics areverified by a BPA audit.• Tow Times emails every issue to 20,000+ recipients throughoutthe world. Our digitized version includes live email and websiteaddresses – a direct online link for every Tow Times advertiser.Total print/digital monthly delivery is 58,000+.• 93% of our readers are owners, co-owners and managers...the decision makers in their companies.• Issues of Tow Times are kept. 78% of survey respondents saythey save their issues for future reference.• Tow Times publishes the only verified buyer’s guide in theindustry. The companies that appear in the Tow Times Sourcebookare confirmed as viable businesses choosing to participate.• Tow Times supports national and state towing associations,the WTRAA Education Foundation, the International Towingand Recovery Hall of Fame and Museum, and the Survivor Fund.• Towtimes.com provides daily news updates for the industryworldwide and continues to lead the industry as the informationsource. In addition to industry news, towtimes.comprovides an expanded resource area for company owners seekingreference materials for owning and operating towing andrecovery businesses. Our updated site offers advertising andsponsorship opportunities to ensure your company has astrong online presence in the towing and recovery industry.TT Publications Inc.PUBLISHER’S POLICIES• Rate Protection: Rate protection via contract will be honored for one year.Orders beyond 12 months will be honored at the rates then prevailing.• Short Rates/Rebates: Contract periods are 12 months following date of firstinsertion. Advertisers will be billed or credited at the lowest rate earned by advertisementsactually published during the contract period.• Publisher’s Rights: The publisher reserves the right to reject, exclude orcancel without notice any advertisement at any time and for any reason.• Publisher’s Protection Clauses: 1-5, 7-9, 11-23, 25-32 and 34-36(See Contract and Copy Regulations Page, SRDS Business Publications).• Indemnification of Publisher: Advertiser represents that it is authorized topublish the entire contents and subject matter of the advertisements covered bycontract. In consideration of Publisher’s acceptance of such advertisements forpublication, Advertiser shall indemnify Publisher against loss or expense resultingfrom claims, actions or proceedings based on the contents of said advertisements,and from the unauthorized use of any name, photograph, sketch, orwords protected by copyright or registered trademark, labels, civil rights orotherwise in connection with their advertising. In addition, when copy is notfurnished on or before the published deadlines, the Publisher is authorized torepeat previous advertisements or to prepare new copy and insert the same.• Advertising Position: Advertising shall be positioned in the area of thepublication requested by Advertiser when and if possible. However, Publisherdoes not guarantee placement of advertisement(s) regardless ofposition in the publication.• Errors and Omissions: The advertisement shall appear in every edition issuedon the date for which such advertisement is ordered. Omission of advertisingfrom any edition(s), or an authorized material error in typesetting or printingby the Publisher, shall not constitute a breach of contract, but shall entitlethe Advertiser only to a pro rata discount.• Editorial Calendar and Bonus Distributions are subject to change. Pleasecheck with the Advertising Manager when placing orders for particular issuesor for information on the bonus distributions.• All cancellations must be in writing (email and facsimile acceptable) andreceived by closing date for the respective issue. No cancellations acceptedafter closing date.• Billing directed to an advertising agency upon condition that the client acceptsdual responsibility for payment if the agency does not remit within 30 days.TT Publications Inc., parent company of Tow Times MagazineClarissa Powell, Publishercpowell@towtimes.comBrenda Faulman, Advertising Managerbrenda@towtimes.com • Direct: 407-936-2494Sissy Figliolia, Advertising Salessissy@towtimes.com • Direct: 407-936-2492Julie Lockman, TES Sales Consultantjlockman@towtimes.com • Direct: 407-706-6797Toll-free: 800-308-3745 • Fax: 407-327-2603www.towtimes.comTT Publications Inc.MULTI-MEDIARATE CARDRate Card No. 32Effective DateJan. 1, 2013

