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H5D CAMERA TECHNOLOGY:TRUE FOCUS AND ABSOLUTE POSITION LOCKH5D CAMERA TECHNOLOGY:UNPARALLELED CUSTOMISATIONWe have designed the H5D to work theway that photographers work, witheasy and direct access to all thecontrols and functions that one wouldexpect from a professional camera.Sometimes, however, it is hard topredict how you will need to work in agiven situation. For that reason, wehave designed the H5D to be asadaptable and customisable aspossible. Most buttons, for instance,can be assigned a user determinedHasselblad’s True Focus feature helps solve one of thefunction and any complete set-up ofthe camera can be saved as a custommost lingering challenges facing serious photographers today:profile. Simply touch the profile buttonand select from among your favouritetrue, accurate focusing throughout the image field.pre-sets and then export or upload toother H5D cameras.The H5D camera can be set up tooperate in precisely the way you wantto work, depending on your mood, the6 situation, or the job at hand.7When focusing on a subject outside the center area, youmust first lock focus on the subject and then re-composethe image. At close focusing distances particularly, thisre-composing causes focus error, as the plane of sharpnessfollows the movement of the camera, perpendicular tothe axis of the lens.H5D CAMERA TECHNOLOGY:MODULAR FREEDOMThe traditional solution for most DSLRcameras has been to equip the camerawith a multi-point AF sensor.Such multi-point AF solutions, however,are often tedious and inflexible towork with and in addition, due to thephysics of an SLR-camera, the off-centerfocus points offered are clusteredrelatively close to the center of theimage. The photographer is still forcedto focus first and then shift the camerato reframe, with a resulting loss of focusas a result.To overcome this problem, Hasselbladhas used modern yaw rate sensor technologyto measure camera movementin an innovative way. The result is theAbsolute Position Lock (APL) processor,which forms the foundation of Hasselblad’sTrue Focus feature.The APL pro cessor accurately logscamera movement during any recomposing,uses these exact measurementsto calculate the necessary focusadjustment, and then issues the propercommands to the lens’s focus motor soit can compensate. The APL processorcomputes the advanced positionalalgorithms and carries out the requiredfocus corrections at such rapid speedthat no shutter lag occurs. The H5D’sfirmware then further perfects the focususing the precise data retrieval systemfound on all H System lenses.The upper image shows the result whennot using True Focus. While this imagelooks relatively sharp, the lower imagewhere True Focus has been used, is razorsharp.View Camera OptionAll H5D cameras have been designedto allow the digital back to bedetached and used on a view cameraby way of an H system adapter. In thisconfiguration, the digital back can beused with electronic shutters fromRollei, Schneider, and others, eitherstand-alone using the flash syncsignal from the shutter or tethered toa computer with full control of theelectronic shutter from the computer.Choice of bright viewfindersOne of the most important andappreciated advantages of themedium format is the extra-large andbright viewfinder image, enablingextremely precise compositions andeasy operation even in dim lighting.An interchangeable waist-levelviewfinder, the HVM, is also availablefor the entire range of H5D systemcameras, allowing top-down viewingwhen desired.Tilt/Shift photographyUsed with the H5D cameras, the HTS1.5 tilt/shift adapter provides clevertilt/shift capabilities for a range of HSystem lenses, including the 24 mm,28 mm, 35 mm, 50 mm, 80 mm, and100 mm lenses. Integrated digitalsensors on all moving parts provideconstant feedback as to the exacttilt/shift movements, enabling theHasselblad digital lens correctiontechnology to optimize corner-tocornerimage quality for the given lensand at the given focusing distance.This ingenious device combineswell known optical principles with thelatest in digital image control to notonly solve technical challenges, but toalso provide exciting creativeopportunities that will help you takeyour photographic expression toentirely new levels.

