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Online RetailerExpo & Conference18-19 August 2009Sydney Convention &Exhibition CentreOpening HoursExhibition HallTuesday, 18th August8:30am – 5:00pmWednesday 19th August8:30am – 5:00pmConferenceTuesday, 18th August9:00am – 5:00pmWednesday 19th August9:00am – 5:00pmNetworking ReceptionTuesday, 18th August5:00pm – 6:00pm(Open to Conference Pass holders,Exhibitors and Sponsors Only)Future DatesOnline RetailerExpo & Conference6-8 July 2010Sydney Convention & ExhibitionCentrewww.Online-Retailer.com.auOrganised ByNational Media Pty LtdPO Box 8123Gold Coast MC Qld 9726Ph: 1300 733 524Fax: 1300 733 718Event DirectorMark Harveymark@online-retailer.com.auContent and PR ManagerGrant Arnottgrant@online-retailer.com.auSales ManagerScott O’Briensales@online-retailer.com.auWELCOME TO ONLINE RETAILERWe live in interesting times. While the commercial world has had to endure whatmany call the worst recession since the Great Depression, one industry has beenbucking the financial downturn, recording stratospheric growth figures.Web based retailing has come of age, and this inaugural conference marks thebiggest gathering of online and multichannel retailers in Asia Pacific.It is with great pleasure that I welcome you, our exhibitors, sponsors and speakersto the Online Retailer Expo & Conference in Sydney. For the first time in thiscountry, international and local e-Retailing experts have been brought together toshare with you their knowledge, ideas and experience.The response from the retail community has been overwhelming – registrations forthis event have far exceeded expectations, a reflection of the enormous interest inonline retailing.More than 50 speakers from Australia and overseas have been carefully selectedto deliver the most intensive, most comprehensive program of e-Retailing contentthis market has ever seen.If you’ve registered for an Expo Pass, you have access to the Exhibition hall,keynote presentations and free seminars in the Expo Seminar Theatre. Theexhibition features the latest in e-commerce technology and solutions, digitalmarketing and e-retailing services. It’s a great opportunity for you to discover,compare and evaluate the tools, products and services designed to improve theperformance of your website and online business.If you’ve registered for a Conference Pass, you have access to the two-day multitrackconference featuring 38 targeted learning sessions, round table discussions,panel sessions and the networking reception.Online Retailer is a unique opportunity to connect with your peers, build newcontacts and share the trials and tribulations of online retailing with fellowattendees.We trust you will come away from Online Retailer armed with a wealth ofinvaluable knowledge, best practice examples, precious industry contacts and adeeper understanding of the tools and strategies that will make your internetretail ventures more successful.Mark HarveyFounder and Event DirectorOnline Retailer Expo & ConferenceCONTENTS0407091012222434ONLINE RETAILER SPONSORSFLOOR PLAN AND EXHIBITOR LISTEXPO SEMINAR SESSIONS AT A GLANCECONFERENCE SESSIONS AT A GLANCEONLINE RETAILER CONFERENCE PROGRAMEXPO SEMINAR PROGRAMExhibitor ProfilesEXHIBITORS BY CATEGORY03FOREWORD/CONTENTS

Conversations for a smarter planet: 1 in a SeriesA call for change is a call for smart.The political leaders of the world are not the only ones who are being calledupon to create change. Leaders of businesses and institutions everywhereare also finding themselves compelled to think deeply about changing theway the world works.We have arrived at this moment because the crisis in our financial marketshas jolted us awake. We are seriously focused now on the nature anddangers of highly complex global systems. And this isn’t our first such jolt.Indeed, the first decade of the twenty-first century has been a series ofwake-up calls with a single theme: the reality of global integration.The problems of global climate change and energy, global supply chains forfood and medicine, new security concerns ranging from identity theft toterrorism — all issues of a hyper – connected world — have surfaced sincethe start of this decade.The world continues to get “smaller” and “flatter”. But we see now that beingconnected isn’t enough. Fortunately, something else is happening that holdsnew potential: the planet is becoming smarter.That is, intelligence is being infused into the way the world literally works— into the systems, processes and infrastructure that enable physicalgoods to be developed, manufactured, bought and sold. That allowservices to be delivered. That facilitate the movement of everything frommoney and oil to water and electrons. And that help billions of people workand live.How is this possible?First, the world is becoming instrumented. Imagine, if you can, a billiontransistors for every human being. In reality, we’re almost there. Sensorsare being embedded everywhere: in cars, appliances, cameras, roads,pipelines… even in medicine and livestock.Second, our world is becoming interconnected. Soon, there will be twobillion people on the Internet — but systems and objects can now “speak”to each other, as well. Think of a trillion connected and intelligent things,and the oceans of data they will produce.Third, all of those instrumented and interconnected things are becomingintelligent. They are being linked to powerful new backend systems thatcan process all that data and turn it into real insight, in real time. Any person,any object, any process or service and any organisation — large or small— can become digitally aware, connected and smart.With so much technology and networking available at such low cost, whatwouldn’t you enhance? What wouldn’t you connect?What information wouldn’t you mine for insight? What service wouldn’t youprovide a customer, a citizen, a student or a patient?The answer is, you will do all these things — because you can. But there isanother reason. We will do all these things, because we must. Consider:According to published reports, up to 10% of the energy we generate onthe planet never reaches a single lightbulb, even in developed countries.In Australia, congested roadways in our cities already rob the nationof $9.4 billion in lost time, operating expenses, environmental andsocial costs.The average basket of food has travelled the equivalent of two and a halftimes around the continent before it comes to rest on a supermarket shelf.Our healthcare system really isn’t a “system.” It fails to link diagnoses,medicine delivery, healthcare providers, insurers and patients — as waitinglists lengthen and costs continue to escalate.One in five people living on the planet today lacks safe drinking water.And, of course, we continue to witness the unravelling of the global financialmarkets, a system in which institutions could spread risk, but not track it.Yet all of these things are solvable on a smarter planet.Smart systems are transforming energy grids, supply chains andwater management. Smart healthcare systems can dramatically lower thecost of therapy. Smart food systems are using RFID technologyto trace meat and poultry from the farm through the supply chain tostore shelves.And here in Australia, the city of Brisbane is implementing a smart trafficsystem that will increase the capacity of the roads we already have, withoutthe need to lay more bitumen.There is an overwhelming need – and demand – for positive change in theworld. And together we can make this happen. In the coming weeks, you’llbe hearing more from IBM ® on the specific ways we can help make ourplanet work better. Let’s build a smarter planet. Join us and see what othersare thinking at ibm.com/think/auIBM, the IBM logo, ibm.com and the globe design are trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide. A current list of IBM trademarks is available on the Web at “Copyright andtrademark information” at www.ibm.com/legal/copytrade.shtml. © Copyright IBM Australia Limited 2009. ABN 79 000 024 733. © Copyright IBM Corporation 2009. All rights reserved.IBMCCA0951_QTAW

8 Advantate19 Amblique Pty Ltd61 Australia Post16 Bazaarvoice36 Bliss Media / bCommerce44 BlueArc45 CC Media/ Catalogue Central49 Clicks2Customers54 Commonwealth Bank52 Coremetrics Australia Pty Ltd80 DHL Global Mail9 eBay Australia & New Zealand32 Endeca37 EstarOnline Ltd38 eWAY67 Exalt Group46 Experian CheetahMail63 Experian Hitwise51 Fairfax eCommerce42 Fastway Couriers35 First Rate6 Fontis43 GetPrice.com.au2 IBM73 Internetrix64 Inxmail20 MICROS-Retail Asia Pacific5 Motif, Inc78 NAB33 National Products Fulfilment71 Neto E-commerce Solutions62 Netregistry Pty Ltd62 NETT Magazine74 Nortech Australia3 Panalysis17 Paymate12 PayPal Australia65 Powerseller75 Reload Media50 Salmat13 Scorpion Technology Computers Pty Ltd14 Shopping.com Australia82 Silverpop1 SLI Systems, Inc7 Temando84 The Yellow Envelope11 Transaction Network Services31 VeriSign15 Viva941 Webtrends Australasia66 WISPA07FLOOR PLAN AND EXHIBITOR LIST

