THE HISTORY CHANNEL® AND ENTERPRISE RENT-A-CAR ...

“Battle 360 is a series that is at the core of The History Channel brand,” added NancyDubuc, Executive Vice President and General Manager, The History Channel. “We arehonored to tell the story of a true American hero, Jack Taylor, the founder of EnterpriseRent-A-Car, and all the great men that served aboard the USS Enterprise, immersingviewers into the action and adventure of one of history’s most legendary aircraft carriers”Each episode of the series will feature 60-second blended content wraps with Jack Taylortalking about his connection to the Enterprise. Episodes one and ten will be seen withoutcommercial interruption. Episodes two-nine will have a three-minute break in the middlewith the Taylor content wraps, 60-second promotions from The History Channel and 60-second local commercials.“Enterprise Rent-A-Car was founded on a set of core values like honesty, integrity andteamwork, many of which my father learned in the military,” said Andy Taylor, chairmanand chief executive officer of Enterprise Rent-A-Car. “Over the course of 50 years, thosevalues have served us well in growing our company into an industry leader. We arethrilled to partner with The History Channel to bring this great story to viewers.”The History Channel website History.com will be developing a Battle 360 minisite thatwill feature episode guides, video and a free for download game. In addition, the serieswill receive a customized marketing campaign to heighten awareness.About Enterprise Rent-A-CarFounded in 1957, Enterprise Rent-A-Car is headquartered in St. Louis and servescustomers in the United States, Canada, the U.K., Ireland, and Germany. Enterprise isNorth America’s largest car rental company in fleet size, number of locations, and annualrevenue, ranking No. 21 on the Forbes Top 500 Private Companies in America.Enterprise has ranked highest in customer satisfaction among airport rentals in eight outof the past nine years, according to J.D. Power and Associates Rental Car SatisfactionStudy SM . Enterprise is owned by the Taylor family, which acquired the National CarRental and Alamo Rent A Car businesses in 2007. For more information aboutEnterprise, visit www.enterprise.comThe History Channel® is a leading cable television network featuring compellingoriginal, non-fiction specials and series that bring history to life in a powerful andentertaining manner across multiple platforms. The network provides an inviting placewhere people experience history in new and exciting ways enabling them to connect theirlives today to the great lives and events of the past that provide a blueprint for the future.The History Channel has earned four Peabody Awards, three Primetime Emmy®Awards, ten News & Documentary Emmy® Awards and received the prestigiousGovernor's Award from the Academy of Television Arts & Sciences for the network'sSave Our History® campaign dedicated to historic preservation and history education.The History Channel reaches more than 95 million Nielsen subscribers. The website islocated at www.History.com.