CHRISTIAN FUCHS - ICT&S - Universität Salzburg

1. Introduction..............................................................................................................12. Social Networking Sites, Web 2.0, Social Software ...................................................43. A Critique of Approaches of Research about Integrated Social Networking Sites (ISNS)...............................................................................................................................113.1. Techo-pessimistic Research about Integrated Social Networking Sites...............113.2. Techo-optimistic Research about Integrated Social Networking Sites ................163.3. Critical Research about Integrated Social Networking Sites ..............................204. The Societal Context of Integrated Social Networking Sites (ISNS): Political andEconomic Electronic Surveillance...........................................................................225. Integrated Social Networking Sites: The Platforms in Our Study...............................345.1. studiVZ ............................................................................................................345.2. Facebook .........................................................................................................385.3. MySpace ..........................................................................................................405.4. ISNS as Platforms of Economic and Political Surveillance.................................436. Integrated Social Networking Sites (ISNS): Research Method...................................457. Results ....................................................................................................................487.1. General Characteristics of the Respondents ......................................................487.2. Surveillance Knowledge ...................................................................................547.3. Critique of Surveillance....................................................................................607.4. Usage of studiVZ..............................................................................................697.5. Usage of Facebook...........................................................................................807.6. Usage of MySpace ...........................................................................................857.7. Advantages and Disadvantages of Social Networking Sites ...............................897.8. The Usage Rate of Social Networking Platforms in Comparison .......................978. Implications and Conclusions .................................................................................999. Summary ..............................................................................................................1089.1. Theoretical Foundations .................................................................................1089.2. Research Method ...........................................................................................1109.3. Surveillance Knowledge and Critique of Surveillance.....................................1109.4. studiVZ ..........................................................................................................1119.5. Facebook .......................................................................................................1139.6. MySpace ........................................................................................................1149.7. Advantages and Disadvantages.......................................................................1159.8. Usage in Comparison.....................................................................................1159.9. Implications and Conclusions ........................................................................11510. References ..........................................................................................................118Annex A: Survey Questionnaire ................................................................................125