09TUESDAY TOPIC LOCATION10:45 - 11:15 Using Google to grow your business Expo Seminar Theatre11:00 - 12:0011:45 - 12:1512:25 - 1:1012:45 - 1:15Moving from Picture & Price to a CustomerInteraction Platform - the critical advantagesThe power of shopping comparison sites withinyour marketing mixAbercrombie & Fitch Online Success StoryPresentationLogistics options and considerations for thesuccess of your online businessIBM Seminar RoomExpo Seminar TheatreIBM Seminar RoomExpo Seminar Theatre1:15 - 2:00 OmniFind Search IBM Seminar Room1:45 - 2:15 Top 500 Internet Retailers Study Expo Seminar Theatre2:15 - 3:00Social Collaboration vs Social Commerce -What is the difference?IBM Seminar Room2:45 - 3:15 The DNA of affiliate marketing for ecommerce Expo Seminar Theatre3:15 - 4:00 WebSphere Commerce Product Presentation IBM Seminar Room3:45 - 4:154:00 - 4:304:30 - 5:00Customer Outsourcing Solutions: Knowledgemanagement for consistency, predictability andscalability in an outsourced environmentBazaar Voice Ratings & Reviews, Ask & Answerand Online StoriesCoreMetrics - KPI’s and analytics for yourOnline ChannelExpo Seminar TheatreIBM Seminar RoomIBM Seminar RoomWEDNESDAY TOPIC LOCATION10:45 - 11:15 Top 10 tips to improve your parcel deliveries Expo Seminar Theatre11:00 -11:40Social Collaboration vs Social Commerce -What is the difference?IBM Seminar Room11:40 - 12:10 OmniFind Search IBM Seminar Room11:45 - 12:1512:20 - 1:0012:45 - 1:15Performance Branding: How to Build Your BrandOnline, on a Pay per Performance BasisPresentation of the capabilities and flexibility ofthe IBM eCommerce Solution - B2C focusIncreasing Online sales - How to grow your onlinebusiness without growing your inventoryExpo Seminar TheatreIBM Seminar RoomExpo Seminar Theatre1:00 - 2:00 Abercrombie & Fitch Online Success Story Presentation IBM Seminar RoomEXPO SEMINAR SESSIONS AT A GLANCE1:45 - 2:15 Using Google to grow your business Expo Seminar Theatre2:00 - 2:45 IBM eCommerce B2B Capability IBM Seminar Theatre2:45 - 3:153:10 - 4:003:45 - 4:15Customers In Control: Building Trust, Loyaltyand Long Term EngagementEnd-2-End IBM/Bazaarvoice/CoremetricsDemonstration Closed Loop Web Site Marketing -how it worksIncreasing online engagement, purchase andloyalty through Digital Lifecycle MarketingExpo Seminar TheatreIBM Seminar RoomExpo Seminar Theatre4:00 - 4:30 Is your website secure from Hacker attack? IBM Seminar Room4:30 - 5:00 Informal Q&A IBM Seminar Room

10CONFERENCE SESSIONS AT A GLANCEDAY ONE | TUESDAY 18 AUGUST 20098:00 Arrival and Registration9:00 Welcome and introduction9:05 KEYNOTE: Delivering Happiness9:50 KEYNOTE: The New eBay: What eBay’s Evolution Means to Retailers10:30 REFRESHMENT BREAK IN EXHIBIT HALL11:0011:30TRACK AMARKETING & CUSTOMER STRATEGYCustomers In Control:Building Trust, Loyalty and Long Term EngagementTop Turn-Off’s and Killer Strategies forCreating Rich Customer ExperiencesTRACK BMULTICHANNEL ESSENTIALSCreating A Digital-ledMultichannel Strategy12:15 LUNCH BREAK IN EXHIBIT HALL1:151:452:15Maximising Impact from the Four Phasesof Social CommercePowering Pay-Per-Click ROI:Strategy and Technology That WorkPANEL: Marketing ROI -Optimising Your Marketing Budget During Tough Times?Making your Online AdvertisingBoost In-store Traffic and ProfitsCRM in a Multichannel World -Creating Seamless CRM Across All ChannelsRetail Therapy in a Recession -Where have all my Online Customers Gone?Fulfilment and Shipping -Getting in Right!3:00 REFRESHMENT BREAK IN EXHIBIT HALL3:304:004:30Understanding, Converting and Retaining the Online Shopper:Practical CRM for Online RetailAffiliate Marketing:How The Right Program Can Propel Online Retail GrowthHarnessing the Power of Social Mediato Drive Retail Sales5:00 NETWORKING RECEPTION - PARKSIDE BALLROOM FOYERDAY TWO | WEDNESDAY 19 AUGUST 20098:00 Interactive Round Table Sessions9:00 Opening Remarks from the ChairJourney to Multi-channel Success - Taking Your Store Online:Issues and Challenges Faced by Traditional RetailersThe Art of True Integration:Matching Your In-Store Offering With Your Online StrategyProduct & Pricing Strategy:How to Manage a Complementary Offering Across Channels9:05 KEYNOTE: Australian Online Retail - The only Constant is Change!9:50 KEYNOTE: Small Fish Taking Over Big Ponds - How to Harness the Power of the Internet for Competitive Advantage10:30 REFRESHMENT BREAK IN EXHIBIT HALL11:00TRACK AWEBSITE CONTENT & PERFORMANCEOptimize On-Site Search to Increase Conversion, CustomerSatisfaction and Drive Merchandising StrategyTRACK BE-RETAILING STRATEGYOnline Consumers:What they Buy, What they Want, and Where they Buy it From!11:40 Continuous Improvement Models for your Online Business Lessons from Evolution: Building an eCommerce Powerhouse12:10 LUNCH BREAK IN EXHIBIT HALL1:001:30Impact More than Just Sales Through the Creative Use ofProduct Ratings and ReveiwsGrowing Sales by Continually Improving theUser Experience via AutomationChoosing the Right Technologyfor Your E-commerce ChannelUnlocking the Payments Value2:00 Harnessing Analytics for a Better Shopping Experience Winning Retail Strategies to Apply in an Online World2:30DEMO SESSION:Discover Retail SuccessDEMO SESSION:Leveraging Best-of-Breed eCommerce Platforms3:00 REFRESHMENT BREAK IN EXHIBIT HALL3:30 Best Practices for Online Merchandising Lessons from the Frontline4:00 Capturing the Sale - Optimising the Checkout/Shopping Cart Process Talk to the Hand - The Future of M-Commerce in Retailing4:30 Best Practice Retail Website Design & Content Raising Capital: The Art of Wooing Investors5:00 CLOSE

No matter how large or small,PayPal has a solution for your business.PayPal is Australia’s preferred way to pay online*.With over 5 million accounts in Australia and 193 million worldwide, PayPal allows users to pay withoutsharing their financial information and pay in any way they prefer.Your business can join hundreds of others in Australia who sign up to PayPal each week. With PayPal, youcould be set up to accept online payments (including credit cards) quickly and easily, and you don’t evenneed a merchant facility! More sophisticated businesses could take advantage of PayPal’s Express Checkoutsolution and offer customers an optimal checkout experience.Here’s the thing: PayPal has a solution that meets the needs of your business, regardless of size or maturity.Explore the possibilities over a drink with us atOnline Retailer Stand #12 and discover how PayPal can help your business!Or visit us on www.paypal-business.com.au.The PayPal service is provided by PayPal Australia Pty Limited (ABN 93 111 195 389) which holds an Australian Financial Services Licence, number 304962.Any advice here does not take into consideration your objectives, financial situation or needs which you should consider before acting on our recommendations.You should read and consider the Product Disclosure Statement before deciding whether to acquire any product.(* when compared to other online payment systems and individual credit card brands – Nielsen Online Consumer Report 1H 2009)

