INNOVATION MAde By WANzl FUTURE ACCOUNTABILITY ...

NEWS AND INFORMATION SPRING 2008
FOR OUR PARTNERS
IN THE RETAIL TRADE
WWW WANZL WORLDWIDE
EuroShop 2008
INNovatIoN
MadE by WaNzl

WORLD
REcORD
007
ROLLED OFF THE PRODUcTION LINES
• TWO MILLION SHOPPING TROLLEyS •
WaNzl WoRldWIdE SPRING 2008 EDITORIAL
EdItoRIal
2007 was an eventful year for Wanzl, a year of expansion at home and abroad. In Germany we built nearly 20,000
square metres of new assembly and storage space, to ensure continuing top-quality service to our customers. these new
facilities enable us to keep pace with our expanding order books and maintain our excellent record on deliveries. abroad,
too, our long-standing programme of expansion has continued apace – in May we opened the new Wanzl China subsidiary,
and we added further capacity to our site in the UK. Further expansion is also planned for the current year. the
Wanzl location in Kirchheim, for example, will have another 10,000 square metres of production space by the year-end.
this is being built in response to steadily rising demand for shopping and transport trolleys from our retail customers and
international airports. already Wanzl has seven production locations in Germany and abroad, and there are plans to build
another plant at Serpuchov, south of Moscow. all these locations work to the same high standards, and with the same
approach towards environmental responsibility. our uppermost goal is to guarantee the very best, consistent quality for
our customers.
the ‘bavarian Quality award’ which was presented to Wanzl in 2007 for its outstanding quality management at all plants
at home and abroad, underlines the success of our strict quality philosophy expressed by the words ‘Made by Wanzl’. this
simple motto is a commitment to values like quality, innovation, service and partnership, and it is the banner under which
we are presenting our products at EuroShop 2008. Here we will be showcasing exciting new innovations in shopping
trolleys, barriers and turnstiles, shopfittings and displays, and futuristic ideas for retail landscapes in the food and nonfood
sectors. the focus is on individual customising for high-impact design, in line with the CI of the store. Worldwide
Wanzl is providing optimum service and cost-efficiency, and enhancing the experience of shopping.
We at Wanzl are looking forward to welcoming you at EuroShop 2008.
I hope you enjoy the read!
Gottfried Wanzl
www – wanzl worldwide
the customer magazine of Wanzl Metallwarenfabrik GmbH
Published by:
Wanzl Metallwarenfabrik GmbH – bubesheimer Strasse 4
89340 leipheim – Germany
Phone +49(0)8221/729-0 – Fax +49(0)8221/729-100
info@wanzl.de – www.wanzl.com
Edited by: Wanzl-Marketing, PRESSE & mehr
Design and layout: lIQUId –agentur für Gestaltung, augsburg
Translation: English Experts, Munich
Photos: Wanzl Metallwarenfabrik GmbH, adaC, adele Prince, albert Heijn b.v.,
Christian Engelmann, CooP Centrum, detektei Mario Krupp/braunschweig,
deutsche Post aG, EHI Retail Institute GmbH, Eurostar Group ltd., GfK aG, Global
alliance for EcoMobility, GMR Group, GUM, Heatherwick Studio, iStock Photo, IHM
– Institut für Handel, absatz und Marketing/University of Graz, Material ConneXion
Cologne, Messe düsseldorf GmbH, MEtRo aG, MEv verlag GmbH, NatURalIa,
PoSHdECoR, RayHER Hobby GmbH, REWE dortmund, REWE Schäfer, Richard
boorberg verlag, St Pancras International – Michael Walter/troika, tegut… gute
lebensmittel, tRollEyWISE, United Nations, Wanzl/IdEmøbler

SELF-PROPELLING SHOPPING TROLLEyS –
equipped with an electric motor – demonstrate
the internal dynamics of consumption. a microchip
prevents collisions. these ‘opportunists’
were also part of the ‘ausverkauft’ installation.
When they meet resistance, e.g. a person or
wall, the control switches to reverse and/or
steers the trolley round the object, enabling the
trolleys to get out of any situation.
Sold out
the art of consumption
W cRASH at 50 km/h on the
adaC test track.
ART MEETS SHOPPING TROLLEy WaNzl WoRldWIdE SPRING 2008
‘AUSvERKAUFT’ ART PROjEcT
R ARTIST/INITIATOR: Christian
Engelmann
R PARTNERS: Wanzl, adaC
technology Centre, landsberg
R ExHIbITION: Klüser Gallery, Munich,
Spring 2007
W THE SHOPPING TROLLEy
before impact.
W SIGNS OF A cRASH, but the
structure stayed intact.
The ‘Ausverkauft’ (‘Sold out’) art project by christian Engelmann deals
with the subject of everyday consumption. the Munich-based artist has
taken a close look at questions such as: Who consumes what? In what
quantities? What is luxury? What are everyday needs? What does consumption
mean to the individual? Is consumption a substitute drug to replace love and
security? and finally, does consumption drive us, or do we drive consumption?
but why the shopping trolley? a shopping trolley is certainly a tremendous help
in transporting everyday goods, but it is not associated with luxury. However, it
is indeed an excellent means of transporting luxury goods.
Wanzl provided the artist with five 75-litre shopping trolleys and two 130-litre
models. Meanwhile the adaC, the German motorists´ association, gave its
agreement for a crash test to be carried out with the prepared shopping
trolleys. at the adaC test track, the trolleys were loaded with luxury goods,
placed on rails and propelled at precisely 50 km/h – with no brakes – towards
the collision target. a special camera with a frame rate of 1,000 frames per
second recorded the crash: all the luxury goods in the trolley were hurled
through the air and either destroyed or severely damaged. only the Wanzl
shopping trolleys survived the high-speed crash, admittedly somewhat bent and
no longer with quite the same tracking stability, but still usable. “there’s no
reason why they couldn’t be used again for shopping,” said Christian Engelmann.
as in the real economy, the crash shook the structures and left visible traces,
but it did not bring about a complete collapse.«
FURTHER INFORMATION ON THE WORK OF cHRISTIAN ENGELMANN:
WWW.ENGELMANN-KUNST.DE
QUALITy —
MADE by WANZL
Shopping trolleys
made by Wanzl
survived the 50 km/h
crash at the adaC´s
test circuit, and they
were still usable
afterwards!
cHRISTIAN
ENGELMANN

Made by Wanzl
EuroShop – 23 to 27 February in düsseldorf
PETER bILANG,
Wanzl´s Marketing director.
WaNzl WoRldWIdE SPRING 2008 EUROSHOP 008
FUTURE ACCOUNTABILITY QUALITY VISION
INNOVATION DESIGN COMPETENCE
SERVICE PARTNERSHIP SECURITY
PRODUCTS WORLDWIDE _ MAde By WANzl
What is the thinking behind the ‘Made by Wanzl’ motto at
EuroShop 008? Peter bilang: the baseline for quality at Wanzl is
the dIN EN ISo quality standard, 2000-2004. our production lines
are state of the art, only first-class materials are used, and all our
products have to pass rigorous tests in our own testing laboratories.
the entire product spectrum benefits from these quality-orientated
and efficient production processes. Proof of this is that many of our
products are now generally regarded as standards themselves;
something that other products have to match up to. all our
production facilities – whether in Germany, France, the Czech
Republic, China or elsewhere – work to the same principles and
techniques. that´s the secret of quality ‘Made by Wanzl’.
Wanzl is regarded as something of a trendsetter in the retail
industry. Why do you think this is? Even with such everyday
objects as shopping trolleys, Wanzl takes into account the trend
towards individuality. our range of models, our sector solutions and
design options are unmatched elsewhere. the entire self-service
programme at Wanzl, and of course innovative shopfitting solutions,
can be customised in line with individual requirements. this option
extends also to products in the logistics+Industry, Passenger
Handling Service and Hotel Service divisions. as a well organised
family-owned company, with uncomplicated decision-making structures
and clear orientation, Wanzl´s mission is to meet the requirements
of the market now and in the future to help bring about a
pleasanter, more eco-friendly environment. our products are designed
to make the whole shopping experience better for retailers and
customers around the world. For this reason Wanzl embarked many
years ago on a policy of internationalisation, and today it has a
network of 18 subsidiaries and many representatives around the
globe, ready and willing to serve local clients. all these customers
receive the same top-quality service and products.
What innovations will Wanzl be displaying at EuroShop?
at EuroShop 2008 Wanzl will again be highlighting its innovations
potential and also helping to set the pace of progress in the trade.
the main highlight of our display is the innovative ‘Future Shopping’
project, which shows how RFId applications can be integrated
effectively into the self-service area and shopfittings. this vision for
the future incorporates shelves from the ‘wire tech’ shopfitting system,
a specially developed ‘tango’ plastic shopping trolley, the
‘eGate’ exit gate and a special pay station with an integrated RFIdsupported
system. also, Wanzl is launching its new, surface technology
– Power Coating – specially developed for coloured shopping
trolleys. In addition, we have extended our range of tango plastic
shopping trolleys and, at EuroShop 2008, we will be presenting these
with basket volumes of 220 and 160 litres and, for the first time,
one with a 90-litre basket.
another focus at the show is our display of the latest shopfitting
solutions for delivering a unique retail experience combined with
optimum customer service. as well as systems for the food sector
Wanzl will be showing innovative new developments for a wide
range of applications in the non-food area, solutions that combine
flexibility and individual design with cost-efficiency. «

O INNOvATIvE SOLUTIONS for the international retail sector on over
1,300 square metres of space.
U FROM vISION TO INNOvATION: Wanzl will be relaying all the processes
in the ‘Future Shopping’ Centre onto large screens at EuroShop 2008.
‘FUtURE SHoPPING’ –
MadE by WaNzl
At EuroShop 008 Wanzl will be presenting its new project
‘Future Shopping’ for the first time. Innovative developments
from the self-service systems and shopfittings division are to be
shown in a fully integrated RFId-based solution for the retail world of
tomorrow. automatic logging of the goods, as shown in this project,
opens up a brand new style of shopping – time-saving, more flexible,
and with no queues at the checkout. at the same time retailers
benefit from greater cost-efficiency because RFId labels offer time
savings in entering product information and paying processes. also
this system helps keep stock losses down. ‘Future Shopping’ features
‘wire tech’ shelving, the ‘tango’ plastic shopping trolley fitted with a
specially designed on-board computer, and a self-checkout system,
consisting of a computerised ‘CERtoiPay’ pay station and the new
‘eGate’ exit gate from Wanzl. the on-board computer and the pay
station are developments by Wanzl´s partner Wincor Nixdorf. Wanzl
fitted the ‘wire tech’ shelves and the ‘tango’ shopping trolleys with
integrated RFId reading antennae in order to facilitate automated
logging of product flows. If a customer takes an item from the shelf,
this is automatically logged by the system, and the information
passed to the store´s merchandise information system for updating
ongoing stock data. as the items
are laid in the basket, they are
logged by the RFId reader in the
basket, and the running total to
pay displayed on the handle of
the trolley. Items taken out of the
trolley are immediately deducted
from this total. on reaching the
checkout all the data is passed to the
self-checkout till which prints out a list
of the purchases. after the goods have
been paid for the ‘eGate’ exit gate
attached to the till area opens
automatically for a pre-defined period
of time, to enable the customer to
pass through with his purchases.
EUROSHOP 008 WaNzl WoRldWIdE SPRING 2008
8a
8b
7
5
6 4
3
9
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2
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17
E NEW IN HALL 1 , STAND A90
AND A76 — Wanzl at EuroShop 2008.
Each day of the fair all the latest
pictures and information from Wanzl´s
stand at the fair will be shown at
WWW.WANZL.cOM
U NEW — the ‘tango 90’ plastic
shopping trolley.
12 13
16
15
14
EURoSHoP 2008 –tHE Global
REtaIl tRadE FaIR
EuroShop, The Global Retail Trade Fair, which takes
place from 23 to 27 February 2008, will bring together
the international retail trade and its partners at the
exhibition centre in düsseldorf. this top sector event is
being organised for the 16th time by the düsseldorf tradefair
organisation and the EHI Retail Institute, the conceptual
sponsor. EuroShop, held every three years, is the
Number one trade fair for capital investment in the retail
trade, and it always attracts tremendous attention. this
year around 1,800 exhibitors from over 50 countries will
be exhibiting on 100,000 square metres (net) of exhibition
space. the event covers 15 exhibition halls and is open
from 10 a.m. to 6 p.m. each day. visitors can look forward
to discovering new perspectives and futuristic solutions on
themes like store design, architecture, visual merchandising,
PoS marketing, stand design, It and security. the
products and services on show are supplemented by an
accompanying programme of over 20 first-class events,
congresses and practical seminars, providing information
on themes relevant to all four EuroShop segments:
EuroConcept, EuroSales, EuroCIS and EuroExpo.
WWW.EUROSHOP.DE
‘Hidden Champions’
In Germany, austria and Switzerland there
are over 1,000 companies who lead the
world in their particular market segment.
largely unnoticed by the general public,
they carry on going from strength to
strength, putting up a formidable performance
against the international competition
and changing the world with their innovations. the
‘Hidden Champions’, of which Wanzl is one, are models of
efficient company management in the 21st century.
‘Hidden champions des 1. jahrhunderts — Die
Erfolgsstrategien unbekannter Weltmarktführer’ by
Prof. dr. Hermann Simon, Campus verlag 2007, ISbN 978-
3-593-38380-4, € 39.90.

