12:30 pm - Magazine Association of the Southeast

The Magazine Association of the Southeast presents its 17th Annual Conference for publishing professionalsWho is the MAGS Conference for?The MAGS Conference focuses on every aspect of magazine publishing — editorial, design/production, sales and management. Four tracks featuring professionals who are the best in thebusiness specifically target these disciplines across the consumer, business-to-business andassociation segments. If you're a magazine professional, the MAGS Conference is for you!7–8 a.m.Registration and Continental BreakfastSponsored by: American Press, Banta Publications Group, Brown Printing Company, Lane Press, Perry Judd's, Quad Graphics, Quebecor WorldSession editorial Advertising/Sales Design/Production managementSession 18–9:15 a.m.Trendspotting:What Readers Really WantOrchestrating Every Sales Call,Part lWhen, Why & How:Magazine Redesigns, Part lTrendspotting:What Readers Really WantWhy Attend?Learn from the editors, designers and salespeople behind some of the most award-winningand profitable magazines in the country, and gain a stronger understanding of the trendsthat affect both your magazine and our industry. Valuable ideas and strategies make thisannual conference a key event for magazine professionals.• Enhance your knowledge with insight, information and contacts you’ll gain throughsessions, speakers and the Trade Show.Session 29:30–11 a.m.Session 311:15–12:30 p.m.The 10 Commandmentsof Advanced InterviewingThe BirminghamInvasionOrchestrating Every Sales Call,Part llStump the Panel!When, Why & How:Magazine Redesigns, Part llEssential ProductionTechniquesBranding Your ProductsThe Changing Business Modelfor Magazine Publishing• No matter what your experience level — from student to publisher — you’ll benefitfrom the insight and experience of the talented and capable educational team we’veassembled. More than 20 experts from every aspect of magazine publishing are slatedfor this year’s conference.12:30–2 p.m.Session 42:15 –3:45 p.m.Editorial Packagingfor the Ritalin GenerationTrade Show /Luncheon Buffet /Prize DrawingsIt's All About Your Customers!Connect With Your ReadersThrough Effective TypographyKilling the Golden GooseWhen: Thursday, May 18, 2006Where: Crowne Plaza Ravinia (Perimeter Mall)• Network and exchange ideas with fellow magazine professionals in a relaxed andstimulating environment.• Learn about innovative tools and technology. Visit the Trade Show to see how industryvendors can help improve your productivity and enhance your bottom line.Session 54 –5:30 p.m.5:30–6:30 p.m.How Editors Can GetTheir Magazines Noticed99 Techniques to ReduceAttrition & Make Sales EasyTaking Care of Business:Rev Up Your B-to-B magazineThe Ethics Battle:Editorial Integrity vs.Sales' Bottom LineNetworking/“Avoid the Traffic” Cocktail Reception Sponsored by: Publishers Press, St. Ives, United LithoRegister: Take advantage of the Early Bird Registration discount byregistering before April 24, 2006!• Take the time to recharge your creative batteries. Learn something new at a conferencedesigned to jump-start your year. You’ll leave inspired!6:30–8:30 p.m. 17th Annual GAMMA Awards Dinner featuring keynote speaker John BradyGolf Outing: May 17, Heritage Golf ClubGAMMA Awards Dinner: May 18, following conferenceThe Trade ShowHere’s where you can see new technology and services for all facets of your business. Discovernew vendors from printers to paper manufacturers to software and hardware.“Magazine Doctor”John Brady has worked with more than 300 publications as a “magazine doctor,” andA GAMMA Award is a coveted recognition of a magazine’s writing and designefforts. The competition is stiff, and the judges are the best in the business. Thisyear’s dinner is sponsored by Publishers Press, St. Ives and United Litho.The Golf OutingNow in its ninth year, the MAGS Golf Outing is an enjoyable way to spend the afternoon withsome of your friends and associates in the publishing community. Best-ball format makes playfun for duffers and pros.JohnBrady isKeynotewrites a monthly column for Folio: magazine. He was editor-in-chief of Writer's Digest,Boston magazine, and founding editor of The Artist’s Magazine. Brady is the author offive books, including “The Craft of Interviewing” (Random House), which is widely usedin journalism schools; “The Craft of the Screenwriter” (Simon & Schuster) and “BadBoy: The Life and Politics of Lee Atwater” (Addison-Wesley). His most recent book is“The Interviewer’s Handbook” (The Writer Books, 2004).

