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SEARCH: The Journal of the<strong>South</strong> <strong>East</strong> <strong>Asia</strong> <strong>Research</strong> centre<strong>for</strong> Communication <strong>and</strong> HumanitiesVol. 3, Issue 1, March 2011SEARCH Vol. 1 No. 1, 2009


EDITORIAL BOARDCONSULTANT EDITORProf Dr Ahmad Murad MericanDepartment of Management <strong>and</strong> HumanitiesUniversiti Teknoloji PETRONAS, Tronoh, B<strong>and</strong>ar Seri Isk<strong>and</strong>ar, PerakEmail: muradmerican@gmail.comEDITOR-IN-CHIEFAssociate Prof Dr Lokasundari Vijaya SankarSEARCH: The Journal of the <strong>South</strong> <strong>East</strong> <strong>Asia</strong> <strong>Research</strong> centre <strong>for</strong> Communication <strong>and</strong> HumanitiesTaylor’s University, Lakeside Campus, 47500 Subang Jaya, Selangor, MalaysiaEmail: lokasundari.n@taylors.edu.myEDITORIAL BOARD MEMBERSProf Pal Ahluwalia; FassaPro Vice Chancellor And Vice PresidentDivision of Arts <strong>and</strong> Social SciencesUniversity of <strong>South</strong> Australia Adelaide, AustraliaEmail: pal.ahluwalia@unisa.edu.auDr Ann TanSchool of Hospitality <strong>and</strong> TourismTaylor’s University, Lakeside Campus, 47500 Subang Jaya, Selangor, MalaysiaEmail: ann.tan@taylors.edu.myProf Dr Maya Khemlani David(Honorary Fellow of the Chartered Institute of Linguists)Head of Section <strong>for</strong> Co-Curricular ActivitiesElective Courses by Other Faculties <strong>and</strong> TITAS (SKET)Staff of Faculty of Languages <strong>and</strong> LinguisticsUniversity of Malaya, 50603 Kuala Lumpur MalaysiaEmail: mayadavid@yahoo.comAssociate Professor Kiranjit KaurFaculty of Communication <strong>and</strong> Media StudiesUniversiti Teknologi MARA, Shah Alam, Selangor, MalaysiaEmail: kiran126@salam.uitm.edu.myProfessor James ChinDean,School of Arts And Social Sciences, Monash UniversitySunway Campus, MalaysiaEmail: jameschin1@gmail.comiiiSEARCH Vol. 1 No. 1, 2009


DisclaimerThe selection <strong>and</strong> presentation of materials <strong>and</strong> the opinions expressed are the sole responsibility of theauthor(s) concerned. Statements made by authors do not imply endorsement or agreement by theEditor-in-Chief, the Editorial Board or Taylor’s University.Printed bySelangor Printing Company2 & 4 Jln PBS 14/11, Taman Perindustrian Bukit Serdang, 43300 Seri Kembangan, SelangorivSEARCH Vol. 1 No. 1, 2009


SEARCH: The Journal of the <strong>South</strong> <strong>East</strong> <strong>Asia</strong><strong>Research</strong> centre <strong>for</strong> Communication <strong>and</strong> HumanitiesVolume 3, Issue 1, March 2011<strong>Contents</strong>Computer-Mediated Communication <strong>and</strong> OrganisationalCommunication : The Use of New Communication Technology in theWorkplaceLee Cheng EanOpenings <strong>and</strong> Closings in Front Counter Transactions of MalaysianGovernment HospitalsKuang Ching Hei, Maya Khemlani David, Lau Su Kia <strong>and</strong> AngPei Soo“Vote <strong>for</strong> me!”: A Content Analysis of News Reports Leading to the12 th General Election Political CommunicationWong Fei Mun <strong>and</strong> Lean Mei LiTelevision Exposure <strong>and</strong> Internet Use: Their Relationship to PoliticalTolerance in Egyptian SocietyShaima’a Z Zoghaib1133149vSEARCH Vol. 1 No. 1, 2009


SEARCH Vol. 1 No. 1, 2009


EDITORIALWelcome to the third volume of SEARCH: The Journal of the <strong>South</strong> <strong>East</strong> <strong>Asia</strong> <strong>Research</strong>centre <strong>for</strong> Communication <strong>and</strong> Humanities. This Journal which is peer reviewed publishesoriginal research in the areas of communication <strong>and</strong> humanities.This third volume has four papers. Each paper examines the unique features of traditional<strong>and</strong> new methods of communication.Lee Cheng Ean examines computer mediated communication in the workplace to see ifit has overtaken traditional means of communication such as face-to-face communicationwhile Kuang Ching Hei, Maya Khemlani David, Lau Su Kia <strong>and</strong> Ang Pei Soo examineopening <strong>and</strong> closing statements in a traditional face-to-face communication in hospitalsettings.Shaima’a Zoghaib examines the effect that the television <strong>and</strong> computer have onpolitical tolerance in Egyptian society while Wong Fei Mun <strong>and</strong> Lean Mei Li add further tothe effect of new media on the voting public in a l<strong>and</strong>mark general election in Malaysia.I would like to thank the authors <strong>for</strong> their contributions, the reviewers <strong>for</strong> providingvaluable feedback, Ms. Sumangala Pillai of Taylor’s Press <strong>for</strong> her painstaking work in ensuringquality <strong>for</strong> this journal <strong>and</strong> the Management of Taylor’s University <strong>for</strong> financial support inpublishing this Journal.We welcome suggestions <strong>for</strong> improvement to this Journal <strong>and</strong> hope that all readersbenefit through the contributions in this issue.Associate Professor Dr. Lokasundari Vijaya SankarEditor-in-ChiefviiSEARCH Vol. 1 No. 1, 2009


SEARCH Vol. 1 No. 1, 2009

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