6 WaNzl WoRldWIdE SPRING 2008 GREAT bRITAIN
tRollEyWISE
Good for the environment, good for the budget
Every year in the UK over 00,000 shopping
trolleys are taken from stores and car
parks and abandoned in the community.
the cost of these losses is estimated to be as
much as £15 million per annum. Quite apart from
the loss of the asset, trolleys are often left in
roads, pavements and parks where they are an
unsightly hazard to the public. Many are dumped
in local waterways, rivers and canals where they
can cause harm to wildlife and have a negative
impact on the environment. Confronted with this
growing problem, one UK company, tRollEy-
WISE, is now offering UK retailers a choice of
professional solutions which will help reduce the
costs associated with trolley loss and at the
same time help protect the local environment.
Manager of TROLLEyWISE in the UK, Simon
King, believes that using the range of services
offered by the company is the the right thing
to do: “Economically and environmentally,
tRollEyWISE makes good sense,” he says. “We
have operated in the UK for five years and during
this time have built excellent working relationships
with our customers, government agencies
and relevant local authorities. We also work
closely with a number of trolley-retention sys-
tem providers, who help us implement solutions
which help prevent the removal of trolleys from
store premises.” the company has grown steadily
during this time and now operates 20 branded
recovery vehicles across the UK, each with
a driver/recovery operator. the vehicles are satellite-linked
to a central call centre based at the
company headquarters, enabling real-time updating
to customer trolley databases.
“A direct benefit for the retailer is that
TROLLEyWISE can reduce their liability for
substantial fines or fees for the retrieval and
disposal of trolleys under the terms of the ‘Clean
Neighbourhoods and Environmental act’ of
2005,” said Simon. “a secondary benefit is that
trolleys are inspected by tRollEyWISE, and,
if still in good condition, can be hygienically
cleaned and quickly returned to service with the
store, reducing the need for replacement. the
less immediate benefits are the highly positive
perceptions of a professional trolley retrieval
service amongst customers and the general public.
abandoned trolleys are seen as unsightly,
dangerous and a risk to the environment, so visible
retrieval is likely to increase customer loyalty,”
he explained. «
W NEEDLE-RESISTANT GLOvES ARE PART
OF THE PPE (PERSONAL PROTEcTION
EQUIPMENT) which tRollEyWISE specialists
use at hazardous trolley retrieval sites.
R TROLLEyWISE recovers, repairs and, where
necessary, disposes of abandoned trolleys.
W WEbSITE www.trolleyspotting.co.uk | E ADELE PRINcE on tour
UK artist starts ‘trolley-spotting’
project
the problem of abandoned trolleys has caught the eye of
UK artist, adele Prince. She has conducted three ‘trolleyspotting’
excursions – in South london, Plymouth and
Nottingham. Using a hand-held GPS, she notes the location
of trolleys in the vicinity of a particular store and tags
them with a code number and contact details. With help
from the public, these trolleys are tracked and a picture is
built up of the journey of the trolley before it is eventually
returned to the store. to find out more about adele’s
trolley-spotting adventures, visit her award-winning
website: www.trolleyspotting.co.uk.

R ERGONOMIc DESIGN
– THE cOMFORT GRIP
with optional scanner
bracket.
RR OvER 1,800
SHOPPING TROLLEyS
for Sainsbury’s in london
Colney.
Stylish and functional
New Comfort Grip trolleys for Sainsbury’s
PERFECt ERGoNoMIC dESIGN
Upon request, Wanzl can supply shopping trolleys upwards
of 130-litre basket capacity with the new Comfort Handle.
this ergonomically designed handle is superbly comfortable
to use, as the user´s wrists automatically rest in an
anatomically optimum position, thanks to the fact that the
handle is tilted forwards slightly. also, the new Comfort
Handle is moulded to fit the shape of the palm and fingers.
trolleys fitted with these handles transfer the pushing and
steering forces efficiently through to the castors, even
when heavily laden, which means shoppers have plenty of
energy to carry on shopping! Certainly the customers seem
to like them, as shown by a recent survey conducted by
Wanzl: 80 percent of all customers said they preferred the
trolleys fitted with the innovative Comfort Handle.
O THE cOMFORT HANDLE:
Efficient ergonomic design.
GREAT bRITAIN WaNzl WoRldWIdE SPRING 2008 7
One of the largest names in UK retail, Sainsbury’s, have re-opened their
flagship store in london, Colney, equipped with a fleet of trolleys of varying
sizes supplied through Wanzl’s asset management partners, Symonds
Hydroclean. the completely refurbished ‘Future Store’ at london Colney is a
concept blueprint for the design and layout of as many as 300 Sainsbury’s
stores in the UK.
The trolleys feature a number of innovative design features such as
swing-out ‘Pack Racks’ for the easy storage of beverages, wear-protection
strips along the top edge of the basket and distinctive ergonomic ‘Comfort Grip’
handles – a world first for Wanzl trolleys. the ‘Comfort Grip’ handle was
specially designed to provide the easiest possible steering for larger trolleys.
the vertically angled handles are located at the corners of the trolley to give
the shopper the most natural grip for strength and mechanical advantage. all
are supplied with the latest Wanzl ‘Power Coating’ surface finish which will
help achieve a working life of seven years for the trolleys, as specified by
Sainsbury’s.
In addition to the main fleet of 1,000 MF 6 trolleys, Symonds Hydroclean
supplied 700 105-litre Shallow Shoppers and 120 Family Range trolleys
with various baby- and child-seat options. Every trolley handle in the new fleet
is also fitted with a bracket for a barcode scanner which will be used to make
self-checkout easier and quicker in the future. «

8 WaNzl WoRldWIdE SPRING 2008 RUSSIA
Quality advantage
alexey P. Novokreshchenov,
deputy Managing director
of WaNzl- MaWy, reports on the
shopping trolley market in Russia.
ALExEy P. NOvOKRESHcHENOv,
deputy Managing director of
WaNzl-MaWy.
What is the current situation on the shopping trolley market
in Russia?
More than 200,000 new and 22,000 second-hand shopping trolleys
were sold in Russia last year. Sales of Wanzl-branded products are
rising steadily, by an average of 20 to 25 percent a year. Happily
because of the continuing rise in the number of supermarkets and the
growth of retail chains, plus the increased use of modern marketing
and advertising methods, European manufacturers have been able to
secure a dominant position in the shopping trolley segment.
Which companies are currently the leaders in the Russian
shopping trolley market?
Wanzl’s products occupy leading positions both among European
manufacturers and among suppliers as a whole, particularly in the
supermarket and hypermarket sector. of all the suppliers, Wanzl has
the biggest network of partner companies in Russia. this is certainly
one of the reasons why Wanzl is the leading shopping trolley brand
here, and all the major market players know the company.
What is your assessment of chinese
shopping trolley manufacturers?
two years ago there was an increase in interest
in Chinese products in Russia. Until recently
Chinese manufacturers were few and far
between, but when the leading European
shopping trolley manufacturers set up manufacturing
sites in China, Chinese companies
(mostly small and medium-sized operations) also
began producing shopping trolleys. Counterfeit versions of the big
brands are also produced in China. outwardly these copies are very
similar to the original, although they are manufactured from lowerquality
materials. the most frequent victim of counterfeiting is Wanzl,
which is not surprising, since it is the most popular brand. Curiously,
people often jump to the wrong conclusion that Wanzl-branded
shopping trolleys are produced in China under licence. therefore we
always make very clear that, as a manufacturer, Wanzl has not
granted any licences to Chinese companies. Wanzl manufactures
shopping trolleys in China in its own plant and under its own control,
and production has never been outsourced to third parties or
subsidiaries and never will be!
How can the customer distinguish between a chinese and
a European shopping trolley?
It’s not difficult: Chinese manufacturers have only one positive
argument – price. In all other respects they perform worse. the big
drawback of Chinese manufacturers is that they do not develop
anything new, they just imitate well-known brands. at first sight
these copies are not easy to tell apart from the European originals,
but the lower price does mean lower quality. If the trolleys were
made of the same high-quality materials which Wanzl uses, they
could not be cheaper. but Chinese manufacturers use different
materials, such as cheaper metals and plastics, as well as inferior

OW MOScOW´S SHOPPING TEMPLE — the GUM department store.
surface coatings, which are visibly of lower quality. a logical consequence
is that Chinese products have a considerably shorter life and
soon look very worn. they are not usually repaired, because Chinese
companies do not offer any service.
the biggest losses of shopping trolleys due to defects are in the
North-West, Siberia and Far East regions. they mostly involve
second-hand models and products made by Chinese manufacturers.
Retailers who lose more than a third of their shopping trolleys each
year due to defects tend to change manufacturers, and in 60 percent
of cases they then opt for a European supplier as the alternative.
What are the services that retailers value from Wanzl?
one of Wanzl’s distinctive features has always been its high product
and service quality. For example, we were the first company to offer
a three-year warranty on our castors. Wanzl also responds rapidly to
its customers’ requirements and always carries stocks of spare parts,
from handles and castors through to spare parts for barrier systems.
Wanzl usually enters into service contracts which include regular
checks on the state of the trolleys. the company also provides
valuable tips on keeping trolleys in working order, and few companies
have previously offered such a level of service. «
RUSSIA WaNzl WoRldWIdE SPRING 2008 9
W DIFFERENcES cOMPARED TO cOMPETING PRODUcTS
from China: material, workmanship and surface coating.
W WANZL means quality in Russia too.
W HIGH-QUALITy STORE FITTINGS made by Wanzl.
NEW MaNUFaCtURING
PlaNt
Some time ago Wanzl announced
plans to build a manufacturing plant
for shopping trolleys in Russia. the
complete production process, from
the wire material to the surface
coating and the production of accessories,
is due to start at the Russian
plant within two to three years.
additional branches are also planned,
in order to provide customers with
rapid on-site service: in addition to
Moscow and St Petersburg, the next
branch will be opened in Ekaterinburg.
there is also interest in sites in
Kaliningrad, Kazan or volgograd.
Wanzl-MaWy
Since 2001, the Wanzl-MaWy branch
has provided an extensive range of
self-service products in Russia and
the CIS. Customers include Marktkauf,
auchan, obI, Metro, Krestovskij,
Perekrestok, Kopeika, lenta, MosMart,
Karusel and 7. Kontinent.
W WANZL-MAWy (l. to r.): olga amelina, Sergej
Jaroslavzev, anzhela zhukova, Frieder Staib
(Wanzl Export), Natalia Novikova and Managing
director denis arsentjev.

10 WaNzl WoRldWIdE SPRING 2008 cZEcH REPUbLIc
h LUDÊK ČTvRTLÍK,
Wanzl Shopfitting
Manager in the Czech
Republic, at the
presentation of the
CooP organic displays.
on the move
Czech organic market: forecast
to grow by 65 percent annually
The organic market in Eastern Europe is growing fast: the czech
Republic, Poland, Hungary and Slovakia are among the up-and-coming
organic markets. Healthy lifestyles are becoming increasingly popular
in these countries. For example, traditional preserved foods are declining,
with priority going instead to fresh vegetables. The czech organic
market is one of Europe’s particularly dynamic markets, and experts
believe it will grow by an average of 6 percent a year up to 010,
generating annual sales of up to € 07 million.
but the organic market in the Czech Republic still looks modest, with organic
food accounting for 0.35 percent of total food consumption. the average annual
expenditure per inhabitant barely amounts to €3. but even these figures
put the Czech organic market in the leading position in Eastern Europe. It has already
seen annual growth rates of around 50 percent and a rise in customer
spending of almost €180 per week. the growing purchasing power of Czech
consumers and massive advertising campaigns by retailers are making a major
contribution to the growing popularity of organic products. Czech customers buy
more than two-thirds of their organic products in supermarkets and hypermarkets
such as billa, delvita and Interspar, as well as in pharmacies. the dm drugstore
chain has also given a strong boost to the Czech market with its extensive
range of organic food products. other outlets include specialist organic
stores, farms, weekly markets and smaller food outlets. the competition is still
limited, but is rising steadily. Czech
customers are particularly fond of organic
dairy products, as well as baked
goods, pasta and fruit juices. by contrast,
they tend to prefer traditionally
produced products when it comes to
sweets, chocolate, coffee and tea. «
SINcE THE AUTUMN OF 007 Wanzl has been
supplying CooP Centrum with the ‘Exclusive’ and
‘Simple’ series of ‘wire tech’ displays in a total of
five different sizes for the presentation of
organic foods. the displays have so far been
fitted in 370 stores.

oRIGINal CzECH
the CooP Centrum co-operative was formed by 40 members
in 1993 to enable their purchasing and marketing
activities to be combined centrally. today, the company is
one of the last retailers to have Czech private capital, and
ranks in the top five domestic retailers by turnover. CooP
Centrum has over 15,500 employees and operates around
3,100 stores in the Czech Republic, over two-thirds of
which are neighbourhood stores. the co-operative also has
around 1,100 CooP supermarkets, one-third of which belong
to the tUty retail chain. In addition, CooP Centrum
operates 300 supermarkets, partly in co-operation with the
tIP retail chain. Several hypermarkets operating under the
tERNo banner also form part of CooP Centrum. the
company works closely with local suppliers to guarantee
the quality of its extensive range of fresh products and to
meet its customers’ requirements for different regional
products.
CzECH CUStoMERS
R 9 % have heard of organic food, but so far have no
experience of it
R % purchase organic food sometimes, but not
regularly
R % purchase organic food regularly
R % have still not heard of organic food
Source: GfK Prague, June 2007
cZEcH REPUbLIc WaNzl WoRldWIdE SPRING 2008 11
Why is cOOP centrum becoming
increasingly involved in the
organic food sector?
We see ourselves as pioneers: CooP
Centrum develops innovative activities
which can then be successfully transferred
to the trading operations of the
entire CooP system.
Where do you obtain your organic
products?
Usually from regional Czech producers.
there are also plans to introduce protected
regional brands.
How does cOOP centrum’s quality
assurance operate?
Independent food experts work with
CooP Centrum to guarantee the quality
and freshness of the organic products.
We are already working to expand
our organic range in 2008.
How many cOOP stores are
already offering organic products?
by the end of 2007, 370 CooP stores
had organic products in their range.
this year we are planning to extend
the organic range to a further 200 to
300 stores.
HEALTHy ORGANIc FOOD
is gaining ground.
CooP Centrum, a pioneer in organics
jOSEF HOLUb, director of Coop Centrum.
How are your customers reacting
to the new range?
at the moment we are still in the introductory
phase and are keeping a
close watch on customers’ reactions.
the media reaction has been extremely
positive.
Why do Wanzl products fit in so
well with your organic range?
Wanzl has tailored its displays perfectly
to our organic products. From
the ‘wire tech’ range, we use the
‘Exclusive’ model in three different
sizes and the ‘Simple’ model in two
different sizes. Wanzl supplies and
fits the systems, and we are also
extremely satisfied with the advice
we receive, making Wanzl our ideal
partner.

