Annual Report FY 10 - Big Apple Greeter

BUILDING BRIDGES SINCE 1992BIG APPLE GREETER ANNUAL REPORTFISCAL YEAR 2009 – 2010

Table of Contents4 Our Mission5 Message from the BoardChair and Executive Director7 Message from the Founder8 The Impact of Big AppleGreeter9 Our Volunteers16 Our Visitors18 Also Worth Noting20 Publicity23 Fundraising25 Donors27 Financial Statements40 AppendixI. Big Apple VolunteersII. Full Donor ListingAbove: Visitors Birgit and Kathrin Hofman from Germany with Greeter Verica Neumann (center)Page 3, clockwise from top left: the visiting Youssef family from France with Greeter Diane Raphael(center); Greeter Joe Feldman (left) with the visiting Louey family from Australia; Greeter ChantalLawrence (center) with visitors Gwenaelle Lardenois and David Regis from Paris; Greeter Bobbie Gold(center) with visitors Marliene Pille and Marie-Cecile van Boxtel from the Netherlands2 big apple greeter annual report

Note: Subsequent to the April 30, 2010 fiscal year-end,Big Apple Greeter, Inc. was extremely fortunate toreceive a $200,000 donation from Ariadne Getty,Founder of the Fuserna Foundation. An objective ofthe Fuserna Foundation is to revitalize charities andnot-for-profit organizations that are unable to fulfilltheir missions because of financial constraints.Like most nonprofits in the current economicdownturn, our major fundraising resources have beengreatly reduced. Ms. Getty’s contribution has served toreinvigorate our efforts to raise additional contributionswith a goal of raising matching funds, so that we maycontinue to serve visitors to New York, as we have donesince 1992.graphic design:Jennifer Chiuprincipal writer &project manager:Melissa Weisstuchcontributing editors:Don Eugene, Elizabeth Holmesand Gail Morsecontributing writer:Jack Olivephotography:Karen Bell, Elizabeth Holmes,Paul Margolis and JerryRuotolowww.bigapplegreeter.org 3

greeter organizations were established in thepast year, further indication of Big AppleGreeter’s worldwide impact. We are delightedand flattered that so many cities have adaptedour successful Greeter model.Big Apple Greeter relies on a strong and activeBoard of Directors. We recently welcomedtwo new members to our board – Jill Groce,General Manager, JCPenney Manhattan Mall;and Steve Swenson, Vice President andGeneral Manager, 1010 WINS and WCBSNewsradio 88. We also thank three boardmembers who completed their terms – DianaL. Taylor, Managing Director, Wolfensohn &Co., who served Big Apple Greeter withdistinction for eight years; Laura Osman,Senior Managing Director, ConcordInternational Investments; and Laurie Norris,Intercultural Communications & EditorialServices Consultant, Greeter Representative.Ms. Norris remains with our organization as aGreeter.Big Apple Greeter powerfully enhances NewYork City’s reputation worldwide. We thank allof our friends and supporters for making thissuccess possible and for helping us buildbridges among cultures.Thomas Lewis, Chair, Board of DirectorsPresident, Gray Line New YorkSightseeing ToursAlicia Pierro, Executive DirectorBig Apple Greeter, Inc.6

Message from the FounderBig Apple Greeter stands at the threshold ofan exciting time in its history and growth.When we launched eighteen years ago, almosteveryone said connecting visitors with avolunteer Greeter was a good idea, but couldnot work. We’ve proven them wrong. BigApple Greeter is even more successful than weimagined, serving nearly 99,000 visitors since1992 and generating a significant amount ofpositive publicity for New York City worldwideand building bridges between cultures.It is now time to build on this success and takeBig Apple Greeter to the next level. During thepast year I have met with many prominent andinfluential individuals in our city to discussplans for Big Apple Greeter’s “Giant LeapForward.” The name of this initiative reflectsthe enormous divide between the perceptionof Big Apple Greeter in New York City andaround the world, and the reality of ourcurrent financial position and resources.An example of our success is the growth of theGlobal Greeter Network which now numbers15 organizations on four continents, all basedon the original Big Apple Greeter model.When any of these organizations receivespublicity, they always refer to their origins inBig Apple Greeter, thereby increasing theimpact of our own publicity exponentially.While Big Apple Greeter remains the acceptedleader of this growing internationalorganization, a huge divide remains betweenour reputation and the extent of ourinfrastructure and budget.The demand for Big Apple Greeter’s servicesgrows every year, due to extensive publicityincluding a mention in TripAdvisor as one ofthe “Top Ten Things to do in New York City.”Through our work we bring much neededtourism and dollars to all five boroughs in theCity.Big Apple Greeter has big dreams, a strongboard, talented staff, committed volunteersand an excellent local and internationalreputation. We also have much support andadmiration for our mission from the tourismcommunity as well as corporate andgovernment leaders. However, it is time for usto grow into a bigger and strongerorganization. I hope you will join us inhelping Big Apple Greeter make this criticalGiant Leap Forward into the future.Lynn BrooksFounderLeft: Alicia Pierro, Thomas Lewisand Lynn Brookswww.bigapplegreeter.org 7

The Impact of Big Apple Greeter$10.5 milcontributed byBig AppleGreeter internationalvisitors toNew York City’slocal economy7,000visitors Greeterswelcomed toNew York City...resulting in adirect economicimpact of$11,033,680.Big Apple Greeter is a small organization with a large, worldwide impact.Since 1992, Big Apple Greeter’s free public service has promoted New YorkCity worldwide and helped thousands of visitors each year discover theCity’s ethnically and culturally diverse neighborhoods through the eyes ofthose who know it best – New Yorkers.In carrying out its mission, Big Apple Greeter makes a significantcontribution to the local economy throughout the five boroughs, with 114individual neighborhoods positively affected by Big Apple Greeter duringthe past fiscal year. Visitors who meet with a Greeter are well-oriented tothe City and become comfortable exploring it on their own. This oftenresults in visitor spending on shopping, dining and admission fees tocultural attractions and institutions. Greeters welcomed nearly 7,000visitors to New York City during FY 2009-2010, resulting in a directeconomic impact on the City of $11,033,680. Based on our estimates, BigApple Greeter’s exponential impact – which includes word-of-mouth,social media and repeat visits – could reach $143,437,840.According to a 2008 report on tourism published by NYC & Company,international visitors to New York City spent an average of $1,790 perperson per trip. During FY 2009-2010, 5,880 people, or 84 percent of BigApple Greeter’s visitors, traveled from outside the United States. Therefore,we estimate that Big Apple Greeter’s international visitors contributedover $10,525,200 to New York City’s local economy.Additionally, domestic visitors spent an average of $454 per person pertrip, according to NYC & Company. During FY 2009-2010, 1,120 people,or 16% of Big Apple Greeter’s visitors, came from within the United States.As a result, we estimate that domestic visitors served by Big Apple Greetercontributed nearly $480,000 to the City’s economy.Big Apple Greeter also significantly contributes to the growing “green”movement by encouraging walking and use of public transit.8 big apple greeter annual report

Our VolunteersVolunteers are the heart and soul of Big Apple Greeter and one of themost important reasons behind its success. Representing a wide range ofages and backgrounds, these volunteers all have one thing in common – adeep love for New York City and a strong commitment to Big AppleGreeter’s mission. The majority of our volunteers live or work within thefive boroughs and enjoy sharing their favorite neighborhoods withvisitors. All the volunteers love and know the City well and enjoy sharingit with visitors.During FY 2009-2010, 63 new volunteers joined the active group of morethan 300 Greeters, serving as goodwill ambassadors for New York City. Abrief snapshot of our indispensable Greeters:■ 49% have been Greeters for more than five years.■ 57% live in Manhattan, 17% in Brooklyn and 26% are from the otherboroughs and nearby suburbs.■ 80 of our Greeters conducted more than 12 visits in the last fiscal year.■ Our Greeters collectively speak more than 20 languages and canprovide visitors with a memorable experience in their native language.Visitors remain extremely delighted and satisfied with their experience withBig Apple Greeter, and often write to tell us so. They also discuss their visitwith friends and loved ones back home, further enhancing New York City’simage as a desirable travel destination. Many visitors remain in touch withtheir Greeter and schedule a repeat visit to the City.Big Apple Greeter is also grateful for its talented office volunteers whoperform essential behind-the-scenes work. During FY 2009-2010, 35 officevolunteers gave 10,793 hours, providing services equivalent to the work ofseven full-time paid employees. They matched visitors with Greeters, wroteand designed Neighborhood Information Profiles, managed data andstatistics, contributed to the e-newsletter and Web site, and much more.Our volunteers are an enthusiastic group. Below, five Greeter volunteersshare why they are so passionate about their favorite New York Cityneighborhood and Big Apple Greeter.“This is mysecond visit toNew York andmy second tripwith a Big AppleGreeter. One ofthe main reasonsfor comingback was thatthe Greeter onmy first visitmade New Yorkso welcomingand accessible.”– Visitor, 2009“Meeting Terrywas one of thehighlights. (Aftersaying goodbye,we were) walkingaround NYCon our own. Imust express anenormous thankyou to the organizationandto her for an experiencethat willstay with us formany years.Thank you, thankyou (Terry),thank you!!!”– Visitor,January 2010www.bigapplegreeter.org 9