12ONLINE RETAILER CONFERENCE PROGRAMTuesday 9:05am, AuditoriumKEYNOTE: Delivering HappinessAaron MagnessDirector Business Development,Zappos.comIt’s unfathomable, but it’s true. Ground zero to over $1billion in sales in less than a decade – Zappos.com is thedream model of online retailing. How has this incredibleresult been achieved? You have ONE chance to find out.Discover the enlightening secrets behind Zappos.com’sphenomenal success, based on its unwavering missionto deliver happiness via the three C’s: clothing, customerservice and culture.Tuesday 9:50am, AuditoriumKEYNOTE: The New eBay:What eBay’s Evolution Means to RetailersDeborah SharkeyManaging DirectoreBay Australia and New ZealandIn its more than dozen years of existence, eBay hasevolved with the Internet, from providing millions ofentrepreneurs an easy way to start a business to enablingestablished retailers to extend their reach on the Internet.Now eBay is going through further evolution that thecompany hopes will attract and engage more consumers,boost revenue for eBay sellers and attract even moreestablished retailers to sell on eBay. Deborah Sharkey,Managing Director eBay Australia & New Zealand PtyLtd will lay out in detail where eBay is heading and howretailers large and small can take advantage of eBay.Tuesday 11:00am, Track ACustomers In Control: Building Trust, Loyaltyand Long Term EngagementMark AllisonManager - AustralasiaWebTrendsMore than 80% of people trust word-of-mouth more thanany other resource. Messages, positioning and brands aresuddenly in the hands of millions of people and largelybeyond the marketer’s control. With brands in the handsof consumers, e-Retailers must approach customerengagement and acquisition in a whole new way. In thissession, you’ll discover how online businesses are makingconnections with their customers and learn how you canuse in-depth marketing intelligence to build trust, loyaltyand long-term engagement.Tuesday 11:00am, Track BCreating a Digital-led Multichannel StrategyLARRY ADLERDirector of OperationswebqemThe greater the complexity of the retail network, thegreater the challenge in implementing a successfulmultichannel strategy. Using real world case studies,this presentation outlines methodologies for building aneffective, productive multichannel strategy that resolvesconflicts and rewards all facets of the business.Tuesday 11:30am, Track ATop Turn-Offs and Killer Strategies for CreatingRich Customer ExperiencesJoe DavisPresident & CEOCoremetricsTodd AlexanderHead of Customer Insight & StrategyeBay Australia and New ZealandRobert BeerworthManaging DirectorWiliamWith the online environment offering shoppers anunprecedented range of choices and comparisons,the experience a consumer has when they visit yourwebsite is a key factor in competitive advantage. Withoutknowing it, many retailing websites create barriers forshoppers to purchase and drive potential buyers away.In this session, you’ll be surprised to learn some of themajor reasons why people may not be buying from yourwebsite, and discover the ultimate killer strategies beingused by some of the worlds best Internet retailers forcreating rich, engaging online experiences that rewardboth customer and retailer.Tuesday 11:30am, Track BMaking your Online Advertising Boost In-storeTraffic and ProfitsRobert WongChief Executive DirectorCC Media / Catalogue CentralUtilising insightful research into this critical componentof online retail strategy, we deliver some fantasticmethodologies for understanding how to measure theOnline/Offline effect of internet advertising.Tuesday 1:15pm, Track AMaximising Impact from the Four Phasesof Social CommerceSam DeckerChief Marketing OfficerBazaarvoiceYour Social Commerce strategy should evolve throughfour simple phases: 1. Get Contributors, 2. Get Content,3. Get more from Content / Data, and 4. Get more fromContributors. Each phase of social commerce holds anuntapped well of value for your business including sales,margin, customer loyalty, and cost reduction. The key tounlocking this value requires new levels of organisationalopenness and innovation. It will require you to balancedoses of operational and cultural strategies foreign to manyof your managers, colleagues and employees. This sessionwill discuss these four phases, how to unlock value fromthem, and achieve the new ROI…Return on Influentials.

Tuesday 1:15pm, Track BCRM in a Multichannel World –Creating Seamless CRM Across All ChannelsCynthia RichmondVice President, Australia & New ZealandEpsilon InternationalWhat are the cutting edge CRM strategies today and howdo you create seamless CRM across all channels? How doyou integrate all data points to craft a relevant marketingmessage and create true multichannel strategy? What is theimpact to the brand and to the value of the customer? In thissession we answer these key questions and take a look atsome international best practice real world examples.Tuesday 1:45pm, Track APowering Pay-Per-Click ROI:Strategy and Technology That WorkMichael LeemanUSA Country ManagerClicks2CustomersThe game changing feature of paid SEM is that measurableROI enters the lexicon of retail advertising for the first time.The range of ROI is highly sensitive to campaign structure,strategy and implemetation. This presentation will identifycampaign strategies and technology that have a proven trackrecord in driving up ROI, with case studies showing them inaction and the results achieved.Tuesday 1:45pm, Track BRetail Therapy in a Recession –Where have all my Online Customers Gone?Armando DacalDirector, Authentication ServicesVeriSign Asia PacificEncouraging customers to remain loyal is hard enough atthe best of times, in a recession even more so. This sessionwill outline how building trust online is a vital for customerretention in undoubtedly a very difficult year and willexamine why price alone is not the sole determinant ofcustomer loyalty.Tuesday 2:15pm, Track APANEL: Marketing ROI - Optimising YourMarketing Budget During Tough Times?Moderator:Chris HitchensCEOGetPrice.comPanel:Peter KriderasGeneral Manager - Marketing & MerchandiseBigBrownBox.com.auMichelle HallDigital Business Manager, Strategy & BrandDevelopment, Sony Australia LimitedBrett ClarkManaging DirectorePharmacy.com.auGetting the best return on your marketing investment is alwaysimportant, and even more so during these challenging economictimes. But with consumer attitudes to media changing, where doyou allocate your marketing funds in the year ahead? Should youtransfer more of your offline marketing budget to online? Whatchannels give you the best ROI (social, email, SEO, catalogue, TV,radio, press, etc)? How should you allocate the funds you haveacross these different channels for maximum effectiveness andefficiency? Our panel of experienced e-retailing marketers willanswer these and other vital questions.Tuesday 2:15pm, Track BFulfilment and Shipping – Getting it Right!Jonathan BassPurchasing DirectorDinosaurDeals.com.auAndy PowellDirector – Supply Chain PracticeDeloitteChris DobsonCEOExalt GroupThe work that goes into selling online can quicklybecome undone at the final stages if the fulfillment anddistribution steps don’t measure up. But what are theoptions? Do you drop-ship, outsource to a third-partyfulfillment operator, stock the merchandise and fulfillin-house or take a hybrid approach that mix two or threeof these options? On top of that, which carrier is going todeliver the best solution and price? This session examinesthe benefits and drawbacks of all the approaches interms of control of the process, investment in inventoryand responsiveness to customers, and it will specificallyaddress how to negotiate with carriers for the best pricingand delivery terms.Tuesday 3:30pm, Track AUnderstanding, Converting and Retaining theOnline Shopper: Practical CRM for Online RetailAndrew CooperCEOdStore.com.auRemoving the physical components of the bricks andmortar store environment creates a very differentdynamic for online retailers. The challenge of endearing,acquiring and creating valuable lifetime customerspresents a minefield of possibilities. Ever-improving CRMtechnology is enabling far more effective marketing, but itmust be integrated seamlessly with solid retail strategy toensure success. Attendees will learn practical applicationsand methodologies to create stronger, more valuablerelationships with online customers.13ONLINE RETAILER CONFERENCE PROGRAM

