WORK SMARTER, NOT HARDER - Sigma Gamma Rho Sorority, Inc.

WORK SMARTER, NOT HARDER:The 3 R’s of Membership DevelopmentRecruitment *Retention * Reactivation

What are the 3 R’s?The success of the sorority depends onpromotion and growth of the organizationthrough Membership Development: Recruitment Retention Reactivation

Work Smarter, Not Harder

Think SMARTSPECIFIC– Think of the 5 Ws: Who, What, When, Where, WhyMEASURABLE– Establish concrete criteria for measuring progress.ACHIEVABLE– Identify goals and plan steps to make goals a reality.REALISTIC– You must be willing & able to work toward achieving goal.TIMELY– Goal should be grounded within a time frame.

Workshop Rules… Within your sections break up into groups of10 with the sorors seated around you Identify a group recorder & speaker Pay close attention to the slides we willreview in order to remain on task Record all your group ideas on paperbecause they will be collected at the end ofthis session

RecruitmentPURPOSE:Recruitment is the active process of reachingout to qualified women who could be futuremembers of the sorority.

Best Practice SuggestionSigma TeaInvite prospective women several times a yearto a formal tea to introduce them to thesorority.

Think SMARTSPECIFIC– How will you recruit? Who will you recruit?MEASURABLE– How many new members would you like to add?ACHIEVABLE– What resources do we need?REALISTIC– Is our goal realistic? How is it important?TIMELY– What is our timeline?

RetentionPURPOSE:The active process of keeping or holding onto members

Best Practice SuggestionIntergenerational Chapter Retreat:A chapter retreat for chapter members onlythat includes training on chapter policiesand procedures, but also includes funbonding activities.

Think SMARTSPECIFIC– How many sorors to retain? At what financial levels?MEASURABLE– When X number of sorors are financial by October 1 st .ACHIEVABLE– What resources do we need?REALISTIC– Are these goals important to the sorority’s mission?TIMELY– What is the timeframe to accomplish our goal?

ReactivationPURPOSE:To reactivate sorors who have beenunfinancial and inactive for one or moresorority year

Best Practice SuggestionThe Gradual Approach:Encourage reactivating members to paydues and commit to one major project.

Think SMARTSPECIFIC– How will we communicate with sorors? Payment options?MEASURABLE– How often do we contact these sorors?ACHIEVABLE– We need a committee of 5 sorors responsible forreclamation?REALISTIC– Is the activity to the sorority’s & chapter’s missions?TIMELY– What is our first deadline?

Idea: Informational Business CardPlease call me for information on□ Membership □ ReactivationName __________________________________________Address ________________________________________City __________________________ Zip _____________E-mail _________________________________________Telephone: Day _____________ Evening _____________Best time to call _________________________________

Idea: Reactivation LetterDear Soror _______,Greetings from Sigma! Your sisters near and far have missed your presence and want to take this time to updateyou on the wonderful things that the sorority and Sigma Sigma Alumnae chapter have accomplished.Sigma Gamma Rho continues to make an impact on its local community and internationally. In recent years, thesorority has assisted citizens of Haiti through the donation of much needed supplies and aid. Domestically thesorority has joined the 50 Pound Challenge in support of our health awareness initiatives, donated doors tothe rebuilding efforts for Hurricane Katrina victims, and has applied to be a member of the United Nations.Sigma Sigma Chapter has also seen much progress over the years. We have collaborated with the Downtown’sWomen Center sponsoring a health awareness fair for homeless women, hosted the sorority’s national projectYouth Symposium in conjunction with our long standing Oratorical Contest, and are proud to be hosting the2010 Boule in Palm Desert. What an honor!We are hoping that you will strongly consider reactivating and taking part of the wonderful things the sorority isaccomplishing internationally, nationally, regionally and locally. There are different levels of commitmentavailable to all sorors.You are cordially invited to join us at our Round-up BBQ on Saturday, August 1, 2009 at 2:00pm at 900 MaitlandAvenue; Inglewood 90303. This will be an opportunity to meet new sorors, reconnect with old sorors, andfellowship over good food and conversation. You can also take the opportunity to ask us any pressingquestions regarding your reactivation. Please contact Soror __________, Membership Chair, at ____________to let us know you are coming.We look forward to connecting with you!Sisterly,Soror ____________Membership Chair

Implementation in your chapter… Start with your Executive Board and lead byexample…. Develop a membership plan for the year… Incorporate plans in overall chapter plansand calendar…

Chapter Challenge Look for details of our upcoming membershipchallenge to all chapters. Submissions will be shared across thesorority in an effort to achieve our nationalgoal of at least 5% growth. Chapters selected as winners will be in theAURORA Magazine.

WORK SMARTER, NOT HARDER:The 3 R’s of Membership DevelopmentRecruitment *Retention * Reactivation