Chairs: Don Sadler, editorial director, McMurry;Patti Verbanas, Art & Antiques magazineSession 1 (joint with Management) 8–9:15 a.m.Trendspotting: What Readers Really WantPresenter: Beth Tomkiw, vice president/creative director, McMurryWhat are some of the top consumer trends and how are they driving magazine content?Highlighting the results of a recent survey from Roper Public Affairs, Beth Tomkiw, aseasoned magazine professional with experience in both consumer and custom publishing,shares insights and ideas for attracting and retaining today’s demanding readers.•••••••••••••••••••Beth Tomkiw is an editor, writer and marketing communications professional with morethan 20 years’ experience. As the vice president/creative director of Phoenix-based McMurry,Tomkiw oversees the company’s stable of custom publications, including The Ritz-Carltonmagazine, CBS’s Watch!, Amtrak’s Arrive and Vim & Vigor. Tomkiw has written health, fitnessand outdoor adventure articles for magazines such as Self, Men’s Fitness, Maxim and Playboy.She’s covered parenting topics for Family Fun; relationship and sexuality issues for MH-18,TeenStyle, Bikini and Men’s Fitness; and technology and consumer electronics for a widevariety of online and offline publications.EDITORIALSession 2 9:30–11 a.m.The 10 Commandments ofAdvanced InterviewingPresenter: John Brady, principal,Brady & Paul CommunicationsEverything you always wanted to know about doing thetough interview but were afraid to ask. Learn how toprepare for the interview, establish rapport, ask toughquestions, get quotes that empower stories, clean upquotes for publication, do telephone and e-mailinterviews for maximum effect, handle the difficultsubject who wants to review quotes — and rememberto “keep wholly thy interview notes” should there belitigation afterward.•••••••••••••••••••As a partner in Brady & Paul Communications,Boston/Fort Lauderdale/New York City, John Bradyhas worked with over 300 publications as a “magazinedoctor.” Previously, he was editor-in-chief of Writer'sDigest, Boston magazine, founding editor of The Artist’sMagazine, assistant to the editorial director at WarnerBros. Records and associate editor for the 13-30ITORIALCorporation publishing group. He is the author of five books, including “The Craft ofInterviewing” (Random House), widely used in journalism schools; “The Craft of theScreenwriter” (Simon & Schuster); and the investigative biography “Bad Boy: The Life andPolitics of Lee Atwater” (Addison-Wesley). His most recent book is “The Interviewer’sHandbook” (The Writer Books, 2004). Brady writes a monthly column on magazine editingfor Folio: magazine. His byline has appeared in New York Magazine, Esquire, Playboy, The NewYork Times, The Washington Post Magazine, American Film, Currents and numerous otherpublications. He conducts workshops on interviewing and editorial strategies for publishingprofessionals.Session 3 11:15 a.m. –12:30 p.m.The Birmingham InvasionPanelists: Julie Keith, executive editor, Portico magazine; Todd Keith, freelancewriter and editor; and Katherine Cobbs, freelance writer and editor;Moderator: Lee Hurley, editor-in-chief, Hurley, Hargett & Sigler Media GroupA small but vocal number of editors and writers from Birmingham will discuss and debate:• How to Get Promoted, Paid More Money or Recruited: Even amidst tighter and tighterbudget constraints there are things we all can be doing to make ourselves worth moreresponsibility and money. We’ll discuss and debate ideas and strategy.• Time Management vs. Technology Management: In many ways we have become slavesto our communication tools. We’ll debate and discuss the pros and cons of Blackberries,e-mail, cell phones and voicemail and share/solicit feedback on time management tips.• Editors vs. Writers: How do we best manage our relationships with writers? Too openand editors are overwhelmed. Too closed and we miss out on engaging ideas. Settingparameters that work. We’ll discuss from both sides of the fence.