ProfilesRay MarquezRay Marquez has volunteered as a BigApple Greeter since 2007. When he firstheard about the organization, he hadrecently retired from his position as acomputer trainer for the City, one that hadprovided a unique opportunity to travelthroughout its many neighborhoods. Hewas looking for a volunteer opportunitythat would allow him to “give back” to theCity but also afford some measure offlexibility in when and how many hours hevolunteered. Big Apple Greeter suited hisneeds perfectly – and made use of his widefamiliarity with different areas of themetropolis from his many years as a trainer.Ray’s specialty is being “the last chance guy”– that is, he purposely seeks out visitorswho, for whatever reason, have not beenassigned a Greeter for an upcoming visit toNew York and would therefore not be ableto experience this unique opportunity if hedidn’t step in. He encourages visitors to goout with him on their very first day in NewYork because he likes to introduce them tothe transit system and provide an overview.He also enjoys sharing some aspects ofdaily life in the City such as a typicalneighborhood supermarket or branchlibrary.Needless to say, Ray is comfortable takingvisitors to almost any neighborhood in theCity given his wide knowledge, but heexpresses special fondness for Staten Islandwhere he and his wife have lived for the past18 years. Says Ray, “Staten Island is the leastwell known of the boroughs, even by the vastmajority of New Yorkers. It’s a real shamebecause there are so many wonderful thingsto see that people just don’t know about.”In quick succession, Ray mentions a few:the Jacques Marchais Museum of TibetanArt, the Garibaldi-Meucci Museum,Borough Hall and its 13 WPA muralsdepicting Staten Island’s past, and the 1680Conference House, so named because ofthe meeting held there in 1776 in anunsuccessful attempt to end theRevolutionary War. However, he has veryspecial fondness for the Alice AustenHouse, which is nestled near the entranceof New York Harbor not far from theVerrazano Bridge. The beautiful, historichouse, panoramic views and changingphotographic exhibitions are unique toStaten Island and a rare treat in a busymodern city like New York.www.bigapplegreeter.org 11

ProfilesSuzanne PaliottaSuzanne Paliotta, a Big Apple Greeter for thepast 17 years, first heard about theorganization just after she retired fromteaching. A friend mentioned it to herbecause it seemed to be a natural given thatSuzanne had always enjoyed taking friendsand family from out of town to different Cityneighborhoods.Though she is long retired, there is still morethan a little of the teacher in Suzanne’sapproach to her Greeter role. For starters, sheenjoys learning about new neighborhoodsand then sharing what she has learned withBig Apple visitors. When exploring a newneighborhood, she always does a dry run byherself to make sure that she knows her wayaround, that she’s assembled interesting factsand that she understands the publictransportation access.As a result, today she is comfortable takingvisitors to a wide range of differentneighborhoods in several boroughsincluding Brooklyn Heights and DUMBO inBrooklyn; Lower Manhattan and parts ofHarlem; rejuvenated parts of the SouthBronx, along with the more popular ArthurAvenue; and neighborhoods that lie alongthe “international” (so called because of theethnic diversity of the riders) #7 subway linein Queens including Long Island City,Sunnyside, Woodside, Jackson Heights,Corona and Flushing. She is intrigued bydifferent aspects of each neighborhood –perhaps the specialty food that is offered inits restaurants and shops, the strong ethnicconcentrations that shape its commerce andresidential areas, or simply its unique history.Suzanne is hard pressed to identify a singleNew York City neighborhood as her favoritebut when pushed, she does admit to a specialfondness for Forest Hills Gardens in Queenswhere the elegant houses and pastoral settingprovide such a charming contrast to thehustle and bustle of the more characteristicQueens neighborhood that surrounds it.When asked what keeps her volunteering forBig Apple Greeter after so many Greets,Suzanne says, “I’ve learned over the yearsthat, as much as I enjoy sharing what I knowabout different New York Cityneighborhoods with visitors, I invariablylearn something new and interesting fromthem as well. For instance, I recently took outtwo vegans from Brazil, and when westopped for lunch at a well-known veganrestaurant, the learning was all on my side.”Above: Suzanne Paliotta (right) with visitorfrom Montreal, Canada12 big apple greeter annual report

ProfilesSaul RawOver nearly nine years, Big Apple GreeterSaul Raw has introduced more than athousand visitors to New York City, both onand off the beaten path. Averagingapproximately 40 to 50 “Greets” per year,Saul conducts nearly all of these visits influent French. Visitors from France,Belgium, Switzerland and Canada cancount on Saul to provide a friendly andinformation-filled introduction to the cityin their own language.Saul, a native New Yorker who lives inBrooklyn where he has a full-timepsychotherapy practice, first heard aboutBig Apple Greeter in a newspaper article. Inaddition to the pleasure and satisfaction ofsharing the City with out-of-towners, healso learns from the visitors themselveswhen they compare how essentials such asthe transportation system work in NewYork City and their own country.While he brings many visitors to Chelsea,Greenwich Village and the Meat PackingDistrict, Saul especially enjoys taking visitorsto Brighton Beach or Chinatown. Hemarvels at his visitors’ reaction to seeingBrighton Beach, which is not at all the waythey envisioned it. “This is not a suburb.You’re in New York City,” he always tells themwhen showing them the neighborhood’sAtlantic Ocean coastline, and vibrantRussian stores and restaurants. The visitsoften include a walk to Coney Island alongthe famed boardwalk. “It’s so different fromwhat they’ve been given to expect New Yorkis,” he says. He recalls visiting the Brooklynneighborhood with a French couple wherethe wife said to her husband – “I never wouldhave imagined this existed.”Saul’s visitors have a similar reaction toChinatown, where he shows them many“juxtapositions of things unexpected” suchas an old synagogue next to a Buddhisttemple or a large outdoor market, unknownto most New Yorkers, set up alongside theManhattan Bridge. “Chinatown is muchbigger and more complex than they expect,”he says. “The visitors are very taken with theproducts, the bustle of the streets and thecongestion.”Above: Greeter Saul Raw with visitorsfrom Francewww.bigapplegreeter.org 13

ProfilesElaine SiegelRetired schoolteacher Elaine Siegel has alife-long passion for the Bronx. It is thisenthusiasm for the borough where she wasborn and raised that she shares with visitorsfrom throughout the world. Currentlyliving in Riverdale, Elaine especially enjoysbringing visitors to the vibrant ArthurAvenue neighborhood, known for its “LittleItaly” atmosphere and outstandingrestaurants and markets.Elaine has been a Big Apple Greeter since2006, and came to the organization becauseof an appeal for volunteer Greeters thatappeared in her quarterly pensionstatement. “I am a born New Yorker andenjoy traveling myself. I thought – what anice combination!” She spent her 45-yearcareer in the New York City Public Schools,working in early childhood education witha special focus on music.“I seem to have a very strong affinity forArthur Avenue,” says Elaine. “There’ssomething authentic and less commercialabout it. It’s a real New Yorkneighborhood.” She especially likes thefamily-owned stores that have been inexistence for 75 years, managed by severalgenerations, and the wealth of pastry andfood markets. A highlight of each outing isintroducing visitors to her friend whomoved from Riverdale back to her ArthurAvenue Floral roots. This gives the visitorsan even deeper insight into what it is like tolive in the neighborhood and theopportunity to know another native NewYorker on a more personal level.Elaine spends as much as five or morehours with her visitors. She especiallyenjoys taking out families with childrenand, if there’s time, bringing them to see theBronx Zoo. “Tourists appreciate myenthusiasm,” says Elaine. “They have anauthentic experience. Everybody loveswalking through the neighborhood. Iwould love to have that same opportunityto meet a native in a foreign country.”Above: Elaine Siegel (third from right) withvisitors from Germany14 big apple greeter annual report

