New Landscapes: Outdoor arts development plan - Arts Council ...

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higher education and skills development and continuing professionaldevelopment for professionals working in the arts sector. Progressionroutes into the creative industries are key to Arts Council’s learningand skills strategy and work with partners to support newqualification developments continues.Through our ongoing work with local authorities and keystakeholders we are continuing to look at outdoor arts as a viableand essential part of the arts ecology, reaching new and moreaudiences and increasing engagement in the arts whilst supportingour partners in meeting their own agendas.This Outdoor Arts Action Plan is informed by a consultation periodin 2007 with a cross section of artists, organisations, producers,promoters, Arts Council colleagues (including diversity officers),local authorities and other stakeholders. It especially recognises theongoing investment being made by local government in outdoor artsand the potential of this work to meet the agendas of other broaderstakeholders including Higher Education and national organisationssuch as English Heritage. It sets out a framework for collaborationwith partners and for investment in the development and productionof outdoor arts events for the period 2008-2011 with the intentionof maximising the number and range of people who have highquality experiences of the arts.
3. DefinitionsFor the purpose of this development plan we have adopted thefollowing definition of outdoor arts work:Outdoor arts activity is accessible, time-limited performanceand installation work that happens in outdoor locations in thecommunity, in rural and urban environments, on rivers andbeaches and in the air. Some outdoor arts activity focuses onattracting larger and diverse audiences, some are focussed onexploring and experimenting with critical artistic practice, someoffer opportunities for participation and some positionthemselves to deliver very well against school, higher andfurther education objectives.There are specific areas of work within the overarchingdefinition of outdoor arts, including (but in no way limited to):street arts, tented circus, carnival, celebratory and participatoryarts, spectacle, community arts and art in the public realm.The work is often free to the public and can be presented aspart of a programme, festival or as a standalone event, egCarnival and Mela. The work uniquely links its audience to thelandscape in ways that cannot happen within buildings. Thequalities of the work, its aesthetics, and the nature of theparticipatory experience reflect the relationship with theenvironment in which the work is presented.Like arts practice generally, outdoor arts incorporate a range ofgenres and styles ranging from light entertainment tosophisticated arts-based practice. The economics of outdoor artsactivity is complex; a mixture of publicly supported andcommercial work. Many individuals and companies thrive in acommercial sector that develops and presents outdoor workwithout the need for public subsidy. Arts Council Englandrecognises the importance of this mixed economy and will focusits support on practice that is artistically developmental andambitious as well as investing in innovative partnership projects.
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Page 5: 2. ContextOver the last 10-15 years
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Page 14 and 15: Image: The Mayor’sThames Festival
Page 16 and 17: Image: The Sultan’sElephant, stre
Page 18 and 19: Image: Niki McCrettonand digital ar
Page 20 and 21: Image: Ed Grew, KordianTetkov and P
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Page 27 and 28: 12. In conclusionThis plan is desig

New Landscapes: Outdoor arts development plan - Arts Council ...

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