Choice Franchisee Associations' Welcome! - Choice Hotels Owners ...

Choice Franchisee Associations’ Welcome!As your Franchisee Associations leadership, we are excited to be hosting the Fall Regional Associations Meetings 2011.We believe we have a great program put together for you that will focus on building a culture of success. Training programs willinclude the value of training, how to deliver sales results and build a sales culture at your property, as well as a focus on generatingrevenue for your business. The quote below is what this year’s Fall Regionals are all about!“Your success in life isn’t based on your ability to simply change. It is based on your ability to change faster than your competition, customersand business.” Mark SanbornIn addition to the education courses, your Association leadership, along with Choice’s Senior Team will provide updates duringthe luncheon on how we are working together to address key issues affecting your hotels and future plans for you and your hotels.The Vendor Trade Show, as always, will be open a full day for you to meet with service providers. We will be honoring the APEXAward winners at our Annual Awards Dinner featuring a surprise appearance, with a night of great entertainment. The APEX/Gold/Platinum hotels will also be honored at a private reception.Our goal is to provide you with an opportunity to learn, share best practices, honor our great achievers in the Choice family and tohave a little fun! As your Franchisee Association leadership, we look forward to welcoming you as we BUILD OUR CULTUREOF SUCCESS!Best,Cris VasquezChairmanChoice Hotels Owners CouncilMahendra PatelPresidentEcono Lodge Franchisee AssociationNeil BhaktaPresidentRodeway Owners AssociationMessage from Steve Joyce, Choice HotelsOur Fall Regional Associations Meetingsare just around the corner. It is importantthat each of you save the date and register foryour regional meeting.When we gathered in Boston for Convention in May, wehighlighted how we are positioned for success in an improvingenvironment on account of the well-known value our brandsdeliver every day. To drive your return on investment,Convention once again featured a wealth of timely andinteractive training and education sessions.Building upon our Convention theme, Time to Accelerate,the theme of this year’s Fall Regional Associations Meetings isBuilding a Culture of Success. As we continue to strengthenour brands and drive more business to your hotels, buildinga strong culture of service will help us increase guest loyaltyand satisfaction. At these meetings, we’ll be updating youon a variety of key corporate-wide strategic programs andinitiatives. This year’s agenda will also feature content on arange of topics that will drive your property-level performanceand return on investment.As we are in the midst of what is hopefully a very busysummer travel season, you have a great opportunity to thrivein an improving environment. Choice is working to delivermore guests to your properties. Our family of value-orientedbrands, with a hotel for every stay occasion, provides whattoday’s travelers want. However, it is critical that you deliverthe great experience our guests are expecting to keep themcoming back again and again to Choice-brand hotels.Thank you for your business and your support. Enjoy the restof your summer!Sincerely,Stephen P. JoycePresident and Chief Executive OfficerChoice Hotels International

Register Online at: www.choicehotelsownerscouncil.com/fall2011 Choice Hotels Fall Regional Associations MeetingBuilding a Culture of Success4:30-6:30 PM RegistrationDay One5:30 – 7:00 PM Welcome Reception8:00 AM – 1:00 PM Registration8:00 AM – 8:45 AM Continental Breakfast8:00 AM – 4:00 PM Vendor Tradeshow8:30 AM – 9:15 AM Opening Welcome Session9:15 AM – 9:30 AM Break9:30 AM – 12:15 PM Educational SessionsDay Two“Your success in lifeisn’t based on yourability to simply change.It is based on yourability to change fasterthan your competition,customers and business.”~ Mark Sanborn12:15 PM – 2:15 PM Associations/Choice Corporate Luncheon Presentation2:15 PM – 5:00 PM Educational Sessions5:30 PM – 6:30 PM Reception6:30 PM – 9:00 PM Awards Dinner Presentation8:00 AM – 8:30 AM Continental BreakfastDay Three8:30 AM – 12:15 PM Educational Sessions/CHOC Regional Meetings12:15 PM AdjournmentRegister Online for HOST: www.ChoiceU.comHOST Review & Exam2011 Choice Hotels Fall Regional Associations MeetingAtlantic City Fall RegionalHOST Review – Wednesday, September 7 - 8:00AM – 12:00PMHOST Exam – Wednesday, September 7 – 1:00PM – 5:00PMSt. Louis Fall RegionalHOST Review – Tuesday, October 11 – 1:00PM – 5:00PMHOST Exam – Wednesday, October 12 – 8:00AM – 12:00PMColorado Springs Fall RegionalHOST Review – Wednesday, September 21 – 8:00AM – 12:00PMHOST Exam – Wednesday, September 21 – 1:00PM – 5:00PMBirmingham Fall RegionalHOST Review – Monday, October 17 – 8:00AM – 12:00PMHOST Exam – Monday, October 17 – 1:00PM – 5:00PMPortland Fall RegionalHOST Review – Monday, September 26 – 8:00AM – 12:00PMHOST Exam – Monday, September 26 – 1:00PM – 5:00PM

