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20<strong>09</strong>-<strong>10</strong> <strong>RETAIL</strong> RATE CARD-Check for updates of this document online at: www.columbian.com/advertise/Local print rates/retailratecard.pdfREV 6/3/<strong>09</strong> OFFICE>ADVERTISING>SHARED>RATES>RATE CARDS 20<strong>09</strong>Per color, 3 makes full colorPer column inchPer color, three makes full colorPer column inch$<strong>10</strong>,000 33.40 39.12 41.75 48.90 <strong>10</strong>.55 365.00 200.00$20,000 32.89 38.54 41.11 48.18 <strong>10</strong>.55 365.00 200.00$25,000 32.11 37.80 40.13 47.25 <strong>10</strong>.55 365.00 200.00$30,000 31.63 37.06 39.54 46.32 <strong>10</strong>.55 330.00 200.00$50,000 30.26 36.51 37.83 45.64 <strong>10</strong>.55 330.00 200.00$70,000 29.81 35.97 37.26 44.96 <strong>10</strong>.55 330.00 200.00$80,000 29.36 35.44 36.69 44.30 <strong>10</strong>.55 290.00 200.00$95,000 28.63 34.58 35.79 43.22 <strong>10</strong>.55 290.00 200.00$1<strong>10</strong>,000 28.50 34.08 35.63 42.60 <strong>10</strong>.55 290.00 200.00$125,000 27.41 33.26 34.26 41.57 <strong>10</strong>.55 290.00 200.003Per column inchRATESPer column inchANNUAL DOLLAR PROGRAMSunday/Holiday rates apply to Thanksgiving and Christmas. Request Sports or Business and receive 50¢ per column inch reduction.Request Main News guarantee for only 7% more.DailySunday/HolidayColumbianDaily/Sun/HolYourWeek<strong>RETAIL</strong> DEADLINESPublication Day* Deadline TimeSunday Wednesday 4:00 PMMonday Thursday 4:00 PMTuesday (Includes Food) Thursday 4:00 PMWednesday Friday 4:00 PMThursday (incl. Home & Garden) Monday4:00 PMFriday Tuesday 4:00 PMWeekend (in Friday) Monday 4:00 PMSaturday Wednesday 4:00 PMCruise Control(Autos in Saturday) Wednesday12 NOONYour Week (Non-subcribers) Wednesday 4:00 PMTV Times (in Sunday) Friday 9 days prior 12 NoonElectronically transmitted material must be received within24 hours of deadline. Ads cancelled after deadline will besubject to a $<strong>10</strong>0 cancellation fee.*Deadlines are for print and online.ADVERTISING STRATEGYThe Columbian would like to work with you to develop a winningstrategy utilizing Retail Advertising. Please call us at 360-735-4497.We are happy to provide market information, ad concepts or anyother assistance you may need to understand the various media werepresent. Our dedicated sales representatives are here to support youin creating an advertising campaign for your business.CONTRACT DISCOUNT PROGRAMSSEVEN DAY REPEAT PROGRAMMinimum 4 column inch ad repeated within six days of theoriginal publication date receives the following discounts: 30% forsecond ad, 50% for third through seventh ad. Repeat ads must be thesame ad and same size as original ad, no changes. Discount applies tospace and color. Not available for section front ads.*One 13 week contract annually – for seasonal advertisers only.Open Rate 56.58 66.44 n/a n/a 20.07 5<strong>10</strong>.00 5<strong>10</strong>.00 245.00Special Section n/a n/a 51.05 59.96 n/a 460.00 460.00 235.00Non-Profit 41.49 48.71 51.86 60.89 19.50 400.00 400.00 235.00Church 31.74 37.51 39.68 46.88 19.50 400.00 400.00 235.0013 week/$2,000* 41.70 49.20 52.12 61.50 11.60 420.00 435.00 235.00Per color, three makes full colorDailyDailySunday/HolidaySunday/HolidayYourWeekYourWeekColumbianSun/HolColumbianSun/HolColumbianDailyColumbianDailyYourWeekYourWeekPer column inchOnly highlighed items contribute to inch fulfillment. Other products receive discounted rates as shown above,but do not contribute to contract fulfillment.CHURCH DIRECTORY96” 39.71 46.00 49.64 57.50 11.05 4<strong>10</strong>.00 425.00 235.00200” 34.90 42.00 43.63 52.50 11.05 4<strong>10</strong>.00 425.00 235.00300” 34.49 41.00 43.11 51.25 11.05 400.00 415.00 235.00400” 34.05 40.00 42.56 50.00 11.05 390.00 405.00 235.00from $<strong>10</strong>63including color4 col SSTab Daily4 col SSTab Daily4 col SSTab Sunday4 col SSTab SundayYourWeek4 col SSTab Daily4 col SSTab SundaySection Front: 6 col x 2”, full colorSunday $1,835 Daily $1,635Front Page: 6 col x 2”, full colorSunday $2,<strong>10</strong>0 Daily $2,000FREQUENCY DISCOUNTS26x .................................... 15% savings52x .................................... 25% savings75x .................................... 35% savingsSection Front: 6 col x 2”, full colorSECTION FRONT ADSSPORTS COLLECTIONAdvertise in the Sports Section during these events and receive a packagerate: SuperBowl, NCAA Basketball, Master’s Golf Tournament, NBA Playoffs,Olympics, Baseball World Series, Soccer World Cup, Husky or Cougar Football.Minimum buy is 6-time, additional savings with a 12-time buy. Minimum size4.5 inches. Custom programs available, see your advertising representative fordetails. Rate the same as themed pages.Spot Color: add $<strong>10</strong>.00 per column inch. Theme pages are initiatedby your advertising representative for holidays, events or merchantgroups. Rate also used for the Sports Collection.OPEN 43.00 53.75 50.00 62.506x 35.00 43.75 40.00 50.0012x 30.00 37.50 35.00 43.75Rate ROP 4 COL TAB ROP 4 COL TABDailySunday/HolidayPer column inchANNUAL BULK SPACEHelio Castronevesis a rich man.The race car drivertook home a recordpayout for winningSunday’s Indianopolis500, a little more than $3 million.Considering that Castroneves wasjust recently acquitted of severalcounts of tax evasion, might we givehim a piece of advice:Yo Helio, that $3 million you got?It’s not really all yours, OK? To be onthe safe side, just think of spendingabout $1.5 million. The rest willprobably be for taxes, and if you haveany left over, it’s gravy.On Monday, he joked that hehad to pay his attorneys for theirperformance, getting Castronevescleared of all charges.Oh, you’re going to pay yourlawyers? Then never mind about the$1.5 million. We think you’re goingto have to win another Indy 500 tobreak even.I pity the fool whodid not see Mr. Tsing “Take Me OutTo The Ballgame” atthe Cubs game onMonday.He alsothrew out thefirst pitch.W ewonder if thisexchangehappened:Reporter:“Mr. T, anypredictionon the Cubsseason?”Mr. T: “Prediction?”Reporter: “Yes, prediction.”Mr. T: “Paaaaaaaaiiiiiin.”Top of themorningmorningBaseballOakland 4, Seattle 3Cleveland 5, Tampa Bay 1Baltimore 7, Toronto 2Texas 7, N.Y. Yankees 3Minnesota 5, Boston 2Kansas City 6, Detroit 1Chicago White Sox 4, L.A. Angels 2Philadelphia 5, Florida 3Cincinnati 6, Houston 4N.Y. Mets 6, Washington 1Chicago Cubs 6, Pittsburgh 1, 6 inn.St. Louis 8, Milwaukee 1L.A. Dodgers 7, Colorado 1Arizona 6, San Diego 5San Francisco 4, Atlanta 0Talking PointsWhat’s the buzz from the worldof sports? Here are some itemsthat will have people talking:Trivia TimeWho played third base alongsidethe fabled Tinker-to-Evers-to-Chancedouble play combination?Quote of the Day“Just write abouthow good I lookin my suit. I haven'tworn it in 20 years.”12Baseball: Greinke goes to the distance topick up his eighth win of the season /B5T e n n i s :Serena Williams has to work hard toget past <strong>10</strong>0th-ranked player in world /B3www.columbian.com SECTION B | WEDNESDAY, MAY 27, 20<strong>09</strong>S p o r t sTV Best BetNuggets and Lakersmeet in Game 5 at6 p.m. on ESPN, cableChannel 35▲Twin sisters Athena, left, and Amanda Alvarez will be competing at the state track and field meet thisweekend. Amanda will be in three events, while Athena, nursing a hamstring injury, will be in one.C o l u m b i a n s t a ff w r i t e rAmanda and Athena Alvarezare just a tad bit competitive.Usually, the twins fromColumbia R iver tr y to avoidone -on-one battles in athletics.They are better of f workingtogether to push the ball downfieldon the same soccer team.They provide encouragementto each other in gymnastics, aswell, an act that was rewardedwith a team championshipat the state meet.Even in track andfield, they usually excelin dif ferent events.U s u a l l y .But there is oneevent that puts them upagainst each other.Amanda is the moreaccomplished triplejumper. Athena got alate start in the event. But theyare close. Close enough, in fact,that Athena has beaten hersister once this season.“Bad meet,” A manda claimed.“It was a great meet,” Athenacountered.“It was horrible. The worstmeet of my life,” Amandareported.Then Athena gave her closingargument: “It was awesome.”This past weekend, Amandawas back on top, setting a meetrecord at the Class 3A bi-districtas she advanced to the statemeet. Athena finished in secondplace and also advanced tostate.A manda qualified in twoother events, as well — the longjump and the <strong>10</strong>0 hurdles. Athena,battling a right hamstringproblem, had to settle for triplejump. She is an alternate in thehigh jump. A nd both of themwill have competed at state allfour years of high school.This week in Tacoma, thesisters, three -sport athletes forthe Chieftains, will completetheir high school careers.W hen it is all over, they willhave combined for 20 varsityletters. In perfect symmetry,they have earned <strong>10</strong>each — two in soccer,four in gymnastics,and four in track andfield.“It ’s the saddestweek ever,” Athenasaid. “I’m going to cryat the banquet. I’mexcited for state, but Iwant five more weeksof track. I’m ready forschool to be over, but not track.”It is the end of the AlvarezSisters Era. Or, would that bethe end of the Alvari Era, anickname they have picked up,a faux plural to A lvarez? ( Youknow, like cactus, cacti).It is for high school, anyway.The two will remain teammatesat Seattle Pacific University.Because even with the intensityof their triple jump rivalry,the bottom line is the two areinseparable. They’re not justsisters; they’re best friends.“ We never spent more thana night apart from each other,”A manda said.