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FT Scope Review • Classic Rifle• New Products • and lots more ...

FT Scope Review • Classic Rifle• New Products • and lots more ...

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Support your local gun shop‘York Guns’The customer’s view of the retail area on entering showingone part of the clothing displays.John Smith started York Guns up around 30 yearsago as a one-man b<strong>and</strong>. With a passion for, <strong>and</strong>encyclopaedic knowledge of, vintage <strong>and</strong> antiquearms, that was a large part of the shop’s originalbusiness alongside the obligatory well-used BSAMartini target rifles <strong>and</strong> Brno Model 2s. Pistols<strong>and</strong> revolvers old <strong>and</strong> new featured heavily too.After a few years the workforce doubled in sizewith the arrival of Gary Hyde, now the company’smanaging director <strong>and</strong> grew steadily from thenon, but by the 1990s the original premises weremassively overcrowded at busier times <strong>and</strong>restricting further opportunities. Somehow orother, a wholesale supply business was alsobeing run from a desk shoehorned into a perenniallyovercrowded storeroom upstairs. Building <strong>and</strong>relocating to a new bespoke shop <strong>and</strong> tradewarehouse facility on the outskirts of the villageof Dunnington east of York in early 2003 was avital step in meeting John <strong>and</strong> Gary’s aspirationsfor the business. It provided a huge increase inthe amount of space <strong>and</strong> a quantum leap in thequality of the ‘retail experience’, saw further rapidexpansion in product lines, staff numbers (now 14),<strong>and</strong> wholesale activities.others. There is something for nearlyevery clay or game shooter thoughincluding a large choice of usedguns. Around 100 rifles are ondisplay, with yet <strong>more</strong> storedout of sight. Most are sportingmodels these days, althoughyou’ll find some heavy-barreltactical types <strong>and</strong> the odd targetmodel. With YGL the country’s mainsupplier of Schmidt & Benderriflescopes, a Zeiss ‘CentrePartner’ <strong>and</strong> stockist of Leica,Leupold, Nightforce, Burris, Hawke<strong>and</strong> Steiner optics, there is plentyof choice in this field too. Nearlyevery employee is a keen <strong>and</strong> activeshooter, the workforce able to provideexpertise <strong>and</strong> direct experience in any shooting sport.Most shotguns, rifles <strong>and</strong> optical goods instock are listed on the company’s website(www.yorkguns.com) the ‘current stock’ sectionupdated weekly, over 90% of the shotguns alsohaving images attached. An online retailing facilityis a recent development.Wholesale or ‘trade sales’ is an importantactivity, all products also offered to shopcustomers too. It encompasses a varied mix ofproducts <strong>and</strong> price levels providing dealers withsome of the cheapest shotguns going, while at theother extreme, Schmidt & Bender riflescopes offerphenomenal build quality <strong>and</strong> durability, but cannotbe described as ‘budget’.Recent additions to the product stable include thepopular Muck Boots range of ‘super-wellies’, <strong>and</strong>York Guns has just become the importer of GSG’s.22LR copies of the H&K MP5 machine-carbine,with a new GSG-47 (‘Kalashnikov AK47’) modelimminent.The shop provides a full service to the shooter,not just locally, with customers throughout thecountry <strong>and</strong> abroad. One beneficiary of theincrease in space was clothing, there never havingbeen room for it in the old shop. A big increasein the number of guns <strong>and</strong> rifles was accompaniedby a move upmarket. YGL is Beretta’s PremiumDealer for the North of Engl<strong>and</strong>, <strong>and</strong> holdssimilar status for Browning, Caesar Guerini <strong>and</strong>YGL’s founder <strong>and</strong> chairman John Smith.Target Shooter 19

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