14ONLINE RETAILER CONFERENCE PROGRAMTuesday 3:30pm, Track BJourney to Multi-channel Success - Taking YourStore Online: Issues and Challenges Faced byTraditional RetailersPaul MarshallExecutive DirectorSalmat LimitedOnline is the fastest growing sector in retail, but howdo you get your slice of the action? This step-by-stepguide outlines the basic recipe for launching a winningmulti-channel strategy, using real world case studies tohighlight the fast track to online retail success. Keyareas covered include developing a business model,corporate structure, integrating online and offlinemarketing strategies, determining needs, selectingsuppliers and more.Tuesday 4:00pm, Track AAffiliate Marketing: How The Right Program CanPropel Online Retail GrowthMelissa ShannonSMB Digital LeadDell Asia PacificJohn MatthewsClient Services DirectordgmAustraliaIn the increasingly competitive etailing environment, affiliatemarketing is an important marketing strategy to fast trackgrowth and build long term stability and awareness. However,it can be a minefield, and this session guides delegatesthrough the affiliate marketing landscape, what type ofprograms suit online retail, traps to avoid and how to setup a solid reward strategy to ensure maximum resultsTuesday 4:00pm, Track BThe Art of True Integration: Matching YourIn-Store Offering With Your Online StrategyDavid HuaManager eCommerce Strategy & OperationsABCshop.com.auFor a multi-channel strategy to enjoy enduring success,aligning your in-store offering with your online strategy isessential. This presentation analyses the fundamentals ofintegration in a multi-channel environment, showcasingpractical examples of how to make it work and to ensureconsistent customer experience across all touch-points.Tuesday 4:30pm, Track AHarnessing the Power of Social Media toDrive Retail SalesFi BendallManaging DirectorBendalls GroupSocial media is the hottest thing on the internet right now,but can it work for etailers? This session takes a look atwhat social networks can and can’t do for online retailers.What are the cost? Can I get a return? Am I disadvantagedby not participating? What are the real opportunities andwhat resources are needed? Hear how etailers can tapinto the incredible word-of-mouth power of the internet,how to turn social media to advantage and also avoidbrand damage online.Tuesday 4:30pm, Track BProduct & Pricing Strategy: How to Manage aComplementary Offering Across ChannelsRobert KinkadePartner Affiliate Asia PacificJC Williams GroupOne of the consistent challenges facing multi-channelretailers is balancing product and pricing strategiesacross the online and offline platforms. Our advancedsession uses real world examples from various retailsectors to frame best practice methodologies forproduct and pricing success in the bricks-and-mortarand cyberspace environment.Wednesday 9:05am, AuditoriumKEYNOTE: Australian Online Retail –The only Constant is Change!Paul GreenbergCo-FounderDealsDirect.com.auThe journey of growing DealsDirect.com.au into Australia’snumber one online department store, from the groundup, has been, and is, in itself a journey of discovery anddealing with constant change. The brand has faced,and continues to face a number of crucial “crossroads.”Sharing insights, experiences, successes and failures, thiskeynote provides a practical and real life journey into theexciting and every changing world of online retail. As thesong goes, “you can check out any time you like, but youcan never leave!”Wednesday 9:50am, AuditoriumKEYNOTE: Small Fish Taking Over Big Ponds -How to Harness the Power of the Internet forCompetitive AdvantageJeff and Bobby Beavervice Presidents and Co-FoundersZazzle.comDoes size really matter anymore? The virtual world hasshattered retail’s barriers to entry and made a lot moredreams possible. Zazzle is the realisation of one of thosedreams. Since launching in 2005, the California-basedinternet retailer has become one of the hottest ecommerce

stories, offering billions of retail quality, one-of-a-kindproducts shipped within 24 hours! Now, exclusive to OnlineRetailer, the founders of Zazzle discuss how the web makesnew approaches to retailing possible, how the companycreated a well-known brand name in a relatively short timeand how today’s financial crisis will prime Zazzle for greatersuccess once the economy improves.Wednesday 11:00am, Track AOptimize On-Site Search to Increase Conversion,Customer Satisfaction and Drive MerchandisingStrategyLuke HiltonWeb ManagerDick SmithShaun RyanCEOSLI-SystemsOn-Site search is designed to help shoppers find products,but it’s also one of the best ways to merchandise products,support marketing campaigns, improve customersatisfaction and inevitably increase conversion. Thissession takes a look at how on-site search can delivervaluable data and insight for identifying new productsto stock, refining product descriptions so customers findproducts faster, and provide you with customer generatedkeywords to optimize your search marketing initiativesWednesday 11:00am, Track BOnline Consumers: What they Buy, What theyWant, and Where they Buy it From!Alan LongResearch Director - Asia PacificHitwiseIn these challenging economic times, everything ischanging - especially the way consumers spend theirmoney. Understanding the attitudes and purchasingbehaviour of today’s online shopper is critical toweathering the storm and building online success. Thissession presents critical insights into the behaviouralpatterns and psychology of Australian online shoppers.Wednesday 11:40am, Track AContinuous Improvement Models for yourOnline BusinessJoe DavisPresident and CEOCoremetricsFocusing on the theme of using data to improvebusiness, this session looks at how to create continuousimprovement strategies for online retail sales and loyaltyby leveraging the insights that can come from trackingand understanding the activity of visitors to your website,using various case studies.

16ONLINE RETAILER CONFERENCE PROGRAMWednesday 11:40am, Track BLessons from Evolution:Building an e-Commerce PowerhouseJoe DittmarWorldwide ExecutiveIBM Websphere CommercePeter ButlerAssociate PartnerIBM Global Business ServicesAs the internet continues to develop, retailers arepursuing e-commerce strategies over time throughmultiple stages of evolution. From the early stages ofcreating a web presence and getting the fundamentalsright, through to integrated repeatable cross channelprocesses, all retailers must follow a journey that hasdistinct milestones of maturity. This presentation asksand answers the critical evolution questions: # What arethose maturity levels? # What are the lessons learnt? #What organisations are at each level today and whereare you at? # How do you define your desired customerexperience vision and empower your staff to deliver on itwith aligned success metrics? # How do you enhance yourcapabilities across the multiple stages of evolution andbuild sustainable competitive advantage to leapfrog yourcompetition Sit in on this session and you’ll walk awaywith a recipe for sustained internet retail successWednesday 1:00pm, Track AImpact More than Just Sales Through theCreative Use of Product Ratings and ReveiwsSam DeckerChief Marketing OfficerBazaarvoiceProduct ratings and reviews by customers is a stapleof eCommerce – they are the basis upon whichshoppers often make purchasing decisions. Reviewsoffer retailers far greater benefits though. This sessiondetails how to create a successful reviews program thatcaptures customer involvement, how to use reviews ina merchandising strategy, and how to mine reviews forinsight into improving operations, product developmentand merchandise selection.Wednesday 1:00pm, Track BChoosing the Right Technology for YoureCommerce ChannelVishy NarayananChief Technology OfficerDeloitte’s Online PracticeWhere to begin? In the complex world of ‘eCommerceplatforms’, this session demystifies the technologiesavailable and how to choose the solution that’s rightfor you. Stripping down key elements of eCommercetechnology, we answer the important questions: In-housecoding or outsource supplier? How do you compareeCommerce platforms? How do you determine whatplatform is right for your business model? Which ones arethe top retailers using? What are the traps to avoid? Thissession can help avert a world of pain.Wednesday 1:30pm, Track AGrowing Sales by Continually Improving theUser Experience via AutomationGrant JenningsGeneral Manager - Marketing & eCommerceEziBuy.com.auStuart ClarkCEOeStarOnline.comLeveraging the internet’s automation capabilities tapsinto one of the online channel’s greatest strengths. Thispresentation will touch on a multitude of initiativesimplemented by EziBuy to improve their customers’user-experiences and in turn grow sales. These includepersonalised email campaigns, through to representationof their physical catalogues online, incorporation ofreviews and ratings, image zoom techniques, automatedpayment processing, their “quick order” user interfaceand incorporation of social media to drive usergeneratedcontent. Combining this with automatedservice communications throughout the delivery cyclehas helped EziBuy to become the largest online apparelretailer in Australasia.Wednesday 1:30pm, Track BUnlocking the Payments ValueJohn DeBrincatCEOeCornerThe final transaction is arguably the most essentialcomponent of the etail equation, so understanding theneeds for your particular business and choosing the bestsupplier is critical. Learn about the latest trends andtechnologies in e-payment processing in order to makeinformed choices for your business.Wednesday 2:00pm, Track AHarnessing Analytics for a BetterShopping ExperienceShyam GovardhanCustomer Solutions EngineerGoogle Australia & New ZealandElectronic data intelligence and analytics is nothing newand is fundamental to eCommerce. However, harnessinganalytics and using that intelligence to build strategies toimprove the customer experience is a far more complexchallenge, and that is the focus of this powerful, valuablebusiness session.