•••••••••••••••••••Lee Hurley (moderator) is editor-in-chief of Hurley, Hargett & Sigler Media Group inBirmingham; editor-in-chief of Executive Traveler magazine and co-founder of PorticoBirmingham magazine. Hurley has spent the last 12 years in publishing with Milton EdwardsMedia, Southern Progress, Vulcan Publications, Open Gate Media and Hurley, Hargett & SiglerMedia Group.Julie Keith (panelist) is the executive editor of Portico magazine, an award-winninglifestyle publication in Birmingham, Ala. Before Portico, she was the managing editor for theBetter Homes and Gardens Crafts Group, a division of Meredith. Her responsibilities thereincluded overseeing the editorial content for over a dozen magazines, as well as developingcontent for Web sites and television programs.Todd Keith (panelist) has been a writer and editor for more than 10 years, producingfeatures on Iceland, Mongolia, Grenada, Prague and more for Executive Traveler magazine;home and travel stories for Midwest Living and Beautiful Homes magazines, political profilesfor Portico magazine in Birmingham (winner of the 2004 & 2005 Folio: Eddie Award for bestregional publication) and a score of nationally published book reviews. He is senior editor andWeb editor for Portico, and recently helped launch a new magazine with Southern ProgressCorporation about northwest Florida, which he edits.Katherine Cobbs (panelist) worked at the Smithsonian Institution and then at NationalGeographic magazine in the early 1990s, but since that time has been a career freelancer.While working as an editorial contractor for a San Francisco-based cookbook publisher(Weldon Owen Publishing), she streamlined her focus to food writing and cookbook editing.Since then, she has contributed to magazines (San Francisco magazine, Cooking Light, Portico,Birmingham magazine and Executive Traveler), books (for Williams-Sonoma, Time-Life, OxmoorHouse), Web sites (Cooking.com) and CDs. Most recently she completed a collaboration withBirmingham chef Frank Stitt on his first cookbook, Frank Stitt's Southern Table – Recipes andGracious Traditions from Highlands Bar & Grill.•••••••••••••••••••LUNCH•••••••••••••••••••Session 4 2:15 –3:45 p.m.“Hey Dude, What’s This Magazine All About?”Editorial Packaging for the Ritalin GenerationPresenter: John Brady, principal, Brady & Paul CommunicationsThere was a time when magazines were linear reading experiences: Begin at thecover, read the front of book, go through the feature well, on to the back of thebook and, well, as they say on “The Sopranos” (or in editorial planning meetings),fageddaboudittt. Readers today — especially the Ritalin and multi-task generation— approach the magazine from all directions. They pick the magazine up, put itdown, get back to it later or maybe not, dude. You have to catch them betweenrounds. Here are 10 tips, techniques, strategies and tactics for attracting theintermittent reader. This workshop is for editors and art directors, primarily, but it isalso of value for anyone in circulation or ad sales who is trying to capture or sell tothe same elusive reader on the run.•••••••••••••••••••See John Brady’s bio in Session 2.NEW &IMPROVED!Session 5 4–5:30 p.m.Star Power! How Editors Can GetTheir Magazines NoticedPresenter: Irene Rawlings, editor-in-chief, Mountain LivingEditors have more power than they think when it comes to getting their magazine noticed byreaders on the newsstand and through local and national media. Learn how to step out frombehind the desk to form partnerships that will really put your publication on the map.•••••••••••••••••••Irene Rawlings is the editor-in-chief of Mountain Living, a bi-monthly publication (circ.45,000) featuring mountain homes (architecture, design and décor), real estate, gardens,entertaining and travel. Rawlings has been curator of The Anschutz Collection of Western Art,editor-in-chief of Country Home magazine and art reviewer at the Denver Post. In addition, shewrites about architecture, travel and the arts for Art & Antiques, The New York Times and theLos Angeles Times, among others. She has co-authored two books, The Clothesline (with AndreaVan Steenhouse) and Portable Houses (with Mary Abel).