MULTI-SHOT CAMERASHASSELBLAD MULTI-SHOT PRODUCTS:TECHNOLOGY AND BENEFITSFOR TECHNICAL DETAILS SEE PAGE 3210H5D-50MSProfessional Medium Format DSLR camera for studiophotography featuring a 50 megapixel sensor (6132 x8176 pixels) with a dimension of 36.7 x 49.1 mm.In addition to standard single-shot captures, multi-shotcapture mode supports still photography with the mostaccurate colour rendering and resolution available inthe market today. Versatile capture with up to 128second exposure time. 50 to 800 ISO. Image raw sizeis 65 MB with a 16 bit colour depth. Optional printreadyJpeg ¼ resolution. Colour display is a 3 inch TFTtype, 24 bit colour with 460x320 pixels solution.Item no. 3013664H5D-200MSBased on the 50 Mpix sensor (6132 x 8176 pixelswith a dimension of 36.7 x 49.1 mm), the H5D-200MSoffers 1-, 4- and 6-shot capability. 6-shot will produce8 bit TIFF files at 600MB each resulting in the mostaccurate colour rendering and resolution available onthe market today in the medium format. Versatilecapture with up to 128 second exposure time. 50 to800 ISO. Image raw size is 65 MB with a 16 bit colourdepth. Optional print-ready Jpeg ¼ resolution. Colourdisplay is a 3 inch TFT type, 24 bit colour with 460x320pixels solution.Item no. 3013666Single Shot(1-Shot mode)DetailHasselblad Multi-Shot Cameras– The Ultimate in Studio PhotographyHasselblad's unique Multi-Shottechnology, available in 50 and 200megapixel resolutions, provides theultimate in still subject capture.Whether for the extremely highdemands of archiving and artreproduction or for obtaining theabsolutely highest resolution in highendproduct, architectural, still-lifeshooting, or for any other kind ofshooting where detail or resolutionare important, Hasselblad Multi-Shotcameras bring mind blowing detailand open new creative andcommercial doors.Both the H5D-50MS and the H5D-200MS are capable of live shots in50 megapixel format, in essenceproviding two cameras in onepackage. The H5D-200MS raises thebar a bit further, by extending ourproprietary multi-shot capturetechnology to bring 200 megapixelresolution to your still-life and studiophotography. The H5D-50MS/200MSdigital back can also be used on viewcameras by way of an H Systemadapter.The MS digital back works withelectronic shutters like those fromRollei and Schneider, either standaloneusing the flash sync signal fromthe shutter or together with Phocus,allowing full control of the electronicshutter from the computer.Hasselblad Multi-Shot cameras usea 50 megapixel sensor mounted ontoour patented symmetrical multi-shotframe, which positions the sensorwith extreme accuracy, using piezoelectricalactuators. The camera thencaptures 4 or 6 shots, by moving thesensor 1 and ½ pixel at the time, tocreate a 50 or 200 megapixel capture.This process eliminates the issueswhich single-shot interpolation cansometimes introduce, such as moiréMulti Shot(4-Shot mode)Detailand colour rendering problems,separately capturing the red, green,and blue information in eachindividual pixel point and thencombining these captures into oneamazing file. The H5D-50MS and theH5D-200MS are the ultimate choicefor still life studio photography,providing moiré free images thatexhibit a level of sharpness,resolution and colour fidelity that youhave to experience to believe.11Photo: Ripley & RipleyPhoto: Milo profi fotografie

H System Lenses.Images that are destined for digitalshould be designed for digital. If yourlenses cannot resolve extreme high resolutiondetail, then you will never get themost from your extreme high resolutionsensor.Hasselblad lenses are just that;designed with digital corrections andToday's H System lenses are the culmination of over 60 years ofprocessing and extremely high resolutionin mind. Our lenses are the entryexperience, gained from producing over one million lenses. Thispoint for an exacting image processingexperience, combined with vastly improved design and productionchain, from lens to body to back to softwareand print, where all elements aretechniques, enables us to produce lenses that could not even be imagineddesigned to function and communicatewhen Victor Hasselblad first began producing cameras over half a centuryseamlessly with one another.Today’s Hasselblad lenses areago. Simply put, today’s Hasselblad H System lenses out perform anycharacterised by the finest grade oflens on the market today - even our own much loved V System Zeissglass available, and designed for optimalrendering of the finest detail, with perfectlenses.sharpness from corner to corner, foreach and every image. All Hasselbladlenses have central lens shutters andfeature Medium Format’s fastest autofocus,12 built around extremely rapid and13accurate in-lens motors.A unique manual override design offersthe convenience of working seamlesslybetween auto-focus and manual focuswith all lenses.Central Lens ShuttersTo enable flash shooting at the fastestshutter speeds, quiet operationand steady exposures, all lenses areequipped with a central lens shutter.High speed follow through shots arealso much more realistic when shootingwith a central lens shutter system, withoutthe compression or elongation thatlateral focal plane shutters create.Central lens shutters have characterisedHasselblad lenses for over 50 years,and still play a key role in the flexibilityand creative application of theHasselblad system.Foto: Tom D JomesTilt and Shift, True Focus, Digital LensCorrection and MoreHasselblad lenses have evolved alongsidethe digital age, incorporating newtechniques such as digital lens correctionand True Focus.All lenses, no matter how well designed,exhibit some minor flaws. It is not theHasselblad philosophy, however, toaccept such shortcomings, no matterhow minor. That’s why we developedDigital Lens Correction. Using exactknowledge of the design of each lens,Hasselblad digital lens correction automaticallycorrects any traces of colouraberration, distortion, or light fall off.In addition, this feature enables 6 HSystem lenses, ranging from 24mm to100 mm, to now perform tilt and shiftphotography using the innovative HasselbladHTS 1.5 tilt/shift adapter.Medium format lenses also have ashallower depth-of-field than 35 mmDSLR cameras at the same aperture. Amedium format camera therefore needsa very accurate focus control whenworking in near field with open apertures.Our True Focus feature does justthat – and does it fully automatically.Solutions forAerial PhotographyA range of specialised industrial solutions,in particular Aerial Photography,have been developed around the HSystem, based upon the outstandingoptical results achieved with the H4Daerial cameras and the H Systemlenses. For more information on thesesolutions, please contact us at:special.applications@hasselblad.com.Photo: Hans Strand