20CONFERENCE PROGRAMWednesday 4:30pm, Track ABest Practice Retail Website Design & ContentMichael LoewyCEOGinger GroupWhat makes a winning retail website? Design and contentare two of the most crucial elements that will impactyour sales results. In this session, we look at how toanalyse your site, how to know what needs improvingand how to improve it, identify design pitfalls, discussthe potential cost of a redesign, tips on how to choosethe right design company and look at what options areavailable for managing product descriptions and images.This is a must attend session for retailers who areserious about selling online!Wednesday 4:30pm, Track BRaising Capital: The Art of Wooing InvestorsDomenic CarusoCEODominetIn turbulent economic times, it’s harder than ever toacquire funds to grow your internet business. How can youconvince investors to get on board? We deliver currentinsight into the state of the venture capital market, andimpart valuable advice on how you can secure funding forthe next stages of your internet retail development.Wednesday 19 August, 8am - 9am, Level 1, Parkside 110Roundtable DiscussionsOpen to all Conference Pass holders, these interactiveroundtable discussions are designed to help youincrease your networking opportunities, share ideasand find the help you are seeking from peers andexperienced eCommerce professionals. The roundtablesare a unique opportunity to gain peer-to-peer insightsinto the latest trends, news and industry gossip in theworld of e-retailing. Each roundtable discussion runs for25minutes topics and facilitators below:n Order fulfillment for multi-channel retailers -Moderator: IBMn How to determine a suitable PPC budget for yourbusiness? - Moderator: Clicks2Customers and Googlen Getting your goods - convincing suppliers you arelegitimate - Moderator: DinosaurDealsn What’s next in email marketing for retailers? -Moderator: Silverpopn Convincing customers you’re a safe place to shop -Moderator: Deloitten Quick tips for improving your organic search results -Moderator: Panalysisn Traps for young players: pitfalls you should avoidlike the plague with yournew online business -Moderator: Dan FergusonSearch that LearnsMerchandisingUser-generated SEO

22EXPO SEMINAR PROGRAMTUESDAY10:45 - 11:15 Expo Seminar TheatreUsing Google to grow your businessMillions of Australians use search engines every day to find the brands andproducts they love. Join this session with Google to understand the latesttrends in how Australians search online and some of the simple things youcan do to grow your business with search engine marketing.Rafe Petkovic, Head of Retail, Online Sales & Operations,Google Australia & New Zealand11:00 - 12:00 IBM Seminar RoomMoving from Picture & Price to a Customer Interaction Platform -the critical advantagesMany Australian retailers stick with the familiar formula of ‘Picture & Price’shopping sites, and consequently lag behind the rest of the world. Thispresentation explores the capability of technology to deliver rich, interactive,personalised customer experiences and how to generate ROI from anecommerce customer interaction platform using best practice examples.Peter Domjen, e Commerce Manager, IBM A/NZ and Yvonne Loh,e Commerce Leader, IBM Asia Pacific11:45 - 12:15 Expo Seminar TheatreThe power of shopping comparison sites within your marketing mixAddressing four key shopping comparison topics for online retailers, thissession explains how comparison sites differ from search engine marketingand affiliate marketing, as well as how to harness the power of analyticswhen managing comparison campaigns for positive ROI. The presentationwill focus on the importance of quality data in comparison sites and how toincrease sales by tweaking data feeds, and finally will deliver key learningsfrom the US and European markets where shopping comparison sites arewell-advanced on Australian versions. Attendees will take away shoppingcomparison techniques and strategies used by leading online retailers.Adam Canter, Country Manager, Shopping.com12:25 - 1:10 IBM Seminar RoomAbercrombie & Fitch Online Success Story PresentationJoe Dittmar was the CTO of Abercrombie & Fitch, and took it from zeroto hundreds of millions of dollars in online revenue. Hear about hisexperiences and ask questions.Joe Dittmar, Global Solutions Executive e Commerce, IBM12:45 - 1:15 Expo Seminar TheatreLogistics options and considerations for the success of youronline businessFrom this session you will gather general insights of the logistics optionsavailable for your online business and also gain understanding ofselecting the right partner for your different business needs. Knowingthe importance of selecting a reliable logistics partner will not only saveyou time and money but also build the credibility of your business andsustaining it for the future.Sergio Cravedi, VP Business Development, AsiaPacific DHL1:15 - 2:00 IBM Seminar RoomOmniFind SearchEffective site search capability is an essential part of the purchasingexperience so it is critical to ensure your search capability is of the higheststandards. No matter how great the product, a poor search result can sendcustomers away – here’s how to ensure you maximise your revenue andsearch experience.Glenn Dreves, Consulting Specialist Information Management, IBM1:45 - 2:15 Expo Seminar TheatreTop 500 Internet Retailers StudyDiscover the implications for Australian and New Zeland retailers fromThe 2009 Silverpop Top 500 Retailer Study, an evaluation of Top retailersidentified by Internet Retailer Magazine. Getting email right is importantas more retail email is crowding into recipient inboxes. What strategies canonline retailers do to take their email campaigns to a higher level. Retailmarketers must recognize that consumers are in control. Engaging withcustomers will be critical for success in the coming years.Jeff Clark, Director, Engage Digital2:15 - 3:00 IBM Seminar RoomSocial Collaboration vs Social Commerce - What is the difference?This session will explain how to effectively leverage a social commercestrategy to drive buyers to your web presence for conversion to sales,showcasing companies executing successful social commerce strategies.Mike Deggs, IBM2:45 - 3:15 Expo Seminar TheatreThe DNA of affiliate marketing for ecommerceFor any growing online retailer, affiliate marketing can be a powerful tool infast-tracking brand development and building a customer base. Focusing onthe critical elements in building a successful affiliate program, this sessionwill cover how to work with networks and super-affiliates, how to buildand monetise a database, plus answer the question – are social media andaffiliate just hype?Matt Bateman, Managing Director, Commission Monster3:15 - 4:00 IBM Seminar RoomWebSphere Commerce Product PresentationIBM eCommerce presentation session. What are the key functions andcapabilities that drive revenue so successfully.Craig Oakley, e Commerce Solutions Specialist, IBM3:45 - 4:15 Expo Seminar TheatreCustomer Outsourcing Solutions: Knowledge management forconsistency, predictability and scalability in an outsourced environmentSpecialised online retail outsource partners can provide strategic valueaddition by focusing on their core function of providing professional services.They are able to successfully leverage people, processes and technologyfor effective knowledge management, to deliver consistent, predictableand scalable performance. Find out how outsourcing partners can leveragedomain specific expertise for their clients through effective use oftechnology and innovation to provide for continual process optimization.Kaushal Mehta, Founder & SVP Customer Advocacy, Motif, Inc4:00 - 4:30 IBM Seminar RoomBazaar Voice Ratings & Reviews, Ask & Answer and Online StoriesBazaarVoice captures people opinions, q & a’s and stories to increase sales.Learn how to make word of mouth work for you.Kim Diamond, BazaarVoice Asia Pacific4:30 - 5:00 IBM Seminar RoomCoreMetrics - KPI’s and analytics for your Online ChannelHow do you prepare for cost conscious shoppers and the challengingChristmas ahead? What are your KPI’s telling you about your siteKevin Mackin, General Manager, CoremetricsWEDNESDAY10:45 - 11:15 Expo Seminar TheatreTop 10 tips to improve your parcel deliveriesYou’re trading online, but what about that important last mile gettingthe product to your customers? Learn practical ideas on ways to improveyour deliveries without compromising the essentials such as onlinetracking or signature on delivery, and still provide the best possibleservice to your customers.Michael Durie, Marketing Consultant, Australia Post11:00 -11:40 IBM Seminar RoomSocial Collaboration vs Social Commerce - What is the difference?This session will explain how to effectively leverage a social commercestrategy to drive buyers to your web presence for conversion to sales,showcasing companies executing successful social commerce strategies.Mike Deggs, IBM11:40 - 12:10 IBM Seminar RoomOmniFind SearchEffective site search capability is an essential part of the purchasingexperience so it is critical to ensure your search capability is of the higheststandards. No matter how great the product, a poor search result can sendcustomers away – here’s how to ensure you maximise your revenue andsearch experience.Glenn Dreves, Consulting Specialist Information Management, IBM11:45 - 12:15 Expo Seminar TheatrePerformance Branding: How to Build Your Brand Online, on a Pay perPerformance BasisTom Skotidas, from leading online marketing agency First Rate, willpresent proven ways to grow your Brand Awareness online, on a pay perperformance basis. First Rate calls this approach Performance Brandingas it can significantly grow a company’s online market share and BrandAwareness, without resorting to expensive CPM media buys.Tom Skotidas, Head of Marketing & Business Development, FirstRate12:20 - 1:00 IBM Seminar RoomIBM eCommerce B2C CapabilityPresentation of the capabilities and flexibility of the IBM eCommerceSolution - B2C focusCraig Oakley, e Commerce Solutions Specialist, IBM