EDITORIALAdvertisingSession 1 & 2 8–11 a.m.Orchestrating EverySales Call — Gettingand Keeping ControlPresenter: Mark WilenskyLearn how to get control by helpingyour clients uncover why — and howmuch — they need your magazine inthis two-part program. These strategieswill enable you to reposition yourselfso that clients view you as a partner intheir business, instead of someone selling ads.A key formula to your success is Strategies + Tactics + Guts= Partnership. The sessions will focus on what you would say and do ifyou had no fear. The strongest salespeople can sit in the front rows!•••••••••••••••••••Mark Wilensky has been training and coaching in thepublishing industry since 1988. Believing that selling has itsfoundation in understanding people, Wilensky shows how toorchestrate every client interaction for maximum benefit to all parties,while never losing control. He’s worked with national mediacompanies like Time Warner, Meredith and Condé Nast, as well asregional and local publications all over the country.Session 3 11:15 a.m. –12:30 p.m.Chairs: Gary Powell, Oz magazine; Steve Jabon, southeast regional marketing director, Site Selection magazineStump the Panel!Panelists: Peter Quigley, founder and CEO, Ad Ink; JanaéRubin, president, Sales Powerhouse; Mark WilenskyHave you had a particularly appalling sales experience lately? Has apotential or new or old client left you flabbergasted? Has one of yourwar stories around the water cooler with your compadres started with,"You’re not going to believe this ..." We all have that proverbial"tough nut to crack." Our panel of advertising sales experts is ready tobe tested by case studies supplied by you. Focusing on specific clientsand products, bring in your war stories, your successes, or yourfailures for feedback from the experts. Can you stump the panel?•••••••••••••••••••Peter Quigley is founder and CEO of Ad Ink, a national salesnetwork of independent media firms located in the top 50 metroareas. Ad Ink markets local advertising in national magazines to anactive audience of high-income consumers. Its mission is to provide advertisers innovative ways toreach readers of national magazines on a local, zip-code, market-by-market basis using highqualityprint and media services.Jenaé Rubin is the president of Sales Powerhouse, a sales and marketing consulting andtraining company whose mission is to help clients reach the No. 1 position. With 26 years ofhands-on experience, Rubin has a record of empowering salespeople, revitalizing ailing products,creating products and adding profit centers.See Mark Wilensky’s Bio in Session 1.•••••••••••••••••••LUNCH•••••••••••••••••••Session 4 2:15 –3:45 p.m.It’s All About Your Customers!Presenter: Janaé Rubin, president, Sales PowerhouseProspects don’t care about you until they see how you can benefit them. Don’t talk about yourwonderful magazine until they care. So what do you do to create interest? You’ll learn: Thetechnique that creates the deepest level of trust and desire without selling, how to present yourmagazine to their goals and obstacles and how to know when to move on and when not to. Thisprogram will show you how to create desire and eradicate price objections.•••••••••••••••••••See Janaé Rubin’s bio in Session 3.Session 5 4–5:30 p.m.AMAZING!Pearl Marketing: 99 Inexpensive Techniquesto Reduce Attrition and Make Sales EasyPresenter: Jenaé Rubin, president, Sales PowerhouseThese 99 easy, inexpensive and fun ideas are guaranteed to increase sales and referrals, reduceattrition and get you through previously closed doors. This program alone could increase your sales10 to 25 percent. Rubin opens your creative flow, allowing you to produce new, exciting tactics onan ongoing basis. You’ll learn more than 20 memorable tactics to make customers and prospectsfeel positive about you and your company, six irresistible techniques to get tough appointments,nine ways to easy renewals (they’ll be sold before you walk in) and how to become the first choicewhen new advertisers enter the market.