Options Booklet 2013 - Wentworth High School

Fancy yourself at the head of a successful business? Got somegreat ideas for new products or services? Or maybe you want towork for a large company by working in marketing ormanagement.The BTEC Level 2 First Certificate in Business is a broadly basedcourse covering a number of aspects of business. All the keytopics of starting and running a business are covered.Unit 1 – Enterprise in the Business World allows learners toexplore key introductory business theory whist using their owncreativity and entrepreneurial skills to apply that theory to theirown business idea. The unit content is designed to inform andinspire learners to develop their own realistic business models.Learners will explore what businesses do, trends that affectthem, how they operate and the factors that influence theirsuccess.Unit 2 – Finance for Business prepares learners with theessential financial principles that underpin successful business.The unit introduces learners to types of costs businesses incur,from the initial start-up costs to the ongoing daily expenditure ofrunning a business. Learners will also be introduced to financialplanning tools (budgeting, cash flow forecasting) and how tomeasure the results using financial statements (profit & loss,balance sheet).Unit 3 – Promoting a Brand gives learners an opportunity to findout what it takes to build a brand and what a business has toconsider when planning brand development. Learners willinvestigate the importance of branding to a business, the typesof branding that are available and why businesses need toreview and update their brands. Learners will consider theimportant role of promotion and its place within the marketingmix.Catering (Single Award)GCSEThis course will cover all aspects of the catering industry and itmay also be possible to extend study into the area of corporate