2011 Fall Regional Meetings Hotel InformationBally’s Atlantic City1900 Pacific AvenueAtlantic City, NJ 08401Regions: 4, 5 & 6Dates: September 7-9, 2011Group Rate: $109.00Reservations: 800-345-7253 or 609-340-2000Group Code: GBCHOCReservation Cut Off Date: 8/11/2011Crowne Plaza Colorado Springs2886 South Circle DriveColorado Springs, CO 80906Regions: 10 & 11Dates: September 21-23, 2011Group Rate: $99.00Reservations: 800-981-4012 or 719-302-9890Group Code: CHQReservation Cut Off Date: 8/15/2011The Red Lion on the River Jantzen Beach909 North Hayden Island DrivePortland, OR 97217Regions: 9 & 12Dates: September 26-28, 2011Group Rate: $129.00Reservations: 800-733-5466 or 503-283-4466Group Code: Choice HotelsReservation Cut Off Date: 8/26/2011Hyatt Regency at the Arch315 Chestnut StreetSt. Louis, MO 63102Regions: 7, 8 & 13Dates: October 9-11, 2011Group Rate: $139.00Reservations: 800-233-1234 or 314-655-1234Group Code: CHH5Reservation Cut Off Date: 9/9/2011Sheraton Birmingham2101 Richard Arrington Jr. Boulevard, NorthBirmingham, AL 35203Regions: 1, 2 & 3Dates: October 17-19, 2011Group Rate: $129.00Reservations: 800-325-3535Group Code: CHJ16AReservation Cut Off Date: 9/16/2011

Fall Regional Associations Meetings 2011Frequently Asked QuestionsWhat Region am I in?Region 1 - FL, CaribbeanRegion 2 - AL, MS, GARegion 3 - NC, SCRegion 4 - VA, WVRegion 5 - DC, DE, MD, NJ, PARegion 6 - CT, MA, ME, NH, NY, RI, VTRegion 7 - KY, TNRegion 8 - OH, IL, IN, MI, WIRegion 9 - ID, MT, OR, WA, AKRegion 10 - AR, LA, OK, TXRegion 11 - CO, NM, UT, WYRegion 12 - AZ, CA, NV, HIRegion 13 - IA, KS, MN, MO, ND, NE, SDWhat are the Registration Hours for the Fall RegionalMeetings? Registration will open on Fall Regional DayOne from 4:30 PM to 6:30 PM. Registration will again beopen on Day Two at 8:00 AM and will close promptly at1:00 PM for the rest of the meeting.When does the meeting begin? The meetings begin at 8:00AM on Day Two with registration, continental breakfastand vendor trade show, followed by Opening WelcomeSession at 8:30 AM.If I register the day prior to the meeting start, whatis there to do? Beginning at 5:30 PM, your FranchiseeAssociation Leadership is hosting a reception to celebrateour building a culture of success.When does the Vendor Trade Show and EducationalSessions begin? The Vendor Tradeshow will begin at 8:00AM on Day Two and Educational sessions begin at 9:30AM on the same day.What is the Cancellation Policy? (applies to additionalregistrants only) If you need to cancel an additionalregistrant this request needs to be faxed to the Fall RegionalOffice no later than 15 days PRIOR to your meetingfor a full refund. No-shows are NON REFUNDABLE.Mandatory billings are done through Choice Corporateand cannot be refunded.What if I forget to register? You may register on site foran additional $75 per registration—this cannot be billedback to your property, but all credit cards, along withchecks or cash are accepted.What should I bring with me? A Government issuedID will be required to pick up your name badge andinformation.In case of emergency, can someone else from myproperty represent me? Yes, they can. If a property isregistered, simply notify the Fall Regional AssociationOffice regarding name changes by faxing this informationto 239-566-8570.May I bring a guest to the Awards Dinner? Dinner onlytickets will be available at 11:00 AM to 1:00 PM on DayTwo. Dinner only tickets are $75.What is the Dress Code? The dress code for Fall Regionals2011 will be business casual for all functions.What meals are included in my registration? Yourregistration will include breakfast, lunch and dinner onDay Two and breakfast on Day Three. We will be offeringIndian Vegetarian meals at lunch and dinner and thisshould be marked accordingly on your registration form.For any other items that you have questions on pleaseemail: fallregionals@aol.com.How many properties can I represent? Each personregistered can represent up to five properties that they areaffiliated with.FOR GENERAL QUESTIONS REGARDING FALL REGIONALS OR REGISTRATION CALL 239-566-3334.FOR MANDATORY BILLING AND MANDATORY MEETING ATTENDANCE QUESTIONS,PLEASE CALL THE CHOICE HELP DESK AT 800-227-6048

2011 Fall Regional Educational SessionsDEVELOPING A LEARNING CULTURECan You Afford Not To Train Your Employees? Delivering RemarkableBusiness Results Through Training Do you believe training and developingyour employees makes good business sense? Do you believe that when youdo it well, training can improve service levels, drive teamwork, and builda better bottom line for your hotel? Well it does and in this session we willexplain not just why it does, but also how it does. Are you afraid that ifyou train your employees well, they will just leave for another job? Discoverin this session why training your employees effectively makes good businesssense and the role you play in the learning process. Learn not just why itmakes sense but also how to conduct training effectively to make a positiveimpact on your business.Maximizing The Learning Culture At Your Property: Strategies To ImproveEmployee and Property Performance To improve the performance of youremployees and ultimately to improve property operations and profitabilityrequires an understanding of what to do, how to do it, and the resourcesalready available to you as a member of the Choice Hotels family. In thissession, discover how to effectively organize your training efforts and howto use the resources you already have. There is so much more you can do todevelop and maximize the learning culture at your property. Get excited asyou discover the effective opportunities and strategies you can take advantageof to improve the skills of your employees, improve service and guest loyaltylevels, and drive revenue to your property.DEVELOPING A SERVICE CULTUREService Isn’t A Training Program, It’s A Way Of Doing Business…TheRevenue Generation Business You do not need to teach an employee topick up a piece of paper on the lobby floor. They do it because they havepride…because they care…they do it because they are engaged in yourbusiness…the customer service business. Yes, cleanliness is a top 3 indicatorof a guest’s intention to return again. And customer retention is vital to anysuccessful business! At its core, the issue of cleanliness goes beyond knowinghow to clean a room, pick up trash or see the little details. The issue ofcleanliness is pride and pride comes through feeling connected and engagedin the work. In this session, discover the best ways to engage your employeesto deliver service that helps drive revenue. Learn how to make the customerand their guest experience fun, unique and engaging. Engagement createshighly satisfied customers and highly satisfied customers are six times morelikely to buy again!The Legal Side Of Serving Our GuestsServing our guests is a legal obligation that we must take seriously – everyday!With the changes in the Americans With Disabilities Act (ADA), we mustchange our operations to make sure we accommodate guests more effectively.Join Stephen Barth as he returns to discuss our legal responsibilities to ourguests and the impact it has on how we operate properties safely, securely, andprofitability. Discover the current legal trends that impact our operationsfrom a service perspective and what current legislative and court case actionmay be on the horizon.Great Ideas From Great Properties! The Best Service Strategies From TheAward Winning Properties That Drive Business ResultsThis session is totally different than any other Fall Regional session you haveever attended! Listen to the stories of our best properties – award winningproperties – and how the service they provide and the experiences they createfor their guests make a tremendous impact on their business results. Thissession will provide the “recipes” of success and provide you the opportunityto adapt the strategies to fit your property. You will walk away with real ideasfrom real properties that produce real results. Why would you not want tohear these stories?DEVELOPING A SALES CULTUREDriving Revenue Is A Team Sport! Delivering Sales Results and BuildingA Sales Culture For Your Property Sales isn’t a one person job! It is thejob of everyone at the property to help build your customer base, makeconnections with your guests and then maximize those connections after theyare made. Join us as we strategize with you on how to build a sales cultureat your property and how to make everyone at the property a member ofyour sales team. Are front desk and housekeeping associates part of your salesforce? They should be! Discover how to make everyone a part of your salesteam and learn how to work together to drive revenue to your property.Winning The Game of Sales! The landscape has changed over the lastfew years requiring hotels to take a more proactive role in the Global Salesprocess. In this session, learn how their efforts work in conjunction withChoice Global Sales to make a winning formula. The effects of new bookingtechnologies and the entrance of Gen Y into the workforce have had adramatic effect on how travelers are making their lodging choices. Local salesefforts are increasingly important and an integral part of the Global Salesprocess. In this session you will learn about what has changed and how localsales efforts play a central role in attracting business from large customersall over the world. Join our Global Sales team as they review a checklist ofopportunities, resources, and actions you can use or participate in to driverevenue to your property.Optimizing Revenue Through Rates Center Are you using all yourinformation and resources to optimize the revenue coming into your property?Join our Pricing & Revenue Optimization Team to discuss how to optimizeyour revenue using the tools available, and hear how they work effectively toimpact your bottom line.Getting Ready For Rates Center Rates Center will be coming soon to yourhotel! This session will give you an overview of Rates Center and highlightbest practices to optimize your properties results. Join us for beneficialconfiguration instructions and let us walk you through crucial milestonesto ensure you are prepared for installation. Allow the Pricing & RevenueOptimization and the Property Systems Training teams to help you getorganized for installation by guiding you through the process step by step.Brand Program Education SeriesDEVELOPING A SALES CULTURETruly Yours : Understanding The Voice of The Comfort Guest Whenwe say “Truly Yours ”, that means giving Comfort guests what they needto create a great stay. Come learn how the voice of the guest is playing aneven more important role for the Comfort family. Learn more about thevoice of the guest and its relationship to compliance zones. Get ready for the“Your First Impression” program which will improve the welcome experienceat Comfort in 2012. And learn about the 2012 Your Suite Success programsdesigned specifically to drive more business guests to Comfort Suites.Clarion Helps You “Get Focused” On Driving Groups/Corporate RevenueClarion has launched a number of new programs and tools to help you drivemore groups and corporate business. These tools have little or no cost andcan help you drive additional revenue. Come learn how to take full advantageof these revenue driving resources.Leveraging The Quality “Value Qs” At Your Hotel Quality is implementingthe “Value Qs” in consumer and in-hotel marketing and brand programs.This session will show you how to get the most out of the Value Qs, and helpyou prepare for the upcoming launch of the new “Q Shower” program.Save Money and Make Money...Implementing The New Sleep InnBreakfast and Brand Refresh Programs On A Limited Budget The SleepInn Designed to Dream program is coming to life, including updates to theMorning Medley breakfast and the Brand Refresh interior design program.Learn how to implement the breakfast changes in the most cost-effective waywhile driving guest satisfaction. We’ll also share the latest tools and tips forgetting started with your Designed to Dream renovations in a budget-friendlyway. With higher guest satisfaction and an even more competitive brand, youcan make more money.Economy: Brand Standards, QA, and Performance Zones Open HouseJoin the Brand Standards & Compliance team, Brand Performance Consultants(BPCs), and representatives from the Customer Relations and Guest InsightSurvey departments at this informal open house. They will help answerany questions you have about Customer Relations, your Performance ZoneDashboard, and help you find hidden treasure in the GIS system and QualityAssurance reports! Choice Hotels’ staff will be there to answer questions andshare best practices.

Awards DinnerTo Highlight Awards For Property Excellence (APEX)The Awards for Property Excellence (APEX) created byChoice to celebrate the talented people at Choice hotels thatcontribute daily to your hotel’s success and presence in thecommunity, will be awarded in the following categories:Don’t MisstheAwardsDinnerPresentationandGreatEntertainment!Eco-Excellence - This award is to recognize those propertiesmaking strides and implementing initiatives in achievingincreased green operations at their property in order to betterthe environment. A winner will be selected for each Region.Community Hero - This award is to recognize individualsthat are actively involved in giving back to their community.Nominations for this award are recognized for specificcommunity service events/initiatives/causes with which thenominee is involved. A winner will be selected for each Region.Embracing Inclusion - This award is to recognize efforts toinclude and value diverse populations through workforceefforts, community efforts or supplier diversity initiatives. Oneoverall winner will be selected across all CHOC/ELFA/ROARegions.Best Renovation/Redesign - This award is designed torecognize superior hotel renovations and redesigns that havebeen completed during the past 12 months. A winner will beselected for each Region.Service Excellence - This award is designed to recognize theindividuals or departments that went above and beyond tosurpass a guest’s service expectations. Nominees for this awardare recognized for a specific event or occurrence where theindividual/team provided exceptional service.Innovation - This award is designed to recognize individuals ordepartments that have identified, developed and implementednew and innovative practices in an effort to increase theirhotel’s guest satisfaction and/or efficiency.Rookie of the Year - This award is to recognize the newestproperties in the Choice family that have hit the groundrunning since opening their doors. Two midscale brand winners(one conversion, one new construction) and two economybrand winners (one conversion, one new construction) willbe selected as winners for each CHOC/ELFA/ROA Region,provided there is a qualified winner for each Brand category.Platinum & Gold AwardsThe prestigious Platinum and Gold Awards represent thebest properties in each Choice Brand. The Property RankingSystem allows for brand-specific awards based solely on ahotel’s position within the Property Ranking System:H Properties in top 3% are granted Brand-based“Platinum Award” statusH Properties in top 10% are granted Brand-based“Gold Award” statusHotels must be in good standing with Choice in terms of bothfinancial and legal obligations and must also meet criteriarelated to Guest Satisfaction. Platinum and Gold winnerswere announced at the 2011 Convention.Congratulations to the 2011Platinum & Gold Award Winners

Franchisee Associations, CHOC, ELFA, ROA6734 Lone Oak Boulevard • Naples, Florida • 34109RegistrationInformationEnclosed!