A first look at Google Android
A first look at Google Android
A first look at Google Android
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A <strong>first</strong> <strong>look</strong> <strong>at</strong> <strong>Google</strong> <strong>Android</strong>Market ResearchA prospective customerA new gener<strong>at</strong>ion of mobile device users is coming in the next decade. These users aregoing to explore the mobile internet afresh with its new fe<strong>at</strong>ures, comp<strong>at</strong>ible mobilephones, new services and applic<strong>at</strong>ions. One of the <strong>Google</strong> mobile software engineersDave Burke predicts, th<strong>at</strong> by 2010, the number of global mobile phone subscribers isexpected to be 4 billion, comparing to the number of desktop internet connections, whichstand <strong>at</strong> 1.2 billion today. This is a huge leap for mobile advertisement business, whererevenue could rise 8 times more by 2012. As other mobile pl<strong>at</strong>forms failed to do so forseven years, <strong>Google</strong> <strong>Android</strong> is going to present new solutions through the fast searchengine, open source applic<strong>at</strong>ions and other services. The Kelsey Group, which workswith public opinion polls and st<strong>at</strong>istics, published the results released October 11 2007,which say, th<strong>at</strong> one hundred out of 500, or 20 percent of people would be interested inpurchasing a <strong>Google</strong> phone. Despite the fact, th<strong>at</strong> <strong>Google</strong> <strong>Android</strong> is in alpha versionand it is unknown for the customers and mobile market, the results <strong>look</strong> promising.The diagram below shows the study, which was conducted in September 2007 via anonline 30-question survey of 500 U.S. mobile phone users aged 18 and older.Tomas K<strong>at</strong>ysovas Page 22 1/19/2008
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