Greeter OutingsGreeter Outings expand the volunteerknowledge base by introducing Greeters tolesser-known neighborhoods and culturalsites in all five boroughs. From Fort Greene toAstoria, to Washington Heights and beyond,every outing provides Greeters with aninsider’s look at various cultural and historicalsites which they in turn can share with friends,family and visitors.Eight outings were made possible by a firsttimegrant from the New York City SmallBusiness Services Avenue NYC Project. Eachgives Greeters new information about some ofNew York’s most interesting and culturallydiverse neighborhoods and an opportunity tobond with other Greeters.The eight outings included a day exploringWashington Heights with Dennis Reeder,executive director of the Washington Heights& Inwood Development Corporation, whojoked “There is life after 155th Street!” Thevolunteers had a fascinating visit, stopping atManhattan’s oldest house, the Morris-JumelMansion, built in 1756; the DyckmanFarmhouse, originally from the 1600’s;Inwood Hill Park, where Peter Minuitbargained with the with the Native Americansand “bought” Manhattan Island; and TheMalcolm X Museum. Other trip highlightsincluded the renowned Columbia UniversityMedical Center and NewYork-PresbyterianHospital; Bennett Park; the Cloisters Museum;and Ft. Tryon Park.From left to right: Greeters Mike Brown, SamiSteigmann, Bobbie Gold, Marianne Gennarie,and Brad Smith, listening to Roy Fox of KingManor MuseumIn December, Greeters visited the King ManorMuseum, an important historic landmarklocated on an 11-acre New York City park inJamaica, Queens. The museum was once thestately manor home and farm of Rufus King, aFounding Father of the United States, and laterbecame the estate of King’s son, John AlsopKing, who served as New York’s Governor.King Manor has been a museum since 1900.Museum caretaker Roy Fox presented afascinating lecture on Rufus King’s role inshaping the nation. He also made life at KingManor in the 19th century come alive for theGreeters in attendance. The lecture was followedby a tour of the manor and a walk along historicJamaica Avenue.In February, 10 volunteers visited the El Museodel Barrio in East Harlem. They were given aprivate tour of the museum’s Caribbean andLatin American art and artifacts.Other scheduled Greeter Outings funded by thegrant include: Greater Astoria Historical Society;St. George (Staten Island) Historic District andCivic Center; Myrtle Avenue, Clinton Hill andFort Greene; Coney Island; and ConcourseVillage (161st Street Business ImprovementDistrict).www.bigapplegreeter.org 15

Our Visitors“Absolutely loved our meet and greet. It was a fantastic introduction to the BigApple. It made us comfortable to tour the rest of the City. After the time with ourGreeter we saw New York as friendly and a safe place to visit.”–Visitor, September 2009During FY 2009-2010, Big Apple Greeterprovided a warm welcome to New York Cityfor nearly 7,000 visitors. Eighty-five percentof these visitors came from outside theUnited States from countries as near asCanada and as far away as Australia, Japanand Singapore. While the majority ofvisitors come from English-speakingcountries, many come here with limitedunderstanding of English. Big Apple Greeteris fortunate to have a significant number ofvolunteers who speak one or more foreignlanguages and can easily converse with thesenon-English speaking travelers.Visitors consistently praise their Greetersand express gratitude for providing such awelcoming and valuable introduction to theCity. First-time visitors feel empowered tofurther explore the City on their own andgain confidence in navigating the publictransportation system. This in turn booststourism, the local economy and the City’simage around the world, especially when thevisitors enthusiastically describe their BigApple Greeter experience to their friendsback home.While many visitors request an introductionto Manhattan, others gain much fromexploring in the other four boroughs. Eachvisitor sees an average of four to fiveneighborhood locations during their visit.During FY 2009-2010, Big Apple Greeterconducted 17,328 location visits inManhattan, on and off the beaten track.Additionally, 4,015 location visits wereconducted throughout the other boroughs.Aiding New York CityConvention VisitorsIn partnership with NYC & Company, BigApple Greeter welcomes visitors attendingmany of the conventions held in the City.During FY 2009-2010, 155 Greeterswelcomed 145,000 visitors at a special BigApple Greeter desk set up at 16 conventions,ranging in size from 700 to 30,000 attendees.They distributed travel information and“We very much appreciated this opportunity to look at the City with different eyes.It is special to walk around with ‘real’ New Yorkers. I am planning another trip to theBig Apple in 2011 and definitely intend to book a Big Apple Greeter again!”–Visitors, April 201016 big apple greeter annual report

ochures, and talked up the City to out-oftownvisitors. The varied list of conventionsincluded:■ 100 Black Men■ Book Expo America■ Chemical Process Industries Show■ HBA Global Expo■ IESE Business School Reunion■ International Hotel/Motel &Restaurant Show■ International Vision Expo■ JA International Jewelry Show■ Little People of America■ National Stationery Show■ New York Anime Festival■ New York State School BoardAnnual Meeting■ Photo Plus Expo■ Shoe Expo■ Variety Merchandise Show■ World Burn CongressAccess Program for Travelerswith DisabilitiesSince 1993, Big Apple Greeter has served theneeds of volunteers and travelers withdisabilities through its Access Program withmajor funding initially provided byAmerican Express, Con Edison andJPMorgan Chase Foundation. The AccessProgram is dedicated to helping travelerswith disabilities fully experience the City andbecome comfortable using publictransportation. It is the only non-profittourism initiative in the City specifically forthis purpose. Greeters completed 61 Accessvisits in FY 2009-2010, introducing thevisitors to a wide range of neighborhoodsand cultural sights.Greeters Richard Fine and Ethan Brook withvisitor from the NetherlandsBig Apple Greeter also offers the AccessReference Guide, which provides travelerswith disabilities detailed information onaccessible transportation options and otherresources.Make-A-Wish Foundation ®VisitorsFor more than seven years, Big Apple Greeterhas maintained and nurtured a specialpartnership with the Make-A-WishFoundation® of Metro New York. Speciallyselected volunteers introduce the City tochildren with life-threatening illnesses andtheir families. The children who are chosenhave expressed a very specific wish to see NewYork City or meet a public figure who is basedin the City. During FY 2009-2010, 16 Greetersconducted 16 Make-A-Wish® visits, providinga meaningful and memorable service for thesefamilies. The Greeters are Coreen Bourke,Robert Goldsman, Linda Gralitzer, RositaJalowski, Leonore Lowenthal, Sharon Messing,Dolores Morris, Terry Neistadt, Giacinta Pace,Cynthia Riley, Rosalie Rothenberg, RobertSchiff, Sami Steigmann and Susan Turok.www.bigapplegreeter.org 17

Dominic, Davidand TikiAlso Worth NotingCelebrity Greeter for a DayThe Greeter for a Day program invitescelebrities, business, community, andgovernment leaders to fill a Greeter’s shoes for afew hours. Officially launched at a pressconference in July 2009 featuring former NewYork Giants superstar Tiki Barber and actinglegend Dominic Chianese, the program matchesthese celebrities and civic leaders with visitors.The matches are made in the same way othersare paired, and visitors are not given advancenotice of their Greeter’s celebrity status.The Greeter for a Day concept was first tested in2008 by Robert Catell, retired chairman of U.S.National Grid. Since the official 2009 launch, theprogram has attracted a number of celebritygreeters in addition to Barber and Chianese.They include Jean Claude Baker, owner of ChezJosephine, a popular restaurant in Manhattan’sTheatre District; David McManus, generalmanager of the Affinia Shelburne Hotel; DeputyMayor Robert C. Lieber, and Brooklyn BoroughPresident Marty Markowitz. The programcontinues to attract interest from individuals andorganizations throughout the City, including therenowned American Ballet Theatre.Neighborhood InformationProfilesIn 2003, Big Apple Greeter launchedNeighborhood Information Profiles to helppromote tourism throughout the fiveboroughs. These free Profiles, available on theBig Apple Greeter Web site, provide a guide to25 neighborhoods and offer a user-friendlyway for both visitors and native New Yorkers toexperience neighborhoods representing anethnically and culturally diverse City. TheProfiles are also useful for visitors who cannotbe matched with a Greeter and arecomfortable exploring these areas on theirown. Residents of New York City and nearbysuburbs also use the Profiles to plan a visit toneighborhood they are not familiar with,thereby bringing local dollars to dining andcultural attractions of these communities.18 big apple greeter annual report