H SYSTEM LENSESHCD 4.8/24 HCD 4/28HC 3.5/35 HC 3.5/50-IIHC 2.8/80HC 2.2/100 HC MACRO 4/120-II HC 3.2/150N1415An Ultra-wide angle lenswith a 104º diagonal angleof view providing outstandingperformance over theentire image field.Item no. 3023024Advanced optical designwith 95° diagonal angle ofview and rear focusmechanism to ensure highcorner to corner sharpnesseven at close range. 35 mm.35 mm Lens equivalent:22 mm.Item no. 3023028A retro focus lens with 89°diagonal angle of view. Thislens offers outstandingcorner-to-corner sharpness,low dispersion glass, evenillumination, and featuresan advanced optical designwith rear focus mechanismto ensure high performanceeven at the close focusingrange.Item no. 3023035An all-round, wide-anglelens. A versatile all-purposelens, incorporating a moderatewide-angle effect, andfeaturing advanced opticaldesign with rear focusmechanism. Corner-tocornerillumination is veryeven at all aperture settings,and distortion andstray light are extremelywell controlled.Item no. 3023052The 80 mm is the standardlens for the H system.The high-performancedesign ensures great colourcorrection, a flat imageplane, and low distortion.The large aperture facilitatesphotography in poorlight and provides a brightviewfinder image. A lenssuited for almost any taskin general photography.Item no. 3023080The 100 mm is a fast lensparticularly suited to lowlightsituations or for actionshots where higher shutterspeeds are required.The slightly longer thanstandard length coupledwith its shorter depth-offieldmakes it an interestingchoice for portraits too inmany instances.Item no. 3023100The Macro 120 mm hasexceptionally highperformance making ita very versatile lens notonly for close-up work butgeneral applications toowhere a slightly long lensis required.Item no. 3023122An ideal portrait lens,providing the idealperspective for headand shoulder portraits.Also very suitable forlandscape photography.Item no. 3023150The integral central lens shutter ineach and every Hasselblad lens reducecamera vibrations, resulting in a morestable platform and improved digitalimage quality, and allow flash sync at allshutter speeds up to 1/800s, openingthe door to many creative shooting solutionsthat are otherwise impossible.Table showing the equivalent 35 mmDSLR focal length with different formatsas reference. Horizontal coverage compared.A HC 50 mm lens, for instance,used on the H4D-50 will produce asimilar image as a 35 mm lens on 35mm DSLR format.35 mm DSLR equivalent focal lengthLens H5D-60 H5D-50/50MS H5D-40/31HCD 4.8/24 16 18 20HCD 4/28 19 21 24HC 3.5/35 24 26 29HC 3.5/50-II 34 37 42HC 2.8/80 55 60 68HC 2.2/100 67 73 82HC 4/120-II 80 87 98HC 3.2/150N 101 110 123HC 4/210 142 155 174HC 4.5/300 196 214 240HCD 4-5.6/35-90 24-58 27-64 30-72HC 3.5-4.5/50-110 35-73 38-79 42-89

H SYSTEM LENSESHC 4/210HC 4.5/300 HC 3.5-4.5/50-110 HCD 4-5.6/35-90ADAPTERSVIEWFINDERS1617A universal telephoto lenswith outstanding performance.The longer focallength is excellent fortightly framed shots,enabling a shallow depthof-fieldto be used to makethe main subject standout noticeably.Item no. 3023210The 300 mm lens is thelongest lens in the presentHC lens range. It has a fastautofocus reaction makingit suitable for certain sportsand wildlife applications.Item no. 3023300The HC 50-110 mm zoomlens has a range fromwideangle to shorttelephoto. This lens boastsexceptionally high imagequality at all focal lengthsettings, whether shootingfilm or digital, and iscomparable withcorresponding fixedfocal length lenses.Item no. 3023511The result of our constantstriving for ultimateperformance, the newHCD 4.0-5.6/35-90 zoomlens combines ouradvanced optical designmodels and the H-system’sunique digital lenscorrection with a newaspheric lens elementdesign to create what wethink is the highestperforming zoom lenson the market today.Item no. 3023590CF Adapterfor Carl Zeiss lensesThe CF lens adapter allowsall C-type (lens shutter)lenses from the V systemto be used on any Hsystem camera.Item no. 3043500HTS 1.5tilt and shift adapterThe HTS 1.5 tilt/shiftadapter provides a powerfulnew focusing and creativetool that can help you takeyour photographic expressionto entirely new levels.The tilt/shift adapter workswith the following rangeof lenses and extensiontubes. All movementsare digitally recorded asmetadata for use withHasselblad's DAC lenscorrections.HVD 90x viewfinderFor 36×48 mm sensorcameras or smaller.Item no. 3053330HV 90x viewfinderFor cameras using film.Item no. 3053326HV 90x-II viewfinderFor H5D-60.Item no. 3053334HVM viewfinderWaist-level viewfinder for allH cameras.Item no. 3053328CONVERTER H1.7XMACRO CONVERTERItem no. 3043400Correction lens holderHolder for correction lensesfor HVM viewfinder.Item no. 3053348The Converter 1.7 attachesbetween the lens and bodyto increase the focal lengthby a factor of 1.7. Thisprovides a convenient wayto expand your range oflenses.Item no. 3023717The Macro Converterattaches between lens andcamera and is designed tobe used with the wide anglelenses to give them a betterclose range. The function issimilar to a 6.5 mmextension tube but theoptical system of theconverter provides muchbetter performance.Item no. 3023720