“And we freaked out,” Athenasaid, recalling that night.2x 3 =A l v a r iAlvarez sisters have starred in track and field,g y mnastics and soccer at Columbia Riverprint editionH IGH SC H OOL SPORTSC hris Hayes went <strong>10</strong>0 milesout of his way just for thechance to run 200 meterslast week.It was worth ever y gallon ofgas.Hayes, a senior at Camas,was on his way home early fromthe Class 3A bi-district trackand field meet in Tacoma onSaturday, excited about qualif y-ing for state in three events, butdisappointed that he missed outin his best event.A fter his blocks slipped inhis 200-meter preliminary heat,Hayes stumbled at the start andnever recovered. When all wassaid and done, he was the fourthalternate.In other words, he was done,right?Well, maybe not. More onthat later.Instead of moping about hismisfortune in the 200, Hayesrefocused and qualified forstate in the <strong>10</strong>0, the long jump,and the 400 relay. All of thosefinals were before the 200, sohe figured he would get out ofTacoma early and caught a ridewith his parents.About 50 miles down theroad, Camas sprint coach BobHolman called Hayes and toldhim there was a chance, albeitsmall, that Hayes could still runin the finals of the 200. At thetime, two people had scratchedfrom the finals, leaving sixathletes.OK , for this meet, seven goon to state. So with only six inthe finals, that left one opening.A nd the standing operatingprocedure was to have a runof fwith several alternates. Withone spot open for state, threealternates were scheduled torun off for that spot. Of course,at No. 4, that still left Hayes outof position.Still, Hayes prepared like hewould be racing.“ W hen I got there, I stretchedin the car,” Hayes said. “I had 15minutes to get ready and run.”He needed one more of thesix in the finals to scratch or bedisqualified. It was a little weirdfor Hayes, because as a competitor,he wanted in the finals. Itwas his best event, and he onlydid not make the finals becausehis blocks slipped. On the otherhand, it can be dif ficult to rootfor someone else to make am is t a ke .Crack. The gun goes off.Crack, another shot fired.False start? Was Hayes in?Nope. A competitor’s blockAt h lete’s t rack to state i nvolved U-t u r n of eventsPaul ValenciaHigh schools .Solid outing byWashburn goes bywaysideA s s o c i a t e d P r e s s w r i t e rOA K L A ND, Calif. — JasonGiambi’s two-run single cappeda four-run seventh inning, andthe Oakland Athletics shooktheir of fensive woes just longenough to rally for a 4 -3 victor yover the Seattle Mariners onTuesday night.A ’ s s t a r t e r D a l l a s B r a d e n ( 4 - 5 )was unexpectedly rewarded forbattling through seven inningsof nine -hit ball when his teammatespounded Seattle relieversMiguel Batista (2-1) and MarkLowe, who wasted six scorelessinnings by Jarrod Washburn.T h e A ’ s h a v e t h e m a j o r s ’ w o r s tslugging percentage and fewestextra-base hits among theirvarious statistical struggles, yetthey mounted a winning rallywith only singles and walks.After Orlando Cabrera drovehome a run and Matt Hollidaydrew a bases-loaded walk, Oaklandwent ahead with a singleup the middle by Giambi, whohas struggled to get his averageabove .220 during his return tothe Bay A rea.Oakland has won two straightover Seattle after losing five ofthe clubs’ first six meetings.A’s score 4 in seventhto rally past MarinersNextgameMarinersat Athletics,12:35 p.m. today. T V :FSN, cableChannel 34. Radio: KTRO 9<strong>10</strong> AMOn the Web:www.mariners.comPro basketballOrlando 116, Cleveland 114Mr. TMagic star scores <strong>10</strong>of his 27 in OT asOrlando w insA s s o c i a t e d P r e s s w r i t e rOR L A NDO, Fla. — Supermanswooped in just in time.Dwight Howard scored <strong>10</strong>points in overtime and the OrlandoMagic, raining down 3 -pointerslike a Florida thunderstorm,withstood 44 points and a lastsecondshot by LeBron Jamesfor a 116 -114 win over the Cleve -land Cavaliers on Tuesday nightto take a 3 -1 lead in the EasternConference finals.Howard finished with 27points, 14 rebounds and againmade his free throws — 7 of 9— for the resilient Magic, whomade a team record 17 3-pointers— 11 after halftime.Orlando can earn its first tripto the NBA finals since 1995Overtime is Howard’s timeOrlando Magic's Dwight Howard had 27 points and 14 reboundsto move the Magic within a game of the NBA Finals.Cyan Magenta Yellow Black WEDNESD A Y B1Helio Castronevesis a rich man.The race car drivertook home a recordpayout for winningSunday’s Indianopolis500, a little more than $3 million.Considering that Castroneves wasjust recently acquitted of severalcounts of tax evasion, might we givehim a piece of advice:Yo Helio, that $3 million you got?It’s not really all yours, OK? To be onthe safe side, just think of spendingabout $1.5 million. The rest willprobably be for taxes, and if you haveany left over, it’s gravy.On Monday, he joked that hehad to pay his attorneys for theirperformance, getting Castronevescleared of all charges.Oh, you’re going to pay yourlawyers? Then never mind about the$1.5 million. We think you’re goingto have to win another Indy 500 tobreak even.I pity the fool whodid not see Mr. Tsing “Take Me OutTo The Ballgame” atthe Cubs game onMonday.He alsothrew out thefirst pitch.W ewonder if thisexchangehappened:Reporter:“Mr. T, anypredictionon the Cubsseason?”Mr. T: “Prediction?”Reporter: “Yes, prediction.”Mr. T: “Paaaaaaaaiiiiiin.”Top of theTop ofTop ofmorningTop ofmorningTop ofmorningTop ofmorningmorningTop ofmorningTop of themorningthemorningmorningmorningTop ofmorningTop ofmorningTop ofmorningTop of themorningthemorningthemorningthemorningmorningmorningTop ofmorningTop ofmorningTop ofmorningTop of themorningthemorningthemorningthemorningmorningmorningBaseballOakland 4, Seattle 3Cleveland 5, Tampa Bay 1Baltimore 7, Toronto 2Texas 7, N.Y. Yankees 3Minnesota 5, Boston 2Kansas City 6, Detroit 1Chicago White Sox 4, L.A. Angels 2Philadelphia 5, Florida 3Cincinnati 6, Houston 4N.Y. Mets 6, Washington 1Chicago Cubs 6, Pittsburgh 1, 6 inn.St. Louis 8, Milwaukee 1L.A. Dodgers 7, Colorado 1Arizona 6, San Diego 5San Francisco 4, Atlanta 0Talking PointsWhat’s the buzz from the worldof sports? Here are some itemsthat will have people talking:Trivia TimeWho played third base alongsidethe fabled Tinker-to-Evers-to-Chancedouble play combination?Quote of the Day“Just write abouthow good I lookin my suit. I haven'tworn it in 20 years.”12S p o r t s Channel 35H IGH SC H OOL SPORTSPro basketballOrlando 116, Cleveland 114Mr. TCyan Magenta Yellow Black WEDNESDAY D1▲L i f eN e i g h b o r sApplause; You can help; Crimewatch /D5Pets of the week /D6ExCEL team takes 2nd place at Science Olympiad national competition /D6www.columbian.com SECTION D | WEDNESDAY, MAY 27, 20<strong>09</strong>In your neighborhoodTo list your neighborhood news: Call Mary Ricksat 360-735-4550 or Kim Jarvis at 360-735-4530;send text and photos to mary.ricks@columbian.com or kim.jarvis@columbian.com.N o r t h c r e s t n e i g h b o r h o o dAs a <strong>10</strong> -year-old boy, I learned tomove ver y carefully as I walked nextto Nelly, our draft horse. She wascantankerous and unpredictable, as Ilearned many times while living onthe Kenai Peninsula.My parents had divorced and itwas Dad’s time to have custody ofme. He had applied and had beengranted a homestead in Ninilchick,Alaska. This was bareland that had to have improve -ments done by a scheduledtime line over a period ofyea rs.Nelly started pulling the wagonwith my possessions backof f the main graveled roadtoward a world unknownto most, even at that time. Itwas a very narrow trail that wefollowed between large Sitkaspruce and cottonwood trees. Ittook about an hour to arrive at thehome site.No buildings were to be seen, justa large army tent. I asked my dadwhere the house was and he pointedat the tent. The plans were to build ahouse on the cleared site to the eastof the tent. I looked towards the siteand could see that many large treeshad been cleared. Nelly was the maindragger of most of the logs. Biggerhelp came with the purchaseof a 6-by-6 truck from theArmy surplus. It not onlydragged the logs but alsocould pull stumps quiten i c e l y .Settling into the tent did nottake long, and then it was time toexplore. My dad let this exploringhappen for a short time before hecalled me over to large pile of wood.He explained that a wood stove andcook stove were in need of being fed.My adventuring was now directed tosplitting the wood and filling the woodbox in the tent.Spruce is not easy to split. It tooka wedge and a sledge to get thingsstarted. The cottonwood was easierand was mostly split with an axe andwas the main fire starter. My handswould soon turn tough but the woodbox would be filled each day afterschool. The other job I was responsiblefor was to carry water from thespring about one mile away. Thisinvolved buckets being carried in myhands that had been calloused fromall the wood splitting. The trail tothe spring was rough. The job was alittle easier in the winter in that Nellypulled a sled back and forth with barrelsfull of water.One water run with Nelly wasHa rd work , advent u re fi l led A lask a n ch i ld hoodC o l u m b i a n s t a ff w r i t e rR IDGEFIELD — As R idgefieldprepares to turn <strong>10</strong>0 in August, AlleneWodaege is looking forward to theparty of the century.“I really am,” she said. “A community celebrating <strong>10</strong>0 years is significant.”But the cit y centennial is more thanthat, Wodaege added.