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Taifook Securities Company Limited Empowers Clients With ...

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To Business EditorsFor Immediate Release<strong>Taifook</strong> <strong>Securities</strong> <strong>Company</strong> <strong>Limited</strong><strong>Empowers</strong> <strong>Clients</strong> <strong>With</strong> Additional Investment InsightsProvided by Standard & Poor's Equity Research(21 November 2007, Hong Kong) <strong>Taifook</strong> <strong>Securities</strong> Group <strong>Limited</strong> is a leading financialservices provider that has championed years of innovation, leadership, performance andexcellence. Its wholly owned subsidiary <strong>Taifook</strong> <strong>Securities</strong> <strong>Company</strong> <strong>Limited</strong> has engagedStandard and Poor’s Equity Research to provide <strong>Taifook</strong> with independent equity research andanalysis services*. This new arrangement will enhance the existing research offerings by <strong>Taifook</strong>through the provision of additional insights from a leading external provider, enabling <strong>Taifook</strong>customers to obtain up-to-date financial market intelligence to assist their investmentdecision-making process. <strong>Taifook</strong> is the first local securities firm to provide this value-addedservice among local brokerage firms.Four Standard and Poor’s stock and market research reports will be available to <strong>Taifook</strong>’s Selectcustomers for FREE, namely:• Guan Xi Reports - Provide overview of international markets and investment strategies daily• Stock Reports - Provide analysis including core earnings, investment rationale/risk &12-month target price and recommendation on publicly traded companies listed on the HongKong Stock Exchange.• Stars Ranking - Provide ranking on a universe of common stocks of Hong Kong listedcompanies based on a given stock’s potential performance over a 12-month period• S&P Recommendation - Provide a quick summary of rationale for recommendation changeson ranked stocks on a real time basisMr. Peter S.H. Wong, Group Managing Director and Chief Executive of <strong>Taifook</strong><strong>Securities</strong> Group <strong>Limited</strong>, said, “The introduction of Standard and Poor’s professional researchand analysis services marks an important milestone for <strong>Taifook</strong> in terms of our commitment toquality customer services. While <strong>Taifook</strong> has been driving its business growth across Hong Kong,Macau and Mainland China, we have teamed with securities firms in Taiwan, Japan and Korea in


order to add additional overseas products in a move to offer a one-stop-shop service for both localand overseas investors. Our engagement with Standard and Poor’s clearly will provide us with acompetitive advantage in fulfilling the evolving wealth management needs of our customers. Webelieve this brand-new service will be well-received by the customers.”Mr. John Bailey, Managing Director of Greater China, Standard & Poor’s, remarked,“Standard & Poor’s is a leading global provider of independent investment analysis, opinions anddata. We are pleased to provide <strong>Taifook</strong> <strong>Securities</strong> <strong>Company</strong> <strong>Limited</strong> with independentfinancial market intelligence. Our goal is to provide high-quality independent and objectivefinancial research to institutions and support them with superior customer service.”Mr. Nelson Ying, Chief Information Officer and Head of On-line Services of <strong>Taifook</strong><strong>Securities</strong> Group <strong>Limited</strong>, said, “This service launch aims to provide our customers with deeperfinancial market intelligence which, coupled with our current <strong>Taifook</strong> eServices - such asIntelligent Stock Monitor, Online Research Information Services - will enable them to analyzemarket trends from different viewpoints and perspectives in this dynamic stock market, so as tobe fully appraised of market trends and conditions.”<strong>Taifook</strong> On-line Services has a special promotional offer for NEW customers registering with<strong>Taifook</strong> On-Line Services within the period 1 December 2007 - 29 February 2008 inclusive:• FREE Standard and Poor’s professional research reports for a 3-month period• Commission fee waiver for 3 securities transactionsTo qualify for this special offer, new customers must either:• Deposit a minimum of HK$1 million (cash or stock value); OR:• Achieve monthly stock turnover of a minimum of HK$3 million during the first 3 monthsFor any queries about <strong>Taifook</strong> On-line Services’ promotional offer, please contact <strong>Taifook</strong>Customer Service representatives at (852) 3583 3388, or visit www.taifook.com.*Notes:Standard & Poor’s equity research services under this arrangement does not amount to the provision of investment advice oradvice on securities to the customers of <strong>Taifook</strong>. Such customers should seek professional advice from a qualified adviserwhether any specific investment is suitable for their particular circumstances.