PREFERRED POSITIONSTow Times offers Covers 2, 3, 4 and Pages 3, 4, 6 and 9 as PreferredPositions. Call Brenda at 407-936-2494 or Sissy at 407-936-2492 foravailability and pricing. These positions are offered on a first-come basis.FOUR COLOR - NETPAGE SIZE 12X 9X 6X 3X 1X1/4 $1,805 $1,848 $1,893 $1,940 $1,9901/3 $1,936 $1,986 $2,038 $2,093 $2,1501/2 $2,405 $2,478 $2,555 $2,636 $2,7211/2 Island $2,508 $2,586 $2,668 $2,754 $2,8442/3 $2,915 $3,014 $3,117 $3,226 $3,340Full $3,551 $3,681 $3,818 $3,962 $4,1132-Spread $6,038 $6,340 $6,657 $6,990 $7,340REACH YOUR BUYERS THROUGHEMAIL BLASTSReinforce your print advertising campaign with email blasts.Our opt-out email list is one of the largest single-source listsin the industry, exceeding 20,000 industry-related emailaddresses (as of September 2012). Our software providesa deliverability report for each blast.Tow Times advertisers enjoy a 15% discount off published rates.Supply your own html-based artwork and save even more.Frequency discounts are based on all blasts being sent withina 12-month period.12X 6X 3X 1XEmail Blast Only(artwork supplied to our specs)$750 $900 $1,050 $1,200Email Design and Blast $900 $1,100 $1,300 $1,500Numbers of email blasts sent monthly are limitedand available on a first-come basis.DISPLAY CLASSIFIEDS - NETThis affordable advertising is listed by category.Each ad is 2-1/4˝ wide with cost based on ad depth (in inches).DEPTH 12X 6X 3X 1X1 inch $100 $105 $110 $1152 inch $200 $210 $220 $2303 inch $300 $315 $330 $345Additional $50 per inch for color classifieds.MAILING LISTSReady to hit those potential buyers with direct mail? Tow Times sellsmailing lists to reach towing companies throughout the U.S. Listscan be provided on a one-time or one-year basis. We sell by zip code,state, region or the entire country.MECHANICAL SPECSVERTICALHORIZONTALAD SIZE width x height width x height1/6 Page 2-1/4˝ x 4-3/4˝ NA1/4 Page 3-1/2˝ x 4-3/4˝ NA1/3 Sq. Page 4-3/4˝ x 4-3/4˝ NA1/3 Page 2-1/4˝ x 10˝ 7-1/4˝ x 3-1/4˝1/2 Page 3-1/2˝ x 10˝ 7-1/4˝ x 4-3/4˝1/2 Island 4-3/4˝ x 7-3/8˝ NA2/3 Page 4-3/4˝ x 10˝ NAFull Page 8-1/8˝ x 10-7/8˝ NA• Bleeds: Keep live matter 1/4˝ from trim. Take bleeds 1/4˝ past trim.• Printing Method: Web offset, cmyk• Preferred Materials: We require all ads to be submitted via emailor on disk with a color or black and white proof. We prefer pdf or jpgformats. The electronic files must meet our electronic guidelines.• B/W Density: Max 70%• 4/C Density: Max 280% – 90% each c, m, y and bk• Production Charges: Billed at prevailing rates for any extramechanical work (non-commissionable).TOW TIMES 2013DEADLINESSPACE CLOSE MATERIALS CLOSE MAIL DATEJANUARY 11/12/2012 11/19/2012 12/14/2012FEBRUARY 12/10/2012 12/20/2012 01/18/2013MARCH 01/11/2013 01/23/2013 02/15/2013APRIL 02/08/2013 02/20/2013 03/15/2013MAY 03/11/2013 03/27/2013 04/19/2013JUNE 04/15/2013 04/24/2013 05/17/2013JULY 05/10/2013 05/21/2013 06/14/2013AUGUST 06/10/2013 06/25/2013 07/19/2013SEPTEMBER 07/12/2013 07/24/2013 08/16/2013OCTOBER 08/06/2013 08/20/2013 09/13/2013NOVEMBER 09/12/2013 09/25/2013 10/18/2013DECEMBER 10/14/2013 10/23/2013 11/15/2013ELECTRONIC ADVERTISINGwww.towtimes.comTOW TIMES ONLINE ACCEPTABLEAD SIZES• Button Ad – 120 pixels wide x 60 pixels tall• Small Banner Ad – 296 pixels wide x 60 pixels tall• Book Ad – 145 pixels wide x 218 pixels tall• Header Banner Ad – 468 pixels wide x 58 pixels tallDIGITAL AD SIZES• Acceptable file types: JPEG, GIF, Animated GIF• No files over 30K accepted• Non transparent• Electronic media specs subject to change without noticeAD SIZE TT ADVERTISERS TT NON-ADVERTISERSButton12X $280/month $350/month6X $320/month $400/month1X $360/month $450/monthSmall Banner/Book12X $380/month $475/month6X $440/month $550/month1X $500/month $625/monthBanner12X $480/month $600/month6X $560/month $700/month1X $640/month $800/monthStream Video (per 2 weeks)4X $383 $4503X $425 $5002X $468 $5501X $510 $600INSERTS AND OUTSERTSInserts are accepted on a limited basis.2 pages – 75% of earned b/w rates4 pages – 65% of earned b/w ratesAdditional costs not included in above are list break charges,bindery stop/start charges and possible additional postage.Printing quotes available. Prices are non-commissionable andbased on supplying approximately 39,000 inserts per issue.Polybag opportunities available. Please call for a quote.