closing conference report [PDF] - SPREAD Sustainable Lifestyles ...

SPREAD Sustainable Lifestyles 20508) CHOICE INFLUENCING - The role of media, marketing, communications & designModerator: Anna Meroni, PolimiSpeakers:Anna Detheridge (Connecting Cultures)Tapio Nurminen (Flo Apps)Daniela Galvani, Andrea Sesta ([Im]possible Living)Anna Detheridge (Connecting Cultures)“We are a non profit research agency active in the field of the Visual Arts. It is committed to aninclusive approach to culture and an action research based method of working in the publicrealm.” Connecting Cultures works with artists, designers architects and performers, and the public attemptingto bring them together in meaningful ways. She presented several projects like: Imaging Parco Sud;Extraordinary landscapes; Milan & beyond Creativity and new urban ecologies; The Cagliari Project.Tapio Nurminen (Flo Apps)Mr. Nurminen presented the vision and mission of the firm: Flo Apps is a Helsinki-based technology companythat offer clients Internet consultation and implementation, focusing on mashups, data visualizations, Web 3.0and JavaScript/AJAX. “In particular our firm helps clients to utilize modern web technologies,visualize data and make use of open data.” He demonstrated the innovation opportunities offered by themanagement of open data, in particular, on the digital systems allowing people to monitor and control the ownuse of energy, as a way to save energy and transforming the own behaviours accordingly.Daniela Galvani, Andrea Sesta ([Im]possible Living)[Im]possible Living claims to be the first global digital community born to map and give new life to abandonedbuildings. The initiative starts from the fact that, in every city, there are many abandoned places that could beused and turned into an opportunity for the city and the community. [Im]possible Living is a crowd sourcedservice to map and reactivate abandoned buildings. At the present stage, the solutions allow people to reportand map such buildings, activating in doing so a potential community interested in their restoration and re-use.The next stage of the solution (about to be released) is the possibility to start projects about the building,coordinating different contributions, inputs and expertise. “Each initiative will have an own leader andwill evolve in a peculiar way: We will support them with tools, project management tools andnetworking.”Final Conference Report 34