SAIL's Circulation Profile - Sail Magazine

8. ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONSTotal gross subscriptions (new and renewal) sold in the six month period ended December 31, 2012A. DURATION %(a) One to six months (1 to 6 issues) .............................. 47 0.2(b) Seven to eleven months (7 to 11 issues)................... 468 1.9(c) Twelve months (12 issues)........................................ 12,130 49.7(d) Thirteen to twenty-four months.................................. 5,748 23.6(e) Twenty-five months and more .................................. 6,009 24.6Total Subscriptions Sold in Period ............................. 24,402 100.0B. USE OF PREMIUMS(a) Ordered without premium.......................................... 20,906 85.7(b) Ordered with material reprinted from thispublication............................................................. None(c) Ordered with other premiums, See Par. 9 ................. 3,496 14.3Total Subscriptions Sold in Period ............................. 24,402 100.0C.CHANNELS %(a) Ordered by subscriber action via direct mail, directmail agents, inserts, online, renewals, catalogs, orother outlets available to the subscribers............. 23,466 96.2(b) Ordered by subscribers in response to unsolicitedtelemarketing and door to door selling................. 82 0.3(c) Ordered by subscribers in response to fund-raisingprograms of schools, churches, and other similarorganizations........................................................ 854 3.5(d) Subscriptions as part of membership in an organization....................................................................... NoneTotal Subscriptions Sold in Period ............................ 24,402 100.09. EXPLANATORY(a) Suggested Retail Prices: Subscriptions: U.S., 2 yrs. $59.90. Canada, 1 yr. $42.95.International, 1 yr. $44.95.(b) Average non-analyzed non-paid circulation for the 6 month period: 1,414copies per issue.(c) Post expiration copies: Average number of copies served on subscriptions notmore than three months after expiration was 4,972 or 5.2% of average paid subscriptioncirculation.(d) DESCRIPTION OF DIGITAL (Replica) - Digital Edition is consistent with the printedition - all content is included either as an exact replica or as an interactive, enhancedpresentation created specifically for the device being used. The digital editionis available via a growing list of digital edition storefronts and is available to be readon numerous tablets, smart phones and e-reader devices.(e) Sponsored Subscription Sales: The average of 81 copies per issue, shown in Par.6 and included in Par. 1, represents copies purchased by various business concernsin quantities of 11 or more for delivery to private residences.(f) Use of Premiums: A baseball cap, a rainslicker and a wrist watch, with no advertisedor stated values, were offered with paid subscriptions.10. VARIANCELatest released Audit Report for 12 months ended December 31, 2011; Variation from Publisher’s StatementsAudit PeriodEndedRate Base(Paid)Audit Report(Paid)Publisher’sStatements(Paid)Difference(Paid)Percentageof Difference(Paid)12-31-11 100,000 102,444 102,44412-31-10 100,000 104,218 104,21812-31-09 (a) 115,271 115,218 53 0.012-31-08 160,000 161,678 162,074 -396 -0.212-31-07 170,000 168,148 168,148(a) Effective 05/01/09 changed from 160,000 to 100,000We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance with Alliance forAudited Media’s Bylaws and Rules.Parent Company: Active Interest MediaSAIL, published by Active Interest Media • 98 N. Washington St.• Boston, MA 02114STEPHANIE FLANAGAN CHRIS ALLEN Date Signed: January 29, 2013Group Circulation DirectorPublisherP: 617.720.8600 • F: 617.723.0911 • URL: www.sailmagazine.com Established: 1970 AAM Member since: 1971Page 4 of 4 • 04-1013-0Alliance for Audited MediaCopyright © 2013 All rights reserved.

Analyzed Issue Date 07/01/1204-1013-0 Analyzed Issue Text (for double month issue date)Average Single Copy Price 4.99Association Subscription PriceU.S. Subscription Price 29.95Canadian Subscription Price 42.95International Subscription Price 44.95