For Immediate Release May 25 , 2010 MZANSI ... - (M-Net) Corporate

For Immediate ReleaseMay 25 th , 2010MZANSI MAGIC – M-Net announces new local content channel for DStvsubscribersSouth Africa’s local production industry received a boost today, with M-Net’sannouncement of a new local content channel, Mzansi Magic, which will showcase on screen on the 12 July, 2010. The channel will be available toMultiChoice subscribers on DStv Select, DStv Compact and DStv Premium.The channel is set to showcase locally produced content with a strongentertainment focus.” This channel has been shaped through dialogue withsome of the our most successful actors, musicians, comedians and it is aprivilege to be involved with an initiative that will promote local content bothin South Africa and globally, “ explains Yolisa Phahle, Channel Director forMzansi Magic.The channel will offer a diverse content mix, including local and internationalfeature films, music specials, documentaries and soapies. Programme manager,Lebone Maema says, “Subscribers will be treated to a host of new localprogrammes which will premiere on Mzansi Magic. These include interactivetalk shows hosted by new and established television and radio personalities”.The channel will also introduce to television the uniquely South African lowbudget film genre nicknamed “bubblegum cinema”. It will broadcast comedyhits such as Moruti wa tsotsi and Madhluphuthu, which have only beenavailable on DVD to limited audiences.

The channel’s diverse content procurement strategy will provide a solid basis for existing andemerging South African producers and filmmakers to engage M-Net in the licensing andproduction of local content.M-Net aims to play its part in stimulating the growth and development of the industry in asustainable way. “With this channel we want to engage producers and explore possibilitiesbeyond traditional commissioning models. In partnership with South African filmmakers, wewill seek to empower emerging talent to produce compelling content with local and universalappeal, but also to ensure that key skills are transferred to the industry, ” explains Phahle.The channel presents an exciting new platform for the South African creative industry, and anew destination for viewers who are interested in proudly South African entertainment.Released by Dreamcatcher on behalf of M-Net.For further information and interview requests, please contact:Marang SetshwaeloDreamcatcher082 559 1802011 447 5655Marang@dreammultimedia.co.za