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Tyres for Europe - Gummibereifung

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englishsectionDeldo Autobanden<strong>Tyres</strong> <strong>for</strong> <strong>Europe</strong>In Deldo´swarehouse thereare about twomillion tyres.About 100 peopleworking <strong>for</strong> Deldohandle 60,000incoming andoutgoing tyres.Deldo Autobanden now ranksamong the biggest tyre wholesalersin <strong>Europe</strong>. The headquartersof the company and the main tyrewarehouse, located in the portof Antwerp, meanwhile cover aspace of about 60,000 m². Withmore than six million sold tyresin more than 40 countries, thefamily-owned company can boastimposing sales figures.More than six million sold tyres inmore than 40 countries, an annualturnover of about 270 million€ – these impressive figures are producedby the family-owned company Deldo Autobanden(Delcroix & Donckers = Deldo).Despite the enormous turnover rates thecompany has to cope with, Deldo Autobandencould maintain the atmosphere ofa family enterprise. Deldo Autobanden´sindependent position ensures free and flexiblestructures. The successful combinationof an obligingness by a family-companyand its international standing at the sametime is one of the secrets of success atDeldo. The team of the sales staff, in partiucular,reflects the company´s internationalorientation. The team represents morethan twelve nationalities with a clear focuson the <strong>Europe</strong>an market. Deldo´s claim tobe an independent supplier provides thecustomer always with an added value. Bypaying continuous attention to the marketand the wide-ranging possibilities of tyrepurchases, Deldo intends to turn these advantagesinto competitive prices.In addition to the premium tyre product linein the warehouse, Deldo has a selection ofexclusive private brands. More than 45 differentbrands are kept in stock comprising2 million tyres of the Belgian company. Besidethe exclusive brands Wanli, Roadstoneand Rockstone, Deldo also markets privatelabels like Minerva and Fortuna. Due to acontinuous development of improved qualityand investments, all products meet therequired <strong>Europe</strong>an standard. In the brochurethere are tyres <strong>for</strong> passenger cars, lightand heavy trucks, 4 x 4-tyres as well as SUVtyres. The wide-ranging spectrum of tryesprovides Deldo-customers with a „One-Stop-Shopping”-principle.In the warehouse there are about 100 especiallytrained people occuppied with handlingon a daily basis 60,000 incoming andoutgoing tyres. Due to an increased demand<strong>for</strong> tyres sent by express delivery, orders receivedvia the web shop are directly handledand delivered to the customer within 24/48hours. The integrated E-commerce-systemgives insight to the availibility of thetyre stocks. By way of entering a personalpassword, tyres can be ordered around theclock.The Count-Tronic-System developed byDeldo in the year 2001 and further controllmechanisms secure high quality standards<strong>for</strong> the (un-) loading procedures. Deldo Autobandenhas found in the company Tyretransa reliable distributor. The delivery servicethroughout <strong>Europe</strong> is managed by 50 trucksDeldo headquters is situated in Antwerp.and 80 trailers. In order to secure a deliveryjust on time, Deldo relies also on an externallogisitc company. Via Antwerp huge quantitiesof tyres will find also in the future a directway to tyre retailers in <strong>Europe</strong>. (kle)AutoRäderReifen - <strong>Gummibereifung</strong> 12 | 2009 101


englishsectionConti commercial vehicle tyresReduced costs andoptimized serviceThe truck tyre sector of Continental sees itself as a partner of the commercialvehicle trade. With continuous innovations and further serviceoffers Conti draws the customer´s attention to the company.Michael Korpuinis responsible<strong>for</strong> the FleetManagement,in addition ofbeing MarketingManager CommercialVehiclesReplacementBusiness<strong>Europe</strong>.More than ever tailor-made tyres<strong>for</strong> special applications are requiredby the customer in the logisticsand transport industry. A decisive criterionis cost efficiency. As different as thediverse sectors are in the transport industry,just as different are the demands on thetyres. Within a schedule of expanding theexisting service offers in the commercialvehicle tyre replacement sector, the sector„Fleet & Retread Business“, <strong>for</strong>merlyrun by Eckhard Wilanek till his retirementat the end of September, was divided intotwo business sectors. Herbert Mensching,in charge of distribution and marketingcommercial vehicle replacement business<strong>Europe</strong>, refers within this context tothe strategic importance of both sectors,which are even more a focus of attentionby means of the new structure. „The retreadingbusiness with the brands ContiReand ContiTread, as an integral part of ourwhole marketing strategy , assumes increasinglygreater proportions. It is here thatthe increasingly bigger financial burdensof the transport industry come in. At thesame time the fleet management, whichis constantly growing and getting more<strong>Europe</strong>an, requires more commercial attention,“according to Mensching.Christian Sass sees in the premium retreadingsector a definite financial advantage,which plays an important role <strong>for</strong> the fleetcustomers particularly in tough economictimes. „And by this the Conti life cycle contributesas a side effect considerably to ecofriendlinessand to the saving of resources,”adds Sass.Michael Korpiun, who has taken over thisnew responsibility in addition to his positionof marketing manager commercial vehiclereplacement business <strong>Europe</strong>, explainsin regard to his new area of responsibility:„The high pressure on costs bearing on ourcustomers requires in <strong>Europe</strong> an economicalround-the-clock service, which arranges on aprofessional level all services connected withChristianSass takesover theDivisionRetreadingat Conti.the tyre and restricts idle times of the commercialvehicles to a minimum.“Der ContiCostCalculatorWith the newly developed ContiCostCalculator,the division commercial vehicle tyres ofContinental AG enables the direct comparisonbetween purchase and operating costsof new commercial vehicle tyres. The intelligenttyre databank is DEKRA-certified. Ittakes into account the tyre brands mainly inuse, helps to find out the operating costs of atruck and to reduce them as a consequence.The calculator is s world première. It finds outby means of individually used figures of acustomer the optimal tyre choice. In this processthe cost-saving potential is made out incomparison to similar tyre types and the improvedeconomy is displayed. The applicationdoes not only take into account the mileagecosts and the fuel consumption <strong>for</strong> an overallassessment, but also the additional benefitsby an increased payload, enabled by a lowertyre weight. For a basic calculation the numberof trucks, annual mileage and the useof retreaded tyres are requested. Alreadyat this stage, the user realizes at once, howmuch the percentage and the real cost advantageis in comparison to similar products.The tyre types <strong>for</strong> steer – and drive axles oftractors as well as trailers can be chosen separatelyand together with the terms of thepurchase conditions, as casing returns, fittingprice calculated. As it is, not only purchaseand mileage costs are part of the calculation.For payload-sensitive applications, like tanker-and silo transports, the ContiCostCalculatorcalculates the possible saving of weightby tyres reduced in weight. With its manycalculation possibilities this tool is a decisiveassistance in decision making in the case of acommercial vehicle tyre purchase and a valuablemeans <strong>for</strong> assissing the operating costsof vehicles.(oth)102 AutoRäderReifen - <strong>Gummibereifung</strong> 12 | 2009