The colorful Profiles are prepared by a team ofvolunteer writers, editors, photographers anddesigners, led by volunteer Marianne Gennari.Each one is a six-page feature story withphotographs, detailing the neighborhood’s historyand culture, local attractions and shopping anddining suggestions. A street map and instructionsfor traveling to the neighborhood via publictransportation are also included. Big AppleGreeter extends a special “thank you” tocoordinator/editor/writer Marianne Gennari,graphic designer Joy Makon, writer Deb Freemanand photographers Karen Bell, Paul Katcher, SusanKroeter, Paul Margolis and Caroline Misan for thepro bono services they gave to create the Profiles.Five NeighborhoodInformation Profiles wereadded in FY 2009-2010 asa result of the New YorkCity Small BusinessServices Avenue NYCProject grant. Theyprovide both visitors andnative New Yorkers with aguide to the history and highlights of somelesser-traveled neighborhoods – Woodside,Queens; East Harlem in Manhattan; St. Georgeon Staten Island; Concourse Village in the Bronxand Victorian Flatbush, Brooklyn. At the sametime, profiles were updated for Soho, ArthurAvenue and Belmont, Hipster Williamsburg,Astoria/Long Island City and Chinatown.In addition to the 25 Profiles, there areneighborhood walking itineraries for Manhattanand Brooklyn’s Park Slope, as well as a series ofthree Profiles on New York City’s agriculturalheritage, which were prepared with financialsupport from the New York State Department ofAgriculture and Markets.The Neighborhood InformationProfiles are well-utilized, receivingmore than 1,500 “hits” per monthon the Big Apple Greeter Web site.Global GreeterNetwork GrowsBig Apple Greeter is a member ofthe Global Greeter NetworkGGN meeting atThe Hague(GGN), comprised of 15 organizations around theworld that are based on the Big Apple Greetermodel. Established in 2005, GGN serves as aninformal association for sharing information andbest practices. All GGN member programs mustprovide services that are free, open to all visitors,engage only volunteer greeters, have an active Website and serve visitor groups of no more than sixpeople. The newest member organizations areMarseille-Provence, France, and Brighton, England.In September 2009, the Fifth Annual GlobalGreeter Network meeting was held in The Hagueand attended by representatives of all 15 memberorganizations. As the original Greeter Program,and a founder of the Global Greeter Network, BigApple Greeter is proud to serve as a role modelthat has inspired a growing number of cities toestablish similar programs of their own.March Across the Brooklyn BridgeBig Apple Greeter was honored to introduce NewYork City to men and women who were newlystationed at the 152nd Military Police Platoon inFort Hamilton, Brooklyn. Greeters joined thesoldiers in a walk across the Brooklyn Bridge andshowed them some of the key sights of lowerManhattan including St. Paul’s Chapel, TrinityChurch, the New York Stock Exchange and thePolice Museum.www.bigapplegreeter.org 19

Publicity for Big Apple GreeterDuring the past 18 years, media coverage of BigApple Greeter has introduced New York City to aworldwide audience of 2 billion potential visitors.As digital communication continues to grow, BigApple Greeter has expanded its use of the “new”media in its marketing and outreach. Now, inaddition to being featured in “traditional” mediasuch as newspapers, magazines and radio, BigApple Greeter appears prominently onnumerous Internet news sites and in socialmedia. The synergy of these diversecommunication vehicles helps inform morepeople than ever about Big Apple Greeter andbolsters tourism and economic developmentthroughout the City. The media coverage aboutBig Apple Greeter also presents New York City asa friendly, inviting and safe place to visit.During FY 2009-2010, Big Apple Greeter received94 media inquiries from reporters based in placesas far away as Argentina, Israel and Australia.These resulted in more than 50 articles andplacements in print and digital media outlets.Big Apple Greeter thanks Nicholas & LenceCommunications and NYC & Company for theirservices in securing many of the placements.This sampling of media placements illustrates thewide range of stories about Big Apple Greeter inmany types of media around the world.PrimaryOutlet Media Type Service Area StoryToday - NBC Television USA & Global Family-friendly and lowcostthings to do in NYCAARP Magazine Bi-monthly USA Big Cities, No ChargeMagazineCNN.com Internet Global See more than thetypical attractions in NYCLugares Magazine Monthly Argentina 25 ImprescindiblesMagazinede Nueva YorkSan Jose Mercury Daily Newspaper California Volunteer GreetersNewsgive visitors a native’spoint of viewWestfalen-Blatt Daily Newspaper Germany Zwischen Werther undNew YorkSt. Louis Post-Dispatch Daily Newspaper Missouri Volunteer Greetersand stltoday.com & Internet help tourists see citieslike a native20 big apple greeter annual report

PrimaryOutlet Media Type Service Area StoryPlus-Magazine Senior Magazine Belgium De stad met 400 gezichtenThe Provence and Daily Newspaper Canada/global Greetings from thetheprovince.com & Internet Big AppleThe Seattle Times & Daily Newspaper Washington State Volunteers helpseattletimes. & Internet tourists see partnwsource.comof City like a nativeAustin American Daily Newspaper Texas/global Five fun things to doStatesman & & Internet with kids in the Bigstatesman.comAppleDaily News Daily Newspaper New York City Meeting the GreetersThe Buffalo News Daily Newspaper New York State/ Take Manhattan, then& buffalonews.com & Internet global take on the rest ofNew YorkCosmopolitan Monthly USA 12 Sexy, Totally FreeMagazineDatesLa Nacion & Daily Newspaper Argentina/global La otra cara de lalanacion.com & Internet Bueno AiresWABC-TV Television New York City Big Apple GreeterEyewitness NewsLet’s Travel Radio/Internet USA Summer in the Citynytimes.com Internet Global Travel-guided sightseeingtours in NYChuffingtonpost.com Internet Global Etiquette Enforcementthisiskent.co.uk Internet Global Chance to share passionfor KentThe Telegraph & Daily Newspaper/ UK/Global Travel Advice Columntelegraph.co.ukInternetMirror.co.uk Internet Global New York: BigApple…small budgetGetaway National TV Australia Bronx and Big AppleGreeterwww.bigapplegreeter.org 21

Big Apple Greeter in CyberspaceBig Apple Greeter contributed to the growing“green” movement in the City by moving itsquarterly newsletter from a print to digitalformat. The first edition of the new newsletterpremiered in the spring of 2009, sent via email tothousands of visitors, volunteers and friendsworldwide.Big Apple Greeter is also actively conversing withfriends around the globe via Facebook andTwitter. Launched by volunteer Michaela Potter,the Facebook page provides a lively discussionforum for more than 400 “fans” of Big AppleGreeter. On Twitter, more than 550 “followers”regularly receive brief tips on things to see and doin New York City. In addition, Ryan Reed,volunteer Web master, has implemented vastimprovements to make the Big Apple GreeterWeb site more user-friendly and informative.During FY 2009-2010, the Big Apple GreeterWeb site received approximately 20,000 visitorsper month from around the world.Scrumptious Nibbles ofthe Big AppleLaunched in early 2010, Scrumptious Nibblesprovide weekly tips for free things to see and dothroughout the five boroughs.Recommendations encompass walks, films,performances, festivals, other outdoor eventsand more, all easily reached via public transit.Scrumptious Nibbles are distributed regularlyto all Greeters and office volunteers. Thegeneral public can receive them by becoming aBig Apple Greeter fan on Facebook orfollowing us on Twitter.22 big apple greeter annual report

FundraisingFY2009-2010 was one of the most financiallychallenging years in Big Apple Greeter’s history.We are delighted to report that despite the sluggisheconomy we continued to welcome thousands ofvisitors and generate free, positive publicity for theCity with the support of our loyal donors.To all the individuals, companies, foundationsand government agencies that helped usthroughout the year, we offer our deepestthanks. Special recognition goes out to ourgenerous volunteers and visitors who remainthe heart of our program.Big Apple Greeter continues to operate on verylimited dollars. Our annual total expenses of$1,820,568, includes $1,405,124 in-kind goodsand services (77% of our expenses). Everyexpenditure receives extremely carefulconsideration, and numerous cost-savingmeasures are in place to help ensure that BigApple Greeter continues to fulfill its mission foryears to come. Despite these challenges, weraised $144,016 in donations from individuals,corporations, foundations and matching gifts.This included $41,250 in corporate funding,$70,425 from government, $6,000 fromfoundations, $685 in matching gifts and $25,656from individuals. Following are some highlightsof the year’s fundraising successes.Winning the LiquidnetLocal Impact ChallengeIn November 2009, Big Apple Greeter wasnominated to receive a grant through Liquidnet’sLocal Impact Challenge, which donates funds toorganizations that strengthen local New Yorkcommunities. The nomination was made byGreeter Todd Cherches, a Liquidnet employee.Twenty-five non-profit organizationsparticipated in the Challenge, with public votingconducted on JustMeans.com, a Web site thathelps bring together not-for-profit organizationsand companies seeking to engage in sociallyresponsible and charitable causes. Contestantswere encouraged to use social media to solicitvotes. Big Apple Greeter reached out to over18,000 visitors, nearly 800 active and retiredvolunteers, and board members whose votesplaced us as one of the top winners to receive a$10,000 grant from Liquidnet. Here are just afew of the comments posted to JustMeans.com:“I love meeting people from different culturesand nations, and there is always a lot to learnfrom them. It is a mutually beneficialexperience, not just for the visitor, but also forthe Greeter. The exchange of ideas and customsonly leads to better communication andunderstanding amongst people. Whoknows…it could lead to world peace!”– Greeter Andrea Coyle“When I first visited New York, I was nervousabout riding the subways, walking down sidestreets and going into areas that I had ‘heard’about. Our Big Apple Greeter took away all ofthose fears and I visited New York this pastsummer again with new eyes.”– Visitor from Calgary, Canadawww.bigapplegreeter.org 23

