It's All About the Stars - Liberman Broadcasting
It's All About the Stars - Liberman Broadcasting
It's All About the Stars - Liberman Broadcasting
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LBI Media PresentsIt’s <strong>All</strong> <strong>About</strong> <strong>the</strong> <strong>Stars</strong>
Let’s get it started video
<strong>About</strong> <strong>Liberman</strong> <strong>Broadcasting</strong>
LIBERMAN BROADCASTING• Largest producer of Spanish television in <strong>the</strong> U.S.- 56 Hours Per Week• Highly rated programs beat o<strong>the</strong>r Hispanic networks.• 29 O & O radio and television stations.• Affiliates in 20 additional markets• 20 year track record
LBI’S 20 YEAR JOURNEYLaunchAcquired KRCA-TVin Los AngelesEntered Dallas market with TVstation and FM radio stationEstrella TV Network<strong>Liberman</strong> <strong>Broadcasting</strong> FoundedBy Jose and Lenard <strong>Liberman</strong>Added AM radio station inLos AngelesTV station in San DiegoAcquired TV in Salt Lake City andan FM in Riverside-San Bernardino19871988 199019951998 19992000 2001 2004 2006 2007 20082009Purchased first FM radiostation in Los AngelesEntered Houstonmarket with5 radio stationsand a TV stationAdded television stations inPhoenix & New YorkAcquired first radio stationin Orange County, CABegan internally-producingTV programmingAcquired additional radiostations in Dallas market
Albuquerque / Santa FeAustinBakersfieldChicagoDallas / Ft. WorthDenverEl PasoFresno / VisaliaHarlingen / Mc<strong>All</strong>enHoustonLas VegasLos AngelesMiami / Ft. LauderdaleNew YorkOdessa / MidlandOklahoma CityOrlandoPhoenixPortlandSacramento/ Stockton / ModestoSalt Lake CitySan AntonioSan DiegoSan Francisco / Oakland / San JoseSeattle-TacomaTucsonTyler / LongviewWaco / Temple / BryanYuma / El CentroESTRELLA TV O&O and Affiliated StationsReach Over 70% of <strong>the</strong> U.S. Hispanic MarketO & O’sAffiliates
Estrella TV Brand/Image: TalentIt’s <strong>All</strong> <strong>About</strong> The <strong>Stars</strong>
ESTRELLA TV NETWORK• Estrella TV features top Latin Americanperformers.• Proven formats created and produced forU.S. Hispanics.• Counter Program Existing HispanicNetworks.“…..Estrella TV is already a formidable TV competitor to Univision and Telemundo…”MEDIA LIFE , March 20, 2009
SIZZLE REEL
Top Latin American Talent• Estrella TV talent isinternationally famous• Estrella TV talent appear incharacter• Estrella TV talent are well knowto U.S. Hispanic audiencesHome of <strong>the</strong> stars
It’s <strong>All</strong> <strong>About</strong> The <strong>Stars</strong>
It’s <strong>All</strong> <strong>About</strong> The <strong>Stars</strong>
It’s <strong>All</strong> <strong>About</strong> The <strong>Stars</strong>
Estrella TV Brand/Image: Formats
Recipe For SuccessComedyCelebrity CompetitionMusical VarietyCarolBurnettSNLFriendsDancingwith <strong>the</strong> <strong>Stars</strong>FamilyFeudMTVUnpluggedAmerica’sGot TalentSat. Nightat ApolloLos Chuperamigos A Que No PuedesEstudio 2Estrella TV Features Proven Formats DesignedAnd Produced For U.S. Hispanic Audiences
Coming This Fall
MUSICAL VARIETYEstudio 2WEEKDAY PRIME: 7:00 PMHOSTS:Sergio CatalanVanessa AriasLilli BrillantiGaby Ramirez“Estudio 2” is a fast-paced hour of music, comedy and entertainment.Each action-packed show features live performances by hit artists,today’s most popular comic performers and a search for <strong>the</strong> hottest newmusical talent. Hosted by novela heart throb, Sergio Catalan, topMexican actresses Vanessa Arias, Lilli Brillanti and Gaby Ramirez, Estudio 2is an hour of outstanding family entertainment
ESTUDIO 2 CLIP18
CELEBRITY COMPETITIONA Que No PuedesWEEKDAY PRIME: 8:00 PMHOSTS:Carlos Eduardo RicoJorge “El Burro” Van RankinEdson “El Norteno” Zuniga,“A Que No Puedes” is an exciting new program where celebrities winbig money for <strong>the</strong>ir favorite charities. Featuring <strong>the</strong> comedic talents ofCarlos Eduardo Rico and <strong>the</strong> quick wit of Jorge (“El Burro”) Van Rankinand Edson (“El Norteno”) Zuniga, “A Que No Puedes” is one of LBI’smost successful internally created and produced television shows.