“It ’s an opportunit y to bring membersof the greater R idgefield communitytogether, look at their heritage,reconnect and celebrate all the eventsof the past,” Wodaege said. “And it’s achance for us to honor the forefatherswho established this communit y.”That of ficially happened on Aug.20, 19<strong>09</strong>. According to a newspaperaccount of the day, “the people decidedin favor of incorporation by a vote of 62in favor and 12 against. After the voteswere counted and it was found that thepeople had decided to incorporate andwould henceforth control their ownaf fairs, the church bells were rungand fireworks were exploded and thepeople had a big celebration.”Now it ’s time for another celebration,highlighted by daylong festivitieson Saturday, Aug. 22. The anniversar yweekend actually opens Friday witha picnic from 4 to 7 p.m. at the boatlaunch.Saturday’s events start at 9 a.m. witha volksmarch walk; <strong>10</strong>a.m. will mark the startof a wide range of eventsaround town, includingactivities, exhibits, tours,art events and history-and heritage -relatedpresentations.The centennial will belinked with Ridgefield’sannual summer HeritageDays celebration.It’s an appropriatetime to reflect on thecommunit y’s roots, andconsider “the hardshipspeople had to endure insettling the area,” Wo -daege said. Foundersof similar communitiesexperienced similarhardships, but still,“It’s mind-bogglingwhat folks did backt h e n . ”Some of those sto -ries will be part of the celebration.Many will be told by the peoplewho lived them — including a few whono longer are alive.Their stories are among the video -taped memories that bring personalvoices to significant events of the 20thcentur y: World War I, Prohibition andthe Dust Bowl. Those memories arepart of an oral-histor y presentationshown at the communit y center.Steve Seymour, a fifth-grade teacherat South Ridge Elementary School,interviewed several longtime residentsand preser ved memories that nowreach back more than 90 years.A nd there’s plent y of hardshipin their stories, Seymoursaid. A soldier returned homeafter sur viving the combatof W W I, only to find thathis father had died becauseof an infected cut on hishand. Dust Bowl refugeesabandoned their homes andmoved here in search of abetter life.L ongtime residents willshare their memories ina 1:<strong>10</strong> p.m. “Old-Timers”panel discussion at thecommunit y center.The stories of otherformer R idgefield residentswill be the focus of a cemeterytour. The stories of those gone -but-notforgottencommunity members will be… well, fleshed out by members of theVancouver Heritage Ambassadors.Many of the stories are more thanjust civic heritage: They representfamily roots.Kay Kammer, city clerk who isworking with the centennial committee,said it’s impressive to see thenumber of families that have been hereas long as they have.A nd some of them go back a lotmore than <strong>10</strong>0 years. The Carty family,the first to settle here, traces its arrivalto James Carty. He arrived in the areaon a Hudson’s Bay Company ship andfiled a land claim in 1840.“ We’re going to honor families thathave been here 50 or <strong>10</strong>0 years, andthe list is phenomenal,” Kammer said.“It ’s ver y cool.”K ammer attributes it to “the communityspirit, the hometown charm,the camaraderie.“ They’ve stayed friends, looked outfor one another,” Kammer said. “We’revery fortunate to have the communitywe have.”Tom Vogt: 360-735-4558 ortom.vogt@columbian.com.L O O K I N G F O R W A R D T O 1 0 0 Y E A R S O FA motor vehicle shares Pioneer Avenue with a wagon, parked in front of a blacksmith shop. Ridgefield will celebrate its centennial in August.Ridgefield’sDidyou know?These young men obliged a photographer in front of the shaving parlor and poolroom in this undated photo.P a s tRidgefield’s train depot.Orchards, Siftonand Brush PrairieHeritage: Dave Pilcher, head coach of theaward-winning Heritage High School cheerteam, was named Coach of the Year by thePacWest Spirit Group at a coaches conferenceMay 8-9 at the Hilton Vancouver Washington.PacWest is a company the puts on cheer anddance events throughout the Northwest.Brush Prairie: The Clark County Swine Projectfundraiser — featuring bunco, raffle prizesand a silent auction — April 25 attracteddouble the number of attendees as last year.The group of seven 4-H clubs composed ofabout 75 kids raised $1,300 to help pay forexpenses during the 20<strong>09</strong> Clark County Fair.Orchards: Children at the Orchard Glenapartment complex have a new place to hangout, through the efforts of resident TheresaMartinez and property manager Lana Roach.The women were concerned that the kids hadno place to play, so they created a kids club.Wal-Mart stepped in with a $5,000 donationso the children could outfit the club withvideo games, a flat-screen TV, a basketballhoop and basketballs, board games and more.Martinez and Roach took a busload of the kidsto the <strong>10</strong>4th Avenue Wal-Mart on May 2 for ashopping spree.North Clark Countyand WoodlandY a c o l t: The Pomeroy Farm has transformedits former gift shop and tea room into TheGathering Place, a venue for small weddings,parties, business meetings and othergatherings. The original teahouse and giftshop closed in December 2008. Refreshmentsfrom tea and coffee to a full lunch are alsoavailable to those who rent the space. Theentire farmstead can also be rented for largereve n t s . The Gathering Place also will be usedfor themed teas similar to what used to beoffered in the log house. For more information,contact 360-686-3537 orstaff@pomeroyfarm.org.Hazel Dell, Felidaand Salmon CreekWest Hazel Dell: Five leases were signed April27 for Hazel Dell Towne Center, said Tim Roe,president of Pine Tree Commercial Realty. Thefirm co-owns the 400,000-square-foot retailcenter with Henderson Global In v e s t o r .Thenew leases are with Lane Bryant; America’sBest Optical; CitiFinancial; and Max Muscle,a national sports supplement and vitaminchain. The fifth lease is with a new franchise,Balasana Yoga Studios, which offers yoga,Pilates, dance and fitness classes. All tenantsare now open.Heritage: Heritage High School cheerteam coach Dave Pilcher accepts hisCoach of the Year award from KikiBittner from the PacWest Spirit Group.Orchards: Theresa Martinez, center,helps children from the Orchard Glenapartment complex pick out games fortheir new kids club with proceeds froma $5,000 donation from Wal-Mart.CHURCH DIRECTORYfrom $<strong>10</strong>63from $<strong>10</strong>63including colorL i f eN e i g h b o r sIn your neighborhoodTo list your neighborhood news:To list your neighborhood news:Tat 360-735-4550 or Kim Jarvis at 360-735-4530;send text and photos to mary.ricks@columbiancom or kim.jarvis@columbian.com.Orchards, Siftonand Brush PrairieHeritage: Dave Pilcher, head coach of theaward-winning Heritage High School cheerteam, was named Coach of the Year by thePacWest Spirit Group at a coaches conferenceMay 8-9 at the Hilton VancouverPacWest is a company the puts on cheer anddance events throughout theBrush Prairie: The Clark County Swine Projectfundraiser — featuring bunco, raffle prizesand a silent auction — April 25 attracteddouble the number of attendees as last year.The group of seven 4-H clubs composed ofabout 75 kids raised $1,300 to help pay forexpenses during the 20<strong>09</strong> Clark CountyOrchards: Children at the Orchardapartment complex have a new place to hangout, through the efforts of residentMartinez and property manager Lana Roach.The women were concerned that the kids hadno place to play, so they created a kids club.Wal-Mart stepped in with a $5,000 donationso the children could outfit the club withvideo games, a flat-screenhoop and basketballs, board games and more.Martinez and Roach took a busload of the kidsto the <strong>10</strong>4th Avenue Wal-Mart on May 2 for ashopping spree.North Clarkand WoodlandY a c o l t: The Pomeroy Farm has transformedits former gift shop and tea room intoGathering Place, a venue for small weddings,parties, business meetings and othergatherings. The original teahouse and giftshop closed in December 2008. Refreshmentsfrom tea and coffee to a full lunch are alsoavailable to those who rent the space.entire farmstead can also be rented for largereve n t s . The Gathering Place also will be usedfor themed teas similar to what used to beoffered in the log house. For more information,contact 360-686-3537 orstaff@pomeroyfarm.org.Hazel Dell, Felidaand SalmonWest Hazel Dell: Five leases were signed April27 for Hazel Dell Towne Center, saidTowne Center, saidTpresident of Pine Tree Commercial Realty.firm co-owns the 400,000-square-foot retailcenter with Henderson Globalnew leases are with Lane Bryant; America’sBest Optical; CitiFinancial; and Max Muscle,a national sports supplement and vitaminchain. The fifth lease is with a new franchise,Balasana Yoga Studios, which offers yoga,Pilates, dance and fitness classes. All tenantsare now open.Heritage: Heritage High School cheerteam coach Dave Pilcher accepts hisCoach of the Year award from KikiBittner from the PacWest Spirit Group.Orchards: Theresa Martinez, center,helps children from theapartment complex pick out games fortheir new kids club with proceeds froma $5,000 donation from Wal-Mart.A 90-minute workshop,featuring Karey Schoenfeld,former President of the OregonSociety of CPA’s, who willaddress key fi nancial issues andconcerns of women planningfor retirement. Hosted by JuliaAnderson, Business Editor forthe Columbian Publishing Co.“60& Single”“Women Preparing for Retirement” Cyan Magenta Yellow Black WEDNESDAY E1B u s i n e s sDetails on Page E7MARKET reportD OW NASDAQ S&P 500CL ARK COUNT Y TRENDSwww.columbian.com▲Michelle Singletary: Grads, delaying loan repayment can cost you /E2Housing bottom’s in sight, but recovery will be slow /E2 Dr. Donohue /E3Companies are hiring the right college graduates /E4 Classifieds /E6SECTION E | WEDNESDAY, MAY 20, 20<strong>09</strong>MO R TGAGE RATES30-yearfixed15-yearfixed1-yearARMToday 4.86% 4.52% 4 . 7 1 %A week ago 4.84% 4.51% 4 . 