Special FundraisingOutreachIn March, Big Apple Greeterreached out to50 City Council members fordiscretionary funding.Twenty-five of these councilmembers were personallyvisited by a Big Apple Greetervolunteer from their district,who presented them with anapple and a follow-up letter.Among the volunteers wasretired electronics salesmanand Greeter Al Riggi, whohas been taking visitors onsix-hour excursions toManhattan neighborhoodsand landmarks since 2006.This campaign resulted in$30,000 from the New YorkCity Council and $3,500from Queens CouncilMember Daniel Dromm.As the economic downturncontinued, we extended ouryear-end fundraising effortsby asking everyone in ourdatabase – more than 24,000people including visitors,volunteers, funders andfriends – to each make a newor additional contribution.This campaign generated$10,740, double the amountreceived in FY 2008-2009, andincluded 250 first-timecontributors.Alicia Pierro,Christine Quinn andMarty MarkowitzBig Apple Greeter Special Events2009 Fall BenefitCelebrate New York 2009, the annual fall benefit, honoredprominent New Yorkers who have made outstandingcontributions to the City. The grand evening deftly combinedfundraising, silent and live auctions and a cocktail party with thejoy of the holiday season and the elegance of The Russian TeaRoom’s Bear Ballroom. Highlights included:honorees –Christine Quinn, Speaker,New York City CouncilDaniel A. Lieberman,President, 34th StreetPartnership & Bryant ParkCorporationDominic Chianese,Actor & Singerbenefit chair –Peter M. Meyer - President,NYC Market, TD Bankhonorary benefit chair –Hon. Marty Markowitz,Brooklyn Borough Presidentbenefit committee –Patrick Condren, President,Patcon Associates, Ltd.Douglas Durst, President,The Durst OrganizationPaul Insalaco, President,BF9 MediaGeorge Lence, President,Nicholas & LenceCommunications LLCThomas Lewis, President,Gray Line New YorkSightseeingCristyne Nicholas, CEO,Nicholas & LenceCommunications LLCStephen Schnall, Regional24 big apple greeter annual report

Sales Manager, OptarosDiana Taylor, ManagingDirector, Wolfensohn &Company, L.L.Cevent proceeds –Gross - $62,067Net - $44,552sponsors –42nd DevelopmentCorporationCWA Local 1180Eisner LLPGateway Group OneGray Line New YorkSightseeingJCPenneyMVP|NYNew York Hotel & MotelTrades Council,AFL-CIONewmark Knight FrankNYC & CompanySteuben Foods, Inc.The Port Authority ofNY & NJ2010 Spring BenefitHeld at the New York Marriott Marquis, Big Apple Greeter’s 18thAnnual Recognition Breakfast recognized several New Yorkerswho have made an impact on New York City through the workthey do on behalf of the City. Highlights of the event included:honorees –John C. Liu, Comptroller,The City of New YorkPaul P. Mak, President & CEO,Brooklyn Chinese AmericanAssociationJoseph Briller –Greeter of the Yearhonorary benefit chair –Hon. Marty Markowitz,Brooklyn BoroughPresidentbenefit committee –Patty Clark, Sr. Advisor tothe Aviation Director forExternal Affairs, The PortAuthority of NY & NJPatrick Condren, President,Patcon Associates, Ltd.Tom Lewis, President, GrayLine New York SightseeingSteve Swenson, V.P. & GeneralManager WCBS Newsradio880 & 1010 WINSVince Tabone, Esq., Directorof Government Relations,Red Apple Group, Inc.event proceeds –Gross - $43,616(held subsequent to fiscalyear-end)Net - $31,606sponsors –Con EdisonGray Line New York SightseeingNYC & CompanyJoseph Briller, John Liu andPaul Makwww.bigapplegreeter.org 25

Big Apple Greeter DonorsHonor Your Favorite New Yorker CampaignOur organization has an innovative way for individuals to honor their favorite New Yorker by makinga donation to Big Apple Greeter. The honoree receives a personalized certificate with a theme of theborough of the donor’s choice. Honorees during the past fiscal year were:In-Honor of Greeter Richard DarmstadterRalph KoppelIn honor of Evie & Richard Darmstadter’s50th anniversaryDora and Stephen SchwartzIn honor of favorite New Yorker, TrentStogsdillMarilyn MeadorIn memory of Greeter Arthur BittermanDeborah BergerJoan & Joseph BrillerPearl FrischMartin D. GreerGail L. MorsePaul PillitteriBetsy PregulmanBernice WeinblattIn memory of Walter DoyleBobbie GoldElizabeth J. HolmesIn memory of Samuel and Ruth FreemanJay FreemanIn memory of Lillian MorseJanet AliceaJoan & Joseph BrillerMarilyn GrosswirthElizabeth J. HolmesRaphael G. Jacobs26 big apple greeter annual report

Big Apple GreeterFinancial Statements –Fiscal year Ending April 30, 2010Board of Directors 28Independent Auditors’ Report 30Financial Statements 31www.bigapplegreeter.org 27

Big Apple Greeter Board of DirectorsChair* – Thomas G. Lewis, President, Gray Line New York SightseeingVice Chair* – Louise Morman, Executive Coach, Management Consultant, Eldercare AdvocateTreasurer* – Kenneth Smith, CPA, Partner, Eisner LLP Accountants and AdvisorsFounder* – Lynn Brooks, Big Apple GreeterExecutive Director* – Alicia Pierro, Big Apple GreeterBarbara Bailey – Assistant Director ofCommunications, Workers of America Local1180’s Retiree Division (Retired)Kamal Bhatia, CFA – Managing Director &Head of Asset Management Products, TIAA-CREFF Asset ManagementGarrett R. Bowden – Principal, AffirmativeEquities Realty L.P.Christopher P. Boylan* – Deputy ExecutiveDirector, Metropolitan TransportationAuthority (Chairman Emeritus)Patty Clark – Sr. Advisor to the AviationDirector for External Affairs, The PortAuthority of New York & New JerseyPatrick W. Condren – President, PatconAssociates, Ltd.Kelly Ann Curtin – Senior Vice President,Membership, NYC & CompanyMatthew Daus, Esq. – Attorney At Law:Windels Marx Lane & Mittendorf, LLP; NYCCivil Service Commissioner; DistinguishedLecturer, CUNYMerrie L. Davis – President & Publisher,MVP|NYDouglas Durst – President, The DurstOrganizationDon Eugene* – Senior Officer, R.H. Macy &Co., Inc. (Retired); Callydus Group LLCJill Groce – General Manager, JCPenneyManhattan MallPeter Kohlmann – Founder, PeKo CreativeJeffrey Lam – Managing Member, LamGeneration, LLCDiane McNulty – Director of CommunityAffairs, The New York TimesCristyne L. Nicholas* – CEO, Nicholas &Lence Communications, LLCDavid Rothfeld, Esq.* – Partner,Kane Kessler, P.C.John J. Ruzich, OBE* – President & CEO,The TIMM Group, LLCStephen Schnall* – Regional Sales Manager,OptarosJoseph E. Spinnato – President, HotelAssociation of New York City, Inc.Steve Swenson – Vice President & GeneralManager, 1010 WINS and WCBS NewsRadio 88Vincent J. Tabone – Director of GovernmentRelations, Red Apple Group, Inc.28 big apple greeter annual report

