leadingtogether: - CATIE

• speak out in public about HIV/AIDS andCanada’s commitment to a stepped-upresponseIn addition,• per capita spending on HIV in Canada willbe comparable to that of other developedcountries that have achieved lower rates ofHIV infection (e.g., United Kingdom,Australia)• the business sector will provide more leadershipand support in the fight against HIV• PHAs will be more visible leading the callfor action in Canada and around the worldTARGETSAwareness• Between 2004 and 2010, public awarenessof the impact of HIV in Canada and globallyremains at 90% or higher.• By 2010, the proportion of the Canadianpublic who have misconceptions aboutHIV/AIDS drops by 50%.• Between 2004 and 2010, media coverage ofHIV/AIDS issues increases and is accurateand positive.• By 2010, the proportion of Canadian youthwho can accurately answer questions abouthow HIV is spread and how to preventtransmission will increase by 10% to 15%.• By 2010, sexual health education – includinginformation about HIV/AIDS – is part of allschool health curricula in Canada and isdelivered consistently.• By 2010, the number of times political leadersspeak out on HIV/AIDS issues increasessignificantly.• The prime minister of Canada opens the2006 International AIDS Conference inToronto.COMMITMENT TO SUSTAINED FUNDING• By 2007, all jurisdictions should haveadopted a strategic approach or analyzedtheir position in moving forward with thisseries of actions.• Between 2005 and 2010, public support forgovernment funding of HIV programsremains at 90% or higher.• Federal government funding reaches thelevel proposed by the House of CommonsStanding Committee on Health ($100 million)as soon as possible.• By 2008, provincial/territorial governmentshave increased their budgets and/or haveallocated dedicated funds for HIV/AIDSbeyond the cost of providing care and treatment(e.g., physician and hospital services).• By 2010, private donations to HIV/AIDSrelatedcauses have increased significantly.• By 2010, the business sector provides morefinancial support and is actively engaged insponsorships and other HIV/AIDS activitiesat home and globally.ACTIONSAwareness1.1 Identify high-profile leaders at all levels –among people living with HIV, communitiesat risk, local communities and municipal,provincial, territorial and federal governments– who will speak out and raise publicawareness of HIV/AIDS and its impact.1.2 Develop ongoing communication strategiesand key messages for the public, politicalleaders and the media about the impact ofHIV, the continuing epidemic in Canadaand globally and the need for ongoingsupport and funding.1.3 Ensure that sexual health education,including education on HIV/AIDS, is amandatory part of all school curricula andis delivered in all schools.1.4 Make more effective, strategic use of themedia – nationally, provincially, territoriallyand locally – to raise awareness and correctmisconceptions about HIV/AIDS.1.5 Capitalize on the 2006 InternationalAIDS Conference, being held in Toronto,to increase media coverage and public andpolitical awareness of, and commitment to,stopping the spread of HIV.1.6 Develop the capacity – nationally, provincially,territorially and locally – to respondimmediately to any negative or inaccurateinformation about HIV/AIDS, people livingwith or vulnerable to HIV and/or factorsthat affect their health.leadingtogether25.