7 8 %A year ago 6.01% 5.60% 5.18%Building industry groupcuts 3 of 8 staff positionsThe latest casualt y of Clark County’sbuilding industry downturn —the Building Industry Association ofClark Count y.T he 9 3 6 - membera s s oc iat ionha s el i m i nat edt h r e e o f e i g h t s t a f fposit ions , sa idAva ly Mobbs , executivedirector,on Tuesday. Theya re G over n mentA f f a i r s D i re c t orSteve Madsen,Public RelationsD i re c t or Jorda n Meade a nd ad m i n-ist r at ive a s sist a nt Tr ac y Wacht er.Mads en m i ght cont i nue t o work onsp e c ia l proje c t s , Mobbs s a id .Political Affairs Director MikeBomar, who had focused largelyon state politics, will be promotedto public affairs director and takeon some of Madsen’s local regulationduties. Events Director KellyOdiorne will take on more communicationsand publicit y duties.Alaska Airlines pilotsratify 4-year contractA l a sk a A i rl i nes a nd it s pi lot s u n ionsay the members of the Air LinePilots Association voted to approvea new four-year contract, with 84percent in favor.The contract for Alaska’s 1,455pi lot s i ncludes p ay i nc rea s es , ret i rementopt ions , a nd work r u les t hati nc rea s e fl ex ibi l it y for pi lot s a ndproductivity for the airline. Thecompany’s defined benefit pension isclos ed t o new pi lot s , who w i l l i nst eadp a r t ic ip at e i n a 4 01( k) prog r a m .Boeing loses lawsuit onpricing for GPS satellitesThe Air Force can disclose therates that Boeing Co. chargedfor the next generation of globalpositioning satellites to the publicand its competitors, a federal judgeruled Tuesday.T he r u l i ng reje c t s Ch ic a go - ba s edB oei ng ’s ef for t t o rever s e a n A i rForce Space and Missile SystemsCenter decision to comply with aFre edom of I n for m at ion re questfiled five years ago about the satellitecontract the company won in 1996.Boeing says it believes the re -quest, filed through a third party, isfrom its chief competitor, Bethesda,Md.-based L ockheed Martin Corp.Boeing objected to the release ofpricing information. The companysays disclosing the information willallow competitors to figure out itslabor and profit rates, which thecompany wants to keep secret.Steve MadsenUmpqua’s second branchin dow ntow n Vancouverpromises communit y tiesC o l u m b i a n s t a ff w r i t e rUmpqua Bank has no plans to closea branch operation it acquired from thefailed Bank of Clark County despite theformal opening Tuesday of a new bankof fice a few blocks away at Esther ShortPark in downtown Vancouver.The “neighborhood store” at 720 Es -ther St. is unlike traditional bank offices,designed as a place for customers andothers to connect with the community,Umpqua of ficials said during ribboncuttingceremonies. A flat-screen T Vdisplays photos and information of neighborhoodevents. A touch screen providesinformation about Umpqua’s servicesand products and another allows visitorsto tap into the Internet while listening tomusic on headphones.“ We wanted to be in this location (Es -ther Short Park area) for a long time,”Bank launches a ‘neighborhood store’UpdatePreviously:What’s new:What’s next:Marlene Fraser, left, Naomi Camargoand Ric Carey of Umpqua Bank.C o l u m b i a n s t a ff w r i t e rA f t er w i n n i ng ac c red it at ion l a st we ek ,Vancouver’s International A ir and HospitalityAcademy expects to launch itswind turbine technician training programhere by July.The academy has leased 9,000 squarefeet at 200 Grand Blvd. and soon willbegin setting up the space, academy officialssaid this week.“ We ex p e c t t o t a ke up t o 6 0 p eople forthe first six-month session, which startsJu ly 13 , a nd a not her 6 0 for t he s es sionbeginning Aug. 3,” said Colleen Piller,academy marketing director. “Classesw i l l cont i nue at a one - p er - mont h p ac e a f-t er t hat .”Training for wind turbine installationand maintenance is being of feredthrough Northwest Renewable EnergyInstitute, organized as an air academysubsidiary. The energy industry hasseen demand for technicians outstripthe supply as wind turbines continue togo up throughout the region.“ The demand is definitely there,”Piller said. “ Those seeking the trainingWind turbinetraining to beginVancouver-based program will producetechnicians follow ing its July launchNORTHWESTRENEWA B LEENERGYINSTITUTEWHAT: Privatetraining programfocusing on theenergy industry.WHERE:Leased space at200 Grand Blvd.in Vancouver.WHEN: Firstsix-month classstarts July 13.CLASSENROLLMENT: 60per session.CO S T :$11,000for the course,certification andjob-placementservices.IN F O RM A TION:www.NW-REI.com or 360-695-2 5 0 0 .A s s o c i a t e d P r e s s w r i t e rSA N FR A NCISCO — Hewlett-PackardCo.’s quarterlyprofit dropped 17 percent onlighter sales in two key areas,personal computers and printer i n k , i n a s i g n t h a t t h e w o e s i nconsumer technology spendinghave dragged on beyondthe miserable holiday season.T h e c o m p a n y a l s o s a i d a n a d-d i t i o n a l 6 , 4 0 0 w o r k e r s , o r 2 p e r-cent of HP’s 321,000-employeework force, will lose their jobsover the next year. The cuts willbe on top of the 24,600 jobs HPwas already dumping as partof its acquisition of ElectronicData Systems, a technologyser vices provider HP boughtfor $13.9 billion last year tomount a bigger challenge toIBM Corp.The tech company, whichoperates a facilit y in ClarkCount y with roughly 600 employees,said revenue from itsImagining and Printing Groupdropped 23 percent to $5.9 billion.Printer unit shipmentsdecreased 27 percent duringthe quarter, with commercialprinter hardware sales off 36percent and consumer printerunit sales down 23 percent.Printer design and engineerin g h a s b e e n a n i n t e g r a l p a r t o fthe Vancouver operation.New company wide cuts willcome from HP ’s product businesses,which include PCs,printers, computer servers, inkand toner cartridges. HP didn’tprovide more detail.HP’s results, reported Tuesdayafter the market closed,muddies the picture of whethertechnology spending has fallenas far as it ’s going to in this re -cession. HP’s outlook was notopt imist ic, a nd its sha res fell inextended trading.HP’s chief financial officer,Cathie L esjak, said in an interviewthat it ’s still “too tough tocall” whether PC sales have hita bottom.That differs from what oneof HP ’s major suppliers, IntelCorp., said last month. Intel’schief executive, Paul Otellini,said PC sales had “bottomedout” during the first threemonths of the year and ap -peared to be returning to normalpatterns.HP is the world’s No. 1 sellerof PCs, while Intel is theworld’s biggest supplier of microprocessors,the calculatingengines of PCs. Perhaps moret e l l i n g i s t h a t t h e l a s t q u a r t e r a tHP profit dips 17% as PC, ink sales stumble; 6,400 jobs to be cutSome bank s that want outof TARP might get dealat below-market pricesA s s o c i a t e d P r e s s w r i t e r sNEW YOR K — T he race to repay ederalbailout money could end up reducingthe amount that taxpayers eventuallyget back.Some banks that want out of theTroubled Asset Relief Program may beallowed to buy back the government’sinvestments at below-market prices.That could cut into taxpayers’ potentialprofits by billions of dollars.G old m a n S a chs , Morg a n S t a n ley a ndJPMorgan Chase & Co. have notifiedfederal regulators of their interest inreturning their share of the $700 billionbailout. Returning the money would letbanks avoid restrictions on executivepay and hiring.Approval for big banks to repay TA R Pfunds could start in early June, a FederalReserve official said on condition ofanonymity because the applications arestill being reviewed.But before big banks can repay apenny and quit the bailout, they mustagree to a price for the warrants thegovernment received in return for theoriginal loan. Those warrants gave thegovernment the option to buy stock at aset price over <strong>10</strong> years.Since the start, a key selling point forthe bailout has been that, as the financialcrisis eased and banks regainedtheir health, taxpayers would get to goalong for the ride and benefit from thestock gains.Bargain for one bankSo far, only one publicly traded bank,Old National in Evansville, Ind., hasbought back its warrants after repayingTA R P funds in March. Old Nationalp a i d $ 1 . 2 m i l l i o n t o t h e g o v e r n m e n t , j u s tover 1 percent of its $<strong>10</strong>0 million capitalinjection.That deal was a bargain for Old National,according to Linus Wilson, afinance professor at the University ofLouisiana at Lafayette. His calculationsput a market value on the warrants at$1.5 million to $6.9 million.In all, Wilson estimates the warrantsin the roughly 570 banks that have re -c e i v e d a b o u t $ 1 9 8 b i l l i o n i n b a i l o u t m o n-ey would be worth between $2.4 billionand $<strong>10</strong>.9 billion.If the government sells for less, “that’sdefinitely bad news for taxpayers,” Wilsonsaid. “We’d be better-served if theTreasur y would hold out for a ver y goodnegotiated settlement or market the investmentsto third-part y investors.”Old National CEO Bob Jones said hisbank initially bid $600,000 for the warrants.Treasury rejected that figure be-Hurrying to repay bailout could hurt taxpayersfrom $<strong>10</strong>63from $<strong>10</strong>63Baseball:pick up his eighth win of the seasonT e n n i s :Serena Williams has to work hard toget past <strong>10</strong>0th-ranked player in worldSECTION B | WEDNESDAY, MAY 27, 20<strong>09</strong>▲get past <strong>10</strong>0th-ranked player in world▲Applause; You can help; CrimewatchPets of the weekExCEL team takes 2nd place at Science Olympiad national competitionfrom $<strong>10</strong>63from $<strong>10</strong>63ExCEL team takes 2nd place at Science Olympiad national competitionUmpqua’s second branchin dow ntow n Vancouverpromises communit y tiesC o l u m b i a n s t a ff w r i t e rUmpqua Bank has no plans to closea branch operation it acquired from thefailed Bank of Clark County despite theformal opening Tuesday of a new bankof fice a few blocks away at Esther ShortPark in downtown Vancouver.The “neighborhood store” at 720 EsBank launches a ‘neighborhood store’over the next year. The cuts willbe on top of the 24,600 jobs HPwas already dumping as partof its acquisition of ElectronicData Systems, a