Barbara M. Tomanelli – Executive Assistantto Vice President, MetLife (Retired);Greeter RepresentativeMarkly Wilson – Director, InternationalMarketing, New York State Division ofTourismJames H. Yates – Sr. Vice President, Marketingand Economic Development, New York PowerAuthority (retired)Chairman Emeritus – Joel L. Epstein,Chairman & CEO, AIG Consumer Finance(Retired)Honorary Lifetime Member – Elizabeth A.Baltz, Global Business Development &ManagementHonorary Lifetime Member – Horace Webb,Senior Vice President Public Affairs, ConEdison (Retired)Honorary Lifetime Member – Paul Insalaco*– President, BF9 Media (Immediate Past Chair)Ex–Officio MembersHon. Michael R. Bloomberg, Mayor ofthe City of New YorkHon. Ruben Diaz Jr., Bronx Borough PresidentHon. Marty Markowitz, BrooklynBorough PresidentHon. Helen M. Marshall, QueensBorough PresidentHon. James P. Molinaro, Staten IslandBorough PresidentHon. Scott Stringer, ManhattanBorough PresidentBig AppleGreeter StaffLynn Brooks, FounderAlicia Pierro, ExecutiveDirectorGail Morse, Director ofVolunteers and ProgramsElizabeth Holmes, Director ofDevelopmentAlison Brooks, Special EventsCoordinator/DatabaseAdministratorJennifer Smith, Office Manager*Executive Committeewww.bigapplegreeter.org 29

Independent Auditors’ ReportBoard of DirectorsBig Apple Greeter, Inc.We have audited the accompanying statements of financial position of Big Apple Greeter, Inc.as of April 30, 2010 and 2009, and the related statements of activities, functional expenses andcash flows for the years then ended. These financial statements are the responsibility of BigApple Greeter, Inc.’s management. Our responsibility is to express an opinion on thesefinancial statements based on our audits.We conducted our audits in accordance with auditing standards generally accepted in theUnited States of America. Those standards require that we plan and perform the audit toobtain reasonable assurance about whether the financial statements are free of materialmisstatement. An audit includes consideration of internal control over financial reporting as abasis for designing audit procedures that are appropriate in the circumstances, but not for thepurpose of expressing an opinion on the effectiveness of Big Apple Greeter, Inc.’s internalcontrol over financial reporting.Accordingly, we express no such opinion. An audit also includes examining, on a test basis,evidence supporting the amounts and disclosures in the financial statements, assessing theaccounting principles used and significant estimates made by management, as well asevaluating the overall financial statement presentation. We believe that our audits provide areasonable basis for our opinion.In our opinion, the financial statements referred to above present fairly, in all material respects,the financial position of Big Apple Greeter, Inc. as of April 30, 2010 and 2009, and the changesin its net assets and its cash flows for the years then ended, in conformity with accountingprinciples generally accepted in the United States of America.New York, New YorkSeptember 15, 201030 big apple greeter annual report

Big Apple Greeter, Inc. | Statements of Financial Position | For the Years Ended April 30,2010 2009assetsCash and cash equivalents $ 40,271 $ 165,360Accounts receivable 13,612 20,100Prepaid expenses 7,384 17,015MetroCard inventory 1,575 1,000Furniture and equipment, net – 168Restricted cash – 36,250$ 62,842 $ 239,893liabilities and net assetsLiabilitiesAccounts payable and accrued expenses $ 22,583 $ 18,895Deferred revenue 20,950 50,150Total Liabilities 43,533 69,045Net assetsUnrestricted 17,734 133,598Temporarily restricted 1,575 1,000Permanently restricted – 36,250Total Net Assets 19,309 170,848$ 62,842 $ 239,893See notes to financial statementswww.bigapplegreeter.org 31

Big Apple Greeter, Inc. | Statements of Financial Activities | For the Years Ended April 30,2010 restrictions 33,325 (33,325) – – 51,754 (51,754) – –2009Temporarily Permanently Temporarily PermanentlyUnrestricted Restricted Restricted Total Unrestricted Restricted Restricted Totalsupport and revenueGovernment grants $70,425 $ – $ – $70,425 $65,219 $ – $ – $65,219Contributions 73,591 – – 73,591 66,882 – – 66,882In-kind volunteers 1,209,624 – – 1,209,624 1,114,886 – – 1,114,886In-kind services 195,500 – – 195,500 229,650 – – 229,650Fundraising events,net of direct costs of$37,187 and $75,367 85,478 – – 85,478 297,786 – – 297,786MetroCards contributed by MTA – 33,900 – 33,900 – 52,000 – 52,000Investment income 511 – – 511 2,469 754 – 3,2231,635,129 33,900 – 1,669,029 1,776,892 52,754 – 1,829,646Net assets released fromDonor reclassifications 36,250 – (36,250) – – – – –Total Support and Revenue 1,704,704 575 (36,250) 1,669,029 1,828,646 1,000 – 1,829,646expensesProgram services 1,470,347 – – 1,470,347 1,442,449 – – 1,442,449General and administrative 206,636 – – 206,636 202,076 – – 202,076Fundraising 143,585 – – 143,585 151,516 – – 151,516Total Expenses 1,820,568 – – 1,820,568 1,796,041 – – 1,796,041Change in Net Assets (115,864) 575 (36,250) (151,539) 32,605 1,000 – 33,605net assetsBeginning of year 133,598 1,000 36,250 170,848 100,993 – 36,250 137,243End of year $17,734 $1,575 $ – $19,309 $133,598 $ 1,000 $36,250 $170,848See notes to financial statements32 big apple greeter annual report

Big Apple Greeter, Inc. | Statements of Functional Expenses | For the Years Ended April 30,2010 2009Program General and Program General andServices Administrative Fundraising Total Services Administrative Fundraising TotalSalaries $168,205 $37,062 $79,826 $ 285,093 $175,671 $38,707 $83,369 $297,747Payroll taxes andemployee benefits 20,991 4,625 9,962 35,578 19,148 4,219 9,087 32,454In-kind:Volunteers 1,052,373 133,059 24,192 1,209,624 972,126 122,912 22,348 1,117,386Occupancy 109,200 13,650 13,650 136,500 109,200 13,650 13,650 136,500Other services 4 7,790 – 11,210 59,000 73,427 – 17,224 90,651Audit and bookkeeping – 14,275 – 14,275 – 16,560 – 16,560Insurance 13,838 2,570 3,361 19,769 14,083 2,615 3,420 20,118MetroCards used 33,325 – – 33,325 51,000 – – 51,000Printing, publicationsand postage 3,147 674 674 4,495 7,013 1,503 1,503 10,019Equipment rentaland maintenance 3,228 692 692 4,612 3,454 740 740 4,934Other 18,129 – – 18,129 16,184 – – 16,184Bad debt – – – – – 900 – 900Depreciation 121 29 18 168 1,143 270 175 1,588$1,470,347 $206,636 $143,585 $1,820,568 $1,442,449 $202,076 $151,516 $1,796,041See notes to financial statementswww.bigapplegreeter.org 33

Big Apple Greeter, Inc. | Statement of Cash Flows | For the Years Ended April 30,2010 2009cash flows from operating activitiesChange in net assets $(151,539) $33,605Adjustments to reconcile change in net assetsto net cash from operating activities:Depreciation 168 1,588Bad debt expense - 900MetroCards donated (33,900) (52,000)MetroCards used 33,325 51,000Changes in operating assets and liabilities:Accounts receivable 6,488 38,800Prepaid expenses 9,631 2,636Accounts payable and accrued expenses 3,688 127Deferred revenue (29,200) (170,100)Net Cash from Operating Activities (161,339) (93,444)cash flows from investing activitiesRedemption of certificates of deposit 36,250 –Net Cash from Operating Activities (125,089) (93,444)cash and cash equivalentsBeginning of the year 165,360 258,804End of the year $40,271 $165,360See notes to financial statements34 big apple greeter annual report