•••••••••••••••••••See Janaé Rubin’s bio in Session 3.DesignChair: Audrey Wiederstein, creative director and associate vice president,production and design, Arthritis Foundation.Sessions 1 & 2 8 –11 a.m.When, Why & How: Magazine RedesignsPanelists: Richard Demler, art director, PC Magazine; Charles (Jaimey) Easler,design director, Pace Communications, Hemispheres; Howard Greenberg,art director, Cottage Living; Moderator: Ina Saltz, principal, Saltz DesignWhether keeping your magazine visually current, improving legibility or expanding to attract anew demographic, you're likely to face a redesign one day. We'll deconstruct the process toanswer your key questions: What does an art director need from an editor to make a redesignwork? How can you plan for a redesign? What resources are required? How do you measurethe success of a redesign? Let our panel of nationally acclaimed and gifted art directors helpmentor you through one of the most challenging undertakings in publishing.•••••••••••••••••••Ina Saltz is principal of Saltz Design and professor of electronic design at The City Collegeof New York. Most recently she redesigned Golf magazine while serving as its design director.Saltz has served as the art director of Time magazine's International Edition, Worth,Worldbusiness, High School Sports, Golf for Women and PC Tech Journal. She has redesigned theDow Jones Investment Advisor and the Hamilton Alumni Review, and she has consulted atBusinessWeek, Lifetime for Women (Hearst) and Guideposts. She writes a bimonthly column forSTEP Inside Design magazine and contributes to Graphis, Folio: and others.Session 3 11:15 a.m. –12:30 p.m.Essential Production TechniquesPresenter: Robert Sugar, owner, creative director, AURAS DesignDiscover design and production tips and tricks learned through Robert Sugar’s 14 years ofdigital design at AURAS. QuarkXPress, Microsoft Word and Adobe Photoshop have been the defacto industry standards for years now; learn how to use these programs to maximize theproductivity and creativity of your staff, and what new choices like Adobe InDesign could meanfor you. This session will explore workflow techniques to maximize efficiency, maintain qualityand consistency, and improve the creativity of editors, designers and production artists. Youmight even find ways to eliminate your worst production bottlenecks and cut costs! You’lllearn: Creating a Standard Operating Procedure, setting up the ideal workstation (ergonomics,equipment and programs), Quark or InDesign, optimizing your Mac for greatest productivityand reliability, getting the most from Acrobat and Distiller, proofing strategies and improvingin-house scanning quality.•••••••••••••••••••Robert Sugar is the owner and creative director of AURAS Design, a publication designand consulting firm in Washington, D.C. Sugar has been responsible for the design or redesignof more than 75 magazine titles and the execution of nearly 100 identity campaigns forcorporations, associations and businesses. He has taught at conferences and corporationsaround the country.•••••••••••••••••••LUNCH•••••••••••••••••••Session 4 2:15–3:45 p.m.How to Connect With Your ReadersThrough Effective TypographyPresenter: Ina Saltz, principal, Saltz DesignAdvertisingWhy is type so important? Type can be a powerful communications tool, conveying thepersonality of the story as well as the essence of your publication. Choosing the right typefaceswill help you both advance your message and make a strong connection with your reader —and it doesn't cost extra! This session explores various ways in which your type choices candefine your identity, enhance legibility and differentiate you from your competition.•••••••••••••••••••See Ina Saltz’s bio in Session 1.Session 5 4–5:30 p.m.Taking Care of Business:Rev Up Your B-to-B MagazinePresenter: Robert Sugar, owner, creative director,AURAS DesignBusiness-to-business and association titles have their ownunique editorial and design issues. Review successful B-to-B redesigns and the philosophies behind their editorialstructure and design priorities. You’ll learn: Easy designfixes to make your publication more interesting, yourreadership excited and your management happier;10 editorial and design strategies forimproving your publication; covers,contents pages and issue flow; thekeys to reader interest; and how tobecome the 800-pound gorilla inyour industry.•••••••••••••••••••See Robert Sugar’s bio in Session 1.