Restructuring at MarangoniRetreading strengthenedMarangoni has set up a medium-term schedule with the goal ofstrengthening the concern by restructuring its companies. As a resulteven more attention is to be drawn to the core business, the retrreadingsector.This operation is to be achieved by themerger of Marangoni SpA and MarangoniTread SpA with MarangoniPneumatici SpA, the name of which is alteredto Marangoni SpA and is to hold therole of the top of the concern. The mergerbecame legally effective from October 1,2009. The company Marangoni SpA thus ischanged from a financial holding, <strong>for</strong>merlypointing the strategicalway ahead, to a holdingwith an operational focus,now managing its businesstransactions directly. Thebusiness sectors retreadingmaterials and – technologies,retreading itself,and the production of industrialtyres belong to it.The Marangoni-concernthus will show a simplifiedstructure, more suitable <strong>for</strong>directly controling industrialcooperations and <strong>for</strong>more efficient marketingactivities of the respectivedepartments.The company MarangoniSpA is going to keep all,already existing shares inthe different companies ofthe group: Tyre SpA (productionand marketing ofnew tyres <strong>for</strong> passengercars), the Marangoni MeccanicaSpA (production andmarketing of machinery andtechnologies <strong>for</strong> the tyre industry)and the Pneusmarket(distribution of tyres ofdifferent brands). From itsheadquarters in Rovereto/Italy the business <strong>for</strong>tunesof the <strong>for</strong>eign companiesof the group like MarangoniTread North America,Marangoni Tread LatinoAmerica and Ellerbrock areadvanced. Massimo DeAlessandri, CEO of Marangoni SpA explains:„The Marangoni-Group has proved in allthese years to have the ability of coveringwide aspects of the tyre´s life span in anintegrated way and with a very special approach,which brought about excellent results.“„Our strength is surely our product. Inretreading, in the construction of machineryand in the field of new tyres as well – weThe Marangoni headquarters in Verona.produce and distribute outstanding tyres,meeting the requirements of the market 100percent.“ „With our activities we focus on thewhole life span of the tyre and cover in ourinterwoven business sectors more aspects ofthe tyre than our competitors, even if theyare much bigger in terms of the sheer size oftheir companies. We have always worked <strong>for</strong>the goal to turn the smaller size of our companyinto competitive benefits in terms offlexibility, responsiveness and of innovations.The new structure of the companyas well can be interpreted according tothis strategy. We strengthen the presencein one of the core sectors of our company,we make the procedures more simpleand try to align the mental – as closely aspossible to the handicraft work.“After more than fifty years of businessin this line of industry, the Marangoni concernis throughout the world one of thefew companies, which pursues more thana 360 degree approach. The highly integratedactivities aim at the whole life cycleof the tyre in different market segments,ranging from the production of machinery<strong>for</strong> the tyre industry to the developmentof retreading materials and – technologies,from the production of new tyres both <strong>for</strong>industrial vehicles and passenger cars,to retreading on an industrial level. Thedistribution of the products is done internationallyvia outlets and dealers, in Italythrough its own distribution net. At theend of the life cycle, eco-friendly energyis generated by the disposal of worntyres. Only very few companies are ableto show so much experience, competenceand knowledge in managing the wholelife span of the tyre.(oth)AutoRäderReifen - <strong>Gummibereifung</strong> 12 | 2009 103

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