technologyser vices provider HP boughtfor $13.9 billion last year tomount a bigger challenge toIBM Corp.The tech company, whichoperates a facilit y in ClarkCount y with roughly 600 employees,said revenue from itsImagining and Printing Groupdropped 23 percent to $5.9 bil-Printer design and engineerin g h a s b e e n a n i n t e g r a l p a r t o fthe Vancouver operation.New company wide cuts willcome from HP ’s product businesses,which include PCs,printers, computer servers, inkand toner cartridges. HP didn’tprovide more detail.opt imist ic, a nd its sha res fell inextended trading.HP’s chief financial officer,Cathie L esjak, said in an interviewthat it ’s still “too tough tocall” whether PC sales have hita bottom.That differs from what oneof HP ’s major suppliers, Intelmal patterns.HP is the world’s No. 1 sellerof PCs, while Intel is theworld’s biggest supplier of microprocessors,the calculatingengines of PCs. Perhaps moret e l l i n g i s t h a t t h e l a s t q u a r t e r a tP profit dips 17% as PC, ink sales stumble; 6,400 jobs to be cutG old m a n S a chs , Morg a n S t a n ley a ndJPMorgan Chase & Co. have notifiedfederal regulators of their interest inreturning their share of the $700 billionbailout. Returning the money would letbanks avoid restrictions on executivepay and hiring.Approval for big banks to repay TA R Pfunds could start in early June, a Federal Reserve official said on condition ofanonymity because the applications arestill being reviewed.But before big banks can repay apenny and quit the bailout, they mustagree to a price for the warrants thegovernment received in return for theoriginal loan. Those warrants gave thegovernment the option to buy stock at aset price over <strong>10</strong> years.urrying to repay bailout could hurt taxpayersCyan Magenta Yellow Black WEDNESDAY A1Weather, B6High: 7 6Low: 48Mos tly su nny.www.columbian.com S C C , W | 75¢All-around AlvarezSisters shine in three sports at Columbia RiverSportsP R I N TCent u r y celebrat ionRidgefield gets ready for <strong>10</strong>0th birthday partyLife/NeighborsNews, A1-6Split decisionon gay marriageCourt affirms Calif.ban; pre-existingunions OK’d / A 3Sports, B1-5Magic outlastCavaliers in OTOrlando takes 3-1series lead overC l e v e l a n d/B1Clark County, C1-6Water tank debateNeighbors unhappywith idea of secondstructure in MountVista area /C 1Life/Neighbors, D 1- 6Adventure in AlaskaMemories of growingup onthe KenaiPeninsula/ D1Business, E1-3Newcomernumbers surgeExperts can’t explaini n c re a s e i n d r i ve r ’slicense requests /E1Turtle talkHey, that’s myp et, Ridgefi eldman saysClark County© 20<strong>09</strong>, The ColumbianIndexBusiness ............................ E1Clark County .....................C1Comics...............................D4Crosswords ...............D2, E2Horoscope ........................ D2Life ...................................... D1Movies ............................... D3Obituaries ......................... C5Opinion .............................. C4Police ................................. C3Regional news ................. C2Sports .................................B1Stocks .................................E7Television ......................... D5W , M 27, 20<strong>09</strong>C o l u m b i a n s t a ff w r i t e rIt takes thousands of dollarsto transform t ypical of fices intomovie sets, and then — beforeyou can say “that’s a wrap” — it’sgone.Filming concluded Friday atThe Columbian building for themovie the “Untitled CrowleyProject,” and on Tuesday workerswere busy breaking the setdown and putting it back the wayit was. The movie stars BrendanFraser and Harrison Ford.Before the workers arrivedTuesday to break the set down,The Columbian shot a four-minutevideo of what the movie setlooked like. You can watch thevideo now at www.columbian.com.T he mov ie is about a f at herwho t ea ms up w it h a s c ient ist t odevelop a drug to save two of hischildren from a fatal disease.It ’s i nspi red by a t r ue st or y.Two floors of The Columbian’ssix-stor y of fice buildinghave tenants, but the remain-Say goodbye to Hol ly woodIan Hewett, from left, Desera Frentress and Dustyn Cernik tear down a set created for filming of the movie the “UntitledCrowley Project” on Tuesday. Set designers combined two private offices and gave them a detailed floor-to-ceiling makeover.There is great attention to detail,like this busine s card that likelynever wi l be seen in the movie.Hint: Don’t try to Google thisaddre s. It doesn’t exist.There is great attention to detail,like this business card that likelyW e bW e bVIDEO: Takea tour of themovie sets in TheColumbian buildingat www.columbian.com/multimediaVideo shows set of ‘Crowley Project’ at Columbian buildingInside:Page A5Clark Count y merchantssee boost in sales asweather gets sunnierC o l u m b i a n s t a ff w r i t e rSome Clark County merchants arereporting May sales that are higherthan they originally forecast, as sunnyspring weather appears to have raisedthe spirits of local consumers.“I think lots of people have beenputting things off and now they arestarting to buy again,” said Janel R ine -hart, general manager of Lowe’s HomeImprovement store in east Vancouver.Customer counts have increased at thestore since its October opening, whichcoincided with a meltdown of worldwidefinancial markets.T he n a t ion a l o ut l o ok h a s a l s o b e g u nto improve, according to the AssociatedPress, which said Tuesday thatconsumer confidence has extended itsrebound into May, reaching the highestlevel since last September. TheConsumer Confidence Index zoomedpast economists’ expectations to 54.9in May, from a revised 40.8 in April. InFebruary, confidence levels had hit anew historic low of 25.3.The May level also crept closer tothe 58.1 level of one year ago, althoughthe widely watched barometer is stillbelow <strong>10</strong>0, which indicates a healthyeconomy.The national Present Situation Index,wh ich mea su res how shopp er s c u r rentlyfeel about the economy, rose to 28.9from 25.5 last month. The ExpectationsI ndex , wh ich mea su res shopp er s ’ out-look over t he nex t si x mont hs , cl i mbedt o 7 2 . 3 f rom 51.0 i n A pr i l .Some local retailers also are cau-Local shoppers spring back to lifeOn Page E1L o s A n g e l e s T i m e sR ush Limbaugh called her a “re -verse racist.” The conservativeJudicial Confirmation Networksaid she carried a “personalpolitical agenda”and should beblocked fromthe SupremeCourt.But underneaththebombast thathas become apredictable partof Washington’scourt fights,the nominationTuesday of So -nia Sotomayorto the SupremeCourt broughta surprisingdevelopment:The Republicansenators whoactually will voteon her were not following the activists’script.Instead, GOP senators seemedto be taking their cues fromquieter voices within the party,who cautioned that opposing thecountry’s first Hispanic SupremeCourt nominee would amount topolitical suicide.Moreover, some part y strate -gists are telling GOP senators thatto attack Sotomayor is to waste anopportunit y for Republicans to ap -pear welcoming to Hispanic voters,many of whom have turned awayHispanicnominee achallengefor GOPSonia SotomayorSupreme CourtnomineeAnalysisSecurit yCouncilmembersto discusssanctionsNorth Korea reportedly tests more missiles, restarts nuclear plantA s s o c i a t e d P r e s s w r i t e rSEOUL, South Korea— NorthKorea has restarted its weaponsgradenuclear power plant and firedits sixth short-range missile, news reportssaid today, in a growing standof fwith world powers following its latestnuclear test.The missile launches over the pasttwo days came as leaders around theworld condemned North Korea forMonday’s underground nuclear testand the U.N. Security Council debatedpossible new sanctions against thecommunist nation. Retaliatory optionswere limited, however, and no one wastalking publicly about militar y action.South Korea’s mass-circulationChosun Ilbo newspaper reportedthat U.S. spy satellites have detectedsteam coming from a reprocessingfacilit y at North Korea’s main Yongbyonnuclear plant, indicating theNorth has restarted the reprocessingof spent nuclear fuel rods to har vestweapons-grade plutonium.Its report quoted unnamed officials.South Korea’s Defense Ministr y andthe National Intelligence Service —t h e c o u n t r y ’ s m a i n s p y a g e n c y — s a i dthey cannot confirm the report.The North had said it would beginreprocessing in protest over internationalcriticism of its April 5 rocketlaunch.North Korea also test-fired threeshort-range missiles Tuesday, includ-Inside1-6 lines 20.007-8 lines 32.0<strong>09</strong>-<strong>10</strong> lines 40.0011-12 lines 47.0013+ lines 54.00THEMED PAGE GROUPINGS/BANNER PAGES11.0511.0511.0511.05


