THE HISTORY CHANNEL® AND ENTERPRISE RENT-A-CAR ...

THE HISTORY CHANNEL® AND ENTERPRISE RENT-A-CAR®PARTNER ON UNPRECEDENTED DEAL TO BRINGBATTLE 360TO VIEWERS WITH LIMITED COMMERCIAL INTERRUPTIONTen Episode Series Tells Story of USS Enterprise, the Historic World War IIAircraft Carrier Premieres Friday, February 29 at 10:00 p.m. ET/PTSeries to Present 60 Second Messages from Jack Taylor, Founder of EnterpriseRent-A-Car, and a Veteran of the USS EnterpriseAll Other Battle 360 Episodes to Feature Exclusive Blended Entertainment ContentFeaturing In-Depth Interview with Taylor about His Experiences on USS EnterpriseNew York, NY, February 29, 2008 – The History Channel® and Enterprise Rent-A-Car today announced an unprecedented partnership that will allow for the entire tenepisodefirst season of Battle 360 to be seen with limited commercial interruption. Theannouncement was made by Mel Berning, Executive Vice President of Ad Sales, A&ETelevision Networks.Using the latest technology and animation to put viewers right in the middle of the action,Battle 360, which premieres Friday, February 29 th at 10pm ET/PT, focuses on the USSEnterprise, an aircraft carrier that was front and center in nearly every major sea battle inthe Pacific Theatre during World War II. The History Channel and Enterprise Rent-A-Car entered into the partnership as a unique way to honor Jack Taylor and hisextraordinary life.The founder of Enterprise Rent-A-Car, Jack Taylor, flew combat missions off the decksof the USS Enterprise and earned two Distinguished Flying Crosses. Along withthousands of other members of the “Greatest Generation,” Taylor returned to civilian lifeand helped transform the United States into the world’s economic engine. Taylor namedhis fledgling company after the ship and ultimately built the company into the largestrental car company in North America and one of the most successful of all privately heldfirms.“This is groundbreaking, not only for The History Channel, but for television,” said MelBerning. “Never before has an advertiser-supported network done this for an entireseason of a series. We are always looking for innovative ways to present ourprogramming, but rarely do you find a concept that so perfectly matches an advertiser'sgoal. I can't image a more perfect partner than Enterprise Rent-A-Car in bringing thisunique experience to viewers.”

“Battle 360 is a series that is at the core of The History Channel brand,” added NancyDubuc, Executive Vice President and General Manager, The History Channel. “We arehonored to tell the story of a true American hero, Jack Taylor, the founder of EnterpriseRent-A-Car, and all the great men that served aboard the USS Enterprise, immersingviewers into the action and adventure of one of history’s most legendary aircraft carriers”Each episode of the series will feature 60-second blended content wraps with Jack Taylortalking about his connection to the Enterprise. Episodes one and ten will be seen withoutcommercial interruption. Episodes two-nine will have a three-minute break in the middlewith the Taylor content wraps, 60-second promotions from The History Channel and 60-second local commercials.“Enterprise Rent-A-Car was founded on a set of core values like honesty, integrity andteamwork, many of which my father learned in the military,” said Andy Taylor, chairmanand chief executive officer of Enterprise Rent-A-Car. “Over the course of 50 years, thosevalues have served us well in growing our company into an industry leader. We arethrilled to partner with The History Channel to bring this great story to viewers.”The History Channel website History.com will be developing a Battle 360 minisite thatwill feature episode guides, video and a free for download game. In addition, the serieswill receive a customized marketing campaign to heighten awareness.About Enterprise Rent-A-CarFounded in 1957, Enterprise Rent-A-Car is headquartered in St. Louis and servescustomers in the United States, Canada, the U.K., Ireland, and Germany. Enterprise isNorth America’s largest car rental company in fleet size, number of locations, and annualrevenue, ranking No. 21 on the Forbes Top 500 Private Companies in America.Enterprise has ranked highest in customer satisfaction among airport rentals in eight outof the past nine years, according to J.D. Power and Associates Rental Car SatisfactionStudy SM . Enterprise is owned by the Taylor family, which acquired the National CarRental and Alamo Rent A Car businesses in 2007. For more information aboutEnterprise, visit www.enterprise.comThe History Channel® is a leading cable television network featuring compellingoriginal, non-fiction specials and series that bring history to life in a powerful andentertaining manner across multiple platforms. The network provides an inviting placewhere people experience history in new and exciting ways enabling them to connect theirlives today to the great lives and events of the past that provide a blueprint for the future.The History Channel has earned four Peabody Awards, three Primetime Emmy®Awards, ten News & Documentary Emmy® Awards and received the prestigiousGovernor's Award from the Academy of Television Arts & Sciences for the network'sSave Our History® campaign dedicated to historic preservation and history education.The History Channel reaches more than 95 million Nielsen subscribers. The website islocated at www.History.com.

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