H SYSTEM ACCESSORIESLens shade HCD 24Item no. 3053400Lens shade HCD 28/HC 35Item no. 3053402Lens shade HC 50-110 mmand HCD 35-90 mm lensesItem no. 3053427Lens shade HC 50Item no. 3053406Cover flash shoeCover for the flash shoe(HV 90x, HV 90x andHVD 90x-II).Item no. 3053387Rear lens cap HRear lens cap for HC/HCDlenses.Item no. 3053357Front lens cap H 67 mmFront lens cap for HC/HCDlenses with 67 mm front.Item no. 3053360Front lens cap H 77 mmFront lens cap for HC/HCDlenses with 77 mm front.Item no. 3053362Lens shade HC 80Lens shade HC 100Lens shade HC Macro 120 Lens shade HC 150/HC 210Front lens cap H 95 mm Cover viewfinderProtective coverItem no. 3053410Item no. 3053412Item no. 3053414Item no. 3053418Front lens cap for HC/HCD Bottom cover for HV 90x, digital capture unitlenses with 95 mm front. HVD 90x, HV 90x-II and Cover for the digital20Item no. 3053364HVM.capture units.Item no. 3053384Item no. 305337221Lens shade HC 300Item no. 3053423Lens pouch HC/4Lens pouch for HC 300.Item no. 3053649Lens pouch HC/1Leather lens pouch.Item no. 3053639Top cover camera bodyTop cover for the H camerabody.Item no. 3053340Lens pouch HC/2Leather lens pouch.Item no. 3053643Bottom cover camera bodyBottom cover for the Hcamera body.Item no. 3053342Lens pouch HC/3Leather lens pouch.Item no. 3053647Front cap camera bodyFront cap for the H camerabody.Item no. 3053344Focusing screenHxD-22/39/50Spherical Acute-Matte D typefocusing screen. Centralmarkings for spot (Ø7.5 mm)and AF metering area.Masked for the format usedin 22, 39 and 50 megapixelcameras.Item no. 3043328Focusing screenHxD-22/39/50 GridCentral markings for spot(Ø7.5 mm) and AF meteringarea. With grid markings andmasked for the format usedin 22, 39 and 50 megapixelcameras.Item no. 3043311Focusing screen HxD-31/40Spherical Acute-Matte D typefocusing. screen. Centralmarkings for spot (Ø7.5 mm)and AF metering area.Masked for the format usedin 31 and 40 megapixelcameras.Item no. 3043336Focusing screenHxD-31/40 gridSpherical Acute-Matte D typefocusing screen. Centralmarkings for spot (Ø7.5 mm)and AF metering area. Gridprovides a visual aid forvarious applications includingtechnical and architecturalwork. Masked for the formatused in 31 and 40 megapixelcameras.Item No. 3043338Rear cover camera bodyRear cover for the H camerabody.Item no. 3053346Cover camera accessorymountCover for the H cameraaccessory mount.Item no. 3053349Protective cover battery gripItem no. 3053354Magazine coverCover for HM 16-32film magazine.Item no. 3053371Focusing screenH5D-60Spherical Acute-Matte D typefocusing screen. Centralmarkings for spot (Ø7.5 mm)and AF metering area.Masked for the format usedin 60 megapixel cameras.Item no. 3043332Focusing screenH5D-60 GridCentral markings for spot(Ø7.5 mm) and AF meteringarea. With grid markings andmasked for the format usedin 60 megapixel cameras.Item no. 3043334Focusing screen HS-standardSpherical Acute-Matte D typefocusing screen. Centralmarkings for spot (Ø7.5 mm)and AF metering area.Item no. 3043305Focusing screen HS-GridSpherical Acute-Matte D typefocusing screen with grid andcentral markings for spot(Ø7.5 mm) and AF meteringarea. Grid provides a visualaid for various applicationsincluding technical andarchitectural work.Item no. 3043310

V SYSTEM DIGITAL SOLUTIONS22In today’s digital world, many classicHasselblad owners do not wish to beforced to choose between their triedand true V System workhorses and themany benefits of digital shooting. Youno longer have to. Hasselblad producesa range of adapters and digital V Systemproducts to provide a convenient digitalbridge between the best of yesterdayand the best of today.CF Lens Adapter –“New life to iconic lenses”With the CF adapter you can breathenew, digital life into your prized collectionof Hasselblad V System Zeisslenses. This adapter allows all lensesfrom the V system to be used on Hsystem camera bodies and their 31,40, 50, or 60 megapixel sensors, automaticallyexpanding the potential lensrange for H System cameras by morethan a dozen different focal lengths.The CF adapter does not transformmanual lenses into AF lenses, but itdoes provide you with focus confirmationfeed-back which is used as aguide for manual focus setting. Light ismeasured at full aperture with all lenseswhich produces aperture and shutterspeed information display in thecamera for manual setting.In addition, this gets the most fromyour Carl Zeiss lenses, with correctuse of their central lens shutters,unlike other so called adapters that donot utilize these unique shutters nordeliver the benefits they provide. Atruly useful accessory for professionalphotographers who need occasionalaccess to specific lenses not used intheir everyday work. Together with theCF Lens Adapter, you can use the cameraand lens combination that makesthe most sense for each specific job.CFV Digital BackThe CFV adds a digital magazine tothe V camera body. We have the speciallydesigned CFV back featuring 50Megapixels that will transform yourbeloved V camera to a modern highperformance digital workhorse providingimage quality at a completely new level.Bringing your V System photographyinto the digital world allows you to processimages using digital lens correctionon all images captured with theCarl Zeiss lenses. This can take theimage quality from these classic,favourite lenses from great to unbelievable.Even the tiniest traces ofcolour aberration, distortion, or lightfall off are effectively removed, providingan entirely new level of image perfection.23V System Digital Solutions.The iconic Hasselblad V System cameras were the number one choice of world-classphotographers for decades. Thousand upon thousand of these cameras are still outthere working, still serving as the camera of choice for many top photographers.Digital Lens Correction for V LensesWith the CF lens adapter and your VSystem lenses, using manual settings,you can achieve full automatic correctionof colour aberration, distortionand vignetting. Our Phocus softwaremakes use of its detailed knowledge ofeach lens’s design and calculates theoptical corrections for every shot at thegiven distance and aperture setting,providing perfect images, and an idealbasis for optimal image rendering andfurther processing.CFi30 mm Fisheye lensCFi30 mm Fisheye lenswith lens correctionsapplied in Phocus.