24Exhibitor ProfilesStand 8Advantate0400 447 636 www.advantate.com.auAdvantate is a joint venture between Fairfax Digital andMelbourne IT, and are one of only a few Google AdwordsAccredited Resellers and Yahoo Ambassadors in Australia.We provide every one of our clients with a DedicatedAccount Manager, whose sole responsibility is the successof your online business.Stand 19Amblique Pty Ltd02 9690 1044 www.amblique.comAt Amblique we help you ‘do more online’ by creatingsuccessful online businesses. We have expertise in onlinestrategy, website design, eCommerce, content management,online systems integration, SEO/SEM and more. We taketime to understand your business and then design, createand deploy an online solution that generates solid ROI.Stand 61Australia Post13 11 18 www.auspost.com.aueParcel. Delivery control from your desktop. eParcel.Australia Post’s parcel delivery service offers onlinetracking, signature on delivery, multi-consignmentpricing, fixed prices for 12 months, no fuel surcharges,no re-delivery fees, no hidden charges and no minimummonthly spend. Interested? Visit us at Stand 61. We’reserious about parcels.Stand 16Bazaarvoice+1 512 732 9990 www.Bazaarvoice.comBazaarvoice’s Software as a Service (SaaS) social-commercesolutions have served more than 50 billion pieces ofcustomer-generated content on more than 525 brandwebsites in 36 countries. We connect organizations to theirinfluencers through a network that reaches hundreds ofmillions of consumers around the globe, enabling authenticcustomer-powered marketing.Stand 36Bliss Media / bCommerce03 9670 0187 www.blissmedia.com.auBlissMedia are a leading Australian digital agencyoffering web design, custom ecommerce solutions, webdevelopment, online marketing, SEO and hosting. We workwith leading brands including Rays Outdoors, Nissan andPenguin Books. Our strength is our ability to generatepositive measurable results. Partner with us to boost yourcompetitive advantage.Stand 44BlueArc02 9467 2500 www.bluearcgroup.comBlueArc is the leading provider of Online and BusinessProductivity solutions. We design and develop tailoredwebsites powered by Dimensions E-Commerce Platform.Dimensions is a fully integrated, SEO optimised E-commercesolution for retailers. With product data optimisation andmultichannel functionality, Dimensions translates thecustomer journey into a captivating online experience.Stand 45CC Media/Catalogue Central03 9016 7943 www.CCMedia.com.auCCMedia is Australia’s first media company specialising inonline retail marketing expertise. CCMedia offers marketingservices to assist retailers maximise ROI from onlinemarketing activities. Our services include, CatalogueCentral.com.au - Guaranteed Catalogue Performance Online,CCMail, Styelhunter.com - Australia’s leading website forstyle and Retail Catview. CCMedia - Retail Digital Experts.Stand 49Clicks2Customers+27 21 442 5040 www.clicks2customers.comClicks2Customers is an award winning paid search specialistworking with some of the largest online retail brands in boththe USA and Australia. We have an excellent performancebased track record, strong pricing algorithms and a bluechip client list. We are unique in our remuneration structurewith a large percentage based on performance, therebyproviding real value to our clients. Clicks2Customers has23 Campaign Managers supported by strong BusinessIntelligence and Adcopy teams, all working off ourproprietary technology. The head office and operations arebased in Cape Town, with business development offices inSan Diego, London and Melbourne.Stand 54Commonwealth Bank02 9118 4231 www.commbank.com.auCommonwealth Bank of Australia offers a completerange of banking solutions and excellence in serviceto meet the needs of our customers. The new eVolveiSHOP (instant shop) offers a fast, simple and costeffectivesolution for businesses wanting an online store.Contact Abhish Saha, Manager eCommerce Solutions atAbhish.Saha@cba.com.auStand 52Coremetrics Australia Pty Ltd1800 692673 www.coremetrics.com.auCoremetrics is the leader in marketing optimisation.Our products help businesses relentlessly optimise theirmarketing programs to make the best offer, every time,anywhere, automatically. More than 1,900 online brandsglobally, transacting more than $20 billion this year, useCoremetrics’ Software as a Service (SaaS). http://www.coremetrics.com.auStand 80DHL Global Mail02 9669 9000 www.dhl-globalmail.com.auDHL Global Mail is your quality logistics provider. Wedeliver much more than mail logistics and provide onestopservices for tailored and complex fulfillment anddistribution services worldwide. From storage to pick andpack right up to delivery, we are here for the success ofyour e-Commerce business.e-go.com.au02 9742 3472 www.e-go.com.auAustralia’s best value and least expensive courier & freightservice. www.e-go.com.au offers door to door delivery of your

and when?Relevant, timely email communications help your customers feel recognised, connected and valued.Epsilon International offers the industry’s most robust and powerful email platform and combines itwith comprehensive agency services to help assure every interaction builds your relationship, resultsand marketing ROI.

packages, cartons & pallets Australia wide. We specialise inhome deliveries for E-bay & online retail business. We offerthe best rates in the maketplace, to both large businesses &small. Red hot fast delivery & no accounts required. We alsoprovide tailored warehousing, logistics, same day courier &taxi truck services in every state, so whether your deliveryis large or small, near or far away, we have the solution, &for a competitive price.Stand 9eBay Australia & New Zealand02 8288 0069 www.eBay.com.aueBay.com.au has over 5 million unique visitors per month(Nielsen//Netratings) and enables 52,700 Australians to makea primary or secondary income online. Deborah Sharkey,Managing Director, eBay Australia & New Zealand Pty Ltdwill present ‘The Future of eCommerce’, including changes topricing for sellers operating Stores on eBay.com.au.Stand 32Endeca+44 203 166 4400 www.endeca.comEndeca’s innovative information access software powers theuser experience of the world’s most successful and demandingwebsites. More than 500 leading global organisations includingKmart, Lonely Planet, Dymocks, Pulse Pharmacy, The HomeDepot, Hyatt, Nike, Tesco and Walmart.com rely on Endeca toboost revenue, reduce costs and increase customer loyalty.Epsilon International02 9271 5400 www.epsilon.com/internationalEpsilon International is a leading provider of multi-channel,data-driven marketing technologies and services. Throughits combination of client-centric marketing solutions,Epsilon International helps leading companies andorganizations measure, understand, manage and optimizetheir customer relationships. The organization’s end-to-endsuite of integrated services includes strategic consulting,creative, database and loyalty technology, analytics, andemail and direct marketing distribution services. Theseprovide a platform for customers to produce multi-channelmarketing programs that generate measurable resultsthroughout their customer lifecycles.Stand 37EstarOnline Ltd+64 3 377 8779 www.estaronline.comEstarOnline is one of Australasia’s leading ecommerceautomation solution providers. Delivering solutions viacustomised SaaS model for over 10 years, they haveextensive experience in regard to online applications forretail, wholesale and hospitality industries. EstarOnline arethe only ecommerce provider in Australasia to be PCI DSSLevel 1 compliant.Stand 38eWAY02 6162 1011 www.eway.com.auOnline payments made easy! eWAY is the leading Internetpayment gateway provider operating in Australia, NewZealand and the UK. We allow your online business toaccept online payments and trade 24/7 by automatingsecure credit card transactions in real time.Stand 67Exalt Group02 9659 1550 www.exaltgroup.com.auExalt Group is a specialist provider of customisedfully integrated Logistics solutions spanning 3rd PartyWarehousing, Freight & Distribution, Kitting, Assembly andassociated services. Exalt specialises in services to onlinesellers, eBay sellers, new and startup businesses and isrecongised the leading provider in these areasStand 46Experian CheetahMail03 8699 0176 www.cheetahmail.com.auExperian CheetahMail is the trusted service provider ofonline marketing solutions for top enterprises worldwide.Offering industry-leading email marketing and customerintelligence solutions, as well as providing a broadrange of client services, Experian CheetahMail enablesclients to build data-driven, relevant relationships withcustomers. Visit http://www.cheetahmail.com.au or emailinfo@cheetahmail.com.auStand 63Experian Hitwise03 8530 2400 www.hitwise.com.auExperian Hitwise is a leading online competitive intelligenceand search marketing company. By providing daily insightson how 25 million internet users around the world interactwith more than 1 million websites, Experian Hitwise helpscompanies grow and protect their businesses by identifyingthreats and opportunities as they develop. www.hitwise.comStand 51Fairfax eCommerce02 9585 2860 www.fairfaxecommerce.com.auFairfax eCommerce develops cost effective websites,online stores and custom ecommerce solutions for soletraders through to large enterprises. Our e-commercesolutions dramatically increase your capacity to reachuntapped markets and service your existing customersmore profitably, while offering your customers the choice,convenience and peace of mind they expect.Stand 42Fastway Couriers02 8263 3900 www.fastway.com.auAs the courier of choice for some of Australia’s leadingon-line retailers, Fastway understands the unique freightneeds of e-retailing. From pure-play web merchant servicesto complete distribution systems, our economic andnationwide delivery solutions are sure to enhance yourbottom line.Stand 35First Rate1300 553 996 www.firstrate.com.auFirst Rate is one of Australia’s leading online marketingagencies, specialising in Search Marketing, PerformanceOnline Advertising, and Google Analytics. First Rate is arecognised leader in developing strategies and tactics tohelp brands dominate the search engines, increase theirbrand awareness, and grow their online leadership. Visitwww.firstrate.com.au.27Exhibitor Profiles