A QUE NO PUEDES CLIP20
COMEDY & GAME SHOWLagrimita y CostelDAYTIME: 3:00 PMCAST:Lagrimita & CostelNora Velazquez, “La Chabelita”Martha Ofelia Galindo “La Maestra Canuta”Barbara Torres “La Bruja Carmela”Luis Queli “Proculo Adame”“Lagrimita y Costel” are a pair of legendary comedy performers that arenow exclusively appearing on Estrella TV each weekday in early fringe.Having recently received a national award in Mexico that recognizes <strong>the</strong>iramazing talent, this famous fa<strong>the</strong>r & son duo also star in <strong>the</strong>ir own comedictelevision show on Televisa.
LAGRIMITA Y COSTEL CLIP22
CHUPERAMIGOS CLIP24
NEWS MAGAZINEAlarma TVWEEKDAY PRIME: 10PMHOSTS:LIANNA GRETHELJORGE ANTOLIN“Alarma TV” is hosted by novela actress Lianna Gre<strong>the</strong>l and TelevisaSoap Opera star Jorge Antolin. Alarma TV delivers compelling stories,investigative reports, original features, and o<strong>the</strong>r can’t-miss newsmagazine segments.
ALARMA + STN CLIP27
Estrella TV Vision/Strategy:New Network, Fresh Approach
Estrella TV Provides An AlternativeTalk12%Variety25%News25%Fresh FormatsCounterprogramNovelas and RealityBased Programming.Comedy6%Music13%Drama6%Game13%TelemundoTelefuturaUnivisionNovela37%Novela37%Novela41%Reality38%News25%Talk25%Movie25%Reality13%Talk35%Drama4%News20%Comparing M-F 3p-11p programming
Top Ratings Performance
PRIMETIME RATINGS ADULTS 18-49DALLASLOS ANGELESHOUSTONPersons 18-49 RatingMonday - Friday 5:00 pm - 10:00 pmPersons 18-49 RatingMonday - Friday 6:00 pm - 11:00 pmPersons 18-49 RatingMonday - Friday 5:00 pm - 10:00 pm7.53.10.70.50.40.11.91.61.50.93.61.10.90.80.0Source: Nielsen Media Research, Los Angeles NHSI November 08, Dallas NSI March 09, Houston NSI March 09; TP average ratings, excluding soccer & specials
PRIMETIME RATINGS ADULTS 25-54DALLASLOS ANGELESHOUSTONPersons 25-54 RatingMonday - Friday 5:00 pm - 10:00 pmPersons 25-54 RatingMonday - Friday 6:00 pm - 11:00 pmPersons 25-54 RatingMonday - Friday 5:00 pm - 10:00 pm8.92.90.70.50.50.12.21.7 1.71.13.31.10.80.70.1Source: Nielsen Media Research, Los Angeles NHSI November 08, Dallas NSI March 09, Houston NSI March 09; TP average ratings, excluding soccer & specials
Network Audience Projections
NETWORK AUDIENCEProjection Rationale• Actual impressions in existing Estrella TV Markets aresummed.• Existing market Estrella TV rating is calculated bydividing this sum by <strong>the</strong> universe estimates for existingmarkets.• Existing market Estrella TV rating is multiplied by <strong>the</strong>Estrella TV Network (existing stations plus affiliates) toobtain a network projection.
FALL NETWORK AUDIENCEEARLY FRINGE 18-49 PJEarly Fringe ProjectionsUnivision775,000Telemundo334,000ESTRELLA TV271,000Telefutura218,000Azteca73,000Source: Estrella- Projections derived from current markets (NSI/NHSI-H)Univision, Telemundo, Telefutura, Azteca-NTI-Nielsen MS 3p-7p, Nov 2009, Live.