V SYSTEM DIGITAL SOLUTIONPhoto: Milosz WozaczynskiCFV-50The Hasselblad approach to cameras and digitalbacks is built on the concepts of versatility and userfriendly operation. A typical result of this is the uniqueCFV 50 digital back. The CFV is the only digital backthat can be used on all lens shutter or focal planeshutter based V System cameras produced from1957 onwards.The CFV 50 digital back boasts a list of manybeneficial features. Features such as Digital LensCorrection place Hasselblad in a very strong forefrontposition. This sophisticated fine tuning takes place24 in Phocus and removes all distortion, vignetting andchromatic aberration. It is available for virtually all25V System Carl Zeiss lenses, allowing a new level ofquality from your old and trusted lenses.The CFV-50 is the only digital back that providescable-free operation when mounted on a HasselbladV-system camera while at the same time enabling fullintegration with various technical camera and shutterconfigurations.The CFV offers the choice of shooting to theclassic and beloved square format, providing 38mega pixel images and to the full rectangular formatproviding 50 megapixel images.CFV-50 Item no. 3034216TECHNICAL SPECIFICATIONSSensor sizeSensor dimensionsPixel sizeImage sizeStorage capacityColour definitionCFV-5050 Mpixels (6132 x 8176 pixels) / 38 Mpixels (6132 x 6132 pixels)36.7 x 49.1 mm or 36.7 x 36.7 mm6.0 μmRAW 3FR: 65 MB. RGB TIFF 8 bit: 150 MB8 GB CF card holds 120 images on average16 bitISO speed range ISO 50, 100, 200, 400, 800Image storageColour display TFT 2.5”Platform supportCamera supportHost connection typeBattery capacityOperating temp.CF card type U-DMA (e.g. SanDisk extreme IV) or tethered to Mac or PCMacintosh: OS X 10.7, 10.6, 10.5. Windows: XP, Vista, Windows 7 (32 and 64 bit)All Hasselblad V System cameras manufactured since 1957. 2000 cameras and 201F with C-type lensesonly. 202FA/203FE and 205FCC camera types need a minor camera modification to use F/FE lenses.SWC cameras older than SWC/M and ArcBody cameras cannot be used. All other cameras with HasselbladV interfaceFireWire 800 (IEEE1394b)Sony InfoLithium L, up to 8 hours of shooting capacity0 - 45º C / 32 - 113º FDimensions 91 x 90 x 61 mm (W x H x D)Weight530 g (Excluding battery and CF card)

Phocus = Image AdvancementWe at Hasselblad have alwayspushed the technological envelope –constantly seeking to provide the bestcamera system possible in order tocreate the best images possible. TheHasselblad image file has long beenat the forefront of photographic technology.We intend to keep it that way.We are constantly working todevelop new lens technologies, newprocessing algorithms and otheradvances to our imaging technology.The result of these efforts shows upfirst in our Phocus image processingsoftware before being ported to othersoftware. Hasselblad photographersDigital Lens CorrectionHasselblad’s modern lens design hasbeen optimized for digital perfection,including full automatic correctionof colour aberration, distortion andlight fall off. Phocus makes use of itsdetailed knowledge of the lens designand calculates the optical correctionsfor every shot at the given distanceand aperture setting, providing perfectimages, and an ideal basis for optimalimage rendering and further processing.Hasselblad digital lens correctiontechnology works automatically withall Hasselblad H System lenses, evenwith tilt/shift movements and it workswith all the Carl Zeiss lenses from26environments, but only in Phocus canyou join us on the very cutting edge.can work with their Hasselblad files in the classic V System, using manualmost widespread third party software settings.27Photo: Armin ZogbaumPhocus by Hasselblad– the final step towardsuncompromising image quality.Phocus, Hasselblad’s powerful, free image processing software,has both brains and brawn. Brains in its attractive working environmentand in the advanced tools that form the core of this amazing program,and brawn in its sheer power and performance.The Phocus WorkflowAchieving an efficient and effectiveworkflow can be the differencebetween a commercially successfulphotographic career and a very expensivehobby. With this in mind, we havedesigned Phocus to be intuitive andeasy to use and to be flexible enoughfor you to configure the precise workflowthat suits your particular process.In addition to its powerful RAW processingengine, Phocus provides youwith comprehensive tethered cameracontrols as well as unique mobilesolutions for more flexible studio work,client review, and so on.Phocus for Mac and Windows usersis available for free download, withunlimited installations and distributionfrom www.hasselblad.com. On theMac platform, Phocus offers supportfor RAW files from around 200 otherdigital camera RAW formats.Natural ColoursHasselblad’s Natural Colour Solution(HNCS) enables you to produce outstandingand reliable colours, so thatskin tones, specific product colours,and difficult gradations reproducebeautifully every time, straight out ofthe box.Photo: Claudio Napolitano