MANAGEMENTChairs: Steve Lasky, publisher/editor-in-chief of Security Technology & Design andRisk Mitigation Executive; Matt Valley, editor-in-chief, National Real Estate InvestorSession 1 (joint with Editorial) 8–9:15 a.m.Trendspotting: What Readers Really WantPresenter: Beth Tomkiw, vice president/creative director, McMurryWhat are some of the top consumer trends and how are they driving magazine content?Highlighting the results of a recent survey from Roper Public Affairs, Beth Tomkiw, aseasoned magazine professional with experience in both consumer and custom publishing,shares insights and ideas for attracting and retaining today’s demanding readers.•••••••••••••••••••Beth Tomkiw is an editor, writer and marketing communications professional with morethan 20 years’ experience. As the vice president/creative director of Phoenix-based McMurry,Tomkiw oversees the company’s stable of custom publications, including The Ritz-Carltonmagazine, CBS’s Watch!, Amtrak’s Arrive and Vim & Vigor. Tomkiw has written health, fitnessand outdoor adventure articles for magazines such as Self, Men’s Fitness, Maxim and Playboy.She’s covered parenting topics for Family Fun; relationship and sexuality issues for MH-18,TeenStyle, Bikini and Men’s Fitness; and technology and consumer electronics for a widevariety of online and offline publications.Session 2 9:30–11 a.m.Branding Your ProductsPresenters: Lou Ann Sabatier, principal, Sabatier Consulting Group; Kathy Scott,director of public relations, Cygnus Business MediaIn the retail world, branding efforts are designed to have customers develop an emotionalattachment to a particular product. Is it possible for publishing companies to take a page fromtheir playbook? Lou Ann Sabatier and Kathy Scott will analyze the meaning of the wordbrand in the magazine world today and assess when its best for media companies to promotetheir products individually or as a group.•••••••••••••••••••As principal of Sabatier Consulting Group, Lou Ann Sabatier has 26 years ofexperience in the publishing industry. She has been the managing director for aninternational economic magazine and associate publisher for a national opinion magazine.She works with consumer, business, non-profit, association and corporate publishers in areassuch as preparing business plans, evaluating operations, finance, editorial, content licensing,production, launches, recruitment, budgeting, advertising sales, financial analysis andcirculation development.Kathy Scott is director of public relations for Cygnus Business Media. Scott is directlyresponsible for managing the integrity of the corporate brand. She recently headed theinitiative to rebrand Cygnus Business Media’s 200 properties under the corporate umbrellaand enhance the positioning of each brand within its select market. Cygnus’s 15 major marketsegments include trade shows, Web sites and print media.Session 3 11:15 a.m.–12:30 p.m.The Changing Business Modelfor Magazine PublishingPresenter: Lou Ann Sabatier, principal, Sabatier Consulting GroupWe are now referred to as "content creators." Print is our anchor, but these days we areencouraged — or being pulled along — to distribute across multiple channels. What doesthis look like in terms of efficient organization of resources, leveraging assets (notcannibalizing) and increasing profits? Consumer, trade and non-profit publishers, and seniormanagement will be challenged during this session to move beyond being magazine-centric.•••••••••••••••••••See Lou Ann Sabatier’s bio in Session 2.UNBELIEVABLE!•••••••••••••••••••LUNCH•••••••••••••••••••Session 4 2:15-3:45 p.m.Killing the Golden Goose: Are Brand ExtensionsCannibalizing the Core Product?Panelists: Rita Owens, publisher, Atlanta Woman; Robert Shore, director of onlinesales with PRISM Business MediaThe pressure is on to grow revenues through ancillary products, including Webinars,e-newsletters and customized conferencing. Find out how smart publications that trulyunderstand their marketplace are taking aggressive steps to reach new advertisers. Ourpanelists will share some of their success stories.