Important Rules & Requirements - Motor Trend Auto Shows
Important Rules & Requirements - Motor Trend Auto Shows
Important Rules & Requirements - Motor Trend Auto Shows
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Show Advertising & PublicityAdvertising<strong>Motor</strong> <strong>Trend</strong> <strong>Auto</strong> <strong>Shows</strong>, LLC, under the guidance and direction of the <strong>Auto</strong> Show Committee,is responsible for the placement and production of the multi-media show advertising campaign.Exhibitor SupportAll dealerships, factories and dealer advertising groups are asked to proudly support the 2011Pennsylvania <strong>Auto</strong> Show by advertising your participation in the show. Your usual radio,television and print ads may be supplemented with a voice-over or drop-in auto show mention.(Example: “See the New 2011 Fords at the Pennsylvania <strong>Auto</strong> Show, January 27 through 30.”)The Harrisburg <strong>Auto</strong>motive Trade Association greatly appreciates any show advertising you areable to incorporate into your regular paid or contracted advertising schedules.Souvenir Show Program BookAn Official Souvenir Show Program Book will be published in conjunction with the show. Thisattractive show publication, with a full-color cover, is given free of charge to each familyattending the show and will serve as both a souvenir and an excellent reference source, a floorplan, editorials, and photographs of all show features. Manufacturers, dealer advertising groups,individual dealers and allied show exhibitors are encouraged to place an ad in the Program Book.Public Relations<strong>Auto</strong> show press kits, pre-show releases, newspaper special sections and all promotional showpublicity will be coordinated by <strong>Motor</strong> <strong>Trend</strong> <strong>Auto</strong> <strong>Shows</strong>.Please contact the office at (717) 671-4344 for any public relations needs that you may have.Are you planning to bring a special display, concept car, pre-production model or unique featureto the show? Please notify <strong>Motor</strong> <strong>Trend</strong> <strong>Auto</strong> <strong>Shows</strong> by December 29 to ensure that it isincluded in the overall show publicity.A press room located in the <strong>Auto</strong> Show Office will be staffed during all show days. Pleaseforward all press materials directly to the PA Farm Show Complex & Expo Center to arrive noearlier than January 24 with the package clearly labeled “Pennsylvania <strong>Auto</strong> Show Press Room”.21
Change language