Download Sell the Feeling e-book - The Referral Code

SELL THE FEELINGPat, another real estate agent, was a marketing maven. She regularlyadvertised on bus benches and in local papers, and her Website was dazzling. She also sent direct mail and published a monthlynewsletter, just to keep her name out there.The B&M Club meetings usually started on a positive note, butby the time the members had a couple drinks in them, the dirt anddiscouragement began to leak out. Tonight was no different. Afterdiscussing their current production and their sales goals for the nextmonth, they descended into gossip, backbiting, and bitching aboutprospecting, office politics, and sales in general.Tonight’s bitch-session was particularly malignant and Neillonged to escape. After his third drink, he tried to pick up an attractiveblonde at the bar. She wanted nothing to do with him.Feeling rejected and dejected, he headed back to the group’stable. Jason, who had observed the failed pick-up attempt, was layingin wait for Neil. He laughed, then said in a voice loud enoughfor the entire group to hear, “Gee, Neil, no wonder your sales aredown—you can’t even sell yourself.” 10