Photo: Eric WongPhocus Mobile for iPad,iPhone and iPod touch.Photo: Armin ZogbaumFreedomof Choice:Lightroom orPhocus.28 29Phocus Mobile for iPad, iPhone andiPod touch.Phocus Mobile is an extension of thecurrent Phocus software that allowsiPad, iPhone and iPod touch users toconnect wirelessly to Hasselblad’simage processing software Phocus.Phocus provides browsing, zooming,and rating of images in addition toadvanced camera control options,such as remote capture, for yourHasselblad camera. Phocus Mobileis free of charge and available fordownload from the Apple App store.Phocus QuickIf you’re looking for a fast and easyway to get from captured image tofinal print, there is Phocus Quick.Phocus Quick offers automatic importand processing of your Hasselbladfiles, directly into your preferredimaging software. Phocus Quick isavailable for free download fromwww.hasselblad.com.The Hasselblad RAW file & MetadataHasselblad 3F RAW files providelossless image compression, whichreduces the file size and requiredstorage space by over 33%. 3F filesinclude all raw pixel data, all metadatacreated by the camera or the photographer,and the full history log ofyour image adjustments, without thecreation of a sidecar file structure.RAW workflow with Adobe and Apple– Freedom of choiceWith a Hasselblad camera you’ll neverbe locked into a closed world of proprietaryRAW files, since HasselbladRAW files open directly in Apple’s orAdobe’s imaging environments. Thisseamless workflow and program compatibilityis constantly evolving andimproving and those of you workingin Adobe Lightroom or Camera Rawhave just recieved the added supportfor Hasselblad enhanced colours andlens corrections.3rd party file supportAll Hasselblad digital camera productsare supported by Phocus. In additionto supporting Hasselblad’s own files,Phocus on Mac platform also supportsRAW files from close to 200 otherdigital camera RAW formats, as wellas supporting the most common fileformats such as TIFF, JPEG, DNG, andPNG. This added file support resultsin a single, comprehensive – and free– solution that enables all Hasselbladphoto graphers to streamline theirwork process and to work with bothHasselblad images and those capturedwith their 35 mm DSLRs inone and the same application.Making a career as a professionalphotographer is a time demanding andchallenging task. While Phocus providescomplete access to all the latestHasselblad developments, many photographers,having started with AdobePhotoshop, prefer to work within theAdobe Lightroom environment. With itsimpressive set of imaging tools, imagedatabase, and excellent RAW processor.Lightroom provides an environment thatthey are comfortable with and wherethey can process images quickly.This enables photographers to extendtheir DSLR photography to include aHasselblad camera and to work withHasselblad files in their preferred softwareenvironment.For this reason, we worked with Adobe toport the most important parts our imagingtechnology to Lightroom and Adobein turn has implemented the neededtechnology for Hasselblad RAW files tobe recognized and perfectly processed inthe Lightroom environment. This integrationhas taken place in stages, first withthe delivery of lens correction profilesfor all our lenses, then the embeddingof Hasselblad Natural Colour technologyin Lightroom. We have now added thetether plug-in that allows all H Systemdigital cameras to be recognized andtightly controlled from Lightroom. TheLightroom tether plug-in even supportsthe use of our mobile camera controlapplication, Phocus Mobile.We Never Sacrifice on QualityWe would never integrate our technologywith another platform if wecould not guarantee that the resultingimage quality would be up to ourexacting standards, or that the levelof camera control would be equallyoutstanding. All image quality challengeshave been met to our satisfactionand the Hasselblad tetherplug-in for Lightroom gives access toall advanced control options of theH System digital cameras. Camerasetup and capture can be carried outfrom the computer or from the cameraat the user’s discretion. Images arethen available for instant processingin Lightroom. For more informationabout Lightroom, please visit:www.adobe.com