•••••••••••••••••••Rita Owens is the publisher of Atlanta Woman magazine. Under her leadership, thepublication received the Magazine Association of the Southeast’s Grand GAMMA Award. AtlantaWoman magazine is part of the Leader Publishing group, which publishes Business-to-Businessand Catalyst magazines. Prior to joining Atlanta Woman, she served as senior director ofmarketing for New Birth Missionary Baptist Church, one of the largest congregations in theGeorgia. In her position, Owens directed the award-winning Taking Authority televisionbroadcast, New Birth Voice magazine and Called to Conquer bookstores. Prior to that, Owenswas the Southeast’s public relations manager for Publix Supermarkets, helping to introducethe Florida-based retailer to the Atlanta market.Robert Shore has more than eight years of online advertising sales experience and hasworked for PRISM Business Media (formerly Primedia Business) since 2001. Presently, Shoremanages a growing team of online sales development directors who assist over 300 sales repsin closing integrated online programs for more than 70 business-to-business publicationscovering 19 industry sectors; he also supports advertising efforts for Prism's Exhibitionsdivision. PRISM Business Media is the fifth largest B2B publisher in the United States.Session 5 4–5:30p.m.The Ethics Battle: Editorial Integrity vs.Sales’ Bottom LineModerator: Robin Sherman, associate director, the American Society ofBusiness Publication Editors (ASBPE); principal, Editorial & Design Services.Panelists to be announced.When editorial and sales are forced to develop new Internet and print-related products, forcesfor more revenue bring increased angst for a publication's staff that sometimes crosses thecredibility line. In this session, we'll discuss:• The latest research on editorial ethics from ASBPE;• How publishers who spend resources and time to build editorial integrity can have abetter selling message that will help increase their return on investment;• How we might resolve prickly editorial-sales issues.•••••••••••••••••••Robin Sherman is associate director of the American Society of Business PublicationEditors (ASBPE). Sherman is also principal of Editorial & Design Services, a publicationfreelance consultancy in publication content development, organization and improvement,and typesetting, layout and design. He has spoken and moderated numerous sessions andgiven workshops for ASBPE, BPA University, Folio:Show, MAGS and several publishingcompanies and associations. For 11 years, Sherman directed the content development anddesign of more than 50 titles for former business magazine publisher, Argus.

GENERAL INFORMATIONOnline conference RegistrationRegistration forms and payment must be received no later than April 24,2006, to qualify for the Early Bird discount. Pre-registration discounts aredetailed at the bottom of the opposite page. Visit www.magsoutheast.org to registeronline, or for additional registration forms.Cancellation PolicyConference registrations are fully transferable, but refunds will be given forcancellations received in writing as follows:Before May 1 50 percent refundAfter May 1 No refundNEW Conference Location!Crowne Plaza Atlanta-RaviniaAddress: 4355 Ashford Dunwoody RoadAtlanta, GA 30346Phone: 770-395-7700 or 1-800-554-0055Web site: http://www.crowneplaza.com/atl-raviniaDirections: Located across from Perimeter Mall. Take I-85 N thru downtown Atlantato GA 400 N (Exit 87, $0.50 toll) Go North to I-285 E (Exit 4A).Take I-285 E to Exit 29 (Ashford-Dunwoody Road). Turn left on Ashford-DunwoodyRoad and cross bridge. The hotel is on your immediate right.Hotel AccommodationsTo make reservations please call 770-395-7700 or 1-800-554-0055. Identify thegroup's name as “MAGS” to ensure you receive the special group rates of $129(standard room) and $229 (suite). (Please note: This special pricing