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Heart-to-Heartv4.compressed

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HEART TO HEART4How can we tell our s<strong>to</strong>ries better? How can we be more persuasive,entertaining and memorable? Here are a few ideas <strong>to</strong> help you.CLEAR, CONCISE AND ENGAGING STORIESBehind every good s<strong>to</strong>ry is some careful preparation. It may look natural,it may look easy, but actually nearly every S<strong>to</strong>ryteller carefully prepareswhat they are going <strong>to</strong> say and how they are going <strong>to</strong> say it.1 - THINK ABOUT IT• Try <strong>to</strong> think about your s<strong>to</strong>ry opportunity well in advance. Mull i<strong>to</strong>ver in the bath or on the bus. You may be surprised by how manydifferent thoughts and ideas you have. Giving something a bit of timeis usually helpful – it is much harder <strong>to</strong> sit down with a blank piece ofpaper and rush something out in one go! Creativity is like fine wine –it improves if you give it time!2 - DECIDE WHAT TO SAY• It is essential <strong>to</strong> think through what <strong>to</strong> say and what not <strong>to</strong> say. Thereare often lots of details that don’t need <strong>to</strong> be included. Why are youtelling this s<strong>to</strong>ry? Always start by considering your audience andwhat you are trying <strong>to</strong> achieve by telling the s<strong>to</strong>ry. What is the mainpoint of the s<strong>to</strong>ry?20• S<strong>to</strong>ries have structures. They might be really simple, but it usuallyhelps <strong>to</strong> plan a simple one out. For example, if you’re describing asituation, it may involve these headings (although there are lots ofother possibilities):21

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