FLEXTIGHT X1/X530The latest generation of Hasselblad scanners,the Flextight X1 and X5, are both built around thesame unique and patented foundation. A verticaloptical system allows the CCD to face downwards,creating a glass-free optical path between theoriginal and the lens. The patented virtual drumsolution produces optimal focusing across theentire original and the flexible holder guaranteeseasy mounting and safe and secure handling ofyour originals.Both Flextight scanners provide virtually thesame scanning quality. The X5 scanner providesa range of productivity features and capabilitiesdesigned for those photographers or studios withmore intensive or volume scanning needs.31Flextight X1. Item no. 70380201Flextight X5. Item no. 70380301Hasselblad Scanners.Most photographers are speechless the first time they see a filefrom a 6x6 negative scanned on a Flextight scanner. Images that weretraditionally inspected on the light table with a hand held magnifier jumpout at you with detail and colour rendering that you never even knew wasrecorded. You never knew your film images were this good!As film stocks disappear, scanning is increasingly concentrated aroundthe digitalization of photo archives. Such operations are often found in publicinstitutions, such as museums, or in the studios of pro photographers whoare re-discovering hidden assets in the form of old photographs.TECHNICAL SPECIFICATIONS FLEXTIGHT X1Max optical resolution 35 mm 60 mm 4x5"6,300 dpi 3,200 dpi 2,040 dpiMax scan speed 35 mm 60 mm 4x5"Optical sensor CCD (3 x 8000)Original typeColour depthAuto frame detectionAuto focusBatch scanningBatch- and Slide FeederCompatibilityInterfacePlatform7.15 min 6.02 min 5.08 minNeg /Pos16 bitYesYesYesNoDmax 4.6Film, max formatReflective scanningActive coolingFlextouch3F scan initiated directlyon scannerLight condensatorDimensionsWeightFirewirePC/Mac120 x 280 mmNoNoYesYesNo230 x 390 x 650 mm20.5 kgTECHNICAL SPECIFICATIONS FLEXTIGHT X5Max optical resolution 35 mm 60 mm 4x5"8,000 dpi 3,200 dpi 2,040 dpiMax scan speed 35 mm 60 mm 4x5"Optical sensor CCD (3 x 8000)Original typeColour depthAuto frame detectionAuto focusBatch scanningBatch- and Slide FeederCompatibilityInterfacePlatform1.55 min 1.10 min 1.23 minNeg /Pos /Prints16 bitYesYesYesYesDmax 4.9Film, max formatReflective scanningActive coolingFlextouch3F scan initiated directlyon scannerLight condensatorDimensionsWeightFirewirePC/Mac100 x 280 mmA4YesYesYesYes230 x 390 x 650 mm20.5 kg

H5D Camera SpecificationsDigital Back SpecificationsH5D-40 H5D-50 H5D-60 H5D-50MS H5D-200MSSensor size 40 Mpixels (5478 × 7304) 50 Mpixels (6132 × 8176) 60 Mpixels (6708 × 8956) 50 Mpixels (6132 × 8176) 50 Mpixels (6132 × 8176)Sensor dimensions 32.9 × 43.8 mm 36.7 × 49.1 mm 40.2 × 53.7 mm 36.7 × 49.1 mm 36.7 × 49.1 mmPixel size 6.0 μm 6.0 μm 6.0 μm 6.0 μm 6.0 μm / 3.0 μmImage sizeRAW file formatJPEGRAW 3FR capture 50 MBon average. TIFF 8 bit:120 MBLossless compressed Hasselblad 3FRRAW 3FR capture 65 MBon average. TIFF 8 bit:150 MB1/4 resolution print ready files with Hasselblad Natural ColoursRAW 3FR capture 80 MBon average. TIFF 8 bit:180 MBRAW 3FR capture 65 MBon average. TIFF 8 bit:150 MBRAW 3FR capture75/300/1200 MB onaverage. TIFF 8 bit:150/150/600 MBShooting mode Single shot Single shot Single shot Single shot/Multi shot Single shot / Multi-ShotColour definition16 bitISO speed range ISO 100, 200, 400, 800 ISO 50, 100, 200, 400 ISO 50, 100, 200, 400 ISO 50, 100, 200, 400 ISO 50, 100, 200, 400ISO speed range ISO 50, 100, 200, 400 and 80032 and 1600and 800and 800and 800and 80033Colour management Hasselblad Natural Colour SolutionShutter speed 128 seconds - 1/500CF storage capacity 8 GB CF card holds 150images on averageDisplayStorage optionsAcoustic feedbackSoftwareTethered operationPlatform supportHost connection typeView cameracompatibilityCustomisationLenses8 GB CF card holds 120images on average3 inch TFT type, 24 bit colour, 460.320 pixels8 GB CF card holds 100images on averageCF card type U-DMA (e.g. SanDisk Extreme Pro) or tethered to Mac or PCYesPhocus for Mac and Windows (included). Adobe®Photoshop®Lightroom®(included)8 GB CF card holds 120images on averageSupported in Phocus by Hasselblad and Hasselblad Tehthered plug-in for Adobe®Photoshop®Lightroom®Macintosh: OS X 10.5 and later. Windows: XP, Vista, Windows 7 (32/64 bit)FireWire 800 (IEEE1394b). Thunderbolt supported via optional adapters.8 GB CF card holds 120images on averageMechanical shutters controlled via flash sync. Electronic shutters can be controlled from Phocus. Optional Battery Adapter for stand-alone operationof digital capture unit.6 programmable User buttons. Complete camera set-up can be saved to 7 custom profiles.Hasselblad H System lens line (12 lenses from 24 to 300 mm) with integral central lens shutter. All central lens shutter V System Carl Zeisslenses via optional CF adapter.Shutter speed range 256 sec. to 1/800 second 128 sec. to 1/800 second 32 sec. to 1/800 second 128 sec. to 1/800 second 128 sec. to 1/800 secondFlash sync speedFlash can be used at all shutter speedsViewfinder options •HVD 90x: 90° eye-level viewfinder w. diopter adjustment (-5 to +3. 