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e-Stetix 3D2011 has been the result of several important achievements,among them:- e-Stetix 3D progressed through versions 1 to 5, with a longlist of improvements and new functionalities. All updateswere provided for free to registered users, and the servicewas continuously updated with the latest technologyfollowing users’ feedback.- e-Stetix was selected by IBM for its “Smarter Planet”I N D U S T R Y N E W SCrisalix 3D simulations are now usedin more than 70 countries“Special offer for all <strong>IPRAS</strong> members and readers.See end of the article for more details.”answering the most common question from patients.Dr. Serge Lê Huu (LaClinic, Montreux) has been using e-Stetixsince its first commercial release and recently announced thatin only 18 months, e-Stetix had contributed to increasing hisconversion rate from 57% to over 92%.Aside from generating these impressive results, Dr Lê Huu alsonoted that e-Stetix has been invaluable in optimizing the relationshipwith patients, through educating them about their bodies, helpingthem to select the desired implants, and helping to understand andmanage the patients’ expectations and aspirations.Some new developments available in version 5.2: complete setof linear and surface measurements, 3D planning for implantpositioning and nipple orientation, and much more.program due to its innovative cloud computing approach.- A 24/7 support desk was implemented, to train and supportevery e-Stetix user whenever necessary.- A second research & development project was commissionedby the Swiss National Fund of Research - CTI (Commissionof Innovation and Technology) in Switzerland, due to thevalue e-Stetix unique technology brings to the field of plasticsurgery.- e-Stetix reached the milestone of more than 1,500 activeusers in more than 70 countries (see map below).- The launch of its consumer website www.sublimma.com,which today is already generating more than 30 enquiriesper day in 10 different languages from people interested inplastic surgery with certified surgeons.- Endorsements by the International confederation of PlasticReconstructive Aesthetic Surgery (<strong>IPRAS</strong>) and the SociedadEspañola de Cirugía Plástica Reconstructiva y Estética(SECPRE). Both organizations support and share the sameobjective as Crisalix; increasing patient satisfaction bySHOWCASE – Serge Lê Huu – Switzerland“e-Stetix for Patient Education“Dr Lê Huu specifically refers to using e-Stetix in order tohighlight asymmetries and distance between the breasts, aswell as to show how implant shapes and volumes can producevarying results on different patients’ bodies. He maintainsthat having this discussion prior to surgery has significantlyminimized potential disappointment, and even surgeryrevisions, to the extent that he has not encountered a singleunsatisfied patient during these 18 months.<strong>IPRAS</strong> members and readers have a special 10% discounton e-Stetix annual subscriptions until March 15th 2011. Tobenefit from this offer, please visit http://www.crisalix.com/en/pricing and proceed to “sign up”. Use the following code in the“Promotional Code” field: 41f282e1d8CrisalixPSE-A1015 LausanneSwitzerlandinfo@crisalix.comIssue 7 www.ipras.org <strong>IPRAS</strong> Journal 117

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