We are the AMA - Alberta Medical Association

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to one that reads: Tanning equipment cancause cancer. Not recommended for use bythose under 18 years of age.Day of Service proposal71. In her valedictory address in September2012, Past President Dr. Linda M. Slocombeproposed that the AMA establish a “day ofservice” or some initiative through whichphysicians could collectively give back to thecommunity. The Board of Directors exploredthe suggestion and a number of options.72. The outcome was the establishment of theMany Hands initiative (www.albertadoctors.org/advocating/many-hands). Through ManyHands the AMA compiles and celebratesthe amazing volunteer contributions ofAlberta physicians at home and abroad.Information is also being included for doctorswho would like to volunteer but are seekinggood opportunities. Many Hands has beenwell received by honorees and members alikeand will be expanded further.Canadian Medical Association73. The 2013 General Council (GC) washeld August 18-21 at the Calgary TELUSConvention Centre. The GC was lasthosted in Alberta in 2005. The 2013 AMAdelegation was:• AMA President.• President-Elect.• Immediate Past President.• Speaker or Deputy Speaker.• Nine representatives named by the board.• Nine representatives named by theNominating Committee.• Two physician appointees of thecollege, at least one of whom must bean elected member of the Council.• One dean or designate from his/her office.• One student representative.• One PARA representative.74. On August 21, Dr. Louis H. Francescutti,an Edmonton-based emergency medicinephysician, was installed as the 2013-14President of the CMA. He became Alberta’snominee after an election for which therewere six candidates.75. Dr. Ernst P. Schuster, who served as speakerand deputy speaker of the RepresentativeForum for 14 years, sat on the GCResolutions Committee.76. Two outstanding Alberta physicians werehonored with CMA Special Awards. TheDr. William Marsden Award in Medical Ethicswas presented to Calgary’s Dr. Ian Mitchell(along with Toronto-based physician Dr. DavidMcKnight). Dr. Mitchell was recognized as aleader who enhances ethical and professionalbehavior in physicians and displays excellencein his own ethics research and teachinginitiatives. He is known as a meta-teacherwho serves bioethics and the profession withinsight, innovation and fearlessness.77. Board member Dr. Kathryn Andrusky ofEdmonton was recognized with the CMAAward for Young Leaders in the early careerphysician category. Now a clinical lecturerand preceptor for the Department of FamilyMedicine at the University of Alberta, shehas been politically active in medical issuessince her undergraduate years, and is a pastpresident of the Professional Association ofResident Pnysicians of Alberta.22
78. The AMA also nominated two additionalwinners. The CMA Award for Excellencein Health Promotion went to the Boysand Girls Club of Canada. Canadianhumanitarian Mr. Nigel Fisher receivedthe CMA’s Medal of Honour for personalcontributions to the advancement ofmedical research and education.Member communication79. The AMA launched a new website in May2012, featuring state of the art designand built around extensive research withmembers and staff. While it was ratherearly to measure success at the time of the2012 annual general meeting, a year laterwe can say that utilization statistics speakto a high level of satisfaction.80. The number of people visiting the site hasincreased 66% for the full year period(measuring from launch date in May). Theamount of time visitors spend on the site witheach visit has increased by 47%. That’s anaverage visit of almost four minutes.81. The mobile friendly design appears to behaving an effect: the number of visits byphone or tablet went from 8,000 to 36,000per year.82. The AMA has ventured into the realm ofsocial media, engaging in Twitter (media,opinion leaders, industry observers),Facebook (members and public), Linked Inand YouTube. We will continue to monitorthe effectiveness of these tools, usage ofwhich by website visitors took a massivejump in November 2012 during the periodof the imposition.83. Members received a record 42 President’sLetters in 2012-13. Thousands ofmembers chose to reply and exchangeemail directly with the president abouttheir thoughts and concerns. This directinput was as valued as it was appreciatedby the president.84. Three membership opinion tracker surveyswere conducted this year. The schedulefourth-quarter tracker was cancelledonce the new agreement was reachedto provide an opportunity to review thesurvey’s structure. Most questions haveremained unchanged since 2003. Weexpect to launch a new tracker in the newbusiness year.85. Overall, the surveys continue to showthat members overwhelmingly (96%range) support the AMA’s role as theirrepresentative in negotiations. Membersalso indicate they feel well-informed aboutthe health care system (85% range) andthe association’s activities (88% range).86. Special surveys were also conductedregarding the AMA website and studentsponsorship initiatives. We conductedtwo additional member surveys vis a visnegotiations and potential actions tosupport the profession.87. MD Scope electronic newsletter wasrevamped. Typically, about 45% ofmembers open and read articles in thenewsletter, up from 29% 18 months ago.88. Alberta Doctors’ Digest magazinewas also redesigned and is now beingproduced in full color. Increased printing23
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Page 6: In MemoriamMembers deceased since t
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