1 WaNzl WoRldWIdE SPRING 2008 FRANcE
NatURalIa:
more organic every day
almost 35 years after it was formed in 1973,
NatURalIa is now the leading organic brand
in the Paris region.
Our environment is under threat, natural resources
are becoming scarcer and people are fearful for their
quality of life. against this background, Emmanuel de la
baume and Eric vochel took the decision in 1997 to sell
only certified organic and natural products in their
NatURalIa stores. From the producer through to the consumer,
all the links in the chain share a common world
view and thereby contribute to a better balance on our
planet. Many consumers in Europe, and particularly in
France, share NatURalIa’s values and are more enthusiastic
than ever about organic products. Customers today
set store by freshness, quality and transparency. they are
conscious of the fact that organic food increases not only
their own well-being, but also that of their environment.
the 37 NatURalIa stores in the Paris region offer customers
a comprehensive range of food products as well as
numerous personal care and cosmetic items.
Healthy food is a way of life, and it´s a well known fact
that beauty and nutrition go hand in hand. this led Eric
vochel and Emmanuel de la baume to open the first
NatURalIa beauté bio store in Paris at the beginning of
September 2007. It is an oasis of wellness devoted exclusively
to body care. Customers are enthusiastic: “Naturally
it’s much more pleasant to buy cosmetics and toiletries in
a special store like this rather than between fruit stands
and chiller cabinets.” NatURalIa beauté bio’s range of
cosmetics, hygiene products, aromatherapy and make-up
comprises more than 1,400 different organic products from
leading manufacturers, all of which are tested by independent
bodies and a special adviser.
NATURALIA beauté bio is a haven of well-being centred
on man and nature. the store’s fittings and operations
have met strict environmental standards. the two most
important of these are that procedures must be as ecological
as possible, and all negative environmental impact
must be avoided as far as possible. these principles are
implemented, for example, by means of low-energy
lighting, the use of eco-friendly floor cleaner and recycling
of waste.
As an interior fittings supplier, Wanzl has conscientiously
fulfilled NatURalIa’s environmental standards for
many years. Each individual component is manufactured
from environmentally friendly materials (panelling made of
wood from sustainably managed forests, water-based
adhesives, eco-approved dyes, etc.) and is rigorously tested.
Shopping in the store is also a unique experience in
visual terms. the red represents the fertility of the earth,
the white stands for the purity and integrity of the products,
and the metallic grey reflects the avantgarde awareness
of the customers. the interiors have an attractive,
spacious design featuring rounded forms. the interplay of
plant motifs, high-quality materials and colours gives an
overall impression of softness and balance.
The French natural cosmetics market has grown very
strongly since 2005, when a French tv station broadcast
a report on cosmetics containing chemical ingredients
which could cause allergies or even cancer. the broadcast
made people aware of the dangers of such cosmetics and
led to increased demand for effective, harmless and ethically
sound organic cosmetics. Since then the market has
seen outstanding growth. a few years ago the only people
interested in natural cosmetics were allergy sufferers,
whereas now sales in the French market alone amount to
€150 million. two further NatURalIa beauté bio stores
were opened at the end of 2007, as always close to a
NatURalIa food store. «
E SOFT, ROUND
FORMS produce a
special atmosphere.
R ENvIRONMEN-
TALLy FRIENDLy –
store fittings by Wanzl
RR RANGE OF
1,400 organic
cosmetics.
RRR NATURALIA
bEAUTÉ bIO: simple
well-being.

Shopping comfort
The NATURALIA stores also
provide their customers with
Wanzl shopping trolleys and
baskets:
R ‘dR 60’ shopping trolleys
R ‘HW 20’ shopping baskets
R Entrance systems
R Checkout barriers
NatURalIa in Figures
R 37 stores in the Paris region
R 5 to 7 new stores opened
each year
R 250 employees
R € 50 million estimated turnover
in 2007
R over 20 % growth in the last
five years
R daily deliveries
FRANcE WaNzl WoRldWIdE SPRING 2008 1
What are
natural cosmetics?
Every organic product, whether food or cosmetics, has to be tested and
approved by an official body which is recognised by the agriculture ministry
and independent of the companies involved. the certificate is only awarded
to products which comply with the relevant rules and specifications and have
at least 95 percent natural ingredients. the two main certification bodies in
France are currently ‘Ecocert’ (certifies around 80 percent of organic
products) and ‘Qualité France’. Every organic product must carry the logo of
the certification body and the trademark (Cosmébio, bdHI, ab, etc.) on its
packaging. there are now many different organic labels in Europe. the
precise specifications differ, but the principles are mostly the same, and
efforts are being made to achieve Europe-wide harmonisation. Regardless of
which eco-label is shown on the product, buying a certified cosmetic product
means buying a safe product.

1 WaNzl WoRldWIdE SPRING 2008 REWE DORTMUND
HEINZ-bERT ZANDER, Chairman of the
Supervisory board of the REWE Group
and spokesman for the Executive board of
REWE doRtMUNd Großhandel eG
Stores for people
Creating emotion, contact and proximity
“A little bit better every day” is the promise which the
‘new REWE’ has made to its customers since ‘big
bang’ in September 006, when ,000 supermarkets
were rebranded overnight to the new name of REWE.
What have been your experiences in Dortmund since
the changeover? Heinz-bert Zander: our stores in the
Rhine and Ruhr region were already operating under the
REWE name, so for us the changeover was not so fundamental.
Nevertheless, we also benefited from the ‘new
REWE’. the television advertising, the new, more modern and
attractive REWE image and the introduction of premium
products under the REWE brand have further strengthened
the name of REWE, reinforcing our strong position in the
catchment area.
What concept does REWE apply?
In dortmund we have always believed in fully stocked
supermarkets. It pays dividends, particularly at times like this
when customers are becoming more demanding again and
there are initial signs that they are ready to pay a little
more for quality. However, the main strength of our supermarkets,
which are owned by independent retailers, is
proximity to the customer – in both the spatial and emotional
senses. our retailers know their customers, they know
their needs and they can define local product ranges within
the framework of the REWE concept, without having to ask
a remote head office. this, combined with employees who
are responsive to customers, creates customer loyalty
and a competitive edge.
Are you catering for any particular trends in
your REWE stores?
We are currently seeing two strong and superficially
contradictory trends. First, there is the trend towards
international products. We meet this trend by offering a
large number of products from ‘the four corners of the
O ATTRAcTIvE & ENvIRONMENTALLy
FRIENDLy: the entrance zone at the new
REWE store in Gelsenkirchen, which features
a roof with photovoltaic panels.
world’. Every year we emphasise this by holding two
‘country weeks’. For example, we most recently organised a
major Spanish week, in which we added a large number of
specialities to our core range of Spanish products. In a
previous event we showcased the products of Italy’s South
tyrol region.
the other major trend involves regional products. Here we
market products from our own area, North Rhine-
Westphalia, under the motto ‘NRW – Heimprodukt – REWE’
(‘NRW – your local products – REWE’). this provides an
opportunity for small and craft-based businesses. this ‘back
to the region’ trend also naturally includes traditional recipes
and foods.
you modernised your shopfitting concept a few
months ago. Why?
although our old store layout was fine and modern, some
of the colours in the concept no longer harmonised with the
new REWE colours. We therefore decided to implement a
new universal store concept, based on close co-operation
between our building department and advisers from Wanzl.
We developed the new shopfitting concept in a workshop
lasting several days and in various joint discussions. our aim
was to develop not merely an attractive supermarket, but a
supermarket which reflected the philosophy of REWE
doRtMUNd and could communicate it to the customers.
Naturally, the idea is to make the customer feel comfortable,
and appeal to his/her emotions.
you just referred to the philosophy of REWE
DORTMUND. What do you mean by that?
there are several components in REWE doRtMUNd’s
supermarket philosophy. let’s start with the different
product sections. We deliberately focus on service. the
customer should get exactly the type and quantity of goods
that he wants. the counters are equipped to fulfil individual

equirements. We provide specialist service through our
high-quality product sections, but it is important that we
do so at lower supermarket prices.
What else is part of the REWE DORTMUND
philosophy?
another part of our supermarket philosophy is the large
selection. In all our product groups, the customer can
choose from a range of differently positioned items. In the
low-price segment we have our ‘ja!’ and ‘dbP’ products,
which sell at the same prices as in discount stores. above
these, in many ranges, there are our REWE private label
products, which are a top brand quality but somewhat
cheaper. then of course there is a wide selection of wellknown
branded goods, and, right at the top – in very many
ranges – the special, high-quality and naturally slightly
more expensive products. a customer should feel no
trepidation when entering our stores. He should not gain
the impression that REWE supermarkets are too expensive.
We are definitely the most price-aggressive supermarket
format in our catchment area, and customers should be
aware of that. they find special displays locations and bulk
displays at gondola heads and specially designated areas
in our stores.
Is there anything else that characterises REWE
supermarkets?
In REWE supermarkets customers find that employees
are people who take care of them and give them advice.
all this is part of the philosophy of the REWE doRtMUNd
supermarket. We believe the new shopfitting concept
enables us to convey this more effectively than before.
the fact that customers feel at home in our stores is
demonstrated by the popularity of the REWE supermarkets
in the Rhine-Ruhr region. «
REWE DORTMUND WaNzl WoRldWIdE SPRING 2008 1
SElF-SERvICE
Wanzl also supplied the redesigned
REWE DORTMUND stores at
Unna, Moers and Gelsenkirchen
with numerous products for easy
self-service shopping, including:
R 280 shopping trolleys with
100- and 130-litre basket volumes
R 25 ‘Multi-Cart MUC 200’ transport
trolleys
R Fun Car’ and ‘Fun Mobil’ children’s
shopping trolleys
R Special offer tables and baskets,
entrance systems, checkout
barriers, parkboxes, cycle stands
O THE NEW LOOK
OF REWE DORTMUND: harmonising the
sequence of product ranges, colours, materials
and lighting.
R REWE DORTMUND: fresh and
conveniently close.
U REWE PHILOSOPHy: a wide selection
and friendly staff.
loCal SHoPPING
FaCIlItIES
In the development of its new sites, REWE doRtMUNd
is meeting the growing need among customers for
high-quality local facilities. Modern stores that are easily
accessible and offer sufficient convenient parking are
already a core customer service. In addition to demographic
changes, with a growing proportion of very mobile
older people and a fall in the size of the average
household, comfort and access are a crucial factor. today
56 percent of those surveyed state that accessibility is
the decisive factor in the choice of shopping location.
Price only comes second, at 36 percent.
the REWE supermarket expansion for REWE doRtMUNd
is focused on the conurbations, and on rural locations
which still offer sufficient potential. Supermarkets with
1,000 to 3,000 square metres of selling space are being
created in such areas.
REWE doRtMUNd
REWE doRtMUNd is an autonomous, regional association
of around 300 independent retailers with 617 stores
under the national REWE group banner. their main area is
North Rhine-Westphalia, focusing on the Ruhr and lower
Rhine. as an international company, the REWE Group has
over 260,000 employees in retail and tourism and
generates revenues of around € 42 billion in 14 European
countries.

