It's All About the Stars - Liberman Broadcasting
It's All About the Stars - Liberman Broadcasting
It's All About the Stars - Liberman Broadcasting
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NETWORK AUDIENCEProjection Rationale• Actual impressions in existing Estrella TV Markets aresummed.• Existing market Estrella TV rating is calculated bydividing this sum by <strong>the</strong> universe estimates for existingmarkets.• Existing market Estrella TV rating is multiplied by <strong>the</strong>Estrella TV Network (existing stations plus affiliates) toobtain a network projection.
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