28Exhibitor ProfilesStand 6Fontis03 9602 1025 www.fontis.com.auFontis is focused on developing enterprise eCommercesystems based on Magento, the open source eCommercePlatform for Growth. Our breadth of experience insoftware integration and eCommerce consulting allowsus to deliver end-to-end solutions tailored to meet yourspecific business requirements.Stand 43GetPrice.com.au02 9299 5178 www.getprice.com.auGetprice is Australia’s leading Comparison ShoppingEngine. With 2.7m unique visitors each month, Getpriceis one of Australia’s top five retail websites, influencingconsumers at the critical stage of their buying cycleand delivering ready-to-buy customers to retailers andadvertisers.Googlewww.google.com.au and adwords.google.comGoogle’s innovative search technologies connect millionsof people around the world with information every day.Founded in 1998 by Stanford Ph.D. students Larry Pageand Sergey Brin, Google today is a top web property inall major global markets. Google’s targeted advertisingprogram (“AdWords”) provides businesses of all sizeswith measurable results, while enhancing the overall webexperience for users. Google’s suite of free tools are crucialfor building effective online presence: Google Analytics,Insights for Search, and the Keyword Tool. Google isheadquartered in Silicon Valley with offices throughout theAmericas, Europe and Asia.Stand 2IBM1300 787 949 www.ibm.com/auIntegrated Multi-Channel Retailing from IBM® Integratedmulti-channel retailing solutions help you create competitiveadvantage and maximise profitable revenue, by helping youintegrate your sales channels and customer touch points,so that your customers can shop however, whenever andwherever they choose. IBM welcomes you to come by andsee our latest demos and case studies, showcasing thefollowing unique solutions: 1) WebSphere® Commerce.Provides basic marketing, sales and order processingfunctionality in a tailorable and integrated package. Afoundation designed for innovation for companies of allsizes. 2) OmniFind Discovery Edition. Helps convertshoppers into buyers by making it easy for people to find theproducts and services that best match their specific needs.3) Social commerce and collaboration. Offers an integrated,customer centric platform to help you connect and fosteractive participation with customers to help improve yourcustomer experience.Stand 73Internetrix1800 007 581 www.internetrix.netInternetrix is focused on providing the retail market withincreased web conversion rates by improved websiteperformance. Our expertise is supported by workingwith Google as an official Google Analytics AuthorizedConsultant. We work closely with the three levels ofgovernment and throughout the private sector.Stand 64Inxmail02 9004 7410 www.inxmail.com.auInxmail Professional, the innovative and proven solutionfor professional E-Mail Marketing. Benefit from professionalE-Mail Marketing technology to the highest level! As a longstandingindustry expert, we support you with a powerfuland unmatched service. E-Marketers will be pleased aboutthe benefits of the unique Inxmail Professional client.Stand 20MICROS-Retail Asia Pacific02 9485 1207 www.micros.comMICROS-Retail is a leading developer of award-winning retailsoftware solutions that offer cross-channel funtionality toretailers and direct marketers - small and large - seeking tooptimise transactions from all points of service.Stand 5Motif, Inc02 8404 4188 www.motifinc.comMotif, Inc. is a leading global Business Process Outsourcingcompany with delivery centres in India and the Philippines.Motif specialises in the rules-based business processesthat require human judgement. Motif provides customersupport, fraud prevention, research & analytics and backoffice processing services to Fortune 500 and Online Retailcompanies.Stand 78NAB0408 493 581 nab.com.au/transactNAB offers payment solutions that are easy to use, andhelp you meet PCI card security requirements so you won’tcompromise your flexibility to protect your brand online.NAB Business Transaction Banking Specialists are locatedthroughout Australia to provide you with local service andsolutions to your online business needs.Stand 33National Products Fulfilment02 9604 6566 www.npfulfilment.com.auOur specialty is Product Fulfilment; our uniqueness isexceptional customer service. Our people, technologyand systems are developed to manage any kind of OrderFulfilment. We provide you with an e-commerce facility orlink to your existing one, process your payments, manageyour inventory, pick, pack and ship your orders.Stand 71Neto E-commerce Solutions07 3823 2122 www.neto.com.auThe Neto E-commerce Suite is the all-in-one ShoppingCart, CRM, Warehouse Management, eBay Managementand Freight Management System. Best of all Neto softwareintegrates seamlessly with MYOB accounting products.Whether you are just starting out online or looking toupgrade your current systems, Neto has a solution for you.

30Exhibitor ProfilesStand 62Netregistry Pty Ltd02 9934 0561 www.netregistry.com.auFitting out an online store doesn’t require carpentersto build counters and erect shelves. Instead, you needreliable hosting, effective web design and efficient contentmanagement systems. Netregistry is one of Australia’smost trusted domain name, hosting, online marketingand ecommerce providers and has fitted out thousandsof online stores. With various options and features to suitmost business types and budgets, Netregistry can help youat every stage of your business. Visit the Netregistry standto learn more about how you can reach more customersand sell more products with simple yet effective ecommerceand online marketing solutions.Stand 62NETT Magazine1800 78 80 82 www.nett.com.auOnline business isn’t all about technology. A greatecommerce strategy also requires inspiration, informationand implementation. Nett Magazine - an initiative ofNetregistry - provides useful articles, helpful tutorials andinsightful editorials every month - designed to help theaverage business go much further online.Stand 74Nortech Australia02 9698 1600 www.nortech.com.auStand 3Panalysis1300 368 553 www.panalysis.comPanalysis helps you to turn clicks into customers. Servicesinclude website marketing, web analytics and siteoptimisation services. Products and services supportedinclude Google Analytics, Google Website Optimizer,Urchin, Google search solutions, Omniture, WebTrends andCoremetrics.Stand 17Paymate02 9283 6977 www.paymate.comInternet Payments Made Easy! Paymate provides secure,reliable and innovative Internet-based payment servicesto buyers in 57 countries around the world and sellers inAustralia, New Zealand and the USA. You can use Paymateto receive online payments via credit card. Simply registeronline to start receiving payments!Stand 12PayPal Australia1800 729 725 www.paypal.com.auPayPal is Australia’s preferred way to pay online, whencompared to other online payment systems and individualcredit card brands*. With over 5m accounts in Australiaand 184 m worldwide, PayPal allows users to pay withoutsharing financial information. *(Nielsen Online ConsumerReport 2H 2008)FIND OUT WHY WE ARE AUSTRALASIA’S PREMIERECOMMERCE AUTOMATION PROVIDERVISIT BOOTH 37, ONLINE RETAILER 2009 SILVER LEVEL SPONSORInternet Based Solutions // iSAMS Ecommerce Platform // Supply Chain Logistics // B2B & B2C // User Experience // Rich MediaAdvanced Site Search // Design // Email & SMS Marketing // Secure Online Payments // RMProfiler Fraud Protection // PCI DSS Level 1Level 2, 164 Hereford Street, Christchurch, New Zealand T. +64 3 366 1360 E. info@estaronline.com W. www.estaronline.com