Big Apple Greeter, Inc. |Notes to Financial Statements1. Organization and Tax StatusBig Apple Greeter, Inc. (“Big Apple Greeter”) is a New York non-profit corporation organized toenhance New York City’s worldwide image and to enrich the New York experience by connectingvisitors with knowledgeable and enthusiastic volunteers (“greeters”).Big Apple Greeter is exempt from federal income tax under Section 501(c)(3) of the InternalRevenue Code. In addition, Big Apple Greeter qualifies for the charitable contribution deductionunder Section 170(b)(1)(A) and has been classified as an organization other than a privatefoundation under Section 509(a)(2).2. Summary of Significant Accounting PoliciesUse of EstimatesThe preparation of financial statements in conformity with generally accepted accounting principlesin the United States of America requires management to make certain estimates and assumptions thatrelate to the reporting of assets and liabilities and the disclosure of contingent assets and liabilities atthe date of the financial statements, and the reported amounts of revenues and expenses during thereporting period. Actual results could differ from those estimates.Basis of PresentationThe financial statements report amounts separately by class of net assets. Unrestricted net assets arethose currently available at the discretion of the board for use in Big Apple Greeter’s operations.Temporarily restricted net assets are stipulated by donors or agreements for specific purposes or timerestrictions. When donor restrictions expire, that is, when a time restriction ends or a purposerestriction is fulfilled, temporarily restricted net assets are reclassified to unrestricted net assets andreported in the statement of activities as net assets released from restrictions. Permanently restrictednet assets are established by donor restricted gifts and bequests to provide a permanent endowment.Cash and Cash EquivalentsCash and cash equivalents include all highly liquid investments with maturities of three months orless at the time of purchase. Investments Investments include time deposits with maturities of morethan three months at the time of purchase. They are carried at cost, which approximate fair value.InvestmentsInvestments include time deposits with maturities of more than three months at the time ofpurchase. They are carried at cost, which approximate fair value.www.bigapplegreeter.org 35

Big Apple Greeter, Inc. |Notes to Financial Statements2. Summary of Significant Accounting Policies (continued)Furniture, Equipment and DepreciationFurniture and equipment are stated at cost and depreciated on a straight-line basis over the estimateduseful lives of the related assets. Office furnishings and equipment are deemed to have a useful liferanging between three and seven years.Accounts and Pledges ReceivableUnconditional promises to give receivable are recorded when an unconditional promise is made.Unconditional promises to give to be received in future years are discounted to present value using anappropriate interest rate applicable to the year in which the promise is received.ContributionsUnconditional contributions are recorded as revenue upon receipt or when promised and areconsidered to be available for unrestricted use, unless specifically restricted by donor. Amountsreceived that are designated for future periods or restricted by the donor for specific purposes arereported as temporarily restricted or permanently restricted support that increases those net assetclasses.Contributions of non-cash assets are recorded at their fair values at the date of contribution.Contributions of services that create or enhance non-financial assets or that require specializedskills, are provided by individuals possessing those skills, and would typically need to bepurchased if not provided by donation, are recorded at their fair values in the period received.Donated services rendered by volunteers that do not meet the criteria for recognition are notrecorded in the financial statements.Functional ExpensesBig Apple Greeter allocates its expenses on a functional basis among its various programs andsupport services. Expenses that can be identified with specific program or support services arecharged directly according to that expenditure classification. Expenses that are common to severalfunctions are allocated to those functions.Deferred RevenueRevenues from major fundraising events are reported in the fiscal year in which the eventsare held. Payments received in advance of these events are reported as deferred revenue atApril 30.36 big apple greeter annual report

Big Apple Greeter, Inc. |Notes to Financial Statements2. Summary of Significant Accounting Policies (continued)Accounting for Uncertainty in Income TaxesBig Apple Greeter’s accounting policy is to provide liabilities for uncertain tax positions whena liability is probable and estimable. Management is not aware of any violation of its tax statusas an organization exempt from income taxes, nor of any exposure to unrelated businessincome tax, nor of any other uncertain tax positions that would require financial statementrecognition. The Organization is no longer subject to audits by the applicable taxingjurisdictions for periods prior to fiscal 2007.Subsequent Events Evaluation by ManagementManagement has evaluated subsequent events for disclosure and/or recognition in thefinancial statements through the date that the financial statements were available to be issued,which date is September 15, 2010.3. Concentration of Credit RiskFinancial instruments which potentially subject Big Apple Greeter to concentrations of creditrisk consist primarily of cash and cash equivalents. Big Apple Greeter maintains its cash inbank deposit accounts which, at times, may exceed federal insured limits. Big Apple Greeterhas not experienced any losses in such accounts.Big Apple Greeter receives a substantial amount of its cash and non-cash support from theCity of New York, its agencies and affiliates. The amount of that support is set on an annualbasis and can vary from year to year. A material decrease in that support would directly effectoperations.4. Permanently Restricted Net AssetsDuring the year ended April 30, 2010, Big Apple Greeter received written authorization fromdonors, removing all restrictions on $36,250 of previously endowed gifts, making those fundsavailable for unrestricted purposes at the discretion of the Board. As a result of thesereclassifications, there are no permanently restricted net assets at April 30, 2010.www.bigapplegreeter.org 37

Big Apple Greeter, Inc. |Notes to Financial Statements5. Temporarily Restricted Net AssetsTemporarily restricted net assets at April 30, 2010 and 2009 consist of MetroCards, whichare restricted as to use in programs and by volunteers.6. Furniture and EquipmentFurniture and equipment at April 30 consist of the following:2010 2009Computer equipment $21,444 $21,444Software 17,082 17,082Furniture and fixtures 660 66039,186 39,186Accumulated depreciation (39,186) (39,018)$ – $ 1687. Deferred RevenueDeferred revenue at April 30, 2010 and 2009 consists of the gross proceeds for the SpringBreakfast fundraiser.8. In-kind ServicesThe City of New York, its agencies and its affiliates have provided office space and telephoneusage to Big Apple Greeter. Volunteer services have been performed by a substantial numberof tour personnel and others who have contributed significant amounts of their time to BigApple Greeter. The organization has valued and recorded these services, which are necessaryfor it to carry out its programs.38 big apple greeter annual report

Big Apple Greeter, Inc. |Notes to Financial Statements8. In-kind Services (continued)2010 2009In-kind services provided by the City of New York:Rent/utitilities $103,500 $103,500Telephone/fax 33,000 33,000Total City of New York services 136,500 136,500Other In-kind services:Volunteer department reception – 2,500Advertising and printing 59,000 90,650Total non-volunteer services 59,000 93,150Volunteer administration 747,129 524,806Volunteer greeters 432,495 436,747Volunteer technical 30,000 153,333Total volunteer services 1,209,624 1,114,886$1,405,124 $1,344,536www.bigapplegreeter.org 39

Appendix I –Big Apple Greeter VolunteersGreetersDaniel AbatelliJonathan AdwarFred AlexanderHenry AlfordGustavo AstoJoachim (Joe) AuerJennifer BahmeFrank BambergerKatrina BarnasLester BarnettIlan BaschWilliam A. BautzRuth BechhoferDavid BeldKaren BellSheila BellenTerry BenallaMarian BenediktAnne BenyaminowichJane BermanJoanne BernsteinKarl BernsteinLinde BernsteinMichael BernsteinRon BerthelEmile BeuxPatricia BharathAnn BiallyMelvyn BirnbaumEttagale BlauerNora BleichStanley BloomfieldJeanne BornsteinEdward BotwinCoreen BourkeDavid BrangaccioEmil BretzgerJoan BrillerJoseph BrillerSusan BrinnitzerEthan BrookS. BrookesMike BrownKaren BruecknerJoanna BukszpanShirley BurnhardtEllen BurnsErnest BuschDavid BushlerCora CagayatDavid CamachoLeslie CamachoJann ChisholmJohn CirincionJudy ClaybourneHerbert CohenMalcolm CohenShara CohenJanet CohnJulie ComptonReva CooperSteven CooperGladys CottoGretel CourtneyThomas CoutoAndrea CoyleMathew DallasErna DanielDemetria DanielsRichard DarmstadterDavid DelvalleNancy di BenedettoClara DiazJoanne DillonJohn DillonRachel DonnerPeter DrewRichard DrezenSandra DriesenAudrey DrillichArlene DunnCarol DynerRobert EberDonald EigendorffAudrey EisenEthel ElkinChafin ElliottDiane EngelMaury EnglanderJames ErwinRachel EverettAdam FarbJoe FeldmanWilliam FerryRichard FineMuriel Finkelstein40 big apple greeter annual report

