Bond brand guidelines, updated January 2010

Bond brand guidelinesOur brand onlineThis section is designed to give you broad creative guidance onour web site.Like all communications, our online brand must be consistent.When writing for the website, please use the house style guide and followthe writing for the web guidelines. Together, they will make sure that thecontent is consistent.Although these documents cover all aspects of how we write things like thedate and time at Bond, it is also important that web content reflects theBond personality and tone of voice. This brings the brand to life and is oneof the cornerstones of our brand identity – see sections 1.5 and 1.6 for moreinformation.Colour on the website - Bond uses Beekeeper to update most of thewebsite content. Beekeeper makes the whole colour spectrum available tousers. However, the Bond website should only include the Bond primary orsecondary colour palette (see section 2.11 and 2.12).Using block colour, for instance to highlight text, is not allowed because itmakes the page look messy and inconsistent; use bold if you want to makecontent stand out. If you do want to use additional colour, please use thecolour codes detailed in 2.11 and 2.12 and confirm with theCommunications and Marketing Officer.When using colour, always check for accessibility, for example, white text ona Bond yellow background does not meet accessibility standards. Ask if youare not sure.Updated: January 2010