Keep Your Trademarks Safe in the New .XXX Domain Name Release
Keep Your Trademarks Safe in the New .XXX Domain Name Release
Keep Your Trademarks Safe in the New .XXX Domain Name Release
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ADVERTISING & MARKETING LAWAugust 2011<strong>Keep</strong> <strong>Your</strong> <strong>Trademarks</strong> <strong>Safe</strong> <strong>in</strong> <strong>the</strong> <strong>New</strong> .<strong>XXX</strong>Doma<strong>in</strong> <strong>Name</strong> <strong>Release</strong>Brand owners want<strong>in</strong>g to prevent <strong>the</strong>ir trademarks from be<strong>in</strong>g used by o<strong>the</strong>rs as an .xxxdoma<strong>in</strong> name will have a limited opportunity to apply for <strong>the</strong> doma<strong>in</strong> registry's block<strong>in</strong>g program.Beg<strong>in</strong>n<strong>in</strong>g on Sept. 7, 2011, trademark owners will have less than two months to submit requests toblock <strong>the</strong>ir trademarks from use by o<strong>the</strong>rs as an .xxx doma<strong>in</strong> name.The .xxx doma<strong>in</strong> registry is be<strong>in</strong>g created specifically for <strong>the</strong> adult enterta<strong>in</strong>ment <strong>in</strong>dustry.For a fee, <strong>the</strong> block<strong>in</strong>g program will make <strong>Your</strong>Trademark.xxx doma<strong>in</strong> names unavailable to o<strong>the</strong>rsand <strong>the</strong> <strong>Your</strong>Trademark.xxx doma<strong>in</strong> name will resolve to a standard <strong>in</strong>formational page <strong>in</strong>dicat<strong>in</strong>g<strong>the</strong> status of <strong>the</strong> doma<strong>in</strong> name as not available for registration. Of course, <strong>the</strong>re will likely becomplications if someone with<strong>in</strong> <strong>the</strong> adult enterta<strong>in</strong>ment <strong>in</strong>dustry also claims rights to an identicalbrand name.Proactively seek<strong>in</strong>g registration of <strong>Your</strong>Trademark.xxx doma<strong>in</strong>s dur<strong>in</strong>g this short sunriseperiod is <strong>the</strong> best strategy for protect<strong>in</strong>g trademarks <strong>in</strong> <strong>the</strong> .xxx doma<strong>in</strong> space. Although reactivemeasures will be available for address<strong>in</strong>g abusive doma<strong>in</strong> registrations, <strong>the</strong>se measures will be moreexpensive and forc<strong>in</strong>g transfer of <strong>Your</strong>Trademark.xxx once it has been registered by someone elsewill not always be possible.For more <strong>in</strong>formation, please contact <strong>the</strong> attorney with whom you work or a member of <strong>the</strong>firm's Advertis<strong>in</strong>g & Market<strong>in</strong>g Group: Joan Long, Chair, at (312) 214-4576 orjoan.long@btlaw.com; or David Wong at (317) 231-7238 or dwong@btlaw.com.Visit us onl<strong>in</strong>e at www.btlaw.com.© 2011 Barnes & Thornburg LLP. All Rights Reserved. This page, and all <strong>in</strong>formation on it, is proprietary and<strong>the</strong> property of Barnes & Thornburg LLP. It may not be reproduced, <strong>in</strong> any form, without <strong>the</strong> express written consent ofBarnes & Thornburg LLP.Atlanta Chicago Delaware Indiana Los Angeles Michigan M<strong>in</strong>neapolis Ohio Wash<strong>in</strong>gton, D.C.
This Barnes & Thornburg LLP publication should not be construed as legal advice or legal op<strong>in</strong>ion on anyspecific facts or circumstances. The contents are <strong>in</strong>tended for general <strong>in</strong>formational purposes only, and you are urged toconsult your own lawyer on any specific legal questions you may have concern<strong>in</strong>g your situation.Atlanta Chicago Delaware Indiana Los Angeles Michigan M<strong>in</strong>neapolis Ohio Wash<strong>in</strong>gton, D.C.
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