Ray FinkelsteinHerbert FishmanKevin FlanaganDiane FleckCharles FletcherStephanie FogleDeborah FreemanIris FriedlanderMichael FriedmanJoan FrierGeorge GarrasteguiPatrick GartlandEllen GasnickJohn GeaterRobert GelberLen GelsteinBobbie GoldGreta GoldbergMarjorie GoldbergRosemary GoldfordBob GoldsmanMarian GoodsideFred GornickRobert GouldLinda GralitzerFrank GranaSalvator GranfortLawrence GrantLewis GreensteinJulius GrillRena GrossfieldSean HaleyCharles HanrahanSheryl HarawitzBeth HarpazPat (Ms) HartleyRobert HartlingJoseph HassettNaomi HeiligJennifer HeinleinBetty HellerLoraine HellerRichard HermanowskiGregg HernandezSue HerskovitsMargot HeumanPeter HochsteinHarvey HoffmanNoel HollandThomas HoranRoss HorowitzJennifer HuntleyCharles HwangSheila IsikowGail JaffeRosita JalowskiLinda JawitzRyan (Ms) JohnsonEllen JuroLois KahanMyrna KanterCarolyn KaplanEdie KaplanHarold KaplanSusan KaplanPhyllis Kaplan-KatzRuth KassangaJohn KearnsTom KeatingMary Alice KelloggDanielle KentSofia KimGoldie KnobelPeter KohlmannStephen KoslinCecelia KramerGladys KrasnerGail LambertFirst LastJaqueline LavalleLinda LavalleChantal LawrenceRobert LeaderLinda LeffHelen LentoDavid LesserWarren LewisCaroline LieberFidelindo LimJoseph LovalvoLenore LowenthalVerna LubrothSy LukinBob LurieJoan LurieJan MaasJudy MahlerBob MaloneyRichard MarenSam MargolisPatrice MarieHeather MarkelRaymond MarquezMadeline MarziottaRichard MarziottaThomas McBreenThomas McGeehanVirginia McManusDavid MeltzerSharon MessingJean-Paul MichaudBernadette MichelCharles J. MillerRichard MinkHelen MitchellJohn MohsMargherita MonckRichard MonckFrank MontaturoLeigh Montvillewww.bigapplegreeter.org 41

GREETERS from page 41Dolores MorrisGregory MorrisEnid MoskowitzKatrin MuellerLucy MuiHartmut MunkerJosephine MurrayTerry NeistadtKaren NelsonPaula NewmanKarla NgMariko NoguchiBill NoonanRuth NordenbrookMilton NormanLaurie NorrisElizabeth NortonSusan OlshanskyDonald OrloskiBernice OrolGiacinta PaceNikki PadillaRichard PadroDennis PagetSuzanne PaliottaJean PapazianOona ParaskevaJules PeemoellerJoel PerelmuthRichard PhillipsJil PicarielloMichael PollackScott PossleyCal PritnerHoward PronskyPeter PugleseMarc PumaEugene QuanDiane RaphaelSaul RawRobert ReissMaria RialAnita RichichiAl RiggiCynthia RileyMichael RindoneBarbara RitchinDonald RogersBarbara RohdieSally RoseArlene RosenbergRuth RosenbergFred RosenbergWilmothBabette RothRosalie RothenbergGerald RothsteinBill RozsaAndrew SafkowRobert H SandDorothy SandfordPhilip SarrelAnthony SavareseMinna ScharffKaren ScheuererBob SchiffDave SchiffMartin SchneitRuss SchoumakerEleanor SchreiberLyn SchulmanBeth SchultzCharles SchwartzGerda SchwarzShirley ScottTed ScullWinnie ScuteriLiliam SerjeIrene ShrierDemetrios SiatosBernard SiegelElaine SiegelBobbi SilverRobert SilverRoberta SilverBarbara SimonDan SingerTim SkoldbergRita SkylerSusanna SloatBrad SmithIra SmolinMel SpainTom SpilotrosHelen SpirerCarole StallworthChristina StantonSami SteigmannSteven SteinbergPeter SteinmanPeggy SternKen StewartArnold StrauchCharles SussweinMasumi TakamizuJocelyn TaubPhyllis TaubSusan TaubmanLydia ThomasBarbara TomanelliAlan TraegerMartin TuretzkyClyde TurnerSusan TurokErnest UlrichTeddy UrenaHarris UsdanSandra Van BurenJack Victor42 big apple greeter annual report

Amy WasikHerb WassermanMarilyn WeillJoel WeinerAllen WeingastLynne WhippleAracy WinterKlaus WinterPeter WoodDoris WoolfeBernard YoungFrances ZarnitckyJoe ZeveloffOffice VolunteersDavid AbrahamsonFrancesca CeffaBonnie FarrierMaddy GairHelene JoffeMarcelo KlappAnita KrausAshima ManaktalaBlanche MargolisGladys MartinezBob MaurerVivian OngAnne RauSally RoseMichele SchwarzbachBrad SmithMarguerite TerryGraphic DesignJennifer ChiuJoy MakonRic WilsonWeb MasterRyan ReedSocial MediaMichaela PotterPhotographersKaren BellAnne HongPaul KatcherSusan KroeterPaul MargolisCaroline MisanJerry RuotoloSpecial ProjectsRita ButtolphAna CruzDaniel FeldmanLee FrankelMadeline GairMarianne GennariMarilyn GrosswirthLorraine HellerPatricia IglesiasEdward MurphyReiko NagumoBill NilesJack (John) OliveSahar ShadyKate SheahanPeter SohnCatherine WelchSaul ZuchmanGreeter Laurie Norris andGreeter for a Day, Deputy Mayorfor Economic DevelopmentRobert C. Lieberwww.bigapplegreeter.org 43

Appendix II –Full Donor Listing ($250 and above)In-Kind DonorsAffinia ChicagoAffinia ShelburneAmerican Ballet TheatreAmerican Museum ofNatural HistoryJean-Claude BakerTiki BarberKaren BellBig Apple CircusBloomingdale’sMike BougherChez JosephineDominic ChianeseJennifer ChiuChicago Office of TourismThe Cookie LoftContinental AirlinesDavler Media GroupEisner LLPLaura FantiniFox Television Stations, Inc.The Glazier GroupGray Line New YorkSightseeingThe Hague GreetersHilton National SalesJCPenney Company, Inc.Kane Kessler, P.C.Paul KatcherPeter KohlmannSusan KroeterLoews HotelsMadame TussaudsJoy MakonManhattan by SailMario’s RestaurantMetropolitan TransportationAuthorityCynthia MeyersCaroline MisanMount Vernon Hotel MuseumMTA Arts for Transit andMusic Under New YorkMVP|NYNew York Hall of ScienceThe New York TimesNew York Water TaxiNicholas & LenceCommunications LLCNY SkyrideOffice of the BrooklynBorough PresidentThe Port Authority ofNew York & New JerseyThe Ritz Carlton New York,Battery ParkJerry RuotoloEnid SchwarzbaumSnug Harbor Cultural Centerand Botanical GardensSouth Street Seaport MuseumChristina StantonTD BankTiffany & Co.type-a-liciousThe Village AllianceAlbert WatsonWave HillWildlife ConservationSociety/The Bronx ZooZagat Survey, LLC$46,500-$25,000New York City GovernmentAllocationBloomberg$24,999-$10,000NYC & CompanyTD Bank$9,999-$4,000Lynn & Stan BrooksBombardierNew York Hotel & Motel TradesCouncil, AFL-CIOSteuben Foods, Inc.The Durst OrganizationThe Port Authority ofNew York & New JerseyThe Rudin Foundation, Inc.$3,999-$1,00042nd DevelopmentCorporationJoan & Joseph BrillerCWA Local 118044 big apple greeter annual report

Anne DavisEisner LLPDon EugeneGateway Group OneGlenwood Management Corp.Gray Line New YorkSightseeingIATSE InternationalJCPenney Company, Inc.Jennifer Foundation, Inc.MVP|NYNew York Marriott MarquisNewmark Knight FrankDiana L. Taylor$999-$2501010 WINSA. Esteban & CompanyAmerican AirlinesBarbara BaileyElizabeth A. BaltzPatricia BharathKamal Bhatia, CFAGarrett R. BowdenChristopher P. BoylanCastle Restoration &Construction Inc.Clear Channel SpectacolorMatthew W. DausDavler Media GroupFrasca & Associates, LLCJay FreemanRob GouldGreater Jamaica DevelopmentCorporationGreenberg Traurig, LLPGroup One Investments /Ledgestone AssociatesHampshire Hotels & ResortsHotel Association ofNew York City, Inc.Paul InsalacoThe John & MargoCatsimatidis FoundationJohn Wiley & Sons, Inc.Kane Kessler, P.C.Peter KohlmannRichard N. KresslerLocal One IATSEMattone Group Co., LLCMetropolitan TransportationAuthorityLouise MormanThe New York Says Thank YouFoundationNewmark & Co. Real EstateLaura OsmanPatcon Associates, Ltd.Alicia PierroJohn J. Ruzich, OBEStephen A. SchnallThe Shubert Organization, Inc.Times Square AllianceBarbara M. TomanelliDonald D. WhiteAnita & Morton WolkowitzJames H. YatesYour supportfor Big AppleGreeter will helpus welcomevisitors for manyyears to come.Please click here tolearn how to makeyour tax-deductiblegift.www.bigapplegreeter.org 45