<strong>Choice</strong> <strong>Franchisee</strong> Associations’ <strong>Welcome</strong>!As your <strong>Franchisee</strong> Associations leadership, we are excited to be hosting the Fall Regional Associations Meetings 2011.We believe we have a great program put together for you that will focus on building a culture of success. Training programs willinclude the value of training, how to deliver sales results and build a sales culture at your property, as well as a focus on generatingrevenue for your business. The quote below is what this year’s Fall Regionals are all about!“Your success in life isn’t based on your ability to simply change. It is based on your ability to change faster than your competition, customersand business.” Mark SanbornIn addition to the education courses, your Association leadership, along with <strong>Choice</strong>’s Senior Team will provide updates duringthe luncheon on how we are working together to address key issues affecting your hotels and future plans for you and your hotels.The Vendor Trade Show, as always, will be open a full day for you to meet with service providers. We will be honoring the APEXAward winners at our Annual Awards Dinner featuring a surprise appearance, with a night of great entertainment. The APEX/Gold/Platinum hotels will also be honored at a private reception.Our goal is to provide you with an opportunity to learn, share best practices, honor our great achievers in the <strong>Choice</strong> family and tohave a little fun! As your <strong>Franchisee</strong> Association leadership, we look forward to welcoming you as we BUILD OUR CULTUREOF SUCCESS!Best,Cris VasquezChairman<strong>Choice</strong> <strong>Hotels</strong> <strong>Owners</strong> CouncilMahendra PatelPresidentEcono Lodge <strong>Franchisee</strong> AssociationNeil BhaktaPresidentRodeway <strong>Owners</strong> AssociationMessage from Steve Joyce, <strong>Choice</strong> <strong>Hotels</strong>Our Fall Regional Associations Meetingsare just around the corner. It is importantthat each of you save the date and register foryour regional meeting.When we gathered in Boston for Convention in May, wehighlighted how we are positioned for success in an improvingenvironment on account of the well-known value our brandsdeliver every day. To drive your return on investment,Convention once again featured a wealth of timely andinteractive training and education sessions.Building upon our Convention theme, Time to Accelerate,the theme of this year’s Fall Regional Associations Meetings isBuilding a Culture of Success. As we continue to strengthenour brands and drive more business to your hotels, buildinga strong culture of service will help us increase guest loyaltyand satisfaction. At these meetings, we’ll be updating youon a variety of key corporate-wide strategic programs andinitiatives. This year’s agenda will also feature content on arange of topics that will drive your property-level performanceand return on investment.As we are in the midst of what is hopefully a very busysummer travel season, you have a great opportunity to thrivein an improving environment. <strong>Choice</strong> is working to delivermore guests to your properties. Our family of value-orientedbrands, with a hotel for every stay occasion, provides whattoday’s travelers want. However, it is critical that you deliverthe great experience our guests are expecting to keep themcoming back again and again to <strong>Choice</strong>-brand hotels.Thank you for your business and your support. Enjoy the restof your summer!Sincerely,Stephen P. JoycePresident and Chief Executive Officer<strong>Choice</strong> <strong>Hotels</strong> International
Register Online at: www.choicehotelsownerscouncil.com/fall2011 <strong>Choice</strong> <strong>Hotels</strong> Fall Regional Associations MeetingBuilding a Culture of Success4:30-6:30 PM RegistrationDay One5:30 – 7:00 PM <strong>Welcome</strong> Reception8:00 AM – 1:00 PM Registration8:00 AM – 8:45 AM Continental Breakfast8:00 AM – 4:00 PM Vendor Tradeshow8:30 AM – 9:15 AM Opening <strong>Welcome</strong> Session9:15 AM – 9:30 AM Break9:30 AM – 12:15 PM Educational SessionsDay Two“Your success in lifeisn’t based on yourability to simply change.It is based on yourability to change fasterthan your competition,customers and business.”~ Mark Sanborn12:15 PM – 2:15 PM Associations/<strong>Choice</strong> Corporate Luncheon Presentation2:15 PM – 5:00 PM Educational Sessions5:30 PM – 6:30 PM Reception6:30 PM – 9:00 PM Awards Dinner Presentation8:00 AM – 8:30 AM Continental BreakfastDay Three8:30 AM – 12:15 PM Educational Sessions/CHOC Regional Meetings12:15 PM AdjournmentRegister Online for HOST: www.<strong>Choice</strong>U.comHOST Review & Exam2011 <strong>Choice</strong> <strong>Hotels</strong> Fall Regional Associations MeetingAtlantic City Fall RegionalHOST Review – Wednesday, September 7 - 8:00AM – 12:00PMHOST Exam – Wednesday, September 7 – 1:00PM – 5:00PMSt. Louis Fall RegionalHOST Review – Tuesday, October 11 – 1:00PM – 5:00PMHOST Exam – Wednesday, October 12 – 8:00AM – 12:00PMColorado Springs Fall RegionalHOST Review – Wednesday, September 21 – 8:00AM – 12:00PMHOST Exam – Wednesday, September 21 – 1:00PM – 5:00PMBirmingham Fall RegionalHOST Review – Monday, October 17 – 8:00AM – 12:00PMHOST Exam – Monday, October 17 – 1:00PM – 5:00PMPortland Fall RegionalHOST Review – Monday, September 26 – 8:00AM – 12:00PMHOST Exam – Monday, September 26 – 1:00PM – 5:00PM
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