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MAT 759 - University of Kentucky

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RURAL RETAIL DEVELOPMENT<strong>MAT</strong> <strong>759</strong>: Special Topics in Merchandising Apparel & TextilesInstructor: Vanessa P. Jackson, Ph.D.Address: 315C Erikson HallE-mail: vpwick0@uky.edu (preferred)Telephone: (859) 257-7776Office Hours: By Appointment only; Reponse to e-mails within 24 hours.Technical Customer Service Center (http://www.uky.edu/UKITInformation on Distance Learning Library Services: (http://www.uky.edu/Libraries/DLLS)Library Services: Carla Cantagallodllservice@email.uky.eduTechnical Problems and Complaints: Technical support is available by phone at 859-218-HELP (4357) or Email them at helpdesk@uky.edu. The Technical Customer ServiceCenter can also be reached at (http://www.uky.edu/UKITTechnical Requirements: This course requires the student to have access to a computer that hasblackboard accessibility along with Micros<strong>of</strong>t <strong>of</strong>fice accessibility.Course Description: Characteristics <strong>of</strong> rural retail development; analysis <strong>of</strong> economic andrelated problems and potential for development.Required Readings: A collection <strong>of</strong> readings and handouts will also be used for readingmaterial for the class.Course Objectives:1. Increased students understanding and awareness <strong>of</strong> economic conditions for rural areasand communities in the United States and in <strong>Kentucky</strong>.2. Introduce students to rural retail development, concepts, trends, and changes in thecomposition <strong>of</strong> rural population and rural workforce.3. Introduce student to factors that influence firm location decisions as related to rural areasand communities.4. Provide students with practical experience with resilient and non-resilient ruralcommunities who have experienced changes in the retail environment.5. Develop student familiarity with computer based analytical techniques and s<strong>of</strong>tware.Course Outcomes:1. Assess and demonstrate an understanding <strong>of</strong> the economic conditions <strong>of</strong> the ruralcommunities in the United States and <strong>Kentucky</strong> through research methodology.2. Demonstrate an understanding <strong>of</strong> the rural retail development, concepts, trends,and changes in the composition <strong>of</strong> rural populations and rural workforce throughresearch methodology.3. Ability to formulate strategies for firm location decisions in rural communities.

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