GOODother o fers. www.columbian.comClose-up: Republicancandidates for presidentsquare off / A 2W o r l d :In change ofpolicy, Rice meets Syrianforeign minister / A 6Golden State eliminatestop-seeds Mavericks fromNBA playoffs / B 1Red Sox rally from 5-0down to beat Seattle / B 1Teen sledder gets warmwelcome home aftermonths in hospital / C 1County steps up effortsto promote diversity / C 1Putting meals in properproportion / D 1‘Smart bomb’ drugs thattarget cancer cells areunderused /D3E1 - 5SERVING CLARK COUNTY, , WASHINGTONW FRIDAY, , MA M Y 4, 200750¢Jean Rahn, Southwest Washington Medical Center FoundationJANET L. MATHEWS/The ColumbianAbout 800 women filled Hilton Vancouver Washington for Thursday night’s “Pink Power Gone Wild,” supporting a newbreast-care center at Southwest Washington Medical Center. Later in the event, about 50 cancer survivors were honored andparaded onto the stage to the song, “I Will Survive.”been planning a new breast-care center onits campus.By K ATHIE DURBINmillion donation to the center, and they willname it.for more donors to fi ll other “namingopportunities.”By TOM VOGTColumbian staf f writer“ Tickled pink” barely describesthe response to Leea n d C o n n i e K e a r n e y ’ s $ 2 . 5 m i l -lion donation, but it’s a place tostart.Their pledge was announcedT hu rsday n ight at “ P i n k PowerGone Wild,” a sold-out event toraise money for a new breastca r e c e n t e r a t S o u t h w e s t W a s h -ington Medical Center. Theevent at the Hilton VancouverWashington drew almost 800women; about <strong>10</strong>0 more wantedto attend but couldn’t gettickets.“Everybody is affectedby breast cancer,” said JeanRahn, executive director of theSouthwest Washington MedicalCenter Foundation. “ Theyare survivors, or have mothersor sisters, or they’re scared ofgetting it.”The attire of those attendinglived up to the name of theevent. Hundreds were wearingsome var iat ion of pink: blousesin tones of bubble gum andsalmon, dresses in fuchsia andmagenta, sweaters in coral androse, boas in cotton candy orPink Panther hues.A f ter the pledge was announced,the ent ire audiencerose in a st anding ovat ion forConnie Kear ney. A nd that ’swhen she used her ow n stor y asa cancer sur v ivor to expla in theVancouver couple’s donat ion toPINK POWER, Page A9PRINT ADVERTISING PROGRAMSFLIGHT PLAN PACKAGEPay $<strong>10</strong>0 per inch. Receive Eight (8) ads6 inch minimum. Same ad all days within 14 days.FIVE ADS in The Columbian including 1-2 sundaysONE AD in Camas-Washougal Post-RecordONE AD in Your Week (Non-Subscriber)ONE AD in C-W Leisure (Non-Subscriber)Flight plan billed at net. 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Skyscraper or big ad with <strong>10</strong>,000 ROS impressionson columbian.com; for flash animation add $<strong>10</strong>0-$200 online fee.6x5” Open Rate Bulk Space Dollar Volumeb/w $731.25 $502.50 $466.501 color $956.25 $727.50 $656.50full color $1,406.25 $1,177.25 $1,072.501x12” Open Rate 12 x Rate 26 x Rate$500.00 $400.00 ea $250.00COUPON MARKETPLACEThe Coupon Marketplace is inserted inThe Columbian on the first Tuesday ofeach month, in Your Week the second(or third) Tuesday, plus for 6-time and12-time full run contract advertisers abonus print ad on the third Monday inThe Columbian –All coupons arefull color!DINNERBUFFETLUNCH $ BUFFET 5 99MON-SAT ONLYNot valid with any$8 99$5 99Includes All-You-Can-Eat Sushi!One Coupon Per Table (4 people)Expires 7/31/08Mon-SatMon-FriFREE MEALon YOUR BIRTHDAY withpurchase of 2 mealsat regular price.304 SE 123rd Ave Vancouver, WA 360-260-7888www.newkingsbuffet.comDECORATIONS, COSTUMES, GAMES, NOVELTIES, BANNERS & BALLOONS, INVITATIONS, DECOR & PARTY SUPPLIES, TABLEWARE, CENTERPIECES & DISPLAYS, AND ACCESSORIES GALOREAny purchase of $50.00 or more!WE’VE GOT YOU COVERED FOR:4th of July, Seasonal Celebrations, Festivals,Public Events, Weddings, Birthdays,Showers, Theme Parties, Theatre305 SE CHKALOV DR., VANCOUVERNEXT DOOR TO TRADER JOE’S Any purchase of $25.00 or more!WEST 1 COUPON 2 COUPONS 3 COUPONS 4 COUPONS 6 COUPONSOpen $275 $475 $675 $880 $1,2856x $245 $420 $605 $795 $1,15512x $195 $345 $490 $645 $940EAST 1 COUPON 2 COUPONS 3 COUPONS 4 COUPONS 6 COUPONSOpen $295 $495 $7<strong>10</strong> $920 $1,3506x $270 $445 $640 $835 $1,03012x $215 $365 $525 $685 $1,005FULL RUN 1 COUPON 2 COUPONS 3 COUPONS 4 COUPONS 6 COUPONSOpen $570 $970 $1,385 $1,800 $2,6356x $500 $839 $1,208 $1,581 $2,11912x $390 $675 $964 $1,264 $1,848COUPON MARKETPLACE COVER ADVERTISINGFront Cover Ad Your coupon rate (see above) + $50 for 1 zone or + $<strong>10</strong>0 for 2 zonesBack Cover Ad Your coupon rate (see above) + $<strong>10</strong>0 for 1 zone or + $200 for 2 zonesWEATHER PAGE POSITIONExclusive advertiser position. Runs on the back page of a section. Rates include full color.Two sizes available: 6x7” on Mon, Wed, Sat and 6x5” on Sun, Tues, Thur, Fri.TVTIMESPublished Sundays. 15 inchcover or 57.5” back page ad.$23.50 pci (Includes full color)1 to 11x 12 to 23x 24 to 51x 52x6 col. x 7” 6 col. x 5” 6 col. x 7” 6 col. x 5” 6 col. x 7” 6 col. x 5” 6 col. x 7” 6 col. x 5”Daily $1,243.74 $1,143.74 $1,043.42 $943.42 $963.85 $863.85 $891.71 $791.71Sunday $1,311.39 $<strong>10</strong>81.33 $<strong>10</strong>12.37 $923.26METRO DINING GUIDEAppears Fridays in Weekend & beyond. Annualagreements receive rotation on Restaurant ofthe Week feature.Frequency . . . . . . . . . .Cost/week52 weeks . . . . . . . . . . . . $40/week26 weeks . . . . . . . . . . . . $50/week13 weeks . . . . . . . . . . . . $65/weekSPADEA-COMIC WRAPOrder 30 days in advance. Film-ready materials mustbe to printer 25 days prior to issue date. Productionand creative available at prevailing rates.Frequency . . . . . . . . . . Cost/Thousand1 to 6x . . . . . . . . . . . . . . . . . . . . $51.727 to 12x . . . . . . . . . . . . . . . . . . . $47.4813 to 24x . . . . . . . . . . . . . . . . . . $44.2925x or more . . . . . . . . . . . . . . . . $41.11FULL COLOR ROP COMICADVERTISEMENTSContact your representative for rates and deadlines.GATEFOLDFrequency ..................... Cost/Thousand1 to 6x ........................................ $39.667 to 12x ...................................... $35.5213x or more ................................ $31.52SPECIALTY PRODUCTSPRINTED POLY BAGSA high visibility marketing product made ofwhite or clear vinyl plastic designed to containhome-delivered newspapers.Up to 45,000 bagged daily.Polybags available Monday through Saturday.Not available on the first dayof each month. Two available sizes.Call your representative for pricing information.POST-ITS®An actual Sticky Note on the frontof the newspaper delivers yourmessage to your customers in away that can’t help but attracttheir attention. Not available forpolitical advertising. Contact youradvertising representative fordetails.4 20<strong>09</strong>-<strong>10</strong> <strong>RETAIL</strong> RATE CARD-Check for updates of this document online at: www.columbian.com/advertise/Local Business,print Gregoire rates/retailratecard.pdfvisits Vancouver to sign greenhouse gases billREV 6/3/<strong>09</strong> OFFICE>ADVERTISING>SHARED>RATES>RATE CARDS 20<strong>09</strong>yourG u i d e :News, A 1 - <strong>10</strong>Sports, B1 - 8Life, D1 - 7HEALTH CLUB CLOSURES: Mavericks fitness owners trying to resolve tax issues /E1Clark County, C1 - <strong>10</strong>WeekendSuperherosquares offagainst a trioof villains in‘Spider-Man 3’“Everybody is affected by breast cancer. They are survivors, or have mothers or sisters, or they’re scared of getting it.”Power of pink, power of the purseTOP 3 Reasons to Purchase Hearing Aidsat Evergreen Audiology ClinicUpdate¹ . 2. inJeff Garnet, M.S. has 26years as an audiologist and isBoard Certified in Audiology.Expert counseling with nosales pressure.Fisher’s Landing162<strong>09</strong> SE McGi livray Blvd. | Suite i Previously:Southwest Washington Medical Center hasState-of-the-art officeto provide you the best3hearing services.www.evergreenaudiology.com360-892-3445 What’s new:Connie and Lee Kearney announced a $2.5.Lowest prices on a l majorbrands of Hearing Aids.(Don’t be fooled by largediscounts off marked up prices).FREE Evaluation & Consultation <strong>10</strong>0% Money Back Trial Period What’s next:The hospital’s foundation will lookSold-out fundraiserpulls in dollars forbr e a st - c a r e cent er


INTERACTIVE ADVERTISINGONLINE AT www.columbian.comPremium Placement Big Ads(Story Guarantee)Local News Index 160x600 15,000 $40 $15 $225Local News Stories 300x250 15,000 $40 $15 $225Local Business Index 160x600 <strong>10</strong>,000 $40 $15 $150Local Business Stories 300x250 15,000 $40 $15 $225Sports Index 160x600 15,000 $40 $15 $225Sports (includes national AP) 300x250 15,000 $40 $15 $225Blazer Page (in season) 300x250 15,000 $35 $<strong>10</strong> $150Obituaries and Vital (Index and Stories) 160x600 20,000 $40 $15 $300Opinion Index 160x600 15,000 $35 $<strong>10</strong> $150Opinion 300x250 15,000 $35 $<strong>10</strong> $150Life Index 160x600 <strong>10</strong>,000 $40 $15 $150Life Stories (includes national AP) 300x250 <strong>10</strong>,000 $40 $15 $150* Client can buy any amount above minimum, increments of 1,000Any Leaderboard on internal page...$350 month, 12 month contract, open rate $500.Run Of Site Pack (ROS)Internal pages in all sections.(Purchased in multiples of <strong>10</strong>,000 impressions)Ad SizeRates per 4 week rotationAnnual contract CPM *MinimumImpressions Open CPM *CPM MonthlyRates per 4 week rotation Annual contract CPM *MinimumAd Size Impressions Open CPM CPM Monthlyvaries <strong>10</strong>,000 $<strong>10</strong> $8 $80ONLINE AD SIZESThree Ad Sizes Available:300 x 250 pixels (approx. 4.167” x 3.472”)160 x 600 pixels (approx. 2.222” x 8.333”)728 x 80 pixels (approx. <strong>10</strong>.111” x 1.250”)Choose: story guarantee (green grid), runof site (yellow) or combination (red).Big Ad (300 x 250)E-NEWSLETTERSkyscraper Ad(160 x 600)Leaderboard Ad (728 x 90)Rates per 4 week rotation Annual contract CPM *MinimumPremium Placement with Run Of Site (ROS) Pack Ad Size Impressions Open CPM CPM MonthlyLocal News Index + ROS ad 160x600 25,000 $30 $<strong>10</strong> $250Local News + ROS ad 300x250 25,000 $30 $<strong>10</strong> $250Local Business Index + ROS ad 160x600 20,000 $30 $<strong>10</strong> $250Local Business + ROS ad 300x250 25,000 $30 $<strong>10</strong> $300Sports Index + ROS ad 160x600 25,000 $30 $<strong>10</strong> $220Sports (includes national AP) + ROS ad 300x250 25,000 $30 $<strong>10</strong> $300Blazer page + ROS ad (in season) 300x250 25,000 $25 $8 $200Obituaries (Index and Stories) + ROS ad 160x600 30,000 $30 $<strong>10</strong> $300Opinion Index + ROS ad 160x600 25,000 $25 $8 $200Opinion + ROS ad 300x250 25,000 $25 $8 $200Life Index + ROS ad 160x600 20,000 $30 $<strong>10</strong> $225Life Stories + ROS ad 300x250 20,000 $30 $<strong>10</strong> $200For Flash animation fees start at $<strong>10</strong>0. Production fee for streaming video starts at $200.Other video options available including pre-roll. Additional impressions may be purchased may be purchased for any package.Rates per 4 week rotation Annual contract CPM *Classified FeaturesMinimumAd Size Impressions Open CPM CPM MonthlyMain Classifi ed Page 300x250 See RepEmployment Main Page160x600Real Estate Main Page300x250Real Estate Search Page160x600Real Estate Results Page300x250Auto Main Page160x600Auto Search Page300x250Auto Results Page300x250Merchandise Main, Search and Results Pages 300x250Animated Sticky Note on Home Page/ Leader Board on Home PagePer Day: Sun $185, Mon $250, Tue $225, Wed $225,Thur $225, Fri $200, Sat $200Plus production. Flash format, maximum 3-consecutivedays, average 15,000 daily impressions.