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Downey Savings & US Bank Downey Savings & US Bank

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21<br />

National Media Campaign<br />

The Future Looks Brighter with <strong>US</strong>!<br />

� Multimedia advertising campaign<br />

focused on the core strength and<br />

stability of U.S. Bancorp<br />

� Campaign debuted August 1 with full<br />

page ad in The Wall Street Journal<br />

� Campaign expanded on September 1<br />

to national and local television, radio<br />

and print<br />

� Scheduled to run through December

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