5D). Image magnification 3.1 times.Integral fill-flash (G.No. 12 @ ISO100). Hot shoe for SCA3002-system flashes from Metz•HV 90x: 90° eye-level viewfinder w. diopter adjustment (-4 to +2.5D). Image magnification 2.7 times.Integral fill-flash (G.No. 12 @ ISO100). Hot shoe for SCA3002-system flashes from Metz•HV 90x-II: 90° eye-level viewfinder w. diopter adjustment (-4 to +2.5D). Image magnification 2.7 times.Integral fill-flash (G.No. 12 @ ISO100). Hot shoe for SCA3002-system flashes from Metz•HVM: Waist-level viewfinder. Image magnification 3.2 timesFocusingFlash controlAutofocus metering with passive central cross-type sensor. True Focus with Immideate Focus Confirm (IFC). Instant manual focus override.Metering range EV 1 to 19 at ISO 100Automatic TTL centre weighted system. Uses built-in flash or flashes compatible with SCA3002 (Metz). Output can be adjusted from -3 to +3EV.For manual flashes a built-in metering system is availableExposure metering Metering options: Spot, Centre Weighted and CentreSpot. Metering range Spot: EV2 to 21, Centre Weighted: EV1 to 21, CentreSpot: EV1 to 21HardwarePower supplyFilm compatibilityOperatingtemperatureDimensions(Complete camera w.HC80 mm lens) [W×H×D]Weight(Complete camera w.HC80 mm lens)New fast generation hardware platform implementing Hasselblad Image Processing Architecture (HIPA)Rechargeable Li-ion battery (7.2 VDC / 2900 mAh). Optional Battery Adapter for stand-alone operation of digital capture unit.No0 - 45 ˚C / 32 - 113 ˚FSpecification subject to change without notice.153 × 131 × 205 mm 153 × 131 × 205 mm 153 × 131 × 205 mm 153 × 131 × 205 mm 153 × 131 × 205 mm2290 g 2290 g 2290 g 2500 g 2500 gSensor sizeSensor dimensionsPixel sizeImage sizeCF card storage capacityCapture rateShooting modeColour definitionImage storageColour managementBattery typeDAC digital lens correctionCFV-5050 Mpixels (6132 × 8176 pixels) or38 Mpixels (6132 × 6132 pixels)36.7 × 49.1 mm or 36.7 × 36.7 mm6 μmRAW 3FR capture 65 MB on average. Tiff 8 bit150 MB8 GB CF card holds 120 images on average1.1 sec./capture. 33 captures/min.Single shot16 bitColour display TFT 2.5”Histogram feedbackIR filterAcoustic feedbackIAA – Instant ApprovalArchitectureFile formatSoftwareCF card type II (write speed >20 MB/sec)or tethered to Mac or PCHasselblad Natural Colour Solution - One genericprofileSony InfoLithium L NP-F series or compatibleSupport for DAC for Carl Zeiss lenses included inPhocusYesMounted on CCD sensorYesIncluded, with Acoustic feed back and MetadataclassificationLossless compressed Hasselblad 3F RAWPhocus for Mac and Windows (included)Platform support Macintosh: OS X 10.7, 10.6, 10.5.Windows: XP, Vista, Windows 7 (32/64 bit)Camera supportHost connection typeBattery capacityOperating temperatureAll Hasselblad V System cameras manufacturedsince 1957. 2000 cameras and 201F with Clenses only. 202FA / 203FE and 205FCC cameratypes need a minor camera modification to use F/FE lenses.The ArcBody is not compatible. SWC/M andnewer can be used but has limitations on imagequality due to lens design not beeing suitable fordigital capture. All other cameras with HasselbladV interfaceFireWire 800 (IEEE1394b)Sony InfoLithium L, up to 8 hours of shootingcapacity0 - 45 ˚C / 32 - 113 ˚FDimensions 91×90×61 mm (W × H × D)WeightPackage contents530 g (Excluding battery and CF card)Hasselblad CFV-39/CFV-50 digital back withprotective cover, adapter cables, EL camerabattery adapter, FireWire cable and 4 GB CF card.Focusing screen (Split image/Micro prisms)with dual format markings

H SYSTEM OVERVIEWMetzSystem Flash(not sold by Hasselblad)SCA 3902Flash adapterAll Carl Zeiss Central Shutter LensesCF Lens Adapter(H Extension Tubes can be used)HVM Waist levelViewfinderHVD 90XViewfinder3435HS Standard ScreenHS Grid ScreenNew Macro ConverterConverter H1,7x(not for use with HCD28, HC35,HC 50-110, HCD 35-90 or HTS 1.5)HC Macro 4/120-II HC 3.2/150N HC 4/210 HC 4.5/300 HC 3.5-4.5/50-110 HCD 3.5-4.5/35-90HC 2.2/100Extension Tubes, H52, H26 and H13HTS 1,5x Tilt/Shift ConverterHCD 4.8/24 HCD 4/28 HC 3.5/35 HC 3.5/50-II HC 2.8/80Li-ion Battery ChargerDC Power GripLi-ion Battery GripTripod QuickCouplingQuick CouplingPlate SBattery AdapterRelease Cord Wrist Strap Camera Strap CF CardGIL GPS adapterTripod ExtenderUV-Sky and Pola filtersProfessional Lens Shade

Buddy.seINTRODUCING LUNAR, A CELEBRATIONOF THE 50TH ANNIVERSARY OFHASSELBLAD PHOTOGRAPHY IN SPACE.Lunar’s legendary forerunner, theHasselblad 500C, captured some ofthe most iconic images of our time andwas an object of desire for every photographeraround the world.Lunar, with its mirrorless technology,ergonomic and beautiful form, selectionof exclusive materials, and designinspiration from the past, revives thetimeless charm of the 500C, with a decisivelyelegant and modern appeal.Lunar. Combining Hasselbladtradition with cutting edge technology ina revolutionary new design.For more information, visit:www.hasselblad-lunar.com