16 WaNzl WoRldWIdE SPRING 2008 SHOPFITTING
W RELAUNcH bASED ON cO-OPERATION:
Wanzl worked jointly with REWE DORTMUND to
develop an effective shopfitting concept.
“the
workshops
formed the
basis for the
constructive
ideas of
all the participants.”
MIcHAEL jUNKER, Manager
of Wanzl’s Western Sales office
Ideal conditions
Relaunch for REWE doRtMUNd
An overall concept that showcases the strengths of individual retailers,
and, at the same time provides a framework consistent with the
group’s corporate identity. Wanzl’s shopfitting specialists pulled out all the
stops for the new store layout of REWE doRtMUNd. over two workshops, they
devised a process which was both exciting, creative and constructive, and well
received by the participants. there is no such thing as the ‘ideal’ store, nor for
that matter the ‘ideal’ customer that many a retailer may have dreamed of. but
there is an optimum planning process and the possibility of rapidly implementing
a strategically oriented overall concept. that was precisely the opportunity that
presented itself to Wanzl’s shopfitting team, after Michael Junker, Manager of
the Western Sales office, approached REWE doRtMUNd at the end of 2006.
Wanzl has completed several successful projects for REWE in past years, so it
had a good basis on which to build. Following the ‘big bang’ at REWE Germany,
it was now time for REWE doRtMUNd to catch up. Michael Junker: “We proposed
a complete overhaul of the store layout in order to give REWE doRt-
MUNd a new look.” the first detailed discussions with REWE doRtMUNd took
place in March 2007. “It was a huge opportunity and one which gave us
enormous motivation.” the brief was to harmonise the overall store concept
with the ‘new REWE Germany’ advertising image.
The customer’s suggestion: the concept would be developed over two
workshops. Wanzl agreed. No sooner said than done – amid the intense and
inspiring atmosphere of the Rolduc Monastery in the dutch town of Kerkrade,
the initial ideas emerged. during a tour of the local sights, the participants –
Wolfgang Holthaus, Manager of REWE doRtMUNd’s building department, and
nine architects from his team were able to gain inspiration and draw up a
checklist. “We then had two full days of discussions on shapes, colours, materials
and surfaces.” the concept previously devised by Wanzl was put up for
open discussion by workshop leader Michael Junker. It proved to be a constructive
process: the ideas and inspiration from the workshops were incorporated
in the concept, thereby providing the basis for a full re-briefing. «
W SHELvING SySTEM: a means of conveying
both merchandise and customer confidence.
dIStINCtIvE PRoFIlES
The aim of the new REWE
shopfitting concept is to offer
retailers flexible ways of raising their
own profile within the overall corporate
image. at the same time it helps
the retailer to communicate his credibility
effectively to the customers in
the regions. “the shelf is the means
by which this is conveyed. We create
the ‘stage set’ in which the retailer
can present his areas of expertise,”
explains Michael Junker. “For example,
it may be a special cheese counter, a
fine wine department or coffee and
chocolate specialities.”
The new concept begins right at the
store entrance: the external theme is
defined by a glazed porch area with a
large poster display. this theme then
continues consistently into the store,
with an appropriate sequence of product
ranges, colours, materials and
light. Just five months later, the concept
became a reality. the relaunch
was completed at Unna, Moers and
Gelsenkirchen at the end of 2007.
Further REWE projects are already
being planned.

Unmistakably Rayher
displays – the path to series
RayHER Hobby
the company is one of the market
leaders in the hobby and handicraft
sector. From their base in the town
of laupheim in baden-Württemberg,
they supply more than 7,000 handicraft
retailers across Europe with
Rayher hobby products.
W NEAT PRODUcT PRESENTATION is simple
thanks to wire dividers between shelving compartments.
the pull-out shelves can be refilled
from the back in keeping with the FiFo principle.
you only get one chance to make
a first impression, and, given that
most shopping decisions are made
spontaneously at the point of sale*,
goods need to be presented in
appealing, ‘must-have’ displays like
those offered by the new Rayher
Shop System. Wanzl has developed
an innovative display system for the
European market leaders in hobby
and handicraft to present their
‘decoart’ range of hobby paints.
With its nine variable shelves and
flexible, push-fit elements, the
modular display offers maximum
presentation space without hogging
floor space, making it an ideal unit for
small hobby and handicraft shops.
During initial meetings to pinpoint
exactly what the customer wanted,
Wanzl quickly realised they would be
designing an eye-catching shop
system, to allow retailers to display
the maximum number of products in a
relatively small space, be freestanding
and easily adaptable. It
could also be integrated into
tego Systems or existing
shelving units, would be
variable enough to incorporate
perforated metal
shelves with blister packs
and would have a unique
visual appeal. In the subse-
DISPLAyS WaNzl WoRldWIdE SPRING 2008 17
quent development phase, Wanzl put
these ‘wishes’ into practice and, after
four weeks, presented sketches and
six prototypes. as part of the development
process, the shelves were
subjected to rigorous stability testing,
a visual inspection and an inspection
by an independent expert. Having
passed them all, Wanzl presented the
product to Rayher, who in turn
showed it off at trade fairs and an internal
meeting of foreign importers,
and questioned staff on their
thoughts about it. the response was
good, and following a joint effort to
develop a signage system for the display
units and the creation of additional
shelves, the Rayher Shop System
went into serial production. «
* Point of Purchase advertising International
(PoPaI) & Nymphenburg Group, 2007
O FLExIbILITy: the basic frame can stand against a wall
or be adapted for an island display. the simple push-fit
construction can be configured in two different heights, and
no tools are required for assembly or dismantling.
OO THE PEPPy SIDE PANELS, a registered
design, maintain high visibility for the Rayher
products.
O WANZL has supplied Rayher with 2,000 displays
for the presentation of hobby and handicraft
products across Europe.
tHE voICE oF
EXPERIENCE
For the past year, the Rayher
‘Hobbykunst’ store in Ulm has
presented ’Deco Art’ paints in a
six-metre Rayher Shop System
display.
How have customers responded?
Extremely positively. Presentation
of the goods is very clear; the structure
and layout of the Shop System
makes it easy for customers to see
the whole range of products without
needing any additional explanation. In
addition, the overall display is eyecatching,
even from a distance. We
have certainly experienced a clear increase
in turnover.
How easy is the Shop System
to use?
Each shelf can be pulled out and
stacked from the back, which is quick
and easy to do. It’s also easy to
adjust the display to accommodate
particular seasonal goods.
WWW.HObbyKUNST.NET
WWW.RAyHER.DE
IRIS EIFERT, Manager of the Rayher Store
‘Hobbykunst’.

18 WaNzl WoRldWIdE SPRING 2008 ScIENcE
Innovation – the
strategy for success
Enhancing value
I don’t believe the question of “Which decisions are the
responsibility of retail management?” is asked often enough.
It’s clear that the parameters for commerical trade success have
been radically redefined. Given increasing internationalism and huge
competitive pressure, the key to strategic success lies in the quality
of the management. In essence, it is about pinpointing space for
innovation which will lead to sustained growth and business success.
Managers who fail to tap into ever new sources for growth, and are
thus unable to offer their customers a CIa (competitive innovation
advantage), are putting the success and continued existence of their
company at risk. What’s often missing is a modern concept for dealing
with innovation. design and implementation of successful innovation
management depends upon the parameters of a given situation and
the hurdles which have to be cleared. Hurdles to innovation, which
“Successful innovation
management leads to
enhanced value.”
can come from both internal or external sources, can influence a
company so as to prevent, delay or distort modernisation plans.
Empirical studies show that minimal innovation experience, a lack of
management and staff commitment and resistance to change are
among the most common hurdles.
but innovation doesn’t necessarily mean innovation! Research
into innovation differentiates between innovation geared towards
improvements in day-to-day business (ongoing, incremental
innovation) and fundamental modernisations (sudden, radical
innovation). but why is it so important to differentiate between
these two forms of innovation? Forces besides the improvement
of existing business concepts play into radical innovation, and
unless management recognises those forces, it cannot steer them
successfully. Perhaps one of the main reasons for the growth and
innovation dilemma in the retail trade is that established companies
with good track records are too quick to jump on the radical
innovation bandwagon without first ensuring their managers are
aware of the possible pitfalls. Remember the mistakes which led to
Wal-Mart pulling out of the German market!
An initial answer to the question why even ‘good’ management
in companies with good track records can end in failure is shown in
the ‘Innovator’s dilemma’ diagram. Clayton M. Christensen (2005)
customer value, market trends
Incremental innovation
Established retail formats in
established markets
Radical innovation
New retail formats,
internationalisation
Performance level required
by demanding customers
Lowest performance level
required by customers
THE INNOvATOR´S DILEMMA IN RETAIL: discounters have scored points in recent
years with radical innovations.
Source: according to Christensen/Raynor 2005
Time
researched it for new technology and new products, but it can easily
be applied to the situation in the retail world and used to explain
how the success of the discounters in the food retail industry is due
to a radical innovation concept, which is increasingly squeezing out

older retail formats. In Germany, the albrecht brothers
recognised that there were enough people in the lower
market segment who preferred to buy cheaper goods
as long as the quality was acceptable. With their new
format, in which they offered a limited number of articles
customers wanted to have, they were in a good position to
attack established market leaders. over time, an increasing
number of consumers have learned to appreciate the value
for money they get from discounter stores, and they have
become a huge phenomenon. the established competition,
meanwhile, which was innovating ever-larger product
ranges in ever-larger spaces (thereby facing higher pricing
structures) became less and less able to convince their
customers of their added value.
Customer problem /
Innovation potential
Customer
Customer problem /
Innovation potential
cIA
Us
Competitors
Strengths /
weaknesses
cOMPETITIvE INNOvATION ADvANTAGE
(cIA): the strategic triangle in trade innovation
Source: derived from trommsdorff 2006
Level
business
model
Level Product
Line / articles,
services
One strategy for success can be to use revolutionary
ideas to target the lower market segment and orient the
business model clearly at these customers. the number
of customers who like to buy goods at bargain prices is
low Risk high
Degree of Innovation
Incremental
innovation
THE INNOvATION PORTFOLIO in the retail
trade: Incremental or ongoing innovations have
an effect on daily business, while radical innovations
represent fundamental improvements.
ScIENcE WaNzl WoRldWIdE SPRING 2008 19
on the rise, not least because discounters have managed
to get customers with inherently higher expectations on
board. In the diagram ‘Innovator’s dilemma’, discounters
operate at base level (sudden innovation). Even with
low margins, the high stock turnover clears the way
for substantial profits, which are then re-invested. this
observation is even more interesting in the context of
internationalisation in the retail trade. the chart of the
most active international retailers in 2006 shows the
percentage of turnover generated outside the domestic
market. the MEtRo group pulled in 56 percent of its
turnover in 29 foreign markets, Carrefour, 52 percent in
27 foreign markets. We can see that, under the focus
of innovation policies, many commercial traders push
ahead with their internationalisation
strategies by using formats
specifically tuned to their target
markets, thus taking maximum
advantage of growth potential.
Radical
innovation
low capital requirements high
The spectrum of innovation
in retail is diverse and has to be
systematically deciphered. basically
innovation options relate to
performance and business models.
on both levels, which collectively
reflect the retail innovation portfolio,
there is a place for both incremental
and radical innovation. Retail means
change! and why shouldn’t that apply
to management concepts and tools?
Creative and strategically relevant innovation is at the
heart of change. «
AUTHORS: Univ.-Prof. dr Hans-Peter liebmann;
Co-author: Mag. Heike Riedl
MOST AcTIvE INTERNATIONAL
RETAILERS IN 006
* Forecast
brands Turnover Overall
in foreign turnover in
markets (in %) billions of EcU
Ahold (NL) 8
Delhaize Group (b) 71 19
Metro Group (D) 6 60
carrefour (F) 78
Auchan (F) 7 8
Tengelmann (D) 6 6
*Aldi (D) 8
*Schwarz Group (D) 9
Seven&I (j)
Rewe (D) 8
Tesco (Gb) 9
casino (F)
Wal-Mart (USA) 6
costco (USA) 1
Edeka (D) 17 10
Safeway (USA) 17 0
REtaIl EXPERtS
Deutscher Fachverlag www.dfv-fachbuch.de
Dipl. Kfm. Michael Neidhart studierte an der Universität des Saarlandes
Betriebswirtschaftslehre mit den Schwerpunkten Außenhandel und Internationales
Management, Handelsbetriebslehre und Wirtschaftsinformatik. Seit 2001
ist er wissenschaftlicher Mitarbeiter am Lehrstuhl für Betriebswirtschaftslehre,
insbesondere Außenhandel und Internationales Management, sowie am Institut
für Handel und Internationales Marketing (H.I.MA.) an der Universität des
Saarlandes, Saarbrücken.
Dr. Hanna Schramm-Klein seit 2002 Wissenschaftliche Assistentin am Lehrstuhl
für Betriebswirtschaftslehre, insbesondere Außenhandel und Internationales
Management, an der Universität des Saarlandes und am Institut für Handel und
Internationales Marketing (H.I.MA.). Zu ihren Forschungsgebieten gehören
Aspekte des Handelsmarketing, Handelsmanagement, Konsumgütermarketing
sowie Supply-Chain-Management.
in Beiräten und Aufsichtsräten sowie verschiedener Forschungsinstitutionen.
Univ.-Professor Dr. Joachim Zentes, seit 1991 Inhaber des Lehrstuhls für
Betriebswirtschaftslehre insbesondere Außenhandel und Internationales Management,
an der Universität des Saarlandes. Zugleich ist er Direktor des Instituts
für Handel und Internationales Marketing (H.I.MA.) und der Sektion Wirtschaftswissenschaft
des Europa-Instituts der Universität des Saarlandes. Er ist Mitherausgeber
der Zeitschrift „Marketing – Zeitschrift für Forschung und Praxis“, Mitglied
ISBN 3-87150-882-9
Die sich somit in den nächsten Jahren abzeichnende Polarisierung, die auch neue Einsichten und veränderte
Verantwortlichkeiten bedingt, wird mit dem HandelsMonitor 2005/06 erfasst. Der gewählte Titel
„Expansion – Konsolidierung – Rückzug“ verdeutlicht dabei das breite Spektrum der vor uns liegenden
Trends, Perspektiven und Optionen im Handel. Der HandelsMonitor ist ein Gemeinschafts-projekt des
Instituts für Handel & Internationales Marketing (H.I.MA.) an der Universität des Saarlandes mit dem
Institut für Handel, Absatz und Marketing der Universität Graz sowie dem Deutschen Fachverlag. Die
Durchführung des HandelsMonitor 2005/06 lag beim Institut für Handel & Internationales Marketing
(H.I.MA.) an der Universität des Saarlandes.
eröffnen, neue Betriebs- und Vertriebsformen etablieren und/oder mit bestehenden Formaten an bereits
bestehenden Standorten profitables Wachstum erzielen. Attraktive Kommunen werden weiterhin neue
Flächen für Handelsansiedlungen erschließen, im innerstädtischen wie im peripheren Bereich.
gegen werden auch weiterhin erfolgreiche Handelsunternehmen expandieren, indem sie neue Standorte
Zum gegenwärtigen Zeitpunkt stellt sich vor dem Hintergrund einer anhaltenden Strukturkrise in
Deutschland wie auch einer Konsumflaute für viele Handelsunternehmen die Frage einer Neuorientierung
ihrer Wettbewerbsstrategie: Konsolidierung oder gar (partieller) Rückzug sind nunmehr strategische
Optionen, die noch vor Jahren als strategische Denkmuster von Handelsunternehmen fast undenkbar
erschienen. Aber auch Kommunen werden sich angesichts der gesamtwirtschaftlichen Lage tendenziell
stärker mit Leerstandsmanagement und Transformationen von Leerständen beschäftigen müssen. Hin-
HandelsMonitor 2005/06
Expansion – Konsolidierung – Rückzug
Trends, Perspektiven und Optionen im Handel
UNIv.-PROF. DR HANS-
PETER LIEbMANN is on the
board of directors at the Insti-
tute for Retailing, Sales and
Marketing (I:HM) of the Karl-
Franzens-University in Graz.
In numerous theoretical and practice-oriented
publications he examines issues in corporate
management, strategic management and consumer
behaviour research. Professor liebmann is
co-initiator of the Graz-based Marketing Club.
INSTITUTE FOR RETAILING, SALES AND
MARKETING
Karl-Franzens-Universität Graz
RESoWI-zentrum | Universitätsstrasse 15/G3
8010 Graz | austria
t +43 (0) 316 /380 3480
F +43 (0) 316/380 9550
marketing@uni-graz.at
www.uni-graz.at/hamwww/home.htm
REcENT PUbLIcATIONS
Hans-Peter Liebmann | Alexander Friessnegg, | Elke Gruber | Heike Riedl
HandelsMonitor 2006/07
Trade Monitor
HandelsMonitor 2006/07
Management Excellence
Unternehmensführung im Umbruch
Neue Ideen und Impulse
für das Handelsmanagement
Hans-Peter Liebmann | Alexander Friessnegg | Elke Gruber | Heike Riedl 006/ 007:
‘Management Excellence
– Unternehmensführung
im Umbruch’, lebensmittel zeitung, Frankfurt am
Main 2006, 253 pages, ISbN: 3866410514,
€ 198
NEW PUbLIcATION:
Liebmann; Zentes: ‘Handelsmanagement’,
2nd edition, Publishers: vahlen, Munich, ISbN-10:
3800625164, ISbN-13: 9783800625161, € 50