Standard & Poor’s equity research services to <strong>Taifook</strong> is provided by Standard & Poor’s LLC, Hong Kong branch. Standard &Poor’s, LLC is not affiliated with <strong>Taifook</strong> and <strong>Taifook</strong>’s products/services are not endorsed, sold or promoted by Standard &Poor’s, LLC or any of its affiliates.- END -<strong>Taifook</strong> <strong>Securities</strong> Group <strong>Limited</strong><strong>Taifook</strong> <strong>Securities</strong> Group <strong>Limited</strong> (“<strong>Taifook</strong>”; SEHK stock code: 0665) is a subsidiary of NWS Holdings<strong>Limited</strong>. NWS Holdings <strong>Limited</strong> (SEHK stock code: 0659), the infrastructure and service flagship of NewWorld Development <strong>Company</strong> <strong>Limited</strong> (SEHK stock code: 0017), embraces a diversified range ofbusinesses in Hong Kong, Mainland China and Macau.Established in 1973, <strong>Taifook</strong> has been listed on the Hong Kong Stock Exchange since August 1996.<strong>Taifook</strong> is well known for providing total quality investment banking, asset management and securitiesbrokerage services to hundreds of institutional and corporate investors as well as over 100,000 individualinvestors, with over HK$60 billion in client assets.<strong>Taifook</strong> has the largest retail client base and the most extensive distribution network of over 10 branchesin Hong Kong and Macau, as well as 6 investment consultancy centres in major Mainland China citiesincluding Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou and Xiamen.Over the years, comprehensive and quality financial services delivered by <strong>Taifook</strong> have been widelyrecognized by the industry. As early as 1999, <strong>Taifook</strong> was the first financial institution in Hong Kong andChina to acquire ISO Quality Management Systems Certification; in 2004 <strong>Taifook</strong> obtained BS 7799Information Security Management Systems Certification. Both of them were updated to ISO 9001:2000Certification in 2002 and ISO 27001:2005 Certification in mid-2006 respectively. Furthermore, <strong>Taifook</strong>has been awarded the “Best Equity House in Hong Kong” by numerous international and local institutionsfor 8 consecutive years, including FinanceAsia, Asiamoney, Euromoney and Capital Magazine.For more information about <strong>Taifook</strong>, please refer to the website www.taifook.com.Standard & Poor’sStandard & Poor's, a division of The McGraw-Hill Companies is the world's foremost provider ofindependent credit ratings, indices, risk evaluation, investment research, data and valuations. <strong>With</strong> 8,500employees located in 21 countries and markets, Standard & Poor's is an essential part of the world'sfinancial infrastructure and has played a leading role for more than 140 years in providing investors withthe independent benchmarks they need to feel more confident about their investment and financialdecisions. For more information, visit www.standardandpoors.comAnalytic services and products provided by Standard & Poor’s are the result of separate activities designedto preserve the independence and objectivity of each analytic process. Standard & Poor’s has establishedpolicies and procedures to maintain the confidentiality of non-public information received during eachanalytic process.


********************For further information, please contact:<strong>Taifook</strong> <strong>Securities</strong> <strong>Company</strong> <strong>Limited</strong>Mr. George Lau / Ms. Alison SzetoTel: (852) 2213 8970 / 2213 8868Mobile: (852) 9213 9030 / 9140 3195Email: cylau3@taifook.com / aszeto@taifook.com

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