* Ask your advertising representative how your annual run ofpaper spending in the Columbian combined with an annualspending commitment on columbian.com could potentially moveyou to the next earned dollar volume level.Business Today E-Newsletter Ads (125 x 125)Email Clark County businesses with Business Today, a Mondaythrough Friday e-newsletter produced by The Columbian’sbusiness writers. E-readers are treated to previews of upcomingstories, have ready access links to high interest online articles,enjoy a salient quote of the day, and are hot linked to your websitevia your ad. Your ads run every three days.$725 per month – Leader Board (728x90)$725 per month – Skyscraper (160x600)AUGUSTsun mon tue wed thur fri sat1 23 4 5 6 7 8 9<strong>10</strong> 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 3020<strong>09</strong>-<strong>10</strong> <strong>RETAIL</strong> RATE CARD-Check for updates of this document online at: www.columbian.com/advertise/Local print rates/retailratecard.pdf 5REV 6/3/<strong>09</strong> OFFICE>ADVERTISING>SHARED>RATES>RATE CARDS 20<strong>09</strong>31Sample schedule running every 3 days


EXPIRES 7/4/08Hwy 503 OrchardsEXPIRES 7/4/08Next to StarbucksEXPIRES 7/4/08Next to Cascade FurnitureFisher’s Landing Marketplacedot by ReSound is the smart, tiny hearing instrument that virtually disappears behind your ear. dot’s uniqueergonomic design makes it so comfortable to wear, you’ll forget you’re even wearing it. And its high techperformance provides clear, crisp hearing. Move over, Fido.Actual size shown.Actual size shown.Actual Actual size Actual shown. size size shown. shown. www.evergreenaudiology.comINSERT ZONES - GREATER VANCOUVERINSERT ZONES – COUNTY511. LakeshoreFelida98685Hwy 30<strong>10</strong>. Hazel Dell986654. Upper1. Downtown WestVancouver Side98660 986635NE 179th St12. SalmonCreekMt. Vista98686205NE 78th St2. St.Johns98661SR 5002. MacArthurHeights986618. VancouverMall98662NE Fourth Plain Rd5. LieserHeights98664NE 117th Ave9. Orchards98682NE 162nd Ave6. EvergreenHearthwood98684Mill Plain Rd205Ward Rd7. Cascade ParkFisher’s Landing98683SR 14COUPON ZONESMan’s Best FriendM a n ’ sNEWBest FriendPREPRINTED INSERT SCHEDULINGThe Columbian can target your delivery into specific zip code areasfive days a week: Sunday, Tuesday, Wednesday, Thursday andFriday. Preprints are machine inserted. 8,000 piece minimum mostweekdays, 20,000 piece minimum on Tuesdays and 30,000 pieceminimum on Sundays. Add 2% for circulation variations and waste.Major holidays and all Sundays in November/December require fullrun quantity.Inserts are accepted and zoned into direct mail non-subscriberproduct Your Week with 8000 piece minimum.Inserts are not accepted on Monday or Saturday.DEADLINE AND DELIVERY:Order ten (<strong>10</strong>) working days prior to insertion date. Delivery ofSunday inserts must arrive nine (9) working days prior to date ofinsertion. For all other days and Your Week, must arrive five (5) workingdays prior to date of insertion. Inserts scheduled or received afterdeadline are subject to a $<strong>10</strong>0 late fee.For inserts The Columbian is printing please allow four(4)weeks start to finish.EXPIRES 7/4/08<strong>10</strong>0 Shot Saturn MissileBuy 1 - $7, Buy 2 - $13,Buy 3 - $18, Buy 4 - $20Your ChoiceBuy 1 Get 1 FREE!$39.99Whirlwind of the CarribeanFire In The Night3 Stage Screaming DragonBattle Of New Orleans - 90 Shots!Wild WestIndependence DayThunder ClayBlue Rip Tide6818 NE 117TH Ave.VancouverGreatDeals!EXPIRES 7/4/0812117 SE Mill Plain Blvd.Vancouver25 Shot Saturn MissileBuy 1 - $2, Buy 2 - $3.50Buy 3 - $4.50, Buy 4 - $5Your Choice$4.99Disco Inferno - 13 ShotBattle Ship - 15 ShotMagical Barrage - <strong>10</strong>0 ShotAssorted Multiple ShotHappy Fireworks - 36 Shot.com PRICES! • WE PAY THE SALES TAX! • BEST SELECTION! • BEST PRODUCT!4 VANCOUVER LOCATIONS3017 NE 112th Ave.VancouverEXPIRES 7/4/0899 ¢ EACH!!!Ground Bloom CracklingB3 Bomber With ReportSpace FlyerMad HatterBomber PlanesSmall BeesFlashing SignalDouble Day ParachuteDouble Night ParachuteTank With Star ReportGiant Smoke Grenade<strong>10</strong>” Assorted SparklersFun Snaps Large BoxClimbing PandaGreatDeals!8 Ball Roman Candles Package of 6Buy 1 - $4, Buy 2 -$7.50, Buy 3 - $<strong>10</strong>,Buy 4 - $122<strong>10</strong>0 SE 164th Ave.VancouverThesmallestthing can make the biggest difference.dot by ReSound is the smart, tiny hearing instrument that virtually disappears behind your ear. dot’s uniquedot by ReSound is the smart, tiny hearing instrument that virtually disappears behind your ear. dot’s uniquedot ergonomicergonomic dot by by by design ReSound design is the makesmakes is is the smart, the itit so smart, so tiny comfortablecomfortable tiny hearing tiny hearing to wear,to wear, instrument you’llyou’ll that that forget virtually that forget virtually you’reyou’re disappears even wearingeven wearing behind behind your it. your Andit. And ear. your ear. itsits dot’s ear. highhigh dot’s dot’s unique techtechuniqueperformanceperformance ergonomic design Evergreen provides design provides makes makes clear,clear, it so it crisp so it crisp so hearing. comfortable hearing. Audiology to MoveMove wear, to to over, wear, over, you’ll ClinicFido. you’ll Fido. forget forget you’re you’re even even even wearing it. And it. it. And its And high its its high tech high tech techperformance provides clear, clear, crisp crisp crisp hearing. Move Move over, over, over, Fido.Fido. 360.892.3445EvergreenEvergreenAudiologyAudiologyClinicClinicEvergreen Audiology ClinicGLOSSY IMPACT INSERTSA Powerful Sales ToolWe print on 70 lb. white glossy paper,these quality inserts can be orderedas flyers, brochures or magazines,in quantities from a minimum of 8,000and up. With terms once 50% depositreceived and insert finalized, it can bein the paper in two to three weeks.PREPRINT SIZING• Single sheet: minimum 5” x 5” up to 8.5” x 11”, or .007” thickness• Tab page: larger than 8.5” x 11”, up to 11.5” x 12.5”• Two Tab: single sheet larger than 8.5” x 11”• Booklets: Flexie or mini-tab up to 8.5” x 11”• Coupon book and booklet requirements: contact yourrepresentative.• Conversions: 2 standard newspaper pages (1 sheet, printed on frontand on back) = 4 tab pages = 8 flexie pages• Maximum standard size: 22.75” x 12.5”, folded down to11.5” x 12.5”. Billed at 4 tab rate.• Maximum acceptable page count: 64 standard, 128 tab ormini-tab/flexie.• We accept 70 lb. or heavier paper or thickness of .007”Inserts other than the above standards must be pre-submitted foracceptance. Preprints less than 8.5” x 11” are not accepted forSunday distribution.6 20<strong>09</strong>-<strong>10</strong> <strong>RETAIL</strong> RATE CARD-Check for updates of this document online at: www.columbian.com/advertise/Local print rates/retailratecard.pdfREV 6/3/<strong>09</strong> OFFICE>ADVERTISING>SHARED>RATES>RATE CARDS 20<strong>09</strong>


INSERTION RATES FOR PREPRINTSThe Columbian Annual Bulk Space Program Zoned Circulation Distribution (per <strong>10</strong>00 pieces) net ratesCONTRACT LEVEL 8.5x11 2-3 TAB 4-7 TAB 8-11 TAB 12-15 TAB 16-19 TAB 20-23 TAB 24-27 TAB 28-31 TAB 32-35 TAB 36-39 TAB 40-43 TAB 44-49 TABOpen 46.00 47.00 48.00 $56.00 62.00 68.00 76.00 82.00 91.00 99.00 1<strong>09</strong>.00 117.00 126.0<strong>09</strong>6" 43.00 45.00 47.00 54.00 61.00 68.50 74.00 81.00 89.00 97.00 <strong>10</strong>7.00 115.00 124.00200" 42.00 44.00 46.00 53.00 60.00 67.50 73.00 80.00 88.00 96.00 <strong>10</strong>6.00 114.00 123.00300" 41.00 42.00 45.00 52.00 59.00 66.50 72.00 79.00 87.00 95.00 <strong>10</strong>5.00 113.00 122.00400" 40.00 41.00 44.00 51.00 58.00 66.00 71.00 78.00 86.00 94.00 <strong>10</strong>4.00 112.00 121.00Add: $.50 per thousand for Sunday and Holiday inserts. $.25 per thousand per flap. Full circulation distribution deduct $2.50 per thousand.The Columbian Zoned Circulation Distribution (per <strong>10</strong>00 pieces) net ratesCONTRACT LEVEL 8.5X11 2-3 TAB 4-7 TAB 8-11 TAB 12-15 TAB 16-19 TAB 20-23 TAB 24-27 TAB 28-31 TAB 32-35 TAB 36-39 TAB 40-43 TAB 44-49 TABOpen 46.00 47.00 48.00 56.00 62.00 68.00 76.00 82.00 91.00 99.00 1<strong>09</strong>.00 117.00 126.00$<strong>10</strong>,000 38.25 40.75 44.55 52.00 57.55 65.50 72.25 79.50 88.00 96.50 <strong>10</strong>4.50 112.75 121.00$20,000 37.95 40.50 44.25 50.25 57.25 65.25 72.00 78.00 84.50 92.85 99.25 <strong>10</strong>6.25 113.25$25,000 37.75 40.25 44.00 50.00 57.00 65.00 71.75 77.75 84.25 92.55 99.00 <strong>10</strong>6.00 113.00$30,000 37.50 40.00 43.85 49.85 56.85 64.85 71.50 77.50 84.00 92.45 98.75 <strong>10</strong>5.75 112.75$50,000 36.00 39.75 43.75 49.75 56.75 63.85 70.00 76.50 83.50 90.25 96.00 <strong>10</strong>3.00 <strong>10</strong>8.50$70,000 35.55 39.50 43.50 48.00 55.75 61.15 68.00 75.85 82.00 88.25 93.00 <strong>10</strong>0.65 <strong>10</strong>6.50$80,000 35.40 39.25 43.25 47.75 53.75 60.85 67.00 75.75 81.75 88.00 92.75 <strong>10</strong>0.00 <strong>10</strong>6.00$95,000 35.25 38.75 42.75 47.30 53.35 60.45 66.50 75.50 81.50 87.75 92.50 99.50 <strong>10</strong>5.50$1<strong>10</strong>,000 34.65 37.75 41.85 47.35 53.35 59.45 65.50 73.55 79.65 85.75 90.75 97.50 <strong>10</strong>3.75$125,000 34.55 37.60 41.70 47.25 