FALL NETWORK AUDIENCEEARLY FRINGE 25-54 PJEarly Fringe ProjectionsUnivision716,000Telemundo320,000ESTRELLA TV274,000Telefutura204,000Azteca67,000Source: Estrella- Projections derived from current markets (NSI/NHSI-H)Univision, Telemundo, Telefutura, Azteca-NTI-Nielsen MS 3p-7p, Nov 2009, Live.
FALL NETWORK AUDIENCEPRIMETIME 18-49 PJPrimetime ProjectionsUnivision1,890,000Telemundo600,000ESTRELLA TV505,000Telefutura370,000Azteca110,000Source: Estrella- Projections derived from current markets (NSI/NHSI-H)Univision, Telemundo, Telefutura, Azteca-NTI-Nielsen Prime averages, week of 11/24/08, Live+SD, from Nielsen web site.
FALL NETWORK AUDIENCEPRIMETIME 25-54 PJPrimetime ProjectionsUnivision1,780,000Telemundo540,000ESTRELLA TV460,000Telefutura350,000Azteca110,000Source: Estrella- Projections derived from current markets (NSI/NHSI-H)Univision, Telemundo, Telefutura, Azteca-NTI-Nielsen Prime averages, week of 11/24/08, Live+SD, from Nielsen web site.
Estrella TV: Creativity
McDonald’sORGANIC MARKETING SOLUTIONS• Experience in designing and executing successful productintegrations for over 20 major brands• Talent endorsement opportunities• Integration opportunities• CUSTOM SEGMENTS• IN-SHOW MENTIONS• ACTIVE USAGE & FEATURE DEMONSTRATIONS• STORYLINE INTEGRATIONS• LIVE HOST COMMERCIALS• SNIPES & ANIMATIONS• Specials and event marketing opportunities
TALENT ENDORSMENT• Ability to work with top talent• Connect brand with audience• Positive image for brand
LAGRIMITA VIDEO LA curacao
Product integration reel
EVENT MARKETING• 20 top rated O&O radio stations in key markets• Live remotes• Large community events• Concert series with top performers• Signage, sampling, street teams• Participation in top Hispanic festivals across <strong>the</strong> US
DIGITAL SPONSORSHIP OPPORTUNITIES• Online program sponsorships across over 20 sites• EstrellaTV.com network site• Streaming Video and Pre-Roll
ESTRELLA TV SIGNATURE SPECIAL“PREMIOS DE LA RADIO 10 TH ANNIVERSARY”COMING NOVEMBER 11, 2009“Premios de la Radio” is recognized as <strong>the</strong> premiere Mexican music awards event in <strong>the</strong>country. This event honors <strong>the</strong> very best musical artists with a coveted golden statue as chosenby <strong>the</strong> public through weeks of on-line, texting and call-in voting. This three hour primetimeevent is broadcast live on Estrella TV and delivered <strong>the</strong> #1 rating position in primetime in 2008.2009
ESTRELLA TV #1 PRIME TIMENovember SweepsEstrella TV’s Live Telecast “Premios de la Radio” beats Univision in Primetime!7.7 6.81.7 1.7 0.5 0.2Source: Nielsen Media Research, Los Angeles NSI-Hispanic; November 19, 2008, 8p-11p A18-34 average ratings
PREMIOS CLIP48
Partnership: Ground Floor Opportunity
ESTRELLA TV• Top Latin American Talent• Innovative Formats• Successful Counter Programming• Top Ratings History• Unrivaled Organic Marketing Solutions• Ground Floor Opportunity
Gracias
AppendixIt’s <strong>All</strong> <strong>About</strong> The <strong>Stars</strong>
06-05-09
RATINGS PROJECTIONS EXAMPLEESTUDIO 2: 7P-8PStep 1RatingUniverseEstimatesImpressionsL.A. 4.6% X 1,854,810 = 85,321DALLAS 0.8% X 2,489,970 = 19,920HOUSTON 0.9% X 2,106,210 = 18,956Three market total = 124,197Step 2We add <strong>the</strong> NSI Universe Estimates for LA, Houston and Dallas and divide this into<strong>the</strong> three market total (from Above)LA NSIUniverseDallas NSIUniverseHouston NSIUniverse124,197 / 5,654,260 + 2,489,970 + 2,106,210 = 124,197 / 10,250,440=1.21%Step 3Existing market Estrella rating (from above) is multiplied by <strong>the</strong> Estrella TV UE(exisiting stations plus affiliates) to obtain a network projection.ExistingMarkets RatingEstrella TVNetwork UE1.21% x 55,078,940 = 667,350
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