package maynot be available for reservations made after April 24.)Airport ShuttleTransportation to and from the hotel from the airport is available by cab, or reservethe Atlanta Airport Shuttle, 770-457-4794.GolfPublishers’ Challenge Golf Day Scramble:• Wednesday, May 17, 2006• Heritage Golf Club• Complimentary boxed lunch provided• 12 p.m. Shotgun Start• Only $100 per player! (Includes everything: green fees, cart, lunch andpost-golf awards cocktail party.)Sponsor/Participant Categories:• Prize Donations (contact Don Sadler, 770-394-2811)• 2-Hole Sponsorship ($150 with company name at 2 holes)• Foursome ($400 total, $100 per person)• Single ($100 per person)Player Information:Player #1: ___________________________Handicap: __________Player #2: ___________________________Handicap: __________Player #3: ___________________________Handicap: __________Player #4: ___________________________Handicap: __________Contact Information ______________________________________Name: ______________________________________________Company: ____________________________________________Phone: ______________________________________________Fax: _______________________________________________Total Amount Due: _______________________________________Check #: _____________________________________________Important Registration Information• Foursomes or single players must complete this form and FAX itto 678-302-7635• Make checks payable to MAGS and mail to: MAGS Office,1054 Redwood Drive, Norcross, GA 30093, or charge online at _________www.magsoutheast.orgGolf course locationThe Heritage Golf Club is just under 10 miles away from the Crowne Plaza Atlanta-Ravinia, at 4445 Britt Road, Tucker, GA 30084. Call 770-493-4653, or go towww.theheritagegolfclub.com for directions.For more Golf Day information, contact:Don Sadler at 770-394-2811please check the sessions you plan to attend7–8 a.m.Session 18–9:15 a.m.Session 29:30–11 a.m.Session 311:15–12:30 p.m.12:30–2 p.m.Session 42:15–3:45 p.m.Session 54–5:30 p.m.5:30–6:30 p.m.Registration and Continental BreakfastSponsored by: American Press, Banta Publications Group, Brown Printing Company, Lane Press, Perry Judd's, Quad Graphics, Quebecor WorldSession editorial Advertising/Sales Design/Production managementTrendspotting:What Readers Really WantThe 10 Commandmentsof Advanced InterviewingThe BirminghamInvasionEditorial Packagingfor the Ritalin GenerationHow Editors Can GetTheir Magazines NoticedOrchestrating Every Sales Call,Part lOrchestrating Every Sales Call,Part llStump the Panel!99 Techniques to ReduceAttrition & MakeSales EasyWhen, Why & How:Magazine Redesigns, Part lWhen, Why & How:Magazine Redesigns,Part llEssential ProductionTechniquesTrade Show/Luncheon Buffet/Prize DrawingIt's All About Your Customers!Connect With YourReaders ThroughEffective TypographyTaking Care of Business:Rev Up YourB-to-B magazineNetworking/“Avoid the Traffic” Cocktail Reception Sponsored by: Publishers Press, St. Ives, United Litho6:30–9 p.m. 17th Annual GAMMA Awards Dinner featuring keynote speaker John BradyAttendee Information Register online and pay by credit card, or send check to: MAGS, 1054 Redwood Dr., Norcross, GA 30093Name (to be printed on badge)Magazine or CompanyAddress / City / State / Zip Phone FaxTrendspotting:What Readers Really WantBranding Your ProductsThe Changing Business Modelfor Magazine PublishingKilling the Golden GooseThe Ethics Battle:Editorial Integrity vs.Sales' Bottom LineProgram Registration I Check the appropriate box(es) below:Programs MemberPostmarked by 4/24MemberPostmarked after 4/24Non-MemberPostmarked by 4/24Non-MemberPostmarked after 4/24TotalFull Program $265 $345 $350 $420 $Best Buy – Includes everything! – All events, including all sessions;breakfast, lunch, cocktail party and GAMMA Awards dinner.Day Session only $240 $300 $310 $385 $All day sessions including breakfast, lunch and cocktail party.GAMMA Awards Dinner Only $110 $145 $155 $170 $Publishers’ Golf Challenge $100 per person $Grand Total $