53.25 59.35 65.40 73.50 79.60 85.65 90.65 97.45 <strong>10</strong>3.65Add: $.50 per thousand for Sunday and Holiday inserts. $.25 per thousand per flap. Full circulation distribution deduct $2.50 per thousand.Your Week Annual Bulk Space Program Zoned Circulation Distribution (per <strong>10</strong>00 pieces) net ratesCONTRACT LEVEL 8.5x11 2-3 TAB 4-7 TAB 8-11 TAB 12-15 TAB 16-19 TAB 20-23 TAB 24-27 TAB 28-31 TAB 32-35 TAB 36-39 TAB 40-43 TAB 44-49 TABOpen 57.00 61.00 65.00 73.00 83.00 91.00 97.00 1<strong>09</strong>.00 118.00 129.00 140.00 155.00 165.0<strong>09</strong>6" 55.00 59.00 63.00 70.00 79.00 88.00 95.50 <strong>10</strong>7.50 116.00 127.00 138.00 149.00 160.00200" 54.00 58.00 62.00 69.00 78.00 87.00 95.00 <strong>10</strong>7.00 115.50 126.00 137.00 148.00 159.00300" 53.00 57.00 61.00 68.00 77.00 86.00 94.50 <strong>10</strong>6.00 115.00 125.00 136.00 147.00 158.00400" 52.00 56.00 60.00 67.00 76.00 85.00 94.00 <strong>10</strong>5.00 114.00 124.00 135.00 146.00 157.00Full circulation deduct $5.50 per thousand. Add $.25 per thousand per flap.Your Week/ Non Subscriber Zoned Circulation Distribution (per <strong>10</strong>00 pieces) net ratesCONTRACT LEVEL 8.5x11 2-3 TAB 4-7 TAB 8-11 TAB 12-15 TAB 16-19 TAB 20-23 TAB 24-27 TAB 28-31 TAB 32-35 TAB 36-39 TAB 40-43 TAB 44-49 TABOpen 57.00 61.00 65.00 73.00 83.00 91.00 97.00 1<strong>09</strong>.00 118.00 129.00 140.00 155.00 165.00$<strong>10</strong>,000 52.00 58.00 61.00 69.00 77.00 85.00 95.00 <strong>10</strong>5.00 114.00 125.00 135.00 150.00 160.00$20,000 51.00 57.00 59.75 68.75 76.75 83.75 94.75 <strong>10</strong>4.75 113.75 124.00 134.00 149.00 159.00$25,000 50.75 56.75 59.65 68.50 76.65 83.65 94.50 <strong>10</strong>4.50 113.50 123.00 133.00 148.00 158.00$30,000 50.70 56.50 59.50 68.25 76.50 83.50 94.25 <strong>10</strong>4.25 113.25 122.00 132.00 147.00 157.00$50,000 50.65 55.00 59.25 68.00 76.25 83.25 94.00 <strong>10</strong>4.00 113.00 121.00 131.00 146.00 156.00$70,000 50.60 54.75 59.00 67.75 76.00 83.00 93.75 <strong>10</strong>3.75 112.75 120.00 130.00 145.00 155.00$80,000 50.55 54.50 58.85 67.50 73.00 78.85 93.50 <strong>10</strong>3.50 112.50 119.00 127.00 140.00 150.00$95,000 50.50 54.25 58.75 67.25 71.00 78.75 93.00 <strong>10</strong>3.00 112.00 118.00 126.00 139.00 149.00$1<strong>10</strong>,000 50.00 54.00 58.70 67.00 69.75 78.70 92.75 <strong>10</strong>1.00 1<strong>10</strong>.00 117.00 125.00 138.00 148.00$125,000 49.95 54.00 58.65 66.75 69.50 77.50 92.50 99.00 1<strong>09</strong>.75 116.00 124.50 137.00 147.00Full circulation deduct $5.50 per thousand. Add $.25 per thousand per flap.NOTE: The Washington Department of Revenue has ruled that advertising inserts that do not indicate that they are, in fact, newspaper supplements will not qualify for the sales/use taxexemption. That is, the supplement’s printing cost can be subject to sales or use tax when the “Supplement To” wording is omitted.TIMES & SHIPPING REQUIREMENTS:Ship inserts to 700 West 6th Street, Vancouver, WA 98660(6th Street entrance).Receiving hours, doors 3 or 4:Monday - Thursday: 7am - 4pm, Friday: 7am-3pmPackaging Center direct line: 360-735-4427Pallets: Ship inserts on standard pallets 40” x 48”, not exceeding 50” high.Plainly label each pallet with the number of inserts stacked on it. Insertsshould be brick-stacked (interlocking) and double-strapped both ways.Weight of each pallet should not exceed 1800 pounds. No tied orstrapped bundles will be accepted. Inserts cannot extend over palletedges and must be neatly shagged. Banding should be tight enough tobe secure, but not so tight as to cause creasing or other damage. Solidbottom pallet or multi-head base acceptable.OTHER INSERT INFORMATION:Including the names of other newspapers along with The Columbian on thefront page of inserts is acceptable. If an insert includes simulated news, thewords “PAID ADVERTISEMENT” must appear at the top of any such page innot less than <strong>10</strong> point boldface capital letters, Helvetica type. Insert ratesapply to inserts from single advertisers. Any section appearing for a groupof merchants, other than recognized regional shopping centers, will becharged as ROP space and billed according to The Columbian’s retail rates.CUSTOM PRINTINGThe Columbian prints full color, two sided, glossy inserts, glossy tri-foldbrochures, glossy booklets four pages and up, and other custom printwork. Once finalized, your insert can be in the paper in two to three weeks.50% deposit required with terms, otherwise prepaid. Call for quote,360-735-4497.20<strong>09</strong>-<strong>10</strong> <strong>RETAIL</strong> RATE CARD-Check for updates of this document online at: www.columbian.com/advertise/Local print rates/retailratecard.pdf 7REV 6/3/<strong>09</strong> OFFICE>ADVERTISING>SHARED>RATES>RATE CARDS 20<strong>09</strong>


TECHNICAL SPECSSTANDARD PAGE* ROP & Classified6 columns by 21.5” deepColumn width . . . . . . . . . . . . . Inches1 column . . . . . . . . . . . . . . . . .1.798”2 columns . . . . . . . . . . . . . . . .3.764”3 columns . . . . . . . . . . . . . . . .5.729”4 columns . . . . . . . . . . . . . . . .7.694”5 columns . . . . . . . . . . . . . . . . .9.66”6 columns . . . . . . . . . . . . . . .11.625”Standard double truck . . . . . .24.125”FOUR COLUMN TAB4 columns by 11.5” deepTabloid double truck . . . . 9 col x 11.5”Ad size . . . . . . . . . . . . . . .DimensionsFull Page (46”) . . . . . . . . . <strong>10</strong>.325” x 11.5”1/2 Page Vertical (23”) . . . . 5.079” x 11.5”1/2 Page Horizontal (23”) . <strong>10</strong>.325” x 5.65”1/4 Page (11.5”) . . . . . . . . . 5.079” x 5.65”1/8 Page (5.75”) . . . . . . . . . 5.079” x 2.75”COLORHOME BOOKDouble Truck . . . . . 20.32”w x 11.5”hFull Page . . . . . . . . . . 9.66”w x 11.5”h1/2 Page . . . . . . . . . . . 9.66”w x 5.5”h3 Column by 5.5” . . 5.729”w x 5.5”h2 Column by 5.5” . . 3.764”w x 5.5”hNaming your files:HB.includeclientname.pdf*Please build to the exactdimensions all ads are builtwithout bleed.ONLINE ADSThree Ad Sizes Available:300 x 250 pixels (approx. 4.167” x 3.472”)160 x 600 pixels (approx. 2.222” x 8.333”)728 x 80 pixels (approx. 2.222” x 8.333”)PROCESS COLOR INKThe Columbian stocks 15 standard ink colors. All rates are percolor, black is excluded from color charge. Color is available everyday and in most of The Columbian’s products, but color pagepositions are limited due to press restrictions.BRICK Pantone 201C-0 / M-<strong>10</strong>0 / Y-63 / K-29DARK GREEN Pantone 349C-<strong>10</strong>0 / M-0 / Y-91 / K-42BROWN Pantone 168C-0 / M-57 / Y-<strong>10</strong>0 / K-59KELLY GREEN Pantone 354C-80 / M-0 / Y-90 / K-0PURPLE Pantone 266C-79 / M-90 / Y-0 / K-0ORANGE Pantone 165C-0 / M-59 / Y-96 / K-0BRILLIANT RED Pantone 032C-0 / M-90 / Y-86 / K-0GOLD Pantone 124C-0 / M-28 / Y-<strong>10</strong>0 / K-6CERISE Pantone 246C-29 / M-90 / Y-0 / K-0NAVY Pantone 295C-<strong>10</strong>0 / M-57 / Y-0 / K-40TEAL Pantone 327C-<strong>10</strong>0 / M-0 / Y-44 / K-17REFLEX BLUE Pantone Reflex BlueC-<strong>10</strong>0 / M-73 / Y-0 / K-2CUSTOM COLOR INKIf a special color is required (ex: reproducing company color logo) The Columbian can create aspecial color ink to match desired color. Custom color charge is $125 per color each timein addition to the process color charge.CYANYELLOWMAGENTADIGITAL GUIDELINESThe Columbian accepts electronic advertising generatedin PDF format for direct transfer into our digital system.Adhering to these guidelines and direct electronic transferensures the printed product is of original quality.HOW TO SEND TO US – DATA DELIVERY• FTP to our site: www.columbianftp.com• Adsend • Compact Disc • DVDDIGITAL SUBMISSION DEADLINESAds must be in-house by electronic transfer deadline anda hard copy provided.PREFERRED AD FILE FORMATPress-ready PDF (PDF/X-1a:2001 preferred)COMPRESSIONPDF formatting provides preferred compression.ART & COMPONENT FILE FORMATSPDF (.pdf) EPS (.eps) TIFF (.tif) JPG (.jpg)SOFTWARE WE SUPPORTMacintosh OS XAdobe Photoshop CS3Adobe Illustrator CS3Adobe InDesign CS3Adobe AcrobatOTHER SOFTWAREWe do not support Microsoft Publisher. Consult ourprepress department for support on any other softwareother than those listed above.FONTSThe Columbian uses postscript type-1 fonts. We areprohibited by law to use fonts we do not legally own.In a submitted document requiring linking to fonts,The Columbian will replace those fonts with fonts welegally own, to our best matching capability.STANDARD DPI RESOLUTION300 dpi (dots per inch)STANDARD LPINewsprint – <strong>10</strong>2 lpi (lines per inch)Glossy – 133 lpi (lines per inch)(lpi is normally set at our RIP)COLORPalette colors should be saved to accept both CMYKconversions and spot color conversion if applicable.We do not support RGB color formatting.DOT GAIN & TOTAL INK LIMITNewsprint dot gain = 30%Newsprint total ink limit = 240%Glossy dot gain = 5-<strong>10</strong>%Glossy total ink limit = 320%HAIRLINESWe require a minimum .5 point rule hairline ad border.VIRUS PROTECTIONAll files are scanned for viruses. Any files found to beinfected will be rejected.QUESTIONS?Feel free to call our Prepress Department. 360-735-4424.MISCELLANEOUS CHARGES• Proofs are for corrections, excessive changes after first proof $80 perhour, minimum $20.• Ad provided to reciprocal publication $40. Ask for details.• Photography available for use in Columbian products – $80 per hour.CUSTOM ART CHARGESCost to create custom art, repair or cleanup existing art for use inColumbian products – $80 per hour.Cost to Purchase custom art – $160 per hour.One hour minimum charge.8 20<strong>09</strong>-<strong>10</strong> <strong>RETAIL</strong> RATE CARD-Check for updates of this document online at: www.columbian.com/advertise/Local print rates/retailratecard.pdfREV 6/3/<strong>09</strong> OFFICE>ADVERTISING>SHARED>RATES>RATE CARDS 20<strong>09</strong>

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