Permission02 8024 5400 www.permission.com.auPermission is a true, full service digital relationshipmarketing agency that harnesses the power of relationshipsand leverages digital technologies to maximise customerlifetime value for our clients. We create and implementtailored digital and email marketing campaigns that buildbonded customer relationships and achieve an outstandingreturn on investment.Stand 65Powerseller07 3112 2955 www.powerseller.com.auPOWERSELLER ® is a “Buy-Now” online shoppingplatform designed for high volume professional onlineretailers, wholesalers and manufacturers worldwide.POWERSELLER ® provides unrivalled benefits andcost effective solutions for Online Sellers including: NoGateway/Merchant Fees*, No Product Listing Fees, FreeOnline Stores, Free Membership. POWERSELLER ® isperformance based and only charges Online Sellers aSuccess Fee once they have made a sale. POWERSELLER® provides exclusive access to 100 Point VerifiedSellers, Escrow Services and faster, cheaper shipping.POWERSELLER ® is more trustworthy and offers a hasslefree online shopping experience. POWERSELLER ® thesafer, smarter and cheaper alternative! * terms andconditions apply.Stand 75Reload Media1300 714 416 www.reloadmedia.com.auReload Media is a leading Search Engine Optimisation,Internet marketing, online strategy and usability consultingfirm.Reload Media works with a range of clients throughoutAustralia in locations such as Brisbane, Sydney, Melbourne,Perth and Canberra.Stand 50Salmat02 9951 6806 www.salmat.com.auSalmat has been servicing the Australian retail industryfor over 30 years. Today we offer a range of unmatchedservices to communicate with qualified and engagedshoppers. As the market leader in online pre-shopmarketing, email and mobile marketing, customertargeting & analysis and letterbox distribution; this uniquecross-channel capability will cost effectively reach andinfluence shoppers, and bring them to your store. Visit ourstand to ask us how we can get you more customers. Andenjoy a nice coffee while you are there.Stand 13Scorpion Technology Computers Pty Ltd1300 726 770 www.scorptec.com.auScorpion Technology Computers is an Innovative ITSolutions provider based in Melbourne who ships AustraliaWide provides complete hardware and software solutions31Exhibitor Profiles

32Exhibitor Profilesfor the business, Government, Education and Corporatemarkets. Being a Customer focused company, we provideour customers with an industry leading standards ofsourcing IT products and services.Stand 14Shopping.com Australia02 8288 0174 www.shopping.com/auShopping.com is Australia’s largest and mostcomprehensive comparison shopping portal, helpingenthusiastic shoppers find a huge range of online stores.Neilsen NetRatings reports over 1.3 million unique visitorschoose Shopping.com as their preferred place to shopevery month. It also provides shopping content for CNET,NineMSN and Yahoo!7.Stand 82Silverpop1300 933 757 www.silverpop.com.auSilverpop’s a leading global provider of EngagementMarketing solutions and the only provider rated in thetop two by JupiterResearch over four consecutive years.Silverpop consistently offers the newest, most innovativefeatures and functionality delivering a competitive edgeto engage your customers and prospects from first click tolifetime customers.Stand 1SLI Systems, Inc1800 139 190 www.sli-systems.co.nzSLI Systems provides site search, site navigation anduser-generated SEO services for ecommerce and contentrichwebsites. Learning Search learns from customerbehavior, enhancing customer satisfaction and increasingsales. Site Champion automatically optimizes sites forInternet search engines to increase traffic. Dick SmithElectronics, Quantas, ULTA and others benefit from SLISystems’ technology.Stand 7Temando1300 668 858 www.temando.comTemando is an e-commerce fulfillment system that givesonline retailers the ability to extend their sales reach byaccessing a wide range of freight carriers and couriers, andminimize and recover their shipping costs in the process.From Parcels to Pallets, Cartons to Cars, Temando can sendAnything, Anywhere, Anytime!Stand 84The Yellow Envelope02 8908 9300 www.theyellowenvelope.com.auGrow your on-line business with The Yellow Envelope byreaching 5.3 million individual households and drivingthem to your website - our category exclusive policymaximises response and locks out your competitors. The

33Yellow Envelope has a 12 year track record in deliveringresults for our clients and AC Nielsen research reveals 1 in3 readers have purchased products or services advertisedin The Yellow Envelope. The unique format provides readyto act on advertisements – perfect for drive to web.Stand 11Transaction Network Services02 9959 0800 www.tnsi.comTransaction Network Services (TNS) is a leading provider offast, reliable and secure transaction-oriented services forretailers, banks/processors, telecommunications companiesand the financial markets. TNS combines innovation,advanced technology, experience and expertise to offercomplete end-to-end solutions, allowing merchants of alltypes to maximise their communications investment andcost efficiency.Stand 31VeriSign03 9674 5500 www.verisign.com.auVeriSign is the trusted provider of Internet infrastructureservices for the networked world. Billions of times each dayVeriSign helps companies and consumers all over the worldto engage in trusted communications and commerce.Stand 15Viva902 9368 6899 www.viva9.comViva9 is Australia’s leading performance marketing company,specialising in affiliate marketing. At its core is the CommissionMonster affiliate network with over 4,500 Australian trafficwebsites. Viva9 also provides highly targeted email marketingsolutions, with millions of Australian consumer email addressesand demographic/consumer profiles.Stand 41Webtrends Australasia+44 1784 415741 www.webtrends.comWebtrends turns data into understanding. We crunch thenumbers you care about on the web and off to uncover theinsight that feeds business success. Our Open Exchangephilosophy reflects our dedication to the free flow of dataamong systems, transparency with our customers andshared success with our partners.Stand 66WISPA02 9328 3487 www.wispa.com.au / www.easy2.comWispa is an Australian digital agency providing innovativeonline marketing solutions. As an exclusive partner withEasy2 Technologies, a leading US provider of “rich retail”content, we’re launching their MYO Online MerchandisingSuite. MYO allows non-technical staff to create interactiveproduct demos, product selectors, buying guides and visualmerchandising tools.Exhibitor Profiles As the courier of choice for some of Australia’s leadingon-line retailers, Fastway understands the unique freightneeds of e-retailing. From pure-play web merchant servicesto complete distribution systems, our economic nationwidedelivery solutions are sure to enhance your bottom line. Australian Couriers Pty Ltd, ABN 38 057 389 769, T/A Fastway Couriers (Australia).This business is independently owned.

34EXHIBITORS BY CATEGORYEXHIBITORAdvantateAmblique Pty LtdAustralia PostBazaarvoiceBliss Media / bCommerceBlueArcCC Media/ Catalogue CentralClicks2CustomersCommonwealth BankCoremetrics Australia Pty LtdDHL Global Maile-go.com.aueBay Australia & New ZealandEndecaEpsilon InternationalEstarOnline LtdeWAYExalt GroupExperian CheetahMailExperian HitwiseFairfax eCommerceFastway CouriersFirst RateFontisGetPrice.com.auGoogleIBMInternetrixInxmailMICROS-Retail Asia PacificMotif, IncNABNational Products FulfilmentNeto E-commerce SolutionsNetregistry Pty LtdNETT MagazineNortech AustraliaPanalysisPaymatePayPal AustraliaPermissionPowersellerReload MediaSalmatScorpion Technology ComputersShopping.com AustraliaSilverpopSLI Systems, IncTemandoThe Yellow EnvelopeTransaction Network ServicesVeriSignViva9Webtrends AustralasiaWISPAAffiliate MarketingComputer Hardware / SuppliesConsulting / ResearchContent Management SystemsCustomer Service / SupportCRMData SystemsDelivery / Shipping ServicesE-Commerce SystemsE-Mail MarketingE-MarketingFulfilment ServicesMedia / Marketing ServicesMerchandisingMobile CommerceOrder ManagementPayments ProcessingPersonalisationSearch Engine MarketingSecurity & Fraud PreventionShopping Portals / Comparison SitesSite Search & NavigationSupply ChainWeb AnalyticsWebsite DesignWeb HostingWebsite Performance Monitoring

One Deal, Every Day, MiddayIf you've never heard of CatchOfTheDay you are at the wrong expo.CatchOfTheDay.com.au is Australia's most exciting online shopping experience!Every day at midday we feature a fresh exciting deal. It could be anything from a 52"Samsung LCD TV, Nintendo Wii or Tickets to see Dr Phil.The large number of visitors our website receives has ranked us among the top 3Australian online department stores (Hitwise) and the preferred method to moveexcess and clearance stock in unheard of quantities.We are constantly looking to partner with new suppliers and service providers.If you have exciting ideas or would simply like to have a chat please get in touch, welook forward to hearing from youCatchOfTheDay.com.auAlmost Australia's Number 1 Online Department Store!Help us get there by emailing us: - sourcing@catchoftheday.com.au