0 WaNzl WoRldWIdE SPRING 2008 THE WONDERFUL WORLD OF MATERIAL
trend scouts
360° perspectives with Material ConneXion
New materials are one of the most
important foundations for 1st
century innovations: they are the
basis for modern products in all
realms of life. Innovations in material
development, attractive products
which make customers feel good, and
successful brand building are all factors
which help to boost a company’s
competitive capability. Customer
needs and individual wishes are becoming
an ever more integral part of product
development.
Material connexion has been
working in the domain of ‘new
materials’ for more than a decade.
an international team of more than
50 material scientists, designers, architects,
economists and trend scouts
work together in order to forge ahead
with the research and development
of new materials. the company offers
three main services: a library of materials,
individual consultation, and
events such as trade fairs and product
presentation. “We see ourselves
as an innovation accelerator for the
transfer of creative and material
knowledge. With an interdisciplinary
360-degree view, we want to open
new perspectives,” says Martin beeh,
General Manager of the Cologne
branch of Material ConneXion. the
company focuses on workable new
materials and the search for crossindustry
material trends. through
Material ConneXion the customers
have access to a global network of
manufacturers, users and experts in
materials and processes. another
goal of the co-operation is exclusive
research into materials for tailormade
concepts which offer a real
competitive advantage. In point-ofsale
designs, for example, choice of
material can trigger positive emotions
through its feel, look and even its
smell. Knowledge about new
materials and material trends even
outside one’s own sector is a key
foundation for PoS design. «
“Materials are not fashionable,
they are necessary in
order to be creative. It is our
responsibility to select the
right material for the right
product in order to create a
better environment.“
GEORGE bEyLERIAN,
Founder and President of Material ConneXion.

W THE RIGHT MATERIALS for the right design.
O THE PRIZE-WINNING ‘ROLLING bRIDGE’
STAIRcASE at the luxury bag label ‘la Maison
Unique longChamp’ in SoHo/New york City is
made of maple wood: It tempts shoppers to
climb from the entrance to the first floor.
FRoM a CaR to a SHoE
ONE ExAMPLE OF A GOOD TRANSFER OF MATERIALS
is the partnership between Material ConneXion and the
sports manufacturer, Nike. the result of their co-operation
is a successful basketball shoe, some five million pairs of
which have already been sold worldwide. It’s sporty-technical
look is down to a functional protective tube from the
car industry which has been used here as a high-tech fibre.
GEttING to GRIPS WItH
INNovatIoNS
MATERIAL cONNExION has been the international
leader for innovative materials and technologies for more
than ten years. amongst its customers are market leaders
from the automobile, home entertainment, clothing and
packaging industries, as well as innovative small and
medium-sized companies. Customers visiting their premises
in New york, bangkok, Milan and Cologne have access to
the world’s largest library of materials plus the company’s
specialists who offer advice.
Material connexion cologne
lichtstrasse 43g
50825 Cologne | Germany
t + 49 (0) 221/99 22 280
F +49 (0) 221 / 99 22 28 11
www.materialconnexion.com
W FROM A cAR to a shoe.
THE WONDERFUL WORLD OF MATERIAL WaNzl WoRldWIdE SPRING 2008 1
MARTIN bEEH, General
Manager, Material Conne-
Xion Cologne.
W NEW ARRIvALS WALL of Material ConneXion in Cologne –
every month over 40 new materials are featured here.
W NEW MATERIALS ARE PRESENTED in special material containers
at ‘Materialzone’.
MatERIalzoNE
AT THE EUROSHOP SPEcIAL SHOW
‘Materialzone’, Material ConneXion
Cologne are exhibiting their new
materials, futuristic manufacturing
processes and creative applications
by national and international manufacturers.
the primary focus is on the
use of new materials in retail and
store design. the show covers four
main subject areas:
R Emotion
R Safety
R Function
R Sustainability
the materials on show are from a
variety of groups, such as polymers,
glass, metals, ceramics as well as
those with a carbon or cement base.
the ‘Materialzone’ show is a platform
for inspiration and information which
targets creative industries such as
architecture and interior design,
shopfitting, trade-fair construction as
well as specialists from retail, events
and marketing.
W SPEcIAL ExHIbITION:
Swarovski material presentation.
NEW KNoWlEdGE
MATERIAL cONNExION’S MATERIAL LIbRARy was
founded in 1997 by George beylerian, and is now considered
to be the world’s most renowned source of information
for new, futuristic materials and manufacturing processes.
Each month the library expands by another 40
new materials from all over the world, selected by an independent
jury. the library houses more than 1,200 samples
in the categories of ceramics, glass, metals, polymers,
plastic- and cement-based materials, natural materials and
their derivatives. In addition, Material ConneXion provides
access to the addresses of more than 1,800 international
material manufacturers with short descriptions and photographs
of their products. Customers can find out about
over 3,000 materials not only through the permanent
libraries in New york, Milan, Cologne and bangkok, but also
via an online database.
EURoSHoP dEbUt IN Hall 7
International trends in store design and architeture are
in the spotlight at the EuroShop Retail design Conference
2008, forming part of the traditional opening event. one
of the speakers is Material ConneXion founder George
beylerian. Following the conference the EuroShop Retaildesign
awards will be presented for the three best stores
worldwide with the most successful concepts.
Material zone
what´s next in design

the name says it all
top score for ‘tegut... good food’
WW EvERy yEAR ‘tegut...’ adds up to 10 sites
to its store base. Easily accessible city-centre
stores are on the rise.
E vARIETy in the choice of trolleys.
WaNzl WoRldWIdE SPRING 2008 QUALITy
In 007 ‘tegut...’ was once again named as
the most customer-oriented company in
German food retailing: the score of 2.05 was
well above the sector average of 2.32*. another
honour received in the past year was that of
‘best fish counter in German food retailing, supermarket
category’. ‘tegut...’ also received the
accolade of being included among the 50 best
employers in Germany. ‘tegut...’ Executive board
Chairman Wolfgang Gutberlet was also named
‘Entrepreneur of the year 2007’ for the high
quality of the ‘tegut...’ offering, sustainable management
practices and the clear service focus
of the company founded 60 years ago by his
father theo Gutberlet.
At the beginning of the 1980s ‘tegut...’
stores were the first in mainstream German food
retailing to expand their range to include organic
products, which now account for approximately
18 percent of annual revenues. the high-quality,
distinctly regional range of fresh products,
particularly in fruit and vegetables, bread and
baked goods, as well as meat and sausage, is
typical of ‘tegut...’ and is greatly appreciated by
the customers. In over 300 specialist food stores
in Hesse, thuringia, northern bavaria and
southern lower Saxony, selling space of 500 to
2,500 square metres is devoted to this select
range of everyday products. ‘tegut...’ has remained
true to its philosophy over six decades:
the company aims to make a positive contribution
to improved quality of life by supplying good
food. as a result of intensive research into cultivation,
production, processing and trading, its
food expertise has steadily expanded. ‘tegut...’
prefers direct contact with committed producers,
and agricultural associations and has also
established in-house production. «
* Kundenmonitor deutschland 2007’, Servicebarometer aG;
survey conducted among more than 21,000 German
customers.
“ ‘tegut...’ means: eat
well, live better.”
WOLFGANG GUTbERLET, Executive board Chairman of ‘tegut...’
W FRESH & REGIONAL: fruit and vegetables –
just like in the weekly market.
EE SHOPPING IS FUN: attractive
architecture and an open, friendly interior
design, as in the new ‘tegut...’ store at
Hünstetten.
R ‘WIRE TEcH’ FROM WANZL:
Wanzl supplied all of the shelving for dry goods,
including the fruit and vegetable department
as well as the bakery unit, for the ‘tegut...’ store
which opened at Hünstetten in Hesse in
February 2007.
SUCCESSFUl PaRtNERS
among German retailers, ‘tegut...’ is the customer with the
widest range of Wanzl products. For 20 years, Wanzl has
supplied ‘tegut...’ with almost all the products in its selfservice
range, as was the case last year, when it supplied
around:
R 1,500 shopping trolleys, including 1,000 of the
‘dRC 130’ model
R 5,000 ‘Wa 24’ handbaskets
R 1,300 ‘Cube’ table systems
R 50 ‘MUC 200’ transport trolleys
R ‘Fun Mobile’ for children, ‘delta’, parkboxes,
‘technoport’ entrance systems, lockable checkout
barriers
For more than a decade, Wanzl has also been responsible
for the high-quality store design of ‘tegut...’ and has fitted
out around 200 stores with the ‘wire tech’ shopfitting
system. the regular shopfitting supplies also include
equipment for the fruit and vegetable department as well
as bakery units.

German retail is experiencing a renaissance in
quality: Since 2005, the ‘cheaper the better’
mentality among consumers has gradually been
morphing into a desire for greater quality, and
that shift has now reached the retail world.
A good example is the market in organic products, which despite its
generally higher prices, is growing at an annual rate of between 3 and 5
percent. Retailers are now reacting to that growth by offering higher-quality
own-brand products. this is not a short-term phenomenon, but a trend,
unrelated to the economy, and it can be expected to last for perhaps a decade,
and retailers will need to adapt to these changes.
The reasons for these developments are many: In Germany, which is
home to some 50 percent of all European discounter stores, consumers are
raised to be ‘bargain-hunters’. French consumers, on the other hand, are much
QUALITy cONScIOUSNESS IS bAcK
199 1997 1999 001 00 00 006
tRENd SHIFt
When I go shopping, quality is the 49 46 45 44 41 44 46
most important consideration.*
When I go shopping, price is the 51 54 55 56 59 56 54
most important consideration.*
* in percent / Source: GfK trend Sensor – Consumer
SINcE 00 GFK HAS ObSERvED A SHIFT IN THINKING AMONG cONSUMERS:
they want greater quality. Product price as a reason for purchase is no longer so important.
QUALITy WaNzl WoRldWIdE SPRING 2008
trend shift
more conscious of product diversity, while what the English really want is
good service. the ‘cheap is best’ trend of recent years was partly just fashion;
some 75 percent of customers who could have afforded more expensive
products, bought them at a discounter. approximately one quarter of all German
households, however, can only afford to shop at discount stores.
consumers are beginning to reconsider the importance of other values,
such as quality, service, and – in response to climate change – local produce.
Why buy apples from the tyrol or kiwi fruit from New zealand when farmers
are harvesting fruit down the road? In a recent survey conducted by the market
research group GfK on climate change and what can be done about it, a high
percentage of consumers said they would make a conscious decision to buy
local produce. Such a mood change among consumers gives supermarkets who
know what their customers want, a head start. the German ‘tegut’ supermarket
chain has recognised this and varies its product range according to local preferences.
Many independent Edeka traders have also picked up on the trend,
where neighbourhood supermarkets (unlike out-of-town shopping facilities which
are losing popularity) win points in being relatively cheap and easy to get to. «
GfK Group
the GfK Group is the world’s fifth largest market
research organisation, and operates in the
fields of consumer research, retail and technology,
consumer tracking and media and healthcare.
the GfK Group comprises 115 companies
that cover over 90 countries. of its current
8,400 employees, 80 percent work outside
Germany.
www.gfk.com
WOLFGANG TWARDAWA,
Marketing Manager, GfK Group,
Nuremberg.

WaNzl WoRldWIdE SPRING 2008 SPAIN
Spanish trends
Rising number of small households
consumer demand is still a main driver in the Spanish economy, even though the pace of
growth has slackened off recently. the rise in consumption is due mainly to the high level of
immigration into Spain and to the arrival of many older people who plan to spend their retirement
there. For 2008, therefore, the rise in consumer demand is expected to be around three percent.
7 percent of Spanish customers, mainly women, like to shop several times a week in a neighbourhood
store. Eight percent, mostly men, like to do their shopping on a weekly basis, in hypermarkets.
Supermarkets have only average appeal to the Spanish consumer, with 33 percent of them
preferring this style of store. Highly popular are shopping centres which cover the whole range of
requirements. but in this segment experts predict that the market will be saturated by 2010. other
trends in shops in Spain are an increase in specialisation, and a return to town-centre stores. «
W FROIZ PLAcES GREAT EMPHASIS on
service and attractive store designs.
O FROIZ HAS bEEN IN bUSINESS IN SPAIN
FOR 0 yEARS and today it operates 170 supermarkets.
Froiz is the only Spanish customer
of Wanzl to use ‘Primo’ shopping trolleys with
130- and 180-litre basket volumes. In 2007 Froiz
ordered 1,200 of this model.
I SELEcTION: Children´s shopping trolley and
shopping basket.
THE cATALAN cHAIN-
STORE bON PREU is
the only retailer in Spain
who, as well as largesized
shopping trolleys, provides its customers
with a ‘light’ model with a 70-litre basket. bon
Preu is thus reacting to the trend towards an
increase in small and single-person households.
HoUSEHoldS –
RatE oF GRoWtH 2007
mill. %
0
0
0
0
10
0
Germany
France
Great britain
Italy
Spain
Poland
Number of households (left)
Growth p.a. (right)
Source: Eurostat, Research deutsche bank
Netherlands
Sweden
Portugal
The number of households is increasing, above all
in Spain and Portugal. In 2007 the total increased by
almost three percent: Social change, a rise in income levels
and an ageing population will lead in the coming years to
a reduction in the already high number of multiple-person
households, plus an increase in the number of small or
single-person households, to a level approaching that of
the rest of northwestern Europe.
WaNzl SPaIN
a decade ago Wanzl set up a subsidiary in Spain. the head
office is in Molins de Rei/barcelona, and there is also a
sales office in Madrid. twelve people are employed to take
care of customers in Spain, to whom they supply Wanzl´s
full self-service programme and products of the Security
Products, Passenger Handling Services, logistics+Industry
and Hotel Service divisions. Wanzl´s retail customers in
Spain include the supermarkets Froiz and bon Preu,
discounters dIa, lidl and Plus, the alcampo shopping
centres, C&C outlets Makro and Miquel alimentació and the
leroy Merlin dIy stores. Wanzl Spain sells shopping
trolleys, entrance systems, customer barriers and turnstiles
to these customers, as well as shopfittings.
alcampo is now also using the ‘tango’ plastic trolley in its
stores on the Canary Islands and the east coast of Spain.
already Wanzl has supplied over 4,200 of this model to
alcampo. tango appeals to this customer because of its
high-quality surface finishing, lasting good looks, easy care,
and the fact that it has no rusting components on the
basket.
WANZL SPANIEN: Geschäftsführer Edgar Pladellorens, Javier lopez, Mireya
WANZL SPAIN (l. to r.): Managing director Edgar Pladellorens, Javier lopez,
Mireya Garcia, Meritxell alemany, Francesc barranco, Noemi llovera and
Unai zabala.
1
0

the ‘sport’
of shoplifting
PREvENTION WaNzl WoRldWIdE SPRING 2008
detective Mario Krupp from braunschweig
reports on this mass phenomenon
Why do you call shoplifting a ‘sport’?
one in ten crimes in Germany is shoplifting. according to official police statistics, there were almost half a million cases of
shoplifting in 2006 from German retail outlets of all kinds. but this figure is only the tip of the iceberg. the EHI Retail
Institute estimates that only two to four percent of the total number of shoplifting offences are actually registered.
according to our file the proportion of opportunist thieves in the total shoplifting crime statistics is around 70 percent.
these offenders are spread across all age groups and social strata.
Is there any way of spotting shoplifters?
a suspect does not behave like a normal customer. but there is an important basic principle to bear in mind here – only
facts and proof count. When trying to spot potential thieves, it is helpful to look out for a set of criteria. When a
suspicious customer meets one of those criteria, for example, looking about nervously, this does not mean he is a
shoplifter, but he is someone that could fit into the category.
What types of goods are most at risk from shoplifters?
very popular articles which are small in size in relation to their high value. For example, perfume or dvds.
What kind of tricks do the thieves get up to?
one thing is to have a slit at the bottom end of bags and cases – the shoplifter puts the bag on top of the goods and
then pulls them through the slit. double-sided adhesive tape is another popular tool for stealing smaller items – he just
sticks the tape to this arm, rests his arm on the goods and the job is done. Clothing is of course the favourite place to
hide stolen goods – in pockets and armholes, for example, but hoods and hats offer plenty of space. Female shoplifters
sometimes wear very wide skirts under which they conceal an apron-like garment with lots of pockets. another popular
hiding place is any hollow item, for example, the lids on spray cans. and hiding things inside the outer packaging around
products is a classic.
can anyone catch a thief?
anyone who sees a shoplifting offence being committed can step in. but on no occasion can someone be stopped
without good reason to believe an offence has been committed. What you can do, with the consent of the person in
question, is to interview him and look in his bags and about his person. «
SENSItIvE zoNE
WANZL´S SELF-LOcKING cHEcKOUT
bARRIERS, for example the ‘FS’ model, are an
effective way of stopping the shoplifters. the
barrier locks automatically as soon as the
member of staff leaves the till zone. only
authorised personnel can unlock the barrier,
using a special key. the high ‘FS’ model also
prevents people climbing over it, and the continuous
Plexiglas panel down to floor level stops
people handing goods through the barrier.
tIPS oN HoW to StoP
tHE SHoPlIFtERS
THE AUTHORS, both of whom have in-depth
knowledge of their field, present an impressive
description of the phenomenon of shoplifting,
setting out the trends in this all too common
crime. they give valuable, practical advice on how
to spot a thief, and what tricks they use. Particularly
useful to retailers is the clear presentation
of measures that can be undertaken, and the explanation
of the legal side.
SIcHERHEIT IM HANDEL:
LADENDIEbSTAHL – vORbEUGUNG,
vERMEIDUNG,
vERFOLGUNG by Klaus-
Henning Glitza, Journalist/
Hanover and Mario Krupp, detective agency and
Security Service/braunschweig
Richard boorberg verlag 2007, 153 pages,
€ 23.80, ISbN 978-3-415-03845-5
MARIO KRUPP is in the
vanguard when it comes to
stopping the shoplifters.
Head of a detective agency
in braunschweig, he specialises in business
crime and shoplifting.
WWW.DETEKTEI-MARIO-KRUPP.DE

6 WaNzl WoRldWIdE SPRING 2008 PERSPEcTIvES
R GENEROUSLy-
SIZED FRESH FOOD
cOUNTERS – a main
point of consideration in
the design of food stores.
R ENERGy-EFFIcIENT
cOOLING UNITS –
Example from the convenience-foods
section of
an albert Heijn store in
Heemskerk/Netherlands:
Four products for eight
euros comprise a meal.
Shop Monitor 2008+
Rise in investment among German
retailers.trend: trading up
How did the EHI Retail Institute make its selection?
Claudia Horbert: We asked 45 commercial enterprises, primarily in
Germany, Switzerland and austria, in the fields of food, textiles
(including shoes and sportswear), dIy and department store retail, in
order to get the most representative results.
How willing are traders
to invest in shopfittings?
Expenditure for shopfittings
or remodelling in the
German retail trade is
between 0.5 and one
percent of gross turnover.
However, there are
exceptions, and some
companies invest as much as four percent. Investment in shop design
averages at some 0.34 percent of gross turnover. If we look at it in
absolute terms, investment in interior design in Germany has risen by
ten percent, a development that not only relates to the improved
economic situation, but also to the fact that the pressure of
commercial competition is forcing retailers to invest in design. overall,
the German retail industry invested 5.1 billion euros in remodelling
their stores in 2006, 1.33 billion of which went on shopfittings.
Is this a serious trend?
trading up is evident right across the retail board. In the food industry,
i.e. non-discounters such as supermarkets and cash and carry stores,
this means looking harder at quality than price competitiveness. they
are aiming to provide product quality, product freshness and a nice
environment. Quality-oriented shopping means customers now expect
more in terms of shop design, fixtures and fittings and the presentation
of goods. Even discounters are putting more emphasis on modest
trading up, for example through innovative lighting concepts or more
sophisticated shelving systems.
The study showed that traders are now remodelling or
refitting on a more regular basis.
that is correct. Every nine and a half years in the food retail business,
and every 7.4 years in the non-food sector. there is a much faster
turnaround of re-fitting in the textile industry, where there is greater
pressure to keep up with changing fashions and always be in a
position to offer customers something new. Certain areas, for
example the fresh produce section in food stores, are remodelled
much more frequently – at intervals of three to five years. It’s not as
expensive as a complete refit. When they remodel, retailers seem to
prefer to use modular systems with flexible, replaceable components
such as floor sections, rear panels or screens. this display versatility
enables them to radically change the look of a shelving unit. Improved
lighting technology can also enhance the atmosphere and keep
retailers on the cutting edge without being too expensive. Given
rising energy costs, retailers are also looking at ways of optimising
energy use, such as switching to modern, efficient lighting systems or
for food retailers, investing in energy-efficient cooling units. «
R cLAUDIA HORbERT,
EHI, director Research Store
Planning & design.
THE cOMPLETE SURvEy ‘EHI SHOP MONITOR
008+, Perspectives for the Future of Shop design’
is available from EHI publishers (in German and English)
at a price of € 220 including vat and postage.
the survey was the second of its kind and is based
exclusively on interviews.
EHI Retail Institute GmbH | Spichernstrasse 55
50672 Cologne | Germany | www.ehi.org | info@ehi.org
t +49(0)221/5 79 93-0 | F +49(0)221/5 79 93-45

R LIGHTING DEPARTMENT
U ATTRAcTIvE — the ‘alu tech’
non-food line.
live well, feel good
the cocooning trend continues.
The conscious shifting of the focus of
social life into the home is arousing interest
in products that create atmosphere and show
style. the danish furnishings chain IdEmøbler
has set itself the objective of meeting these
customer needs. the latest IdEmøbler store
was opened in June 2007 at Gladsaxe near
Copenhagen. around 5,000 square metres of
selling space are devoted to furniture and
furnishings, home accessories and lighting. the
aim was to give the store an exclusive and
modern design, while focusing on the products
and services the company provides.
The fittings and displays for the two
departments devoted to home accessories and
lighting, covering 700 square metres, were
planned and produced by Expedit a/s, headquartered
in the danish town of Hadsten, jointly
with Wanzl’s head office in Germany. a distinctive
feature of the store concept is the use of
the high-quality ‘alu tech’ non-food display
system, which lends an exclusive and attractive
atmosphere to the store. the aluminium wall
solutions and central gondola displays have a
dark wood backing panel, which creates an
elegant yet restrained appearance while giving
DENMARK WaNzl WoRldWIdE SPRING 2008 7
prominence to the products. as a special feature
for the lighting department, the shopfitters from
Expedit a/s and Wanzl fitted panels with narrow
gaps to serve as almost invisible cable ducts for
the lamps. Partitions of differing heights make
for a tidy presentation of lighting and other
products. two further promotional areas were
created using ‘Expedit-System basic 2’. these
were also fitted with oak frames to display
bathroom and home products to good effect.
In the case of the wall solutions, the backing
panels can be supplied with wallpaper and
prints, and different styles of panel are available.
a specially designed platform with hooks and
swivelling hangers is provided for the presentation
of bed linen, enabling the customer to
inspect the textiles and check the quality
individually. «
IdEmøbler
the danish furniture and furnishings chain IdEmøbler
was formed in 1969 when several independent furniture
businesses decided to join forces in the purchasing and
marketing areas. IdEmøbler now has 39 branches in
denmark and additional stores in the Faeroe Islands,
Greenland, Iceland, the Canary Islands, Cyprus and the
Middle East. IdEmøbler is renowned for its modern and
exclusively designed stores that are intended to give
customers inspiration. the staff can provide optimum
service for customers thanks to their extensive product
know-how. IdEmøbler focuses particularly on the latest
trends and designs as well as new colours and
Scandinavian style.
Cocooning
Cocooning describes a way of life in which the home
becomes the centre of a person’s social life. the ‘zukunftsinstitut’
run by trend researchers Matthias Horx and Eike
Wenzel has observed that the retreat into this new domesticity
intensifies at times when the pace of life seems
ever more frenetic. the home becomes a haven of peace,
where everyday stress can be left behind. the cocooning
trend is reflected in the design of living areas: creative
colours, bright fabrics, a light ambience and home accessories
are at the top of people’s shopping lists.

8 WaNzl WoRldWIdE SPRING 2008 GREAT bRITAIN
UK’S NEW RaIl
GatEWay
to EURoPE
Wanzl chosen for St Pancras
St Pancras International, London, is the new home of Eurostar in the UK. Wanzl is making its
contribution to the first-class passenger service at this new ‘Gateway to Europe’, by supplying 600
‘travel 400’ luggage trolleys. opened by Queen Elizabeth II on 6 November 2007, the new state-ofthe
art terminal is the departure point for the UK’s new high-speed railway service known as ‘High
Speed 1’ – a £5.8-billion project which provides a new high-speed link across london and to the
south, to Kent and the Channel tunnel. Work commenced on the £800 m refurbishment of the
exuberantly victorian St Pancras station in 2001 – after a period of uncertainty when it was not
clear whether the station would have to be demolished. beneath the massive arched iron-and-glass
train shed is a statue of former Poet laureate Sir John betjeman, whose work helped to save the
historic building, and a towering nine-metre high statue of a young couple called ‘the Meeting Place’,
created by Paul day.
The ‘Travel 00’ luggage trolleys supplied to St Pancras International are all fitted with
autowalk castors and pound/euro coin locks. Wanzl have also supplied two tunkers airport
scooters for easy collection and transport of the trolleys at the busy terminal. «
R THE EUROSTAR in St Pancras
U RELAxING bEFORE THE jOURNEy AT ST PANcRAS:
Wanzl supplied 600 ‘travel 400’ luggage trolleys.
UU IMMORTALISED: Sir John betjeman, saviour of St Pancras.

PASSENGER HANDLING SERvIcES | LOGISTIcS + INDUSTRy WaNzl WoRldWIdE SPRING 2008 9
tEaMWoRK
a Wanzl partner–PoSHdECoR
and Sanjay lodha
What are your experiences with Wanzl as a supplier?
We value greatly the successful co-operation we have with Wanzl, who is one
of the biggest and best manufacturers of transport trolleys worldwide. the
products they make are truly first-class, and we are talking from experience, as
we have been supplying them to Indian airports now for some years.
What do your customers think of Wanzl´s models?
they like the fact that the trolleys stay looking good for a long time. another
positive feature they mention is the easy manoeuvrability and steering,
particularly helpful at large airports where passengers have to walk a long way,
for example, Mumbai. Many Indian passengers have a lot of heavy luggage with
them, sometimes up to 120 kilograms. but despite high loading, Wanzl trolleys
remain easy to use, no great effort is involved in pushing and steering them,
even for one person on their own.
What additional services does POSHDEcOR offer?
our services also extend to full trolley management including regular service
and maintenance. For Mumbai airport, for example, we carry out this service for
6,600 transport trolleys.
How often do you do the servicing?
We do a check-up every three months. this involves inspecting a part of the
fleet and cleaning it. Experience has shown that transport trolleys from Wanzl
are almost maintenance-free and give trouble-free operation. «
SANjAy LODHA FROM POSHDEcOR
PoSHdECoR, founded in 1975, produces, markets and delivers high-quality
transport systems and solutions to customers like Indian airports and fivestar
hotels.
THE GMR GROUP was responsible for restructuring the
airport as part of a private-public partnership concept.
the GMR Group is one of the leading developers of infrastructure
in India, with major contracts at Hyderabad and
delhi airports.
avIatIoN booM
India´s airports are handling ever increasing
volumes of air traffic. Passenger numbers
once again rose strongly between 2006 and
2007, this time leaping by around one third to
87 million people. delhi and Mumbai airports are
already handling over 20 million passenger per
year. In the past five years Wanzl has delivered
over 16,000 luggage trolleys (‘travel 400’ model)
in high-quality stainless steel to Indian airports.
the customers include the airports of Chennai
International, Calcutta, Mumbai Chhatrapati
Shivaji International, New delhi Indira Gandhi
International, trivandrum International airport
and Hyderabad International airport. In addition,
in Hyderabad, 600 airport Shoppers are ready
and available in the duty-free and retail areas.
this year Wanzl is expecting to deliver up to a
further 10,000 luggage trolleys.
dHl & WaNzl
Since 00 Wanzl has been working with DHL. DHL is the
world leader in international express parcels, overland
transport, global air and sea freight, plus contract logistics/
supply chain management. It is renowned for speedy delivery. In
total Wanzl has supplied dHl Europe-wide with hundreds of tC9
wheeled containers in a special design for their express, courier and
parcel services. dHl also uses several hundred order-picking trolleys
from Wanzl in its fulfilment and contract logistics area. Wanzl supplied the dHl
division for mail-order e-fulfilment with a full logistics and order-picking programme.
this included order-picking trolleys for goods packaged in cardboard
boxes, trolleys for the transport of clothes on hangers, transport trolleys,
sack carriers and special wheeled containers for safe transport of jewellery.

0 WaNzl WoRldWIdE SPRING 2008 WWW PRODUcT PRESENTATION
ClIMatE CHaNGE
Wanzl supports the United Nations
TAKING RESPONSIbILITy
Wanzl is a member of the
‘Global Alliance for
EcoMobility’. during the UN
Climate Change Conference in bali, the organisation
opened an exhibition on environmentally
friendly transport methods and systems. In a
film contribution, Wanzl presented a range of
products for innovative but environmentally
friendly shopping. Wanzl is conscious of its responsibility
for the environment and the need
to conserve energy resources. In 2004, the
company obtained environmental certification
in accordance with dIN EN ISo 14001.
www.ecomobility.org
global.alliance@ecomobility.org
the future of the planet
The UN climate change conference in bali, which took place in december
2007, was the most important international negotiating round on climate
protection for several years. Heads of state and government from around 190
countries met to chart a course for further global climate protection and to
negotiate a follow-up agreement for the Kyoto Protocol on the reduction of
greenhouse gas emissions, which expires in 2012. the 13th UN Climate Change
Conference dealt mainly with forecast climate scenarios for the greenhouse
effect after 2012. the future objective is to reduce greenhouse gas emissions,
primarily of Co ² , by 20 percent by 2020 and up to 80 percent by 2050.
O UN SEcRETARy-GENERAL
bAN KI-MOON.
Environmentally
friendly shopping:
At the ‘EcoMobility’ exhibition, which coincided with the UN Climate Change
Conference in bali in december, Wanzl presented alternative transport products
for environmentally friendly shopping on foot or by public transport: the two
‘Pick-up’ und ‘tango 90 Cross-City’ shopping trolleys and the ‘Carry-Max’ model.
all three models are equipped with ‘Gt 26’ handbaskets. the new transport
alternatives for shopping could either be purchased or made available for
shopping at special collection points in the city.
PRAcTIcAL SHOPPING bASKETS are the
focus of Wanzl’s vision of environmentally
friendly shopping, as presented here by
dr Rainer Eckert, Head of Wanzl’s Research
and development department.
Global warming
The UN researchers on the
Intergovernmental Panel on
climate change forecast that greenhouse
gas emissions will cause sea
levels to rise by up to 59 centimetres
and temperatures by 6.4 degrees by
2100. Even if Co ² emissions suddenly
stopped altogether, the atmosphere
would continue to heat up for centuries
to come. the consequences could
be devastating: catastrophic droughts,
devastating fires, threats to ecosystems,
floods due to melting glaciers –
plus the resulting economic damage.
Top-ten emitters
Co EMISSIoNS
²
FRoM ENERGy CHaNGE
GENERatIoN, PER yEaR SINCE 1990
IN MIllIoNS oF toNNES IN %
USA 967.1 + 0
china 770. + 108
Russia 1 9. -
japan 1 9 . +1
India 11 .8 + 88
Germany 86 . - 16
canada 96.7 + 0
United Kingdom 6 .6 -
Italy 89.7 + 1
South Korea 7 . + 109
Source: UNFCCC, dIW berlin

PRodUCt INNovatIoNS
THE ‘PIcK-UP’ MODEL is designed to take two shopping
baskets. Customers find this a fast, practical way to shop
for just a few items.
WWW PRODUcT PRESENTATION WaNzl WoRldWIdE SPRING 2008 1
‘TANGO 90 cROSS-cITy’: equipped with large castors for
city-centre shopping, this trolley can be pushed comfortably right up
to the front door.
‘Pick-up’, ‘tango 90 Cross-City’
and ‘Carry-Max’
PRAcTIcAL cOMPANION — the ‘Carry-Max’ wheeled
basket.

WaNzl WoRldWIdE SPRING 2008 cONTAcTS
WaNzl WoRldWIdE
WANZL
Metallwarenfabrik GmbH
bubesheimer Strasse
89 0 Leipheim, Germany
P.O. box 11 9
89 6 Leipheim, Germany
Phone + 9 (0) 8 1 / 7 9-0
Fax + 9 (0) 8 1 / 7 9-1000
info@wanzl.de
www.wanzl.com
EUROPE
SUbSIDIARIES
AUSTRIA
Wanzl Gesellschaft mbH
deutschstrasse 12
1230 vienna
Phone +43(0)1/616 25 46
Fax +43(0)1/616 25 46 20
wanzl@wanzl.at
www.wanzl.at
bELGIUM / LUxEMbOURG
Wanzl b.v.b.a.
ambachtenlaan 36
ambachtenlijke zone Haasrode
3001 Heverlee
Phone +32(0)16/40 28 30
Fax +32(0)16/40 01 69
wanzl@wanzl.be
www.wanzl.be
cZEcH REPUbLIc
Wanzl spol s.r.o.
okr.olomouc
78347 Hnêvotín 333
Phone +42(0)585/75 15 55
Fax +42(0)585/75 15 51
Prague:
Phone +42(0)244/09 07 44
Fax +42(0)244/09 07 40
obchod@wanzl.cz
www.wanzl.cz
FRANcE
Wanzl SaS
21, Rue Westrich
bP 30134
67603 Séléstat Cedex
Phone +33(0)388 57 48 50
Fax +33(0)388 92 17 23
wanzl@wanzl.fr
Paris:
Phone +33(0)144 75 02 02
Fax +33(0)144 75 31 00
wanzl.paris@wanzl.fr
www.wanzl.fr
GREAT bRITAIN
Wanzl ltd.
Europa House Heathcote lane
Warwick Cv34 6SP
Phone +44(0)1926/45 19 51
Fax +44(0)1926/45 19 52
enquiries@wanzl.co.uk
www.wanzl.com
HUNGARy
Wanzl Magyarorszag KFt
Kunigunda u. 58
1037 budapest III
Phone +36(0)1/387 37 92
Fax +36(0)1/437 08 50
wanzl@wanzl.hu
www.wanzl.hu
ITALy
Wanzl Italia S.r.l.
via del Ferro n° 8/10,
localita averolda
25039 travagliato
Phone +39 030/686 39 49
Fax +39 030/686 45 22
wanzl@wanzl.it
www.wanzl.com
NETHERLANDS
Wanzl Nederland b.v.
Karolusstraat 4
4903 RJ oosterhout
Phone +31(0)162/42 22 50
Fax +31(0)162/45 46 50
info@wanzl.nl | www.wanzl.nl
POLAND
Wanzl Sp.z o.o.
ul. Mszczonowska 69
05-830 Nadarzyn
Phone +48(0)22/739 73 80
Fax +48(0)22/739 73 85
wanzl@wanzl.pl
www.wanzl.pl
RUSSIA / cIS
000 Wanzl-MaWy
luzhniki 24 block 9
119048 Moscow
Phone +7 495 /504 28 67
Fax +7 495 /504 28 69
wanzl-mawy@wanzl.ru
www.wanzl.ru
SLOvAK REPUbLIc
Wanzl SK, s.r.o.
Cukrovarská 427
926 01 Sered‘
Phone +42 1/317 89 13 81
Fax +42 1/317 89 79 28
wanzl@wanzl.sk
www.wanzl.sk
SPAIN
Wanzl Equipamiento
Comercial, S.l.
Poligono Industrial ‘El Pla’
c/Miquel torelló i Pagès,
58 Nave 1
apdo. de Correos 1485
08750 Molins de Rei -
barcelona
Phone +34(0) 93/680 36 50
Fax +34(0) 93/680 36 52
wanzl@wanzl.es
www.wanzl.es
SWITZERLAND
Wanzl (Switzerland) aG
Industrie Hegi 2
9425 thal
Phone +41(0) 71/886 90 10
Fax +41(0) 71/886 90 15
info@wanzl.ch | www.wanzl.ch
UKRAINE
tzov Wanzl-MaWy
Schovkovychna vul. 42-44
01601 Kiev
Phone +380 44/390 11 12
Fax +380 44/390 11 14
wanzl-mawy@wanzl.kiev.ua
www.wanzl-mawy.com.ua
EUROPE
REPRESENTATIvES
cROATIA
Smeh d.o.o. - Gorjupova 13
1000 ljubljana
Slovenia
Phone +386(0) 1/244 08 00
Fax +386(0) 1/244 08 10
info@smeh.si
cyPRUS
P.C. orinos ltd.
P.o. box 21285 | 1505 Nicosia
Phone +357(0) 22/45 84 00
Fax +357(0) 22/76 76 54
DENMARK
Expedit a/s
toftegaardsvej 4
P.o. box 86
8370 Hadsten
Phone +45 87/61 22 00
Fax +45 87/61 23 00
expedit@expedit.dk
ESTONIA
Melton
Peterburi tee 71
11415 tallinn
Phone +372(0) 6/20 50 51
Fax +372(0) 6/20 50 52
melton@melton.ee
FINLAND
Expedit a/s filial i Finland
laippatie 19 b
00880 Helsinki
Phone +358 207 43 36 40
Fax +358 207 43 36 49
expedit@expedit.fi
GREEcE
voyatzoglou Systems S.a.
12 km Nat. Road, athens, lamia
14451 Metamorfosi
Phone +3(0) 210/288 86 00
Phone +3(0) 210/288 86 45
Fax +3(0) 210/288 86 99
IcELAND
Rymi ehf.
Hateigsvegi 7 | P.o. box 5091
125 Reykjavik
Phone +354(0) 1/511 11 00
Fax +354(0) 1/511 11 10
kristin@rymi.is
LATvIA
Kompanija vitrum
G. astras 3a
1082 Riga
Phone +371 (0)7/80 23 84
Fax +371(0)7/80 23 87
vitrum@vitrum.lv
LITHUANIA
Uab Husas
Pramones g. 141
2000 vilnius
Phone +370 5/260 74 52
Fax +370 5/267 03 40
biuras@husas.lt
MAcEDONIA
MaG Commerce
Str. zelevo 3-3/9
1000 Skopje
Phone +389(0)2/307 65 93
Fax +389(0)2/307 65 93
Mobile +389(0)70 26 64 59
goran@magcommerce.com.mk
MALTA
Creative Refurbishing Centre
(Malta) ltd.
tilio’s bldgs., St.Paul‘s street
NXR 03 Naxxar
Phone +356 21 /41 94 00
+356 21/41 96 00
Fax +356 21/41 95 00
Mobile +356 99 47 94 00
info@crcmalta.com
www.crcmalta.com
NORWAy
Expedit Norge a/s
Hvamveien 4
2026 Skjetten
Phone +47 64 83 13 00
Fax +47 64 83 13 99
post@expedit.no
PORTUGAL
distrol
av. oscar Monteiro torres,
37 a-C 1000-216 lisbon
Phone +351(0)21/79 60 13 6-9
Fax +351(0)21/796 23 29
distrol_armetal@hotmail.com
ROMANIA
Eurofit/vozatyoglou Systems
Romania SRl
St. viitorulu 199, sect. 2
bucharest
Phone +40(0)21/212 39 90
Fax +40(0)21/212 39 64
Gabriel.b@Eurofit.ro
SERbIA-MONTENEGRO
Sun & dun.a.v.
vojvodanska 75
22304 Novi banovci
Phone +381 (0)22/ 34 22 59
Fax +381(0)22/ 34 22 42
Mobile +381(0)63 391 530
office@sun-dunav.co.yu
SLOvENIA
Smeh d.o.o. – Gorjupova 13
1000 ljubljana
Phone +386(0)1/244 08 00
Fax +386(0)1/244 08 10
info@smeh.si
SWEDEN
Expedit Sverige ab
Gårdsfogdevägen 16
SE-168 66 bromma
Phone +46 (0) 8 626 07 70
Fax +46 (0) 8 627 02 11
office@expedit.se
www.expedit.se
TURKEy
ÜCGE Magaza Ekipmanlari
Paz.SaN.tIC.aS
bursa oranize Sanayi bolgesi
Kahverengý Cadde No. 16
16159 bursa
Phone +90(0)224/280 00 00
export@ucge.com
OvERSEAS
SUbSIDIARIES
AUSTRALIA
Wanzl australia Pty. ltd.
97 Highbury Road
bURWood vIC 3125
Phone +61 (0)3/98 08 22 99
Fax +61(0)3/98 08 22 66
info@wanzl.com.au
www.wanzl.com
cHINA
Wanzl Commercial
Equipment (Shanghai) Co., ltd.
No. 838 Shu Hai Rd,
Song Jiang Industrial zone(East),
Shanghai 201611
Phone +86 (0) 21/6760 1558
Fax +86 (0) 21/6760 1658
wanzl@wanzl.com.cn
www.wanzl.com.cn
SOUTH KOREA
Wanzl Korea ltd.
317, Hyundai Parkville, 108,
Guro 5 dong, Guro Gu
Seoul 152-843
Phone +82(0)2/877 14 31
Phone +82(0)2/877 14 03
Fax +82(0)2/877 14 32
info@wanzl.co.kr
www.wanzl.com
UNITED ARAb EMIRATES
Wanzl Middle East FzE
Gold & diamond Park
building 5, office 110
P.o. box 262007
dubai, U.a.E.
Phone +971 (0) 4 341 9555
Fax +971 (0) 4 341 9595
expodxb@emirates.net.ae
www.wanzl.com
OvERSEAS
REPRESENTATIvES
ARGENTINA
Fabrica de Envases
automaticos S.a.
avda. andrés Rolón 25 47
(1643) beccar | buenos aires
Phone +54(0)11 /47 43 84 05
Fax +54(0)11 /47 42 21 37
feasa@feasa.com.ar
AUSTRALIA
brice australia Pty. ltd.
19 Evans Street
P. o. box 228
bURWood, vIC 3125
Phone +61 (0)3/98 88 71 25
Fax +61(0)3/98 88 79 09
ldaniel@briceaust.com.au
cHILE
Porta Nuova S.a.
Santo domingo, 4780
Quinta Normal
Santiago
Phone +56 (0) 2/392 74 01
Fax +56 (0) 2/773 21 47
sigridmaser@portanuova.cl
DOMINIcAN REPUbLIc /
cARIbbEAN
CoRtINova, S.a.
Edificio Martinez burgos
ave. Sarasota #24
Ensanche bella vista
Santo domingo
Phone +1 809 /537 77 00
Fax +1 809/537 79 00
Mobile +1 809 /399 72 69
mariaemaldonado@hotmail.com
romartinezgon@hotmail.com
EcUADOR
Unikert de venezuela C.a.
Centro Empresarial torre
Humboldt, Piso 14, ofic. 14-02
Urb Parque Humboldt Prados
del este
1080 Caracas | venezuela
Phone +58(0)2 / 129 75 09 35
Fax +58(0)2 / 129 75 0 1 50
info@unikert.com.ve
EL SALvADOR
GUATEMALA | HONDURAS
bM Marketing S. de R.l. de
C.v.av. San Francisco #16
bodega #2 | Col. San Francisco
Cuautltalpan Naucalpan,
Estado de México 53370
Phone +52 55/5358-6159
Fax +52 55/5358-5011
bgutierrez@blancmart.com.mx
INDIA
bizerba India Private limited
El-100, ttC Industrial area
MIdC, Mahape, Navi Mumbai
Maharashtra | India – 400705
Phone +91(0)22/2768 2918
+91(0)22/2768 1299
attn. Sudhir balakrishnan
INDONESIA
Pt. Celsius Jaya
Jl. Sunter Paradise II
blok K No. 43 | Jakarta 14350
Phone +62(0)21/640 43 13
Fax +62(0)21/640 43 14
celcius@indosat.net.id
ISRAEL
R. Goldstein & Co. ltd.
P.o. box 136 | Kfar Chabad Post
60932 Moshav Safaria
Phone +972(0)3/96 07 91 89
Fax +972(0)3/96 07 921
amos1000@bezeqint.net
jAPAN
CEEv Cooperation Expectation
Emotion viva|takashio-cho 2-9
Koshien Nishinomiya
6638166 Hyogo
Phone +81(0)798/ 46 68 02
Fax +81(0)798/ 46 68 05
jORDAN
abdin Industrial Est.
Mr. Firas abdin
bayader Wadi El-Seir, Industrial St.
11814 amman
Phone +962 (0)6/586 55 36
Fax +962(0)6/586 37 07
headoffice@abdin.com.jo
KUWAIT
al Hasawi
Refrigerator & Water
Cooler Factories
P.o. box 1175 Safat
13012 Safat Kuwait
Phone +965(0)476 91 00
Fax +965(0)472 00 91
sales@alhasawi.com
MALAySIA
Panmatex trading Sdn.bhd.
No.12, Jalan bK 1/12
bandar Kinrara Industrial Park
bandar Kinrara, off 6 1/2 Miles
Jalan Puchong
58200 Kuala lumpur
Phone +60(0)3/80 75 80 08
Fax +60(0)3/80 75 90 09
panmatex@streamyx.com
MExIcO
bM Marketing S. de R.l. de
C.v.av. San Francisco #16
bodega #2 | Col. San Francisco
Cuautltalpan Naucalpan,
Estado de México 53370
Phone +52 55/5358-6159
Fax +52 55/5358-5011
bgutierrez@blancmart.com.mx
NEW ZEALAND
Nz Retail Equipment ltd
12 ash Rd, Manukau City
P. o. box 98916 SaMC
New zealand
Phone +64(0)9/262 30 44
Fax +64(0)9/262 30 66
PANAMA
EQUIPaMIENto
y MaS S.a. dE C.v.
omega # 278
Col. Romero de terreros
del. Coyoacan
CP 04310 Mexico dF
Phone +52 55/55 49 31 10
Fax +52 55/10 84 26 50
Mobile +52 55/51 03 43 43
roberto.mendoza@
equipamientoymas.com
PERU
Unikert de venezuela C.a.
Centro Empresarial torre
Humboldt, Piso 14, ofic. 14-02
Urb Parque Humboldt Prados
del este
1080 Caracas | venezuela
Phone +58(0)2 / 129 75 09 35
Fax +58(0)2 / 129 75 0 1 50
info@unikert.com.ve
PHILIPPINES
target displays Co. Inc.
6th Floor, Fortune building
160 legaspi Street
legaspi village
Makati City 1229
Phone +63 (0)2/891 36 07
Fax +63 (0)2/891 36 09
felix@targetdisplay.com
www.targetdisplay.com
SAUDI ARAbIA
Packaging Equipment &
Supplies Co. ltd. (zultec)
P.o. box 52721 | 21573 Jeddah
Phone +966 (0)2/670 04 90
Fax +966 (0)2/670 03 41
info@zultec.com
SINGAPORE
John Chen (Pte) ltd.
6 little Road
Singapore 536984
Phone +65 62 85 21 22
Fax +65 62 85 30 68
jc.sgp@johnchen.com.sg
www.johnchen.com.sg
SOUTH AFRIcA
top assist 13 (Pty) ltd.
18C Eastry Road Claremont
Cape town 7708
Phone +27 21/683 58 23
Fax +27 21/683 58 23
Mobile +27 /828 24 06 43
gero@telkomsa.net
TAIWAN
Willington Fabrications
Rm 603, Gold Stone building
380 lin Sheng North Road
taipei 1045
Phone +886 (0)2/25 11 51 68
Fax +886 (0)2/25 22 25 21
willingt@ms9.hinet.net
THAILAND
Prolink Secure-tech ltd., Part.
390 /2 Moo 7 thaeparak Rd
Samrongneau, Muang
Samuthprakarn 10270
Phone +66 (0)2/383 55 97
Fax +66 (0)2/759 54 14
ext. 0
patita.b@chula.ac.th
TUNISIA
Multiprotect+
P.o. box 257
Cité Jamil – Menzah 6
2091 tunis
Phone +216 (0)21/21 88 88
Fax +216 (0)71/88 32 22
sslimi@multiprotectplus.com
sslimi@tunet.tn
UNITED ARAb EMIRATES
Expo Spec. Equipment Co.
P.o. box 90022
deira Salahuddin Str.| dubai
Phone +971 (0)4/266 60 42
Fax +971 (0)4/266 27 16
expodxb@emirates.net.ae
URUGUAy
acondicionamiento
Integral S.a.
Juan d. Jackson 1202
Montevideo
Phone +598 (0)2/400 14 14
Fax +598 (0)2/408 66 23
danman@adinet.com.uy
vENEZUELA
Unikert de venezuela C.a.
Centro Empresarial torre
Humboldt, Piso 14, ofic. 14-02
Urb Parque Humboldt Prados
del este
1080 Caracas | venezuela
Phone +58(0)2 / 129 75 09 35
Fax +58(0)2 / 129 75 0 1 50
info@unikert.com.ve
cONTAcT DETAILS OF FURTHER REPRESENTATIvES
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