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Developing strategies to stimulate local consumption, export and ...

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TABLE OF CONTENTS1 Media summary 42 Technical summary 53 Literature Review 73.1. Introduction 73.2. Botany <strong>and</strong> agronomy of globe artichoke 73.3. World production 83.4. The Artichoke industry in Australia 93.5. Uses <strong>and</strong> health benefits 103.6. Food trends <strong>and</strong> <strong>consumption</strong> 113.7. Anti-browning compounds 114 Research methodology 144.1 General status of the globe artichoke industry in Australia 144.1.1 Growers 144.1.2 Processors <strong>and</strong> food service opera<strong>to</strong>rs 154.1.3 Consumers 154.2 Evaluation of processing techniques 174.2.1 Controlling enzymatic browning 174.2.1.1 Selection of potential anti-browning treatments 174.2.1.2 Screening pro<strong>to</strong>col 174.3 Consumer acceptance of a processed product 194.3.1 Processing of product 194.3.2 Testing acceptance of processed product 195 Result <strong>and</strong> Discussion 215.1 General status of the globe artichoke industry in Australia 215.1.1 Statistics <strong>and</strong> production 215.1.2 Future vision 225.2 Status of the artichoke processing industry 225.2.1 Size of the industry <strong>and</strong> processing practices 235.2.2 Food service opera<strong>to</strong>rs 245.3 The consumer 245.3.1 Views <strong>and</strong> opinions 245.3.2 Survey results 255.4 Future of processing 285.4.1 Potential anti-browning treatments 285.4.2 Consumers' acceptance of convenience product 326 Economic considerations <strong>and</strong> benefits 366.1 Producing for the <strong>local</strong> fresh markets 366.2 Producing for the overseas fresh market 366.3 Producing for the processing market 376.3.1 The <strong>local</strong> market 376.3.1.1 The processing industry 376.3.1.2 The hospitality industry 386.3.2 Export markets 387 Recommendations 408 Technology Transfer 